SaaStr Podcasts for the Week with SocialChorus, Trello, Gremlin, Terminal, Guild Education, Gitlab, and Pleo — November 15, 2019

SaaStr

Rachel Carlson , Co-Founder and CEO @ Guild Education, the leader in education benefits offering the single most scalable solution for preparing the workforce of today for the jobs of tomorrow.

Design leadership as a subversive activity

Inside Intercom

The essence of design leadership is the inverse of what I had assumed. I eventually came to realize that the essence of design leadership is the inverse of what I had assumed. What does this have to do with design leadership? Design leadership as a subversive activity.

Customer Education: The Secret to Scale in Customer Success

ChurnZero

Earlier this week we hosted a well-attended webinar on – Customer Education: The Secret to Scale in Customer Success. . Topics discussed included: How Customer Education scales a Customer Success team. Which components to include in your Customer Education program.

Totango Wins Silver Stevie Awards for Leadership and Innovation in Customer Success Technology; Totango Named Finalist for SIIA CODiE Awards

Totango

Stevie Award judges include more than 200 of the world’s most respected executives, entrepreneurs, innovators, and business educators. Totango was honored for its leadership and innovation as the leading enterprise customer success platform.

Cloud 19

8 Tough Lessons from Closing 12,000 Customers at WebPT (Video + Transcript)

SaaStr

We had established ways of meeting them where they were at, whether it was through continuing education, or at trade shows, things like that where we could generate leads. That’s been a really cool journey building on that SMB thought leadership and taking it up market.

Six Reasons You Should NOT Create a Category

SaaStr

Customers Are Initially Interested in Education, Not Your Product. One of the realities you’ll have to embrace in category creation is imperative to educate the market through your various marketing channels. By Anthony Kennada, Founding CMO at Gainsight.

Top Lessons in Building Great Teams from Khosla Ventures (Video + Transcript)

SaaStr

Keith Rabois is an investment partner at Khosla Ventures where he focuses on consumer Internet, education, enterprise, financial services, and digital health investments.

“7 Tips and Tricks to having happy customers at Scale” New Relic EVP, Roger Scott (Video + Transcript)

SaaStr

So it’s all the technical resources, it’s all the professional services resources, pre-sales, education, customer success, management renewals, et cetera. Customer expectations are at an all-time high, making it more and more difficult for companies to please them.

SaaS in Africa: 10 Things We Learned From Scaling to 1M Users (Video + Transcript)

SaaStr

You have to leverage existing behaviors that the market already understands so that you don’t need to educate users. ” It helped us gain credibility without necessarily needing to educate the market because it was an existing thing.

“Land, Expand, Explode: How to Win the Long-Game in SaaS” Egnyte Chief Customer Officer and Co-Founder Rajesh Ram (Video + Transcript)

SaaStr

I also find customers respond exceedingly well to companies that can educate and teach them new ways of doing things. First, continued education. That’s a great example of where you’re educating your customers and taking a lead in terms of industry presence and alignment.

Freemium at Scale with Typeform CEO (Video + Transcript)

SaaStr

So you can create this online interactions that are amazingly beautiful without any need for codes and without any, let’s say, true design education. Freemium can help software companies gain users quickly—but what happens when it’s time to scale back or up?

SaaStr Podcasts for the Week with Chargebee and Glassdoor — November 1, 2019

SaaStr

As for Krish, under Krish’s leadership the team has grown to over 300 people and over 5,000 clients making it one of the next generation in truly global SaaS businesses started in India. Company Culture Customer Success Early Hiring Leadership Marketing Podcasts SaaS Product Pricing Sales

Top Lessons in Building Great Teams from Keith Rabois and Founders Fund (Video + Transcript)

SaaStr

Keith Rabois is a General Partner at Founders Fund where he focuses on consumer Internet, education, enterprise, financial services, and digital health investments.

SaaStr Podcasts for the Week with HelloSign and Adaptive Insights — August 30, 2019

SaaStr

Whitney is also an advisor to companies funded by the YC Continuity Fund, focusing on enterprise strategy, go-to-market strategy, leadership and execution. What does truly successful exec leadership look like in Whitney’s mind?

The Sendgrid Journey: Scaling From Growth Stage to $2B Acquisition in 4 Years (Video + Transcript)

SaaStr

There was something special about the market where some of the education had been done before. And that was an important shift, I think, for our leadership team. As Jeff joked, he’s like, “Well, we definitely have the servant part of servant leadership down here.”

Lessons From a Second-Time Founder: How Brex Went From 0 – $1B in Under 2 Years (Video + Transcript)

SaaStr

And the market is like, “Hey, these guys seem to be good,” and educated in the market, because we didn’t have one line of code, or a PowerPoint. Brex Co-Founder and CEO Henrique Dubugras will talk about what he’s learned building the fastest-growing B2B company.

How to Design a Sales Comp Plan to Get You to $100M (Video + Transcript)

SaaStr

And so that required leadership coming in and saying, “What exactly am I looking to incentivize here?” Make sure the organization is educated on them because these are the things that are going to drive success for the business going down a year or two years, three years.

A Q&A with Aaron Ross (Video + Transcript)

SaaStr

So when you’re trying to either educate or train your people or connect with the prospect, how do you cut through the noise? Blog Posts Hiring Leadership SaaStr Events Sales Videos saastr saastr annual 2019Join Aaron Ross, Predictable Revenue Co-CEO for a Q&A session.

How to Build a CSM Team That Generates 130% Net Retention with Talkdesk (Video + Transcript)

SaaStr

If your organization isn’t constantly tracking and celebrating logo retention, net retention, customer advocacy, NPS, if that is the network that you track, you’re not going to have educational alignment around moving the needle on that element.

From Freemium to Enterprise with Slack (Video + Transcript)

SaaStr

We had a lot of work to do on educating the market below that air cover. Dannie : What the early Slack team did very elegantly with Stewart’s leadership is, design a product that is so intuitive and so frictionless to sign up for, that it can add value from the get-go.

From Product Market Fit to Scale – Perspectives from Founder & Investor (Video + Transcript)

SaaStr

René Stewart: I know, I know that we are what is between you guys and parties and happy hour so we’ll try our best to make this interesting and educational. We also know that without a really strong management team and leadership team it’s hard to scale a business.

Matching Price to Value: 3 Lessons in Monetization from Menlo Ventures (Video + Transcript)

SaaStr

The second thing is it doesn’t require any additional education. For those that had a very low propensity to renew, we tried things like reinforcing the value of the product, educating them, maybe they didn’t quite understand what the features could do for.

“The “Dos & Don’ts” of Building Winning SaaS Companies with G2 Crowd (Video + Transcript)

SaaStr

And my education, I went to MIT to study mechanical engineering, and I think I would have thought I was going to go into the pump business like my father. But then I met this conscious leadership guru Jim Detmar through some YPO friends, and he started just having me work on my own awareness.

SaaStr Podcasts for the Week with MessageBird and Gainsight — October 18, 2019

SaaStr

So you can do a lot from an HR perspective around education, training, explanations. Company Culture Fundraising Hiring Leadership Marketing Metrics Podcasts

5 Things You Need to Do to Create a Category with Gainsight (Video + Transcript)

SaaStr

It’s actually really hard because you’re trying to create something that didn’t exist before, educate people on the new way to do things. And it’s become sort of synonymous with the customer success community or at least Gainsight’s thought leadership arm.

SaaStr Podcast #220: Leyla Seka, EVP @ Salesforce Mobile Discusses What Needs To Be In Place For Hyper-Scale

SaaStr

I continue to work on understanding how my leadership style might need to change, and certainly over time as we’ve grown, and as more people have come to work for me, and thinking about how I impart … how what I say matters.

Mobile 169

“Early Gains, Early Pains: 5 Lessons for Surviving Hypergrowth” Stride.VC Founder Harry Stebbings and MessageBird Founder and CEO Robert Vis (Video + Transcript)

SaaStr

Blog Posts Career Growth & Advice Company Stage Featured Videos Leadership Marketing Other SaaStr Events Sales Scale Videos saastr saastr europaThe startup journey moves in waves—whether you’re ready or not.

“Early Gains, Early Pains: 5 Lessons for Surviving Hypergrowth” Stride.VC Founder Harry Stebbings and MessageBird Founder and CEO Robert Vis (Video + Transcript)

SaaStr

Blog Posts Career Growth & Advice Company Stage Featured Videos Leadership Marketing Other SaaStr Events Sales Scale Videos saastr saastr europaThe startup journey moves in waves—whether you’re ready or not.

10 Questions Sales Leaders Must Ask to Develop More Sales Opportunities

Teamgate

To be a great seller, you need to be able to educate or inspire buyers with fresh ideas and perspectives, what’s known as insight selling. Sales Intelligence Sales Management sales Sales Leadership Sales Strategy

SaaStr Podcast #209: Amanda Kleha, Chief Customer Officer @ Figma Discusses How To Ensure Successful Cross-Functional Communication

SaaStr

You’re not shy to bring them up, so you might have some leadership capabilities. Amanda Kleha: I like that my team can feel like they can make decisions on their own, but in order to do that, I need to educate them on what’s important to me. Welcome to Episode 209!

5 Must Do Steps for People-Centric Customer Success

TriTuns

You will probably need to educate your customers on effective software adoption practices and methods. And you will need to figure out how provide this type of education to your customers in a fast, scalable way.

The Introvert’s Guide to Glad-Handing

Kellblog

Think: educate, decorate, inebriate. Communications Culture Leadership Management Silicon Valley Uncategorized MBWAOne day back at MarkLogic, we invited our local congresswoman, Jackie Speier , to visit our offices.

B2B Sales Hacks: Interview with a Thought Leader Anthony Iannarino

Teamgate

He also attended Harvard Business School, completing their Owner President Manager Executive Education program. Teamgate Sales Talks interview Sales LeadershipAnthony Iannarino is an international speaker, bestselling author of two books, and a sales leader.

Human-Centered Design Network’s Gerry Scullion on inclusive architecture

Inside Intercom

Going back to your question about design teams, the design teams need to stand up more and shout and talk about these things with executives and educate them. I tend to take the long game more so, in terms of education and taking them on the journey and educating them about the impacts.

5 Must Do Steps for People-Centric Customer Success

TriTuns

You will probably need to educate your customers on effective software adoption practices and methods. And you will need to figure out how provide this type of education to your customers in a fast, scalable way.

The Secret to Getting Your Customers to Drive Software Adoption on Their Own

TriTuns

Vendors need to shift their efforts away from narrowly focusing on their specific product and services, to instead helping to educate their customers on appropriate change management and software adoption tactics and techniques that buyers can apply within their own organization.

Techstars Entrepreneur’s Toolkit Can Help You Do More Faster

TechStars

It’s also why we created the Techstars Entrepreneur’s Toolkit , an online educational resource to help entrepreneurs learn the fundamentals of entrepreneurship. By providing tools and thought leadership content from some of the best people in our Network, we hope to help entrepreneurs #DoMoreFaster, encourage 1:1 connections with mentors, develop inner confidence, and build a better future.