Tom Tunguz

JUNE 20, 2023

I think of marketing teams as hedge funds. Marketing teams develop a portfolio of different strategies to acquire leads. Some days, content marketing works. It’s easy to deride the latest buzzword or trend. A post challenging like this one hits HackerNews or a journalist covers the company. What are LLMs?

Marketing 201

Marketing Outsourced Development Machine Learning Artificial Intelligence 201

Neil Patel

FEBRUARY 3, 2023

As the most effective way to reach your audience, search is critical to your digital marketing strategy and each customer journey. So, to understand future search trends, we must look at what’s shifted. That makes video a must-have in your marketing strategy. Search is like the front door to your website.

AI Search 144

AI Search Trends Artificial Intelligence AI 144

User Pilot

SEPTEMBER 29, 2023

The product development process is part art, part science, and all important to the success of your SaaS. In this article, we've got a comprehensive review of the entire product development process. While product development describes the process of creating the product itself (i.e. What is product development?

Development 105

Development Software Review Sales Recruiting Technical Review 105

SaaStr

OCTOBER 24, 2022

Developers act, think, and behave differently than your average customer. So selling, marketing and supporting them should be different too. As an API-first company, WorkOS focuses on selling primarily to developers. Doing Business with Developers. This trend is only going to grow. So why sell to these developers?

Underperforming Technical Team 178

Underperforming Technical Team Outsourced Development Development Part-Time VPE 178

User Pilot

DECEMBER 15, 2023

By screening your ideas before investing in their development, you reduce the risk of failure and can allocate resources to initiatives that satisfy customer needs and market demand. Common examples include market demand, customer willingness to pay , or scalability. The idea screening process starts with idea generation.

Development 105

Development Market Research Interviewing Trends 105

TurnKey Labs

MAY 18, 2023

I can’t help but get excited about the future of offshore software development. It’s not just a passing trend anymore; it’s becoming the new norm in the software world. The benefits it brings to startups and high-growth companies are undeniable – lower costs, enhanced staff flexibility, and accelerated time to market.

Software Development 52

Software Development Trends Development Software 52

Subscription Flow

DECEMBER 22, 2023

In order to prepare for the future, businesses need to monitor the trends in the previous year and strategize for the future. In this article, we will discuss the eCommerce subscription trends to follow in 2024 to beat the competition and achieve sales targets. But taking stress cannot help at all.

Payment Methods 59

Payment Methods Artificial Intelligence Trends Payment Services 59

Neil Patel

SEPTEMBER 3, 2021

Are you hoping to identify MarTech trends that can help your campaigns be more effective and run more smoothly? As our marketing capabilities evolve, so do the tools we use to measure our successes and how we achieve that success. These include: Email Marketing. What Is MarTech?

Trends 131

Trends Scale Social Media Technology 131

User Pilot

OCTOBER 15, 2023

Trend analysis reports help you make data-driven decisions that boost SaaS performance metrics such as user activation, product stickiness, and retention. This article helps answer core trend analysis questions. TL;DR Trend analysis is the process of tracking and analyzing changes in key metrics over time.

Trends 105

Trends SaaS Technical Review Retention 105

User Pilot

NOVEMBER 30, 2023

How do product managers identify market gaps? TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. A market gap can be caused by missing functionality or poor user experience.

Underperforming Technical Team 105

Underperforming Technical Team Marketing Market Research Outsourced Development 105

User Pilot

AUGUST 29, 2023

What’s market validation in SaaS, and why is it important? This article also introduces popular market validation methods and explains how product teams can develop a solid validation plan! Keyword research and Google Trends analysis can reveal what kinds of problems customers are trying to solve.

Marketing 105

Marketing Scale Market Research Interviewing 105

Subscription Flow

DECEMBER 21, 2023

The year 2024 is going to bring huge changes in the SaaS subscription business market, and that’s the point of discussing the New Year for SaaS business retailers. What can help you the most to fight challenges in the coming year is to follow the SaaS pricing trends. It is not just SaaS, but the pricing is important for every business.

Trends 59

Trends Pricing Revenue Technical Review 59

Neil Patel

OCTOBER 29, 2020

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. They don’t have the strategy, tactics, or tools they need to market their business well.

Underperforming Technical Team 145

Underperforming Technical Team Strategy Development Payment Methods 145

SaaStr

APRIL 25, 2021

Beth Toland, the Head of Experience Research at Asana, shares her tips for making your roadmap inclusive of customer needs and ways to use insights to improve your product development. The approach that Asana takes to product development and innovation relies on the double diamond framework. The Double Diamond Innovation Framework.

Development 171

Development Innovation Company Culture Consulting 171

Subscription Flow

DECEMBER 18, 2023

However, we have come up with some different subscription box trends that you can follow for Christmas 2023. And that’s exactly what you need to offer your customers so that they may stay onboard for a longer duration but also refer your products and services to other customers in the market. So, the window of time is short.

Subscription 83

Subscription Payment Features Trends Social Media 83

User Pilot

SEPTEMBER 14, 2023

How do product management and marketing teams work together to build successful products? Their responsibilities include product discovery, developing product vision, prioritization , roadmapping , analyzing product performance and its iterative development, and leading the product team. Let’s get right to it!

Management 104

Management Marketing Market Research Product Marketing 104

SaaStr

JUNE 17, 2023

In the ever-evolving landscape of SaaS, Venture Capital, Bootstrapping, and Valuations – understanding market trends and investment patterns is critical. We’ll explain Jason’s take on the recent market fluctuations, highlighting major deals that shaped investment patterns and their effects on valuation trends.

Venture Capital 212

Venture Capital Scale Technical Review Software Review 212

Mucker Capital

NOVEMBER 8, 2023

How do we develop positioning? This methodology was developed by Andy Cunningham, a well-known marketing expert, and has been tested over several decades. Identifying the ideal target market and target audience who can impact a customer’s decision. What are the most dominant trends among your customers?

Branding 98

Branding Startup Development Strategy 98

User Pilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research? The outcome?

Market Research 52

Market Research Sales Recruiting Marketing Underperforming Technical Team 52

OpenView Labs

DECEMBER 5, 2019

The shift in customer buying behavior is forcing marketers to modernize their marketing strategy. Let’s have a look at the trends that you need to follow in order to dominate B2B sales in 2020. AI is allowing marketers to create content automatically. Focus on Conversational Selling. Adopt Customer Data Platforms.

B2B 60

B2B Trends Artificial Intelligence Marketing 60

Neil Patel

DECEMBER 28, 2021

As marketers, we’re constantly attuned to Google’s ever-changing algorithm, keeping an eye toward shifts in prioritization and SERPs. The Google Search Trends report can be an incredible asset that allows you to dig into users’ search habits and gain access to a steady stream of content ideas.

Trends 115

Trends Entertainment Technical Review Branding 115

User Pilot

OCTOBER 15, 2023

How do you leverage product analytics marketing automation to boost customer acquisition, retention, and account expansion? TL;DR Product analytics marketing automation involves using product analytics to track product usage and customer behavior to develop automated marketing experiences.

Marketing 105

Marketing SaaS Acquisition Scale 105

Tom Tunguz

APRIL 21, 2024

Because the research & development costs associated with software should be part of their cost of goods sold. So the costs of developing & maintaining the software are ongoing. For example, energy tops the list at the moment, primarily driven by the fluctuations in those markets. It’s software-as-a-service.

Software 252

Software Business Construction Government 252

User Pilot

DECEMBER 6, 2023

Start implementing a dogfooding program by recruiting users from across the organization, especially those not involved in the product development. So it’s safe to say that dog food helps organizations develop their customer empathy and gain a deeper understanding of the ‘why’ behind their behaviors.

Software Development 98

Software Development Sales Recruiting Development Software Review 98

User Pilot

APRIL 25, 2024

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

Market Research 52

Market Research Outsourcing Services Marketing Outsourced Development 52

Frontegg

DECEMBER 14, 2021

Full stack developers are a coveted breed. We are glad to share a list of 22 leading full stack developers you must follow in 2022 to stay in touch with the latest trends and developments in the SaaS and IT spaces. #1 Since 1999, John Sonmez has been a highly popular blogger and speaker devoted to helping developers.

Development 130

Development Technical Advisors Web Development Web Developers 130

User Pilot

MAY 2, 2024

Fortunately, there are things you can do to reverse the trend. In the article, we share 24 customer retention marketing tactics that will help you reduce churn and increase your product performance. As they become brand advocates, they promote your product via WOM, which is by far the most effective marketing channel.

Retention 105

Retention Marketing Customer Lifetime Value Onboarding 105

User Pilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. In this article, we dive deep into what a product marketing framework is and explore its essential components. In this article, we dive deep into what a product marketing framework is and explore its essential components.

Product Marketing 105

Product Marketing Marketing Social Media Scale 105

SaaStr

APRIL 22, 2022

Lean on customer feedback loops to guide through unfamiliar markets. One example is from the earliest days of product development. They often understand the markets you are looking to address better than you do. Capture product feedback through sales and marketing conversations. Get creative about gathering feedback.

Innovation 238

Innovation Wireless Scale Marketing 238

SaaSX

FEBRUARY 11, 2020

In 2020, your data has never been safer or easier to use, emerging trends have never been more exciting, and we’ve never been more connected to the people around us. Here are the 8 biggest SaaS trends of 2020. Many of 2020’s trends thus far have been heavily influenced by developments in related industries.

Trends 120

Trends Artificial Intelligence SaaS Mobile 120

Buffer Resources

AUGUST 1, 2023

But, when my team saw the #pancakecereal trend taking TikTok by storm during the height of the pandemic, we felt we had to get in on the action—in a way that might change how our company thinks about innovation forever. On the flip side, we had to make sure we could deliver a product that was aligned with the trend.

Trends 86

Trends Social Media Business Branding 86

SaaStr

JUNE 9, 2022

When people think of marketing, they often think of revenue growth or sales alignment. However, marketing can also play a role in fundraising. Connect Your Business to a Growing Market. Connect Your Business to a Growing Market. Determine the macro-dynamics that are impacting the overall market. Key Takeaways.

Marketing 184

Marketing Social Media Forecasting Branding 184

Intercom, Inc.

SEPTEMBER 1, 2021

At Intercom, we believe the best products are built with the market in mind. That’s why some of Intercom’s first marketing hires were product marketers and why we’ve had a “seat at the table” from the early days of the company. . More and more, I see startups hiring PMMs as their first marketer ”. product marketing team.

Product Marketing 138

Product Marketing Marketing Sales Hiring Scale 138

User Pilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 98

Product Marketing Management Marketing Customer Lifetime Value 98

How To Buy Saas

FEBRUARY 29, 2024

The SaaS development market evolves rapidly and, according to Fortune Business Insights, by 2030, will reach 908 billion dollars. As we step into 2024, let’s talk about product development companies with exceptional track records in SaaS projects. Businesses of any size and industry can find reliable SaaS development partners.

DevOps as a Service 40

DevOps as a Service Development Technical Review Blockchain 40