Sat.May 25, 2024

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5 Lessons Learned When Scaling Product-Led Growth and Sales Motions Beyond $100M with Cloudinary VP of Developer Experience Sanjay Sarathy

SaaStr

Building a $100M+ ARR business is no easy feat. Cloudinary VP of Developer Experience Sanjay Sarathy shares his journey to more than $100M and the lessons he learned along the way for building a PLG motion and an Enterprise sales motion. Let’s first start with how Cloudinary came to be. It was founded by three developers who owned a consulting firm previously, helping startups come to market.

Scale 256
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RevenueCat: 12% of Paid Subscribers That Cancel … Come Back Later

SaaStr

RevenueCat is the dominant solution to manage subscriptions in the mobile world. Over 30% of U.S. mobile apps with a subscription use their API/SDK, and they have a massive data set. B2C customers are their bigger base, since that’s bigger on mobile than B2B. But many of the largest SaaS and B2B vendors, from Notion to other leaders, use RevenueCat as well to manage mobile subscriptions.

B2C 238