Sat.Oct 26, 2024 - Fri.Nov 01, 2024

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6 Of The Most Common Mistakes I See First Time SaaS Founders Make

SaaStr

What are the most common mistakes I see first time SaaS founders make? Second-time SaaS founders make other mistakes. They think they know more than they do. They spend too much. They often struggle to do things a new way. First-time founders have many positives. But they also make mistakes we tend not to make with experience. Here’s what I see most often, the Top 6 Mistakes First Time SaaS Founders Make: Incomplete understanding of business model, and how it will scale.

Scale 300
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Productivity One Year from Now

Tom Tunguz

If AI continues on its current trajectory or accelerates, what will change in your business? We’ve been asking leaders of companies & departments this question & the answers aren’t clear. In a few years, consensus agrees that rote work of BDRs & paralegals & software engineering will be somewhat to mostly automated. But determining the timing of that impact is much more difficult : it depends on the accuracy of the AI.

Headcount 310
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Integrated Payments vs Embedded Payments: Choosing the Right Payment Solution

USIO

In the rapidly evolving world of digital transactions, businesses are continually looking for ways to streamline payment processes and enhance customer experiences. Two prominent approaches in this domain are integrated payments and embedded payments. Understanding the nuances of each is crucial for businesses aiming to optimize their payment strategies—especially when considering solutions like… Source The post Integrated Payments vs Embedded Payments: Choosing the Right Payment Sol

Payments 246
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Hunting Alpha in GTM Strategies with Brendan Short

Predictable Revenue

As Brendan Short explains, the future of GTM isn’t about lists of thousands but targeting the right 50 accounts this week. The post Hunting Alpha in GTM Strategies with Brendan Short appeared first on Predictable Revenue.

Strategy 130
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Build the Case: Quantify the Real Costs of In-House Testing and QA Gaps

Underinvesting in software testing costs more than you think, and now you can prove it. This guide helps you quantify hidden costs like developer time, support overhead, tech debt, and lost revenue. Use the companion calculator to model your own data, and present your findings with a ready-to-edit presentation template. Whether you're making the case to leadership or validating outsourcing, this toolkit gives you the numbers and tools you need.

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How Many Keywords Should You Target?

The Moz Blog

Stop wasting hours on ineffective keyword research. In this actionable guide, Tom Capper reveals three proven strategies to streamline your SEO workflow and focus on keywords that actually drive traffic. Tom reveals why treating keyword research as entry-level work could be costing your business significant opportunities.

Strategy 121

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GTM 119: Design Products Backwards From GTM: Lessons from Scaling to $1B+ with David Knight

Sales Hacker

David Knight is the Co-founder and CEO of Avarra, an AI-powered platform that simulates human-to-human interactions to accelerate sales onboarding and training. With over 30 years of experience scaling companies from tens of millions to billions in revenue, including WebEx and Proofpoint, David brings a unique perspective on the intertwined nature of product and go-to-market.

Scale 113
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A Simple Rule For When To Consider Selling Your Startup

Kellblog

The cleverest answer I’ve heard to the question “When would you sell your startup?” is, “When somebody offers me more than I think it’s worth.” It’s clever alright, but it’s not that helpful. It’s a meta-answer that sidesteps the question of value. In this post, I’m going to offer a simple rule for when you should consider selling your company if someone comes along and makes a serious offer.

Startup 105
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The 5 actions for revenue leaders to embrace customer-led growth

Totango

Key takeaways : 97% of corporate leaders believe customer expansion is the key to driving revenue growth in their organization. But many organizations focus too inward—on internal operational tactics, rather than prioritizing the customer outcomes that drive customer-led growth. To drive customer-led growth, organizations need to assign ownership for expansion, align tactics to value drivers, measure post-sales funnels precisely, streamline communication post-sale, and use automation to create

Revenue 62
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9 User Onboarding Strategies to Increase Customer Lifetime Value

User Pilot

Ever wonder why some products instantly click with users while others get abandoned faster than New Year’s resolutions? The secret often lies in those crucial first moments – your user onboarding. But here’s the thing: getting users to say “wow” instead of “why?” isn’t just about making a great first impression.

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What’s New in Apache Airflow® 3.0—And How Will It Reshape Your Data Workflows?

Speaker: Tamara Fingerlin, Developer Advocate

Apache Airflow® 3.0, the most anticipated Airflow release yet, officially launched this April. As the de facto standard for data orchestration, Airflow is trusted by over 77,000 organizations to power everything from advanced analytics to production AI and MLOps. With the 3.0 release, the top-requested features from the community were delivered, including a revamped UI for easier navigation, stronger security, and greater flexibility to run tasks anywhere at any time.

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6 Of The Most Common Mistakes Entrepreneurs Make Pitching VCs

SaaStr

Dear SaaStr: What Are Some of the Most Common Mistakes Entrepreneurs Make Pitching VCs? I’ve invested almost $200m as part of SaaStr Fund / 2024. A few top mistakes founders make: #1. Not making cold email truly great. Don’t ask to pick someone’s brain, or coffee. Make the cold email so great, you’d want to invest based on just it alone. 2 Cold Emails I Funded For Millions #2.

CTO 310
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Mastering account management in B2B SaaS

Chart Mogul

Account Management is a delightfully intricate balance of art and science. When I joined ChartMogul, I was tasked with building a new Account Management function from the ground up. As we all know, the SaaS ecosystem has changed dramatically over the last few years, and customer retention and expansion are becoming increasingly important for SaaS … Account Management is a delightfully intricate balance of art and science.

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29 Scroll-Stopping Instagram Post Ideas to Fill Your Content Calendar

Buffer Resources

Part of being successful on Instagram — whether you're a creator or a small business — means posting consistently. But what happens when you run out of ideas? It happens — which is why it never hurts to get inspired by the great work other creators and brands are doing on Instagram.  Here are 29 great Instagram post ideas, with real-life examples, to cure your writer’s creator’s block.

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How to Build and Improve Your Product Analytics Strategy

User Pilot

While “use data to drive decision-making” sounds obvious, there’s a HUGE gap between saying it and doing it well. So, how do you get started with product analytics ? In this article, we’ll talk about: What product analytics is and why you need a solid strategy. Key steps to build and improve your product analytics strategy. How to apply actionable metrics to different SaaS business stages.

Strategy 105
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Agent Tooling: Connecting AI to Your Tools, Systems & Data

Speaker: Alex Salazar, CEO & Co-Founder @ Arcade | Nate Barbettini, Founding Engineer @ Arcade | Tony Karrer, Founder & CTO @ Aggregage

There’s a lot of noise surrounding the ability of AI agents to connect to your tools, systems and data. But building an AI application into a reliable, secure workflow agent isn’t as simple as plugging in an API. As an engineering leader, it can be challenging to make sense of this evolving landscape, but agent tooling provides such high value that it’s critical we figure out how to move forward.

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5 More Interesting Learnings From HubSpot at $2.4 Billion in ARR

SaaStr

So we’ve covered HubSpot more than any other SaaS leader on this 5 Interesting Learnings series, in part because so many of us use HubSpot ourselves, and in part because its metrics and use cases are so like many of the apps we build and sell ourselves. They recently did an Analyst day though that had some more great data that I thought was super interesting, and worth a deep dive. 5 More Interesting Learnings then: #1. 75% of Customers Are Onboarded By Partners Partners don’t just

SMB 306
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10 Major Shopping Holidays in China: What Global Sellers Need to Know

FastSpring

China is home to some of the largest shopping events in the world, and understanding these key holidays is essential for businesses that are targeting this vast market. These events are more than just sales — they are massive ecommerce festivals that drive consumer behavior, presenting significant opportunities for even SaaS, software, mobile game, and other digital product companies to boost revenue.

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10 Simple Tips to Increase Your Instagram Engagement

Buffer Resources

Nothing hurts more than thoughtfully creating an Instagram carousel in Canva or curating a photo dump only to publish and receive…crickets. Don’t worry — your content’s fine. You just need a better engagement strategy. Instagram engagement is more than just a numbers game — it’s about building genuine connections with your audience.

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Trends in the Post-Modern Data Stack

Tom Tunguz

On Monday, at TC Disrupt Colin Zima CEO of Omni , Jordan Tigani CEO of Motherduck , Daniel Svnova CEO of Superlinked & Toby Mao CTO of Tobiko Data who are leading the evolution of the Post Modern Data Stack discussed the trends they are seeing. Here are some of the themes & predictions from the group. Customers are excited about new architectures that significantly reduce cost.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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How to Avoid a Bad VC Investor with SaaStr CEO and Founder Jason Lemkin

SaaStr

We’re obviously written up a lot about Fundraising and Investing here on SaaStr.com, but time and time again, SaaStr CEO and Founder Jason Lemkin has seen so many Founders sign a bad term sheet based on gut instinct, VC celebrity or vibes, and while that may be fine, it’s not enough. It’s not enough because if nothing else you’re stuck with your investors for decades — for better or worse.

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Freemium to Fortune 500: How HERE Technologies Grew Their Developer Base 10X

Inturact

When HERE Technologies decided to make their location services APIs free for developers, they weren't just changing their pricing strategy - they were fundamentally transforming their entire business model. In a recent episode of Talking SaaSy with Inturact, Michael Hirsch, former product leader at HERE Technologies, shared the fascinating journey of how going freemium led to explosive growth and unexpected challenges that touched every corner of the organization.

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29 Budget-Friendly Digital Marketing Tools for Small Businesses (+ Free Options)

Buffer Resources

Let me guess. You've got big marketing dreams but a not-so-big budget? I've been there. After 12 years of marketing for bootstrapped brands, I've learned that you don't need to spend a fortune on fancy digital marketing tools to see results. It's all about building a smart toolkit that punches above its weight. One that helps you work efficiently and get results without breaking the bank.

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Userlytics Review–The Good and Bad

The Daily Egg

Userlytics is a powerful suite of UX research tools that helps teams collect qualitative and quantitative data. Key strengths are its in. The post Userlytics Review–The Good and Bad appeared first on The Daily Egg.

Data 225
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Struggling to Scale Test Coverage Under Pressure?

When test coverage falls behind release velocity, quality suffers, and your team feels the consequences. This guide outlines when it makes sense to outsource quality assurance (QA), the risks to watch for, and how to scale testing without increasing headcount or slowing down engineering. You will learn how leading teams are leveraging external QA partners to expand coverage, enhance defect detection, and remain aligned with CI/CD timelines.

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Dear SaaStr: What’s It Like Being Beaten Up by Investors?

SaaStr

Dear SaaStr: What’s It Like Being Beaten Up by Investors? It’s a gift, if you view it in the right context. First, don’t take it personally. Everyone that is smart can be tough critic. Everyone with a High IQ that’s been in tech a while can come up with 10-20 reasons why you will fail. In fact, the criticism itself probably won’t even be remotely useful, because if you’ve done your homework … you’ve heard it all before.

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Product-Channel Fit: Finding the Right Growth Strategy for Your Product

Sales Hacker

Product-Channel Fit measures how well a product aligns with its distribution channels to effectively reach its target market. The goal is not to test every possible channel but to focus on the one or two that maximize your resources and scale your product for hypergrowth. For example, an AI-powered video creation tool designed for viral social media content thrives through influencer and organic campaigns.

Scale 109
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Meta Ad Library 101: 7 Ways to Use the Facebook Ad Library to Improve Your Ads

Buffer Resources

Remember the old days with the dusty, yellow telephone book notebooks that had the numbers of everyone in town? That’s the Facebook ad library (now known as Meta ad library) for Meta ads. The Meta ad library is like a Pinterest board of all the ads running on Meta's platforms — including Facebook, Instagram, Messenger, and Audience Network.

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How To Push Your Starting UX Designer Salary Over $95K

The Daily Egg

The average UX designer’s salary hovers right around $114,000 in the US. The low end of the salary range is around $84,000. The post How To Push Your Starting UX Designer Salary Over $95K appeared first on The Daily Egg.

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5 Ways to Improve Revenue from Integrated Payments

Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments

Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.

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Top SaaStr Posts, Vids and Pods of The Week: YCombinator, CEO WordPress, CEO ZoomInfo, CRO Anthropic and More!!

SaaStr

Top Posts: #1. The Bar Has Gone Up: The New Era of HyperFunctional SaaS with Jason Lemkin #2. 5 Pros, and 5 Cons, to Taking a VC Round at a Very High Valuation #3. Pitchbook: The Number of Active VCs is Down 62% From Its Peak. And Down Again in 2024. #4. Zuora Goes Private for $1.7 Billion. Why This is Good News for SaaS. #5. One Thing is Clear: AI Is Leading to 1000+ New Competitors in SaaS Top Videos and Pods: #1. “How To Perfectly Pitch Your Seed Stage Startup With Y Combinator

AI 285
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Videos: D2C Web Shops for Mobile Games at Pocket Gamer Connects Helsinki

FastSpring

FastSpring was recently the leading sponsor at Pocket Gamer Connects Helsinki, one of the premier events in the global gaming industry! As part of our participation in the packed two-day event, CMO David Vogelpohl represented FastSpring in two informative and collaborative sessions: Keynote presentation with CEO of Nexus Justin Sacks: “How to Actually Succeed With D2C Web Shops for Mobile Games.

Mobile 103
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21 Product Feedback Software for Collecting Actionable Insights

User Pilot

Which product feedback software should you choose for your SaaS? The choice is tough because there’s no single tool that covers all use cases. What’s worse, you will find multiple tools in each category, making it incredibly difficult to pick the tool that satisfies your needs and offers the best value for money. In this round-up, I cover 21 of the best product feedback software solutions.