Kellblog

JUNE 28, 2020

Just a quick post to plug my upcoming appearance on a podcast / live interview hosted by PMM Hive , a product marketing community that was recently launched by my old friend and colleague Crispin Read , and that’s already loaded with some superb product marketing content. Check it out.

Interviewing 96

Interviewing Marketing Strategy Product Marketing 96

SaaStr

JULY 18, 2022

Q: Dear SaaStr: What Are Some Good Strategies To Hire People In The Early Days? And have them interview your top candidates. The post Dear SaaStr: What Are Some Good Strategies To Hire People In The Early Days? They should. Don’t hire anyone you don’t believe in. You gotta do reference checks. Even if one disagrees.

Sales Hiring 229

Sales Hiring Strategy Interviewing Startup 229

FastSpring

SEPTEMBER 16, 2022

You may already be thinking about ways to reduce your expenses and shift your overall growth strategy. And Kurt believes that iterative pricing can be a highly effective strategy during volatile markets. And Kurt believes that iterative pricing can be a highly effective strategy during volatile markets. But what about pricing?

Pricing 110

Pricing Payment Solutions Payment Services SaaS Payments 110

SaaStr

MAY 5, 2021

They started off by interviewing internal teams to understand the pain they felt as our product grew and changed. Geoffrey Moore’s bowling pin strategy provided a great framework for refreshing our product direction and strategy, and casting vision for a new and exciting roadmap. . It was brutal. Then it becomes time to execute.

Strategy 273

Strategy Scale Innovation Interviewing 273

User Pilot

DECEMBER 13, 2023

How do you develop a robust UX strategy? We also look at: What a UX design strategy is Why it’s important Its core principles and elements A practical example of a company with well-established UX strategies Let’s dive right in! The strategy should also have information about the UX team, processes, and guidelines.

Strategy 99

Strategy Underperforming Technical Team User Experience SaaS 99

SaaStr

MAY 25, 2019

The point is that the strategies do change every 5 years or so in SaaS, and technologies evolve at a similar pace, but so long as you keep up with those changes, you’ll collect an incredible playbook over a decade or more in SaaS. If nothing else, challenge yourself to interview several decade+ veterans for each open position.

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Interviewing Scale SaaS Construction 190

FastSpring

APRIL 6, 2022

You can find that interview here ). . For example, here’s just one strategy Fred shared with me during our conversation: This is the “win-back period.” Fred’s strategy is to personalize his messaging based on how much time he has left. The first was about conversion optimization (CRO) for SaaS and software.

Interviewing 108

Interviewing Churn Software SaaS 108

User Pilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. In-app strategies for converting free or trial users to paying customers. Measure campaign performance and refine your customer acquisition strategy.

Acquisition 105

Acquisition Strategy Social Media Underperforming Technical Team 105

Valuize Consulting

FEBRUARY 16, 2022

Your people are your most critical change agents, and they need a leader that empowers them through a thoughtful change management strategy that leverages Agile methodologies to ensure the success of your transformation. Q: When it comes to transformation and a powerful change management strategy, agility is key.

Interviewing 52

Interviewing Strategy Scale Management 52

Intercom, Inc.

MAY 28, 2019

They explain where to start, what to look for in user interviews, why onboarding needs to evolve as your customers and product do and much, much more. Here are 5 best practices for customer onboarding that you can start implementing today: Interview relevant groups of users. They also share an inside look at Product Tours.

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Onboarding Strategy Growth Hacking Interviewing 214

SaaStr

SEPTEMBER 1, 2021

But aligning the strategy is easier said than done. Marqeta Board Member Amy Chang interviews Peters about her extensive experience in revenue and marketing and how to align the two strategies. Strategy is a Living Conversation. Strategy can become a stumbling block if it stays rigid.

Revenue 188

Revenue Strategy Marketing Interviewing 188

User Pilot

MARCH 21, 2024

But what strategies can you follow to boost product engagement at every stage of their journey? Let’s explore the customer lifecycle, its role in SaaS, and the key strategies to enhance each stage of the cycle. Once you understand how the cycle works, you need to learn good strategies you can apply. User persona example.

Strategy 105

Strategy Software Review Social Media Engagement 105

SaaStr

APRIL 26, 2023

Keep reading to learn Robertson’s five customer marketing strategies guaranteed to grow your business. For companies that already have customers, you can conduct interviews and surveys. Marketing is about generating value, and when you create value for a person on the other side of the funnel, you create demand.

Scale 205

Scale Strategy Marketing Education 205

SaaStr

NOVEMBER 23, 2021

Here are some of their top takeaways and techniques they shared with us for creating an impactful live event strategy. ” Listen to the full podcast interview with the Dooly team below: The post The Cutting Edge Techniques for an Impactful Live Event Strategy with Dooly appeared first on SaaStr.

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Strategy Travel Branding Interviewing 231

User Pilot

JUNE 20, 2023

Cultivating user trust is critical to the success of any long-term product strategy. It also explores 15 strategies that help UX designers build trust in potential users. Some effective strategies for building user trust include: Mapping the customer journey to understand the difficulties users face as they progress through your app.

Payment Methods 98

Payment Methods SaaS Payments Strategy Payment Services 98

User Pilot

JANUARY 23, 2024

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. Why are product positioning strategies important?

Strategy 52

Strategy SaaS Healthcare Software Review 52

Kellblog

MARCH 25, 2021

Well, we just finished the first episode (“ Dave interviews Thomas “) of our Enterprise SaaS Product Power Breakfast series and wow, was it crazy. So, we’re going to try it again next week with Episode #2: Thomas Interviews Dave. (TLDR — Link to Episode #2 , Thursday, April 1st at 8 am pacific.).

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Interviewing Technical Cofounder CTO Enterprise 54

Sales Hacker

APRIL 21, 2020

You’ll be able to download the interview scorecard template that I use with my clients. Part two of this scorecard series will help you create a sales interview scorecard to land that sales role you’ve been dreaming about. Turns out, the candidate was scared, rather than excited, about their exit strategy. The cherry on top?

Sales Hiring 93

Sales Hiring Interviewing Sales Recruiting Underperforming Technical Team 93

CloudKettle

JANUARY 30, 2020

We sat down with Renaud Bizet, Vice President of Marketing Strategy & Operations at Splunk, to. The post Enterprise Expert Interview: Renaud Bizet Talks Marketing Operations appeared first on CloudKettle.

Interviewing 78

Interviewing Enterprise Marketing Strategy 78

FastSpring

APRIL 26, 2022

In part two, we’ll cover five churn-prevention strategies that have been successful in other SaaS businesses. Part I: SaaS Churn Benchmarks Part II: 5 Proven Strategies for Reducing SaaS Churn Part III: Churn Definitions and Additional Resources. Qualitative Data Gathering: Surveys and Exit Interviews. Table of Contents.

Benchmarks 114

Benchmarks Churn Payments SaaS Payments 114

SaaStr

JULY 27, 2022

At the SaaStr Europa 2022 event, Accel Partner Philippe Botteri interviewed PayFit CEO & Co-Founder Firmin Zocchetto to ask about his GTM strategy. . The answer lies in the GTM strategy and Zocchetto shares seven secrets that helped fuel PayFit’s success. . Plan your hiring strategy early, especially for your sales teams. .

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SMB Sales Hiring Scale B2C 180

Intercom, Inc.

JANUARY 14, 2021

In this episode of Inside Intercom, we caught up with Hubert for a chat about starting small, committing to a product strategy that helps you reach your long-term goals and making sure everyone’s on the same page. Use it to make better product decisions.

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Strategy Scale Systems Review Technical Review 225

Neil Patel

AUGUST 5, 2021

For fitness service providers, this means one thing: you need an effective marketing strategy to stand out in this fast-growing, high-stakes marketplace. Before we look at specific advertising strategies for the fitness industry, let’s break down the main challenges you’ll face in this niche. 7 Fitness Advertising Strategies to Test.

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Advertising Strategy Social Media Marketplace as a Service 141

ChurnZero

JUNE 30, 2021

To help you make sure you are adequately evaluating your Customer Success Manager candidates consider pulling from this list of interview questions. 20 Interview Questions to Ask Your Customer Success Manager Candidates. The post 20 Customer Success Interview Questions to Ask CSM Candidates appeared first on ChurnZero.

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Interviewing Customer Success Sales Hiring Scale 72

Sales Hacker

JANUARY 22, 2020

By mastering your sales interview questions. As a longtime recruiting leader, I’ve worked with countless hiring managers looking to fill sales roles , and I’ve had a firsthand look at their interview process. 6 Sales Interview Questions to Find the Best Talent. How do you make sure your potential new hires have the right skills?

Sales Hiring 76

Sales Hiring Interviewing Underperforming Technical Team Sales Recruiting 76

Neil Patel

AUGUST 10, 2021

Strategy #1: Research Your Niche. Strategy #2: Develop an Online Presence and Following. Strategy #3: Create a Blurb and Press Kit. Ideas for interview questions or discussion topics. Strategy #4: Design an Eye-Catching Book Cover. Strategy #5: Run Targeted Ads on Social Media. An arm and a leg.

Strategy 143

Strategy Social Media Marketing Technical Review 143

SaaSX

NOVEMBER 15, 2020

This article should really be titled, “How to interview a product manager (if you aren’t a product person) “ Because customer success, marketing, sales, support, and other operational roles are key stakeholders in a SaaS organization they are often called into the interview process for product managers.

Interviewing 59

Interviewing Management Sales Hiring Scale 59

CustomerSuccessBox

OCTOBER 31, 2021

This is why we, at CustomerSuccessBox , thought of interviewing CS leaders to understand their perspective of QBR. The second interview in the series is with Mary Poppen. How do you implement QBR/EBR as a success strategy? The post Decoding the QBR myth-Interview with Mary Poppen appeared first on.

Interviewing 52

Interviewing Consulting Education Customer Success 52

Kellblog

MARCH 27, 2021

Is product-led growth ( PLG ) a strategy that must be taken in entirety or can you take a dab of this and that? In terms of session focus, I’d say my current conclusion is that we want to make each session follow this sort of template: Dave & Thomas Interview {Guest} on {Topic}. How can PM avoid being drawn and quartered?

Interviewing 54

Interviewing Engineering Enterprise Trends 54

User Pilot

AUGUST 2, 2023

A data-driven email marketing strategy helps to personalize subject lines, increase clickthrough rates, and improve customer retention by re-engaging inactive users. It includes audience segmentation, content personalization, timing, and overall campaign strategy. Why is a data-driven email marketing strategy important?

Data 96

Data Strategy Marketing Software Review 96

User Pilot

SEPTEMBER 14, 2023

It’s important to define and execute a clear user segmentation strategy for a number of reasons: customer segmentation helps you personalize in-app experiences, improve retention , and drive product success. TL;DR Customer segmentation is the process of splitting users into groups based on shared characteristics.

Strategy 102

Strategy Sales Recruiting Onboarding Churn 102

Neil Patel

FEBRUARY 22, 2023

Therefore, rival businesses in this space need to ensure an effective travel SEO strategy to remain competitive and drive more customers. In addition, there are multiple strategies you can introduce to bolster the SEO for your travel website. However, that doesn’t mean you don’t need a strategy behind them.

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Travel Strategy Social Media Technical Review 81

User Pilot

APRIL 18, 2023

But how do you create a customer success strategy that works? In this article, we’ll show you how to build an effective customer success strategy that drives SaaS growth. A customer success strategy is beneficial to increase customer retention, boost customer lifetime value, expand WOM , and enhance your product experience.

Customer Success 98

Customer Success Strategy Customer Lifetime Value SaaS 98

Neil Patel

JANUARY 28, 2023

So how can you use video to supercharge your marketing strategy? How Videos Can Boost Sales We know that videos, when used wisely as part of your overall marketing strategy, can increase conversions and boost sales. So how do you effectively use the psychology of video to supercharge your marketing strategy?

Strategy 88

Strategy Marketing Social Media Branding 88

SaaStr

JANUARY 30, 2023

To solve this, Deel interviewed 200 founders seeking answers to the question, “If you’re open to hiring internationally and remotely, what are your biggest challenges, and what kind of product can we build to solve them? Interview personally and define hiring values to build your team. Listen to your team.

Sales Hiring 218

Sales Hiring Payment Services SaaS Payments Scale 218

Valuize Consulting

DECEMBER 7, 2021

In order to scale a Customer Success organization in a way that’s meaningful for your engagement strategy, the budgeting aspect has to be clearly defined from the beginning. Is it going to come from the Sales and Marketing budget, or General Administrative budget?

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VP of Engineering Customer Success Sales Hiring Interviewing 98

CustomerSuccessBox

OCTOBER 31, 2021

This is why we, at CustomerSuccessBox, thought of interviewing CS leaders to understand their perspective of QBR. How do you implement QBR/EBR as a success strategy? The post Decoding the QBR myth- Interview with Sue Nabeth Moore appeared first on. Sue : 1) Have a standard BR template which is shared by all the CS team.

Interviewing 59

Interviewing Technical Review Scale Communication 59