SaaStr

FEBRUARY 7, 2024

To get the most efficiencies out of their marketing team and resources, Gorgias puts a big emphasis on using only high-quality data that they audit regularly. That’s very important there’s a lot of infrastructure, effort, humans, lots of technology, and lots of data vendors that you’re buying from just to set this all up.

Scale 229

Scale Sales Hiring Strategy Marketing 229

Neil Patel

FEBRUARY 3, 2023

As the most effective way to reach your audience, search is critical to your digital marketing strategy and each customer journey. So, to understand future search trends, we must look at what’s shifted. That makes video a must-have in your marketing strategy. What Future Trends Will Shape Search?

AI Search 144

AI Search Trends Artificial Intelligence AI 144

Totango

NOVEMBER 27, 2023

The global market research company conducted its first Forrester Wave™ evaluation of top customer success platforms. Analyzing extensive datasets to forecast trends. Market presence: Revenue and number of customers. Deliver in-app guidance and content aimed at prioritizing user adoption.

Trends 92

Trends Customer Success Machine Learning Artificial Intelligence 92

Neil Patel

OCTOBER 5, 2020

For better or worse, technology affects communication because it is a part of our everyday lives. You might see the average elementary-aged child with their head buried in a smartphone and tempted to take a gloomy outlook on what technology has done to us. How Has Technology Affected Communication? But is it all bad?

Communication 145

Communication Technology Artificial Intelligence Social Media 145

SaaStr

MAY 13, 2022

There are many ways to track your marketing performance, but if you want to understand how effective it is, one metric reigns supreme: revenue. The most successful marketing strategies achieve short-term and long-term growth by driving revenue year after year. What is revenue marketing? Marketing is not a cost center.

Revenue 221

Revenue Scale Engineering Marketing 221

SaaStr

JUNE 17, 2023

In the ever-evolving landscape of SaaS, Venture Capital, Bootstrapping, and Valuations – understanding market trends and investment patterns is critical. We’ll explain Jason’s take on the recent market fluctuations, highlighting major deals that shaped investment patterns and their effects on valuation trends.

Venture Capital 218

Venture Capital Scale Technical Review Software Review 218

Intercom, Inc.

AUGUST 26, 2020

In the coming year, 55% of support leaders are increasing their spend on technology to scale their efforts. Below we dive into each of the five key trends from our research. A technology-driven playbook emerges. In fact, 55% of support leaders plan to increase their spend on technology in the coming year.

Trends 233

Trends Scale Headcount Technology 233

Neil Patel

SEPTEMBER 3, 2021

Are you hoping to identify MarTech trends that can help your campaigns be more effective and run more smoothly? As our marketing capabilities evolve, so do the tools we use to measure our successes and how we achieve that success. These include: Email Marketing. What Is MarTech? Then your MarTech tool can do the rest.

Trends 131

Trends Scale Social Media Technology 131

SaaStr

JULY 22, 2022

The last few years have certainly tested marketers, but 2022 serves up a brand new array of challenges. In the eye-opening session, these marketing leaders discuss the market pulse, impactful branding, and strategies for the future. Economic Climate, Customer Behavior, & Market Trends.

B2C 230

B2C Scale Marketing Sales Hiring 230

Neil Patel

FEBRUARY 20, 2023

I conducted a survey of 1,000 people to gain insights into their online shopping behaviors, so I can inform you of what similar trends you can expect to see in 2023. Let’s see what trends are going to stick… How Behavior Leads To Shopping Action Stay current on consumer shopping habits no matter what product or service you sell.

Payment Methods 81

Payment Methods Trends Social Media Technical Review 81

Intercom, Inc.

NOVEMBER 18, 2020

To understand the way support leaders are thinking about automation, we worked with an independent market research firm to survey a random sample of 404 customer support leaders across both B2B and B2C industries in several sectors, including retail, healthcare, and technology. Understanding the automation opportunity.

Customer Support 223

Customer Support Trends Scale Scaling 223

SaaStr

FEBRUARY 21, 2024

In the new episode, Jason sits down with Drata CMO Sydney Sloan to talk about what’s new at Drata, the role of CMO at Drata vs. Salesloft, partner marketing, customer marketing, and more. Sydney pulled someone from Salesloft with a product marketing background who understands operations, running programs, and being strategic.

AWS 212

AWS Scale Sales Hiring Marketing 212

Intercom, Inc.

JUNE 23, 2022

Software buying is undergoing a transformation, as is the case with many industries in the post-pandemic market. First at Mailchimp, where Amanda led their partner program and marketplace business, and now at G2, the world’s largest software marketplace, where she is currently the Chief Marketing Officer.

Software Review 118

Software Review Trends Software Marketplace as a Service 118

Subscription Flow

DECEMBER 21, 2023

The year 2024 is going to bring huge changes in the SaaS subscription business market, and that’s the point of discussing the New Year for SaaS business retailers. What can help you the most to fight challenges in the coming year is to follow the SaaS pricing trends. It is not just SaaS, but the pricing is important for every business.

Trends 59

Trends Pricing Revenue Technical Review 59

Tom Tunguz

APRIL 21, 2024

For a period from December 9, 2009, to approximately March of 2016, technology companies produced nearly 5% free cash flow yields on average. For example, energy tops the list at the moment, primarily driven by the fluctuations in those markets. But over two decades technology tops the list.

Software 242

Software Business Construction Government 242

Nimble - Sales

MARCH 25, 2019

Many technologies and trends have disrupted the digital world in the past. For example, Facebook marked the beginning of a new era in digital marketing when they went public in 2006. Today, almost every brand (local or global) uses this and several other social media platforms for marketing.

Trends 105

Trends Social Media Marketing Technology 105

SaaSX

FEBRUARY 11, 2020

In 2020, your data has never been safer or easier to use, emerging trends have never been more exciting, and we’ve never been more connected to the people around us. It could be argued that the biggest technological advance the 2010s brought was the rise of cloud computing and cloud-based subscription services. Product-led.

Trends 120

Trends Artificial Intelligence SaaS Mobile 120

Valerian Tech

JULY 5, 2023

Introduction Technology implementation is a transformative force in the ever-evolving hospitality industry. From improving customer experience to streamlining operations, technology has revolutionized the way hospitality businesses operate and given companies access to extremely valuable insights.

Payment Services 52

Payment Services Technology Payment Solutions CTO Hire 52

Blulogix

NOVEMBER 8, 2023

Transforming the Technology Industry: The Power of Usage-Based Pricing By BluLogix Team The technology industry is in the midst of a profound transformation. This whitepaper explores the transformative power of usage-based pricing and its profound impact on the technology industry. However, these models have their limitations.

Technology 52

Technology Pricing Payment Features Subscription 52

OpenView Labs

DECEMBER 5, 2019

The shift in customer buying behavior is forcing marketers to modernize their marketing strategy. For example, they are using new tools to improve conversion rates as rapidly evolving technology directly influences the customer journey. AI is allowing marketers to create content automatically. Demographics.

B2B 60

B2B Trends Artificial Intelligence Marketing 60

Tom Tunguz

JUNE 29, 2015

This time last year, I analyzed the state of the startup acquisition market. Two key trends surfaced. As of mid-2015, the first trend continues while the second seems to have faltered. The median acquisition price for technology companies in Crunchbase’s data set is plotted above, bucketed by size.

Acquisition 100

Acquisition Trends Startup Marketing 100

Tom Tunguz

JANUARY 5, 2014

In the last 35 years, the tech industry has exploded in size from $62B in total market cap to more than $9.7T In 2013, Apple became the largest publicly traded company, the first time a technology company held that distinction. In 1981, the top ten technology companies represented 95% of the global IT market cap.

Technology 110

Technology Marketing Trends Mobile 110

Tom Tunguz

NOVEMBER 6, 2016

Over the last nine months, marketing startups have raised more dollars in aggregate than any other segment. If we compare these trends to the total aggregate market capitalization of public SaaS companies by buyer, we observe a few interesting patterns. Marketing startups, on the other hand, seem to be thriving.

Artificial Intelligence 100

Artificial Intelligence Trends Marketing SaaS 100

Tom Tunguz

JANUARY 7, 2020

We are 12 years into the longest bull market in US history and this bullishness has powered the venture market. This market has grown 20% over the last five years. However, Q4 2019 saw meaningful dip from Q3, but it's too early to say whether it's an aberration, or the beginning of a longer-term trend. No one knows.

Marketing 230

Marketing Finance Investment Trends 230

SaaStr

SEPTEMBER 1, 2021

Sales and marketing must work together cohesively to produce optimal results. Marqeta Board Member Amy Chang interviews Peters about her extensive experience in revenue and marketing and how to align the two strategies. According to Peters’ research, 61% of marketers say that generating traffic and leads is their top challenge.

Revenue 200

Revenue Strategy Marketing Interviewing 200

Nimble - Sales

JULY 21, 2020

For all the right reasons, the eminence of technological growth in the era of 2020 can be regarded as the most potent modality for innovation seekers. It matters not what the background is; the need for having a firm grip on the leading high- trends cannot be ignored. When it comes to marketing and the […].

Technology 84

Technology Strategy Marketing Innovation 84

FastSpring

APRIL 13, 2023

From leading sales at Zillow to brand strategy at Tumblr to revenue at FiscalNote (a global policy platform), Justin Scott started noticing a trend. Across markets, companies were “taking big data sets and visualizing them in interesting ways to create user experiences.” How do buyers of the technology want to feel about that brand?”

Payment Methods 136

Payment Methods Marketing Payments SaaS Payments 136

Blulogix

FEBRUARY 15, 2024

How to Harness the Power of Digital Market Dynamics for Product Innovation By BluLogix Team Innovating Subscription Offerings in the Agile Digital Landscape The digital marketplace is an ever-evolving ecosystem, characterized by rapid changes in technology, consumer behavior, and competitive landscapes.

Innovation 52

Innovation Marketplace as a Service Tiered subscription models AI Search 52

User Pilot

SEPTEMBER 14, 2023

How do product management and marketing teams work together to build successful products? Product marketing sits between product development and the market. Its main goal is to bring the product to the market and ensure it’s well-received by the target customers. What is product marketing?

Management 104

Management Marketing Market Research Product Marketing 104

Sales Hacker

JANUARY 30, 2024

Only one month into 2024, we’re already seeing a significant shift in the marketing metrics world. As we step into this new era, we re-evaluate what truly matters in the marketing landscape. Kevin White (Head of Marketing) of Common Room explains why replacing MQL with pipeline is the way to go.

Metrics 91

Metrics Marketing Technical Review Sales Funnel 91

ChurnZero

JANUARY 4, 2024

New technologies, best practices, and strategies, combined with an industry-wide drive for sustainable, profitable growth, have made CS teams the revenue-building stars of every SaaS organization. “Their task: to build customer success into the best-performing department: a center of excellence that integrates technology and people. .

Customer Success 52

Customer Success Trends Sales Hiring Artificial Intelligence 52

How To Buy Saas

APRIL 16, 2024

These platforms have transformed the way cars are purchased and sold, extending global auto markets and bridging regional divides. Due to its worldwide reach, organizations and individuals now have more options to access markets that were previously closed off.

Artificial Intelligence 52

Artificial Intelligence Automotive Technical Review Systems Review 52

SaaS Metrics

JUNE 5, 2023

SaaS dominates the cloud computing market, and it is projected that spending. Read more The post Disruptive SaaS Trends: Be An Early Mover first appeared on SaaS Metrics. It eliminates the need for installing and running applications on computer systems and data centers, making it a preferred option.

Trends 52

Trends SaaS Cloud Metrics 52

Neil Patel

FEBRUARY 23, 2021

Generation Z showed us what the intersection of technology and humanity looks like. Why should marketers care about them right now? Generation Alpha Culture and the Future of Marketing. Generation Alpha Technology Trends. As Generation Alpha evolves, so will their familiar technology.

Social Media 128

Social Media Marketing Healthcare AI Search 128

Sales Hacker

SEPTEMBER 20, 2021

The new iteration has been fueled by more advanced data technology, shifted consumer behavior, and improved data management practices. This is why data management practices became essential over time, but they were lacking when lead scoring first hit the market over a decade ago. Fifty-five years later, that trend is still true.

Scale 100

Scale VP of Engineering Trends Machine Learning 100