User Pilot

JULY 23, 2023

Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches. How to build a team to implement your go-to-market plan: Set clear milestones for your team. Who is part of the GTM team?

Marketing 96

Marketing Customer Lifetime Value SaaS Advertising 96

User Pilot

AUGUST 29, 2023

While the product manager’s role may differ from one organization to the next, they will still work with dedicated product owners, engineering and design teams, data analysts, and product marketing managers. Product management is a multi-faceted, complex process. Communication skills.

Management 105

Management Interviewing Marketplace as a Service Product Marketing 105

SaaStr

FEBRUARY 4, 2022

Whatever those objectives are, lay them out in advance, communicate them to the board, and make sure at the end of the meeting you’ve checked in to see if those objectives have been achieved. . One hour, every other month for seed companies or companies that are pre-product market fit.

Sales Hiring 252

Sales Hiring Scale Leadership Startup 252

SaaStr

DECEMBER 27, 2023

It’s essential that messaging doesn’t get confused when communicating with these different use cases. The LMS market segment is big, and Docebo thinks about it in two folds. When considering product market fit and seeing value back when Docebo got traction in 2012, they gave away a ton of value with ridiculously low ARR.

Sales Hiring 209

Sales Hiring Scale SMB Outsourced Development 209

SaaStr

MARCH 20, 2024

If you’ve stalled, it means you’ve fallen out of product market fit. A tactical example from Sam’s time at Brex shows what happens over time when you train SDRs to communicate with the right people. For Mid-Market companies, you might connect with people in finance or accounting. Because they say they can’t afford it.

Sales Hiring 264

Sales Hiring Sales Recruiting Scale Headcount 264

SaaStr

MAY 28, 2024

Mistake #2: A VP of Marketing that Can’t Do Demand Generation Don’t hire a product marketer, a corporate marketer, or a strategist. Jason was talking to a founder at $14M-$15M, and they weren’t sure if their Head of Marketing was working out. What was this Head of Marketing’s previous role? Not necessarily.

Sales Hiring 161

Sales Hiring Scale AI Search AI 161

Intercom, Inc.

JULY 28, 2022

Sanj started working at Salesforce back in 2005, when the company had around 1,000 employees and a few hundred million in revenue, and he was a part of its growth for 14 years, holding several leadership positions in multiple markets in EMEA. It’s very transparent, very collaborative, and filled with really smart, amazing people.

Scale 210

Scale Scaling Sales Hiring Sales Recruiting 210

SaaStr

OCTOBER 12, 2020

Nick has vast experience when it comes to B2B and B2C, which is why we asked them to share their best tips for growing product and engineering orgs from 0 to IPO. When founders are starting companies, it’s crucial to have product-market fit. However, the expectations for leadership are quite different from that of management.

Engineering 240

Engineering Part-Time VPE Scale B2C 240

Tom Tunguz

NOVEMBER 10, 2017

I’ve worked in environments in the past where management clearly communicated the obligation to dissent - and it’s wonderful. This works against the interests of the leadership and the company, confounding progress. They do not compromise for the sake of social cohesion. Once a decision is determined, they commit wholly.”.

Management 220

Management Leadership Engineering Startup 220

User Pilot

JULY 17, 2023

A well-structured product team requires a product leader – either a product manager or a product owner. In larger organizations, they may work side by side with QA engineers, product marketers , data analysts , or product ops managers. They play an important role in product launches.

SaaS 98

SaaS Scale Leadership Customer Lifetime Value 98

User Pilot

AUGUST 23, 2023

A product analyst needs to have the following skillsets: Technical skills: data analysis , data visualization, statistical analysis, and technical tools. Workplace skills: Critical thinking, project management, and communication skills. People usually begin their careers as junior product analysts.

Technical Advisors 98

Technical Advisors Data Analysis Technical Review Software Review 98

SaaStr

NOVEMBER 16, 2020

You said before, to me, it’s the believing in kind of participatory leadership over servant leadership. I don’t subscribe to the servant leadership model. Harry Stebbings: I think that participation and leadership is almost like a luxury of later stage companies. Andy MacMillan: Yeah. Let’s do it.

Sales Hiring 205

Sales Hiring Scale Leadership Technical Review 205

SaaStr

JUNE 30, 2023

During the pandemic, the way people transacted and communicated changed rapidly. There’s a massive opportunity because of the size of some of these markets and how quickly they move, but at the end of the day, there are enduring facts about humans and how they behave. But if the market isn’t ready, it isn’t ready.

Scale 210

Scale Mobile Venture Capital Scaling 210

Kellblog

JUNE 6, 2021

This week’s episode of the SaaS Product Power Breakfast is Thursday, June 10th, at 8am Pacific and we welcome a special friend and unique guest, Christopher McLaughlin , currently CMO at France-based powerhouse LumApps , a collaboration and communications platform backed by top European investors including Idinvest and Goldman Sachs.

Sales Hiring 87

Sales Hiring Marketing Startup Leadership 87

Intercom, Inc.

SEPTEMBER 2, 2021

At a product-first company like Intercom, our product marketing team has always had a crucial role – and over the years, we have often discussed how we approach product marketing. Of course, not all companies go about product marketing in the same way. Every step of the way. Liam Geraghty: Hi there.

Product Marketing 211

Product Marketing Marketing Sales Hiring Strategy 211

User Pilot

APRIL 30, 2024

They provide the most growth for your product and can reveal a lot in a short period of time. Product-market fit (PMF) surveys allow growing SaaS companies to see if their product is meeting market needs and expectations. How can one ensure that customer feedback is effectively communicated to relevant teams?

Interviewing 104

Interviewing Software Review Outsourced Development Trends 104

Sales Hacker

MARCH 1, 2024

Of course, SaaS products can be a harder sell than Rihanna’s Fenty Beauty, but the same strategy applies: build value for your network before selling to them. Through owned distribution channels, they spent the first year marketing the “problem,” rather than the product, to build an audience that could validate the brand’s story.

VP of Engineering 71

VP of Engineering Scale SaaS AI Search 71

User Pilot

DECEMBER 10, 2023

However, it’s not ideal for complex products or enterprise clients where customers aren’t the end users. SLG is better for communicating the product value at the enterprise level and building the business case. Product-led sales (PLS) combines PLG and SLG tactics. Product-led growth. That’s indirect monetization.

Scale 105

Scale Sales Software Review Retention 105

SaaStr

JANUARY 24, 2024

Kate has a simple framework for going upmarket: Product, People, and Process. From a product standpoint, you might think you have product market fit. It can take upwards of a year to even start building out an Enterprise sales and product team.

Scale 238

Scale Sales Hiring Scaling Revenue 238

User Pilot

APRIL 30, 2024

Throughout his rich career, Marty has worn numerous hats within modern software product organizations, transitioning between roles involving product management, software development, product marketing , user experience design, and general management, among others.

Management 105

Management Underperforming Technical Team Innovation Generative AI 105

SaaStr

AUGUST 15, 2022

communicate it effectively for investors to believe in it and provide you with the capital needed to bring it to life. . Payhawk’s CEO, Hristo Borisov, and VP of Marketing, Désirée Schildt, have cracked the code. Guarantee true product market fit. Get your marketing strategy right.

Scale 208

Scale Marketing Scaling Communication 208

ChurnZero

NOVEMBER 24, 2020

Because leadership doesn’t value our contribution, or all the behind-the-scenes work that goes into keeping our customers happy – especially when dealing with problems like product bugs or bad-fit customers that were never our fault to begin with; we can’t control the cards we’re dealt. Ineffective managing up. Work Laterally.

Customer Success 59

Customer Success Part-Time VPE Scale Leadership 59

Sales Enablement, SaaS and Growth

MARCH 23, 2020

MSPOTs are a valuable tool for a number of reasons - they drive alignment and communicate in simple terms what can often be a complex area. I favour the DARCI Accountability Grid as it forces you to be thoughtful about communication, while empowering you to make decisions and move forward. Prioritisation 4. Source: Amazon 15.

Underperforming Technical Team 213

Underperforming Technical Team Scale Sales Hiring Marketplace as a Service 213

Intercom, Inc.

APRIL 20, 2021

Not only can customer support operations help you to measure and improve those results, but they can also help you to demonstrate the value driven by your support team to stakeholders and leadership. Map that, make your changes, show your improvements, communicate with customers, close the loop”. Baby steps, for sure.”.

Scale 156

Scale Customer Support Scaling Headcount 156

User Pilot

MAY 1, 2024

Positive Culture : The community should have a welcoming and inclusive atmosphere where all members feel valued and respected, enhancing communication with the target audience and encouraging brand loyalty. This is because communities allow potential users to see your product directly from existing users.

Branding 102

Branding Social Media Acquisition Advertising 102

Valuize Consulting

MARCH 2, 2022

But, if you’re enterprise-sized or mid-market and growing rapidly, I strongly recommend having at least one seasoned practitioner on your Operations side, if not an entire team, dedicated to finding efficiencies and processes that drive scalability and revenue growth.”. Tip 2: Manage Expectations & Set Priorities With Senior Leadership.

Scale 52

Scale Leadership Customer Success Retention 52

SaaStr

OCTOBER 6, 2023

This is the same advice they give YC companies to become much more successful at fundraising when they’re pre-product market fit. Talking about traction when you have none No time box The only way to communicate whether you’ve done something quickly is if the traction slide includes how much time you’ve spent doing it.

Payment Methods 234

Payment Methods Startup Payment Solutions Sales Hiring 234

Sales Hacker

OCTOBER 30, 2018

GirlsClub helps women sales reps navigate the tricky path to sales leadership with their management training, mentoring, confidence building, and community. She has strong leadership experience in inside sales, field sales, operations, and marketing. Tonni Bennett – VP Sales at Terminus.

Sales Recruiting 111

Sales Recruiting VP of Engineering Scale Sales Hiring 111

SaaStr

JULY 25, 2021

Do you have to still find the right product market fit, you have to build a good product, you have to service the customers, you have to compete in the market. In this conference that’s a important thing like, you know, as companies start, they start getting a product market fit. None of that changes.

Sales Recruiting 252

Sales Recruiting Sales Hiring Scale VP of Engineering 252

Casey Accidental

MAY 29, 2018

I have found creating a spectrum of autonomy is helpful, and discussing with senior leadership and your team where you are on that spectrum. The CEO asked me to come in and help the leadership team think through an expansion of their product. How do you create an autonomy spectrum for your team or company?

Leadership 70

Leadership Scale Communication Startup 70

Totango

FEBRUARY 22, 2019

Today, I am pleased to share that we are adding three new executives to the Totango leadership team: Hamutal Russo, CFO; Bob Crissman, SVP of Channels; and Anne Ting, SVP of Marketing. She joins us as SVP of Marketing, and most recently led global marketing at Unity Technologies, a real-time 3D development platform provider.

Enterprise readiness 50

Enterprise readiness Leadership Consulting Enterprise 50

OpenView Labs

JULY 1, 2021

Listen to the full episode below, or scroll down to read three key highlights from their conversation about what it takes to build an effective and successful collaboration between product marketing and growth. It didn’t hurt that Lauren’s skill set sits at the intersection of product and marketing. It takes a village.

Marketing 81

Marketing Technical Review Communication Leadership 81

OpenView Labs

DECEMBER 17, 2020

” Here’s what they said: “Communicate often, check in with your team often and make sure people are okay. Once you have product-market fit, the most important thing is getting the right leadership in place for sales, marketing, product. Without strong leadership, your revenue growth will suffer.

Leadership 57

Leadership Technology B2B Growth Marketing 57

Sales Hacker

MAY 26, 2021

For any role within sales operations, you must be able to work with different teams and conflicting priorities from product, marketing, engineering and, of course, sales. Be comfortable working within with sales and marketing databases—and with large sets of data. Have superb presentation and communication skills.

Scale 60

Scale Sales Hiring Sales Outsourced Development 60

Kellblog

APRIL 25, 2022

One of the first press releases I reviewed when I took over product marketing at Business Objects (long, long ago) bore this title: Business Objects Ranked #97 on the Software 100. Most of the cases are consumer products, but the law remains the same in technology. Product Marketing Claims. Was that true ?

Technical Review 128

Technical Review Advertising Software Review Scale 128

SaaSHolic

MAY 5, 2023

How to build a product-market fit “engine” Rahul Vohra, founder and CEO (Superhuman). TL;DR Rahul Vohra, the founder, and CEO of Superhuman, presented his method for systematically identifying and increasing product-market fit (PMF), which he calls the PMF engine.

Technical Review 90

Technical Review VP of Engineering Development Team Review Software Review 90

Casey Accidental

FEBRUARY 9, 2021

Product Strategy. Build, communicate, and execute a cohesive product strategy across feature, growth, scaling and innovation product work. A step-by-step system to create, analyze, and communicate a growth strategy of compounding growth loops. Product + Engineering Programs: Scaling Product Delivery.

Strategy 52

Strategy Scale Systems Review Technical Review 52