SaaStr

SEPTEMBER 14, 2020

And while we had to re-imagine the Annual as an At Home event for 2020, both Byron Deeter and Elliott Robinson of BVP were gracious enough to update the State of the Cloud 2020 to include their learnings of COVID-19’s impact on the market. In just five years, Cloud will become the majority of the software market.

Technical Review 301

Technical Review Cloud Software Review Technology 301

Tom Tunguz

JANUARY 18, 2022

Public market investors are rotating out of high growth technology companies as the Fed’s policies of quantitative easing, asset purchases, and low rates abate. The question on every software founder’s mind today must be, how will this affect the private financing markets? Only the 2016 reduction of 57% surpasses it.

Marketing 362

Marketing Startup Finance Technology 362

Tom Tunguz

JUNE 14, 2023

Nvidia’s sudden surge to $1t in market capitalization in the public market suggests it could be the case. The appeal of AI isn’t just the technology. If a company adds AI to their pitch or nabs a.ai domain, will they raise money at a higher valuation? The data tells a different story.

AI 266

AI Marketing Pricing Technology 266

SaaStr

MARCH 30, 2024

This week we have Rik Haandrikman, VP of Marketing at RevenueCat! #1. We’re on Salesforce , use Crossbeam for account matching with partners (big fan), and have connected SFDC to 6Sense for Account- and Intent Based Marketing. The post My App Stack: Rik Haandrikman, VP of Marketing at RevenueCat appeared first on SaaStr.

Marketing 202

Marketing ChatGPT Mobile Onboarding 202

Payrix

APRIL 17, 2024

Payrix acts as an extension of the platform, providing powerful payments technology that delivers the exact look and feel that platforms want, and comes with white glove service from experts who help drive merchant activation and revenue. Knowing your objectives upfront will help you customize your marketing plan and measure your results.

Payments 130

Payments Embedded Payments Merchant Services SaaS Payments 130

Tom Tunguz

MARCH 31, 2022

Those 18,000 active engineers have created $2 trillion in market cap across the top 100 projects - $112m of value per person. ” Javascript emerged as a front-end language but now, with technologies like Node.js There are roughly 27m software developers in the world. Crypto is young. Crypto is volatile.

Engineering 349

Engineering Outsourced Development Marketing Software Development 349

Neil Patel

OCTOBER 5, 2020

For better or worse, technology affects communication because it is a part of our everyday lives. You might see the average elementary-aged child with their head buried in a smartphone and tempted to take a gloomy outlook on what technology has done to us. How Has Technology Affected Communication? But is it all bad?

Communication 145

Communication Technology Artificial Intelligence Social Media 145

Tom Tunguz

JANUARY 4, 2023

The US startup M&A market in Q4 2022 was one of the quietest in the last 20 years. There are 3 types of acquisitions : team ; team & technology ; team, technology & revenue. But it doesn’t mean all sectors of the M&A market are silent. US venture-backed M&A fell from $34.6b in Q4 2022.

Startup 298

Startup Marketing Acquisition Pricing 298

Tom Tunguz

JUNE 22, 2022

For web3 startups to thrive, their marketing teams will need to spend marketing dollars to acquire users efficiently. Existing marketing technology won’t work for web3. Web2 marketing employs the cookie as the primary identifier of a person, not a wallet. Advertisers seek to optimize their marketing funnels.

Marketing 347

Marketing Blockchain Advertising Government 347

SaaStr

MAY 13, 2022

There are many ways to track your marketing performance, but if you want to understand how effective it is, one metric reigns supreme: revenue. The most successful marketing strategies achieve short-term and long-term growth by driving revenue year after year. What is revenue marketing? Marketing is not a cost center.

Revenue 224

Revenue Scale Engineering Marketing 224

How To Buy Saas

MAY 3, 2024

Copper is a valuable and versatile metal that is crucial for modern technologies. But, these properties merely scratch the surface of copper’s importance, making it an inseparable element across diverse industries in today’s technological landscape. Let’s delve deeper.

Technical Review 40

Technical Review Technology Telecommunications Transportation 40

User Pilot

DECEMBER 21, 2023

In this article, we’ve selected 24 of the best AI podcasts for you to listen to improve your knowledge of AI and keep up to date with the future of AI technology in product management and more. Each episode is tailored to a wide audience, from marketing executives to educators. TL;DR Podcast.ai Podcast.ai TL;DR Podcast.ai Podcast.ai

Artificial Intelligence 82

Artificial Intelligence Technical Review AI Technology 82

SaaStr

FEBRUARY 7, 2024

To get the most efficiencies out of their marketing team and resources, Gorgias puts a big emphasis on using only high-quality data that they audit regularly. That’s very important there’s a lot of infrastructure, effort, humans, lots of technology, and lots of data vendors that you’re buying from just to set this all up.

Scale 224

Scale Sales Hiring Strategy Marketing 224

Andreessen Horowitz

MAY 17, 2024

In this episode of the AI + a16z podcast, a16z partners Guido Appenzeller and Matt Bornstein discuss the state of the generative AI market, about 18 months after it really kicked into high gear with the release of ChatGPT — everything from the emergence of powerful open source LLMs to the excitement around AI-generated music.

Generative AI 123

Generative AI AI Artificial Intelligence ChatGPT 123

SaaStr

JULY 7, 2023

So over the past few weeks I’ve had discussions with 3 good revenue leaders and execs and 2 marketing execs that either left their roles or were let go. In 2020-2021, you could sell and market a product you only sort of knew. Yes, there was some overlap in technology for a different industry. I don’t know them well enough.

Marketing 227

Marketing Sales Interviewing Enterprise 227

SaaStr

JULY 22, 2022

The last few years have certainly tested marketers, but 2022 serves up a brand new array of challenges. In the eye-opening session, these marketing leaders discuss the market pulse, impactful branding, and strategies for the future. Economic Climate, Customer Behavior, & Market Trends. The Future of Marketing in 2022.

B2C 223

B2C Scale Marketing Sales Hiring 223

SaaStr

OCTOBER 26, 2021

Using Dave Kellogg’s “ Four Sources of Pipeline ” framework, marketing should source 60% of the pipeline for a representative enterprise software company. . These sessions from SaaStr Annual 2021 provide a window into what approaches best-in-class marketers in SaaS are taking today: . Video: HE RE. Video: HERE. Video: HERE.

Scale 345

Scale Marketing SMB Leadership 345

Buffer Resources

APRIL 11, 2024

I started my career working in a nonprofit setting, and now I’m a fractional marketing director for nonprofits.   One key difference between nonprofits and startups comes into play when launching a marketing initiative. Yes, people are extremely important in nonprofit marketing. Think again.

Technical Review 116

Technical Review Startup Social Media Marketing 116

Blulogix

FEBRUARY 20, 2024

What is the Technological Backbone? Enabling Agile Monetization Through Advanced Platforms By BluLogix Team Integrating Cutting-Edge Technology for Strategic Monetization Success In the rapidly evolving digital economy, the integration of technology in monetization platforms is not just an enhancement; it’s a fundamental necessity.

Payments 52

Payments Payment Services Artificial Intelligence Technology 52

SaaStr

FEBRUARY 21, 2024

In the new episode, Jason sits down with Drata CMO Sydney Sloan to talk about what’s new at Drata, the role of CMO at Drata vs. Salesloft, partner marketing, customer marketing, and more. Sydney pulled someone from Salesloft with a product marketing background who understands operations, running programs, and being strategic.

AWS 205

AWS Scale Sales Hiring Marketing 205

SaaStr

NOVEMBER 30, 2023

A great product, while necessary, isn’t sufficient to build a market leader and eventually a public company. Companies that win a market are just as good at Go-to-Market as they are at building great products. But to develop a GTM strategy, you must have Product Market Fit. Without it, you don’t have a business.

Scale 232

Scale Sales Hiring Scaling Outsourced Development 232

Valerian Tech

JULY 5, 2023

Introduction Technology implementation is a transformative force in the ever-evolving hospitality industry. From improving customer experience to streamlining operations, technology has revolutionized the way hospitality businesses operate and given companies access to extremely valuable insights.

Payment Services 52

Payment Services Technology Payment Solutions CTO Hire 52

Tom Tunguz

JUNE 5, 2021

In other words, the market is acting according to theory. Given the pace of investment and valuations in Startupland, it sure feels like there’s infinite capital in the market. These numbers move markets. As the interest rate approaches zero, venture capital spend approaches infinity. There are arguments on both hands.

Venture Capital 362

Venture Capital Marketing Government Investment 362

Andreessen Horowitz

APRIL 12, 2024

Naveen Rao has been building artificial intelligence technologies and companies for more than a decade. He also shares some of his personal story of watching AI technology — and awareness — grow from fringe movement to mainstream phenomenon. From chips to models, there are few people with a better pulse on how enterprises are using AI.

Artificial Intelligence 109

Artificial Intelligence VP of Engineering Enterprise AI 109

FastSpring

APRIL 13, 2023

Across markets, companies were “taking big data sets and visualizing them in interesting ways to create user experiences.” Thanks to massive technological advances happening in big data and AI, Justin saw new possibilities for improved user experiences with a brand. How do buyers of the technology want to feel about that brand?”

Payment Methods 140

Payment Methods Marketing Payments SaaS Payments 140

Tom Tunguz

MARCH 10, 2016

The best way I’ve found to describe it is a technology innovation leading to a go-to-market advantage. Sales and marketing software vendors have flourished, growing from a few hundred to several thousand in the span of a few years. Initially, technology differentiates offerings. But, technology is not enough.

Scale 100

Scale Innovation Technology Marketplace as a Service 100

Nimble - Sales

JANUARY 10, 2024

As we enter 2024, the marketing landscape is prepared for significant changes, with a specific focus on the dynamic realm of social media marketing. The new year offers businesses a valuable opportunity to reassess and update their marketing strategies, particularly within the ever-evolving social media sphere.

Social Media 111

Social Media Marketing Technology Strategy 111

Tom Tunguz

JUNE 16, 2022

Suppose a VC gave you, a web3 marketer, $50m to spend to acquire as many users as possible? Web2 marketing channels don’t apply because they employ third-party cookies, a technology Google will phase out at the end of 2022. Marketers can’t do that today in crypto. How would you do it? Conference sponsorships?

Blockchain 237

Blockchain Marketing Government Advertising 237

Tom Tunguz

JANUARY 5, 2014

In the last 35 years, the tech industry has exploded in size from $62B in total market cap to more than $9.7T In 2013, Apple became the largest publicly traded company, the first time a technology company held that distinction. In 1981, the top ten technology companies represented 95% of the global IT market cap.

Technology 107

Technology Marketing Trends Mobile 107

Blulogix

NOVEMBER 8, 2023

Transforming the Technology Industry: The Power of Usage-Based Pricing By BluLogix Team The technology industry is in the midst of a profound transformation. This whitepaper explores the transformative power of usage-based pricing and its profound impact on the technology industry. However, these models have their limitations.

Technology 52

Technology Pricing Payment Features Subscription 52