Remove Development Remove Marketing Remove Trends Remove Underperforming Technical Team
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The Founder’s Guide to Developer-led Growth with WorkOS (Video)

SaaStr

Developers act, think, and behave differently than your average customer. So selling, marketing and supporting them should be different too. As an API-first company, WorkOS focuses on selling primarily to developers. Doing Business with Developers. This trend is only going to grow. So why sell to these developers?

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Feature Ideation Process Steps & Techniques for Product Teams

User Pilot

Every seasoned product marketer knows that adding new features to your product is key to product management success. TL;DR Feature ideation is a process through which product teams brainstorm ideas for new features to introduce to their product. Why do you need feature ideation in your product development process?

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SaaStr Podcast #407 with The Creative Curve Author Allen Gannett: “The Secrets of Market Timing and How to Develop the Right Idea, at the Right Time”

SaaStr

407: Trends are fleeting and hard to pin down. Learn how you can leverage the science of trends and better understand market behavior. Announcer: Up today, the secrets of market timing, how to develop the right idea at the right time with Allen Gannett, author of The Creative Curve. Or are they?

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Aligning Product Managers and Product Marketing Managers for Success – Interview With Aatir Abdul Rauf

User Pilot

Overlapping responsibilities and conflicting priorities are just a couple of the many friction points between product managers and product marketing managers – leading to inefficient workflows and potential product failures. What are the typical roles and responsibilities of product managers and product marketing managers?

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Using Data to Run Your Sales Development Team

InsightSquared

Running the sales development team at InsightSquared has afforded me the opportunity to create such an environment and keep our team motivated by exposing a clear path to improvement. Last week, I talked about how to use data to run your sales development team and drive results during a live webinar.

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How to Perform A Product Feature Analysis

User Pilot

TL;DR Product feature analysis involves evaluating product features to understand their impact on user satisfaction and market performance. Extract feature development insights. Best practices to help product managers perform feature analysis: Perform user research and analyze your competitors’ products to find market gaps.

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Market Gaps: 10 Ways to Spot Untapped Customer Needs

User Pilot

How do product managers identify market gaps? TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. Before implementing the ideas to fill market gaps, validate them thoroughly.