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How to Use Thought Leadership Marketing With Paid Ads

Neil Patel

Thought leadership marketing is a powerful thing. What Is Thought Leadership Marketing? Thought leadership marketing is the practice of increasing your brand’s visibility by establishing yourself as an expert source of information. What Is Thought Leadership Marketing? Improve Brand Awareness and Exposure.

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Why America Must Lead in AI Investment

Andreessen Horowitz

Senator Todd Young (R-IN) spoke with a16z General Partner Martin Casado at the American Dynamism Summit about the importance of open innovation and American leadership in AI, and why we need to support AI research at all levels — from the classroom to the war room. We need to make some key investments in people and platforms.

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Customer Education in SaaS: Growing User Competence, Confidence, and Capacity for Change

ChurnZero

Customer education is why I live in a jungle. So, how does this relate to customer education? What inspired me to improve my gardening skills is the same catalyst that inspires customer education, and most positive actions: a desire for change. The same principle applies to customer education.

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Are We Investing Enough in Our Managers?

Tom Tunguz

” I wondered, are we investing enough in our managers? Talent is the largest investment of an early stage company. Research shows employees leave their jobs because of poor leadership and poor management. This is why investing in each creates a competitive advantage. Education is important. 7 of 30 is 23%.

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I Don't Do Paid Ads: Here's What I've Invested in Instead to Grow My Business to $270K+ in Revenue

Buffer Resources

I came from the world of education and nonprofits, but I was spending my free time sharing my own experience with disability on my Instagram page, Blindish Latina. I loved getting to use my voice and story to help create a more inclusive world and started working on a strategic plan for turning my thought leadership into a business.

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Mastering Partner Marketing: What NOT to Do and How to Excel with Drata CMO Sydney Sloan

SaaStr

Pick your strategies, invest in them, and start tiering. They have a quarterly launch rhythm that David Sacks coined, with set times to educate. Then, you run education programs and emphasize plays around the most revenue-generating products. There are usually 10-12 segments, so it’s a great alignment exercise with leadership.

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Calling future software engineers: Learn about UL’s equity, diversity and inclusion scholarship, funded by Intercom

Intercom, Inc.

Investing in education. We believe one of the most important ways we can contribute to diversity in the industry is by investing in education. We’re committed to not just increasing the diversity of our own team, but investing in areas that can help increase diversity across our industry.