SaaStr

OCTOBER 22, 2023

Chandar Pattabhiram is the CMO of Coupa for the past six years, Previously, Chandar recently was CMO at Marketo In prior roles, Chandar ran worldwide marketing for Badgeville, and vice president product marketing at IBM Cast Iron Systems. He is a Strategic Advisor to the CEO of Freshworks.

AI Search 239

AI Search Consulting Leadership AI 239

OpenView Labs

MARCH 9, 2020

When entrepreneurs start a company, they definitely think about product, customers and product-market fit. What they often forget to think about is the critical component of building their company: their personal leadership. Self-leadership. Invest in self-awareness to build your foundation of leadership.

Leadership 52

Leadership Underperforming Technical Team Sales Hiring Investment 52

SaaStr

SEPTEMBER 24, 2023

Jessica Gilmartin is the Chief Marketing Officer at Calendly, where she leads all aspects of marketing including brand awareness, creative, demand generation, and product marketing. Jessica brings nearly 20 years of marketing and leadership experience to Calendly.

Marketing 233

Marketing Leadership Engineering Enterprise 233

OpenView Labs

AUGUST 3, 2020

Editor’s note: This article is part four of a four-part series that covers the most crucial product marketing activities for an early-stage startup. And all heads typically turn toward a marketing leader or marketing team. Help drive a process of alignment between your marketing and product marketing team and/or leads.

Product Marketing 71

Product Marketing Startup Scale Marketing 71

SaaStr

JUNE 7, 2023

But the drive and passion remained, and leadership didn’t give up. Blosser comments, “The big thing I want to share with everyone is just stick with it if you feel like you have product-market fit. Leadership introduced a high-velocity playbook and refocused the company downstream. Sometimes it can take longer.”

Scale 185

Scale Scaling SMB Marketing 185

SaaStr

JANUARY 10, 2024

. “Typically that was the marketing hat in my case, but sometimes it was the sales hat or thinking about finance or other areas of the business. So you need context from leadership to what you ultimately need to deliver on in your function to be successful. Marketing should be built into the business, not bolted on.

Sales Hiring 228

Sales Hiring Scale Technical Review Leadership 228

SaaStr

MARCH 5, 2022

Migrating from the hyper-growth and chaos of the early days seeking product-market fit is critical to managing growth in customers, employees, products, and geographies. Know when to diversify leadership. Focus on the long-term, and be willing to create a leadership that can handle the tasks ahead. Key takeaways.

Startup 234

Startup Leadership Innovation Scaling 234

SaaStr

MARCH 14, 2023

Anywhere else is just bad leadership. You Might Lose Product Market Fit How does that happen? The world, your customers, and the market are constantly shifting. At PlanGrid, they nailed it with product market fit. Their sweet spot was the carpenters, superintendents, and product engineers, not enterprises.

Startup 213

Startup Communication Leadership Engineering 213

SaaStr

FEBRUARY 21, 2024

Sydney pulled someone from Salesloft with a product marketing background who understands operations, running programs, and being strategic. This person has built out a partnership marketing team within the product marketing team. Product marketing and product owners have specific KPIs on adoption that they track.

AWS 192

AWS Scale Sales Hiring Marketing 192

SaaStr

NOVEMBER 14, 2022

In a special presentation, Secureframe COO Seema Kumar shares common leadership challenges in today’s modern workforce, best practices, and tips for talent retention. Startup Leadership Challenges. But the modern workplace presents a few key leadership challenges that must be overcome to boost employee retention.

Retention 130

Retention Leadership Compensation Communication 130

SaaStr

JANUARY 30, 2023

You may have a one-person representative in each continent who does the job of an SDR, closes deals, takes care of partnerships, marketing, and more. The size of your team is inconsequential when you’ve found a product market fit and can demonstrably grow your business. “If

Sales Hiring 211

Sales Hiring Payment Services SaaS Payments Scale 211

User Pilot

FEBRUARY 13, 2024

PM280 Group’s webinar emphasizes the importance of a strong team culture in enhancing product management leadership and team success. Chameleon’s webinar with Janna Bastow highlights the deep significance of customer centricity in product leadership for organizational success. Book the demo today!

Sales Hiring 105

Sales Hiring Generative AI AI Leadership 105

User Pilot

SEPTEMBER 14, 2023

Their responsibilities include product discovery, developing product vision, prioritization , roadmapping , analyzing product performance and its iterative development, and leading the product team. Product marketing sits between product development and the market. What is product marketing?

Management 104

Management Marketing Market Research Product Marketing 104

SaaStr

NOVEMBER 24, 2021

It includes leadership development courses, and responsibilities of managing and hiring one or two reps to get experience. . Roberge recommends starting with product-market fit. Your customer retention is the best quantifiable measure of product-market fit; however, retention is a lagging indicator.

Scale 176

Scale Sales Hiring Compensation Sales 176

SaaStr

FEBRUARY 4, 2022

One hour, every other month for seed companies or companies that are pre-product market fit. Having your board meet and interact with the senior leadership will also help the board give you advice on your team and org structure. . (Public companies unfortunately require longer meetings.)

Sales Hiring 224

Sales Hiring Scale Leadership Startup 224

SaaStr

SEPTEMBER 29, 2023

We now have a backdrop where it’s cheaper, easier, and faster to build high-quality products. Markets are more crowded than ever, so building multi-product companies is the best way to compete. Lattice’s Timeline For Going Multi-Product — It’s Not Easy Lattice started in OKRs and performance and expanded out to other products.

Scale 214

Scale Scaling Startup Sales Hiring 214

Andreessen Horowitz

OCTOBER 13, 2023

These—along with more practical topics, such as GTM strategy and product-market fit—were among the issues discussed at our recent Connect/Enterprise event, which brought together top executives from across the a16z network. In this clip, Todd discusses some of the changes Okta has made to get back to normal after a crazy few years.

Enterprise 92

Enterprise Travel Generative AI Sales Hiring 92

SaaStr

NOVEMBER 16, 2020

You said before, to me, it’s the believing in kind of participatory leadership over servant leadership. I don’t subscribe to the servant leadership model. Harry Stebbings: I think that participation and leadership is almost like a luxury of later stage companies. Andy MacMillan: Yeah. Let’s do it.

Sales Hiring 184

Sales Hiring Scale Leadership Sales Enablement 184

SaaStr

MARCH 20, 2024

If you’ve stalled, it means you’ve fallen out of product market fit. The main situation where a fractional hire might make sense is when a business is at a time when there’s a leadership gap and someone with experience like Jason or Sam comes into an existing team that needs a little support.

Sales Hiring 236

Sales Hiring Sales Recruiting Scale Headcount 236

User Pilot

JULY 23, 2023

Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches. For most companies, the go-to-market team includes the GTM Manager and product, marketing, and sales folks.

Marketing 96

Marketing Customer Lifetime Value SaaS Advertising 96

Intercom, Inc.

JULY 28, 2022

Sanj started working at Salesforce back in 2005, when the company had around 1,000 employees and a few hundred million in revenue, and he was a part of its growth for 14 years, holding several leadership positions in multiple markets in EMEA. They promote a flat culture or a flat leadership and organizational design.

Scale 210

Scale Scaling Sales Hiring Sales Recruiting 210

Kellblog

JULY 17, 2022

Create a product. Get product-market fit (PMF), i.e., determine some problem you solve for some person with some product. Go sell some software to prove there’s a market. We hire the same agencies, the same copywriters, the same product marketers as everyone else. Go sell some software.

Branding 132

Branding Startup Software Sales Recruiting 132

User Pilot

AUGUST 29, 2023

While the product manager’s role may differ from one organization to the next, they will still work with dedicated product owners, engineering and design teams, data analysts, and product marketing managers. Leadership skills. Strategic thinking.

Management 105

Management Interviewing Marketplace as a Service Product Marketing 105

SaaStr

NOVEMBER 8, 2023

In leadership, there’s a great expression that “to those who much is given, much is expected.” It requires: Alignment across Product, Marketing, Sales, CS, and PS. Failure #1: Not Holding Leaders To The Highest Standard As a founder, CEO, or leader, you need to hold other people to the standards you hold for yourself.

Scale 219

Scale Sales Hiring SaaS Scaling 219

SaaStr

DECEMBER 27, 2023

When considering product market fit and seeing value back when Docebo got traction in 2012, they gave away a ton of value with ridiculously low ARR. Leadership injections as you scale are tricky. Undercharging in the early days is a common story. The more SMB you are, the faster the sales cycle and the quicker the team learns.

Sales Hiring 186

Sales Hiring Scale SMB Outsourced Development 186

User Pilot

NOVEMBER 23, 2023

Why do product managers need them? That’s what Dave Martin , a product leadership coach, has talked about in his talk at this year’s Product Drive Summit hosted by Userpilot. Dave Martin on how product roadmaps kill outcomes. In other words, the product-market fit becomes weaker for some of the target audience.

Scale 105

Scale Underperforming Technical Team Sales Recruiting Software Review 105

User Pilot

AUGUST 30, 2023

Get ready to dive into insightful discussions, practical strategies, and real-world examples that will empower you to create and manage products that meet user needs and leave them truly satisfied. Product management and leadership speakers. Product marketing speaker. Let’s quickly go over what to expect.

Scale 105

Scale AI Growth Hacking Innovation 105

SaaStr

JANUARY 24, 2020

— 5 Customer Marketing Strategies That are Guaranteed to Grow Your Business with Sprout Social. — Deep Dive: The What, When and Why of Product Marketing with Twilio. — Product Ops: The Secret Weapon for Scaling Growth with Pendo, Stripe and ProdUX Labs. Mar 11, 3:00pm – 3:30pm.

Scale 188

Scale Leadership Churn Benchmarks 188

Intercom, Inc.

SEPTEMBER 2, 2021

At a product-first company like Intercom, our product marketing team has always had a crucial role – and over the years, we have often discussed how we approach product marketing. Of course, not all companies go about product marketing in the same way. Every step of the way. Liam Geraghty: Hi there.

Product Marketing 211

Product Marketing Marketing Sales Hiring Strategy 211

Tom Tunguz

NOVEMBER 3, 2018

” You can identify product insufficiency simply. You don’t have product/market fit. For companies in existing markets: customers ask for critical features that your competition offers, but your product doesn’t offer. Sales execution appears in the numbers. The remainder don’t.

Sales Hiring 202

Sales Hiring Sales Leadership Startup 202

SaaStr

MAY 22, 2019

His thoughts on leadership in a nutshell? “A Leaders who do so will lose their product market fit. She started off as an associate product manager with Netscape, then joined the Boston Consulting Group as a project leader. From there he went on to BEA Systems as VP of Marketing.

Scale 162

Scale Leadership Consulting Metrics 162

SaaStr

JANUARY 21, 2022

Build the baseline by checking leadership assumptions. However, they were wrong about these assumptions, which kept them from identifying gaps and assessing the extensibility of their Enterprise product-market-fit. Simply because their product was being used in a professional setting didn’t mean it was a product-market fit.

Scale 191

Scale SMB Enterprise Sales Hiring 191

Kellblog

MARCH 19, 2021

Then please join me and my friend and esteemed colleague Thomas Otter on Thursday mornings at 8 am pacific for what we’re hoping will become a series of Enterprise SaaS Product Power Breakfasts where we will talk among ourselves, with invited guests, and with the audience about all things product , including: Product management.

SaaS 119

SaaS Leadership Cloud Pricing 119

User Pilot

JULY 17, 2023

A well-structured product team requires a product leader – either a product manager or a product owner. In larger organizations, they may work side by side with QA engineers, product marketers , data analysts , or product ops managers. They play an important role in product launches.

SaaS 98

SaaS Scale Leadership Customer Lifetime Value 98

Tom Tunguz

NOVEMBER 10, 2017

This works against the interests of the leadership and the company, confounding progress. But for most daily business decisions about strategy, product, marketing, engineering and other teams, disagree and commit is a powerful notion to capitalize upon a startup’s principal advantage in a market: execution speed.

Management 218

Management Leadership Engineering Startup 218

Casey Accidental

MAY 18, 2021

I’ve yet to meet a fellow Chief Product Officer or Head of Product say, “yeah, I’m crushing it right now.” In my conversations with fellow product leaders, there’s even a meme that’s started to form around product leadership roles. Traditionally, product leaders lean toward being experts in one or another.

Scale 79

Scale Leadership Interviewing Scaling 79

SaaStr

OCTOBER 12, 2020

Nick has vast experience when it comes to B2B and B2C, which is why we asked them to share their best tips for growing product and engineering orgs from 0 to IPO. When founders are starting companies, it’s crucial to have product-market fit. However, the expectations for leadership are quite different from that of management.

Engineering 211

Engineering Part-Time VPE Scale B2C 211