User Pilot

AUGUST 10, 2023

In a dynamic and fast-evolving world, understanding where you can leverage automation is important: behavioral marketing automation is quickly becoming a valuable skill for product marketing professionals. As a product marketer, it’s your job to maximize customer lifetime value.

Product Marketing 85

Product Marketing Marketing Churn Customer Lifetime Value 85

User Pilot

FEBRUARY 7, 2023

In-app communication is one of the most effective ways to engage with your users since it allows you to send contextual messages at the perfect moment. TL;DR In-app communication shouldn’t be used interchangeably with push notifications since the two have very different use cases. What is in-app communication?

Communication 95

Communication Onboarding User Experience Retention 95

SaaStr

APRIL 20, 2024

Consistency is key in marketing. Product Marketing and Early-Stage Priorities Product marketing is not a priority for most startups. Founders should focus on simple messaging, effective emails, and valuable webinars before worrying about product marketing.

Sales Hiring 255

Sales Hiring Startup Marketing Technical Review 255

Intercom, Inc.

OCTOBER 8, 2019

Content design is practiced by people with a dizzying array of job titles: product designers, UX designers, content strategists, interaction designers, information architects, technical writers, engineers, product managers, etc. What if, she suggested, we thought about building a product the same way we think about building a house?

Communication 171

Communication Consulting Engineering Product Marketing 171

User Pilot

SEPTEMBER 18, 2023

The Product Marketing vs Growth Marketing discussion isn't just about specific tasks and to-do lists, but about how they cultivate product growth to achieve business objectives. Using high-quality user feedback , customer research, and product analytics to improve the customer experience and drive product adoption.

Growth Marketing 52

Growth Marketing Product Marketing Marketing Customer Lifetime Value 52

Kellblog

JULY 24, 2021

I sometimes get asked about how to structure an enterprise software marketing organization and the relative roles of product marketing vs. competitive analysis. My first job in marketing, which served as my bridge from a technical to a sales-and-marketing career, was as a competitive analyst.

Product Marketing 138

Product Marketing Marketing Sales Hiring Payment Services 138

User Pilot

MAY 17, 2021

Are you tracking the right Product Marketing KPIs? With so many product growth insights available to every product marketer, it’s sometimes hard to understand which metrics are relevant and which you should be tracking to measure the success of your product marketing. What is Product Marketing?

Product Marketing 95

Product Marketing Metrics Customer Lifetime Value Marketing 95

SaaStr

MARCH 14, 2023

Organizational Structure and Communication Failure Everyone knows that the biggest issues often arise within any kind of relationship because of a communication breakdown. Communication was pretty easy as long as the founders were in lockstep. You Might Lose Product Market Fit How does that happen? The reason?

Startup 229

Startup Communication Leadership Engineering 229

ProfitWell

JANUARY 6, 2020

Imagine a world in which your customers sell your product for you. You just have to achieve stellar product-market fit. Marc Andreessen, cofounder and general partner of Andreessen Horowitz, put it this way, “product-market fit is when people sell for you.” What is product-market fit? Ideal, right?

Product Marketing 52

Product Marketing Underperforming Technical Team Marketing Advertising 52

OpenView Labs

DECEMBER 10, 2019

Editor’s Note: This article is Part Two of a four-part series that covers the most crucial product marketing activities for an early-stage startup. Our product is ready! This post is part of a series that covers the core Product Marketing work needed in the four critical phases of an early-stage startup.

Acquisition 53

Acquisition Product Marketing Scale Marketing 53

Tom Tunguz

AUGUST 3, 2022

The lack of a native messaging protocol prevents apps from communicating with their users. Today, web3 apps communicate with users on Discord & Telegram. Products work around this limitation by linking existing communication systems to wallet addresses like email addresses, or Discord & Telegram handles.

Machine Learning 262

Machine Learning Artificial Intelligence Communication Customer Support 262

OpenView Labs

FEBRUARY 6, 2020

Editor’s Note: This article is part three of a four-part series that covers the most crucial product marketing activities for an early-stage startup. Ok, we tested the product out with a few potential customers. Sales and Product Marketing. This is personally one of my favorite parts of product marketing.

Scale 52

Scale Product Marketing Sales Hiring Scaling 52

SaaStr

MARCH 4, 2021

Well, for SaaS companies, marketing broadly speaking breaks into three species — Corporate Marketing, Product Marketing and Demand Generation. With the larger software companies Corporate Marketing Is King, and Product Marketers are the Princes. Because the market barely even knows you exist.

Sales Hiring 356

Sales Hiring Scale Marketing Branding 356

User Pilot

SEPTEMBER 14, 2023

Their responsibilities include product discovery, developing product vision, prioritization , roadmapping , analyzing product performance and its iterative development, and leading the product team. Product marketing sits between product development and the market. What is product marketing?

Management 84

Management Marketing Market Research Product Marketing 84

SaaStr

SEPTEMBER 23, 2021

A "VP of Product Marketing" rarely knows anything about demand gen, ABM, etc. A few titles that IMHE are flags: “VP of Product Marketing” or “VP of Corporate Marketing” or “VP of Communications” for a VP of Marketing job. They know how to present a product.

Sales Hiring 275

Sales Hiring Sales Recruiting Growth Hacking Product Marketing 275

SaaStr

NOVEMBER 14, 2022

Alignment & Communication: Managers must have a finger on the pulse of how their teams are doing and what they’re focusing on, and in turn, effectively communicate expectations with their employees. Measure and communicate progress to goals. This will usually center around PMF (product-market fit) or growth.

Retention 130

Retention Leadership Compensation Communication 130

SaaStr

JUNE 30, 2023

During the pandemic, the way people transacted and communicated changed rapidly. There’s a massive opportunity because of the size of some of these markets and how quickly they move, but at the end of the day, there are enduring facts about humans and how they behave. But if the market isn’t ready, it isn’t ready.

Scale 197

Scale Mobile Venture Capital Scaling 197

Intercom, Inc.

JULY 18, 2022

Des shares insights from the full range of his career – the chat is packed full of anecdotes and lessons about the origins of Intercom, the most enduring startup myths, his approach to angel investing, the challenge of SaaS product marketing, and much more. ” The Makings of Great Product Marketing.

Enterprise 118

Enterprise Startup Strategy SaaS 118

User Pilot

AUGUST 29, 2023

While the product manager’s role may differ from one organization to the next, they will still work with dedicated product owners, engineering and design teams, data analysts, and product marketing managers. Product management is a multi-faceted, complex process. Communication skills.

Management 94

Management Interviewing Marketplace as a Service Product Marketing 94

User Pilot

APRIL 30, 2024

They provide the most growth for your product and can reveal a lot in a short period of time. Product-market fit (PMF) surveys allow growing SaaS companies to see if their product is meeting market needs and expectations. How can one ensure that customer feedback is effectively communicated to relevant teams?

Interviewing 84

Interviewing Software Review Outsourced Development Trends 84

SaaStr

JUNE 20, 2021

Meet Klaviyo –– a heavyweight industry player in the next generation of eCommerce and customer communication. These days, Klaviyo is known as an eCommerce, email marketing and customer messaging solution. billion valuation. We’re going to expect that growth will come from there,” Bialecki says.

Scale 298

Scale Marketing Pricing Consulting 298

SaaStr

FEBRUARY 21, 2023

So you’ve heard that product-led growth is all the rage, and now you want to transition from a sales-led motion to a product-led one. Lesson Four: Understand and Plan Your Product Market Fit You have four types of fits: product, channel, model, and market. Imagine it like a web, each one interconnected.

Scale 184

Scale Strategy Marketing Sales 184

Intercom, Inc.

SEPTEMBER 2, 2021

At a product-first company like Intercom, our product marketing team has always had a crucial role – and over the years, we have often discussed how we approach product marketing. Of course, not all companies go about product marketing in the same way. Every step of the way. Liam Geraghty: Hi there.

Product Marketing 211

Product Marketing Marketing Sales Hiring Strategy 211

User Pilot

FEBRUARY 25, 2024

More users are adopting micro-SaaS products for the specialized value and low cost that they offer. Companies are going beyond product marketing and investing in content marketing to deliver value to users. These resources can showcase how to use your product to its full extent and range of applications.

SaaS Payments 96

SaaS Payments Trends Payment Solutions Payment Methods 96

SaaStr

FEBRUARY 4, 2022

To do that requires a deep understanding and appreciation of the company’s mission, vision, product strategy, financial plan, and more—all of which you get from communicating with the CEO. Your job is to communicate the CEO’s vision. It’s the job of the CMO to bring it down to 1-year, 5-year plans.

Scaling 203

Scaling Marketing Management Branding 203

User Pilot

APRIL 30, 2024

Throughout his rich career, Marty has worn numerous hats within modern software product organizations, transitioning between roles involving product management, software development, product marketing , user experience design, and general management, among others.

Management 87

Management Underperforming Technical Team Innovation Generative AI 87

Tom Tunguz

MARCH 3, 2020

Product Marketing is the starting point for marketing. It includes: market intelligence: what are your competitors doing? how effective is the company at identifying, contacting, qualifying, and approving partners to co-sell products? Customer Marketing. Community: how vibrant is the customer community?

Underperforming Technical Team 292

Underperforming Technical Team Marketing Scale Social Media 292

User Pilot

JULY 23, 2023

Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches. How to build a team to implement your go-to-market plan: Set clear milestones for your team. Who is part of the GTM team?

Marketing 74

Marketing Customer Lifetime Value SaaS Advertising 74

User Pilot

APRIL 25, 2024

Effective market research combines both qualitative methods, which explore consumer motivations, and quantitative methods, which provide measurable statistics, to create comprehensive insights that guide business strategy and decision-making. The advantages of engaging in marketing research cannot be overstated.

Market Research 52

Market Research Outsourcing Services Marketing Outsourced Development 52

SaaStr

SEPTEMBER 18, 2023

If you’re a new startup, maybe you have your first couple of AEs, or you’re figuring out product market fit, or you just don’t have a big enough brand or cash in the bank to sell to big companies, you need to strike a balance. Some sales folks might disagree, but Lemkin believes startups should be about 85-90% transparent.

Sales Hiring 231

Sales Hiring SaaS Banking AI 231

SaaStr

SEPTEMBER 26, 2023

We care about: Speed Cost Quality If you’re talking to customers, you want any communications to be highly accurate. Shen likes to use the super-human definition of product market fit. To have a true data moat, the product doesn’t work if you shut it off. On the B2B side, we have different objectives.

AI 254

AI Generative AI Venture Capital SaaS 254

SmartKarrot

OCTOBER 26, 2021

On that note, product marketing is the driving force behind getting your products out there and making it sell. Today, product marketers are constantly on the run to understand the customers better and market the products that best define and benefit their interests. What is Product Marketing?

Product Marketing 10

Product Marketing Marketing Scale SaaS 10

SaaStr

AUGUST 15, 2022

communicate it effectively for investors to believe in it and provide you with the capital needed to bring it to life. . Payhawk’s CEO, Hristo Borisov, and VP of Marketing, Désirée Schildt, have cracked the code. Guarantee true product market fit. Get your marketing strategy right.

Scale 195

Scale Marketing Scaling Communication 195

SaaStr

JANUARY 24, 2024

Kate has a simple framework for going upmarket: Product, People, and Process. From a product standpoint, you might think you have product market fit. It can take upwards of a year to even start building out an Enterprise sales and product team.

Scale 226

Scale Sales Hiring Scaling Revenue 226

SaaStr

MAY 5, 2021

Here’s some advice for other product leaders from our journey at Pendo: $0-5M ARR: All hands on deck. Your primary focus in the earliest days of the company is achieving product-market fit. In most cases, this stage doesn’t require a dedicated product executive. 5-25M: Hire a CPO early.

Strategy 277

Strategy Scale Innovation Interviewing 277

SaaStr

APRIL 3, 2024

Experimentation and learning still have to happen, and there is a need for smart, strategic employees to monitor how AI is working to improve the product market fit, application, and safety for their customers. It depends on the utility of your product and platform as it is. Can You Be Competitive as a Vendor Without AI?

Generative AI 234

Generative AI AI Technical Review Software Review 234

User Pilot

MAY 1, 2024

Positive Culture : The community should have a welcoming and inclusive atmosphere where all members feel valued and respected, enhancing communication with the target audience and encouraging brand loyalty. This is because communities allow potential users to see your product directly from existing users.

Branding 74

Branding Social Media Acquisition Advertising 74