SaaStr

SEPTEMBER 17, 2023

Sarah Scharf leads product and brand marketing for Vanta – the company on a mission to secure the internet and protect consumer data. What’s your top “undiscovered gem” — an app you love but others may not have heard of? User Evidence which helps collect high value references, case studies, and more.

Marketing 246

Marketing Scale Mobile Branding 246

SaaStr

NOVEMBER 4, 2019

Just when it sarts to get good, again and again, I see the same thing: the number of leads each month stalls out. Many SaaS companies hit an “organic lead plateau” at several phases: When you get Really Big, at some point, every company in the world is Already An Opportunity. And brands build on themselves.

Scale 179

Scale Sales Hiring Branding Revenue 179

SaaStr

OCTOBER 6, 2019

Even if leads are still a bit lumpy, outbound is still stretching itself … you at least learn how to close by this point. And often, if you are capital efficient, your marketing cost will be close to $0 at this point (you are barely spending anything to acquire most customers), and your sales costs are pretty predictable.

Sales Hiring 233

Sales Hiring Scale Sales Venture Capital 233

SaaStr

MAY 1, 2021

Abadesi Osunsade, the VP of Global Community & Belonging at Brandwatch and Notion’s CEO and Co-Founder, Ivan Zhao, share their secrets on how to grow an enterprise audience by building a community around your brand. A Different Way to Approach Enterprise Leads . This will appeal to enterprise clients as you scale. .

Enterprise 236

Enterprise Scale B2C SaaS 236

SaaStr

NOVEMBER 5, 2021

On the one hand, you need a shorthand for your sales and marketing efficiency — and that’s Magic Number. Magic Number is your growth in ARR over a quarter divided by the sales and marketing spend in the prior quarter. no marketing spend) and that auto-upgrade (i.e., limited to no sales expense).

Scale 261

Scale SaaS Acquisition Benchmarks 261

The Marketing & Growth Hacking Publication

APRIL 1, 2019

Gordon Here’s what Janice had to say about how businesses today can deliver superior customer experiences at scale: Hi Janice! We appreciate you taking the time to share your insights with the larger sales and marketing community! It’s great to hear from you. That makes a lot of sense!

Scale 40

Scale Branding Scaling Growth Hacking 40

FastSpring

MARCH 3, 2023

You’re Running into Issues Localizing Payments “If your strategy for growth includes selling your product in more than, let’s say, two to three currencies or local payment methods, then scaling with a Stripe-type setup can be too slow,” Fred explained. And this leads to our third point.

Merchant Services 147

Merchant Services Payment Services Outsourcing Services SaaS Payments 147

SaaStr

MARCH 24, 2021

No brand is really that well established, or dominant. You need to build on that leadership, that unicorn valuation — and that brand. Prince Harry as a Chief Impact Officer is not just a highly compelling story, it will be a great one on the website; in sales decks; in collateral; and social media. Features are one way.

Scale 218

Scale Social Media B2C Leadership 218

SaaStr

APRIL 25, 2021

I personally was terrible at many growth tactics, growing Adobe Sign / EchoSign. I didn’t know much about anything other than direct sales at the time. Especially before you have a big brand, this really helps reinforce a “mini-brand”. Getting very good at in-bound sales. Yes, we were swimming in leads.

Scale 258

Scale Enterprise Branding Scaling 258

Kellblog

MAY 2, 2023

Marketing also helps to convert that demand into revenue by creating a seamless customer journey. By understanding the customer journey, marketing can create targeted campaigns that move prospects through the sales funnel, from awareness to consideration to purchase. You need to stand out from the competition.

ChatGPT 65

ChatGPT Scale AI Search Marketing 65

SaaStr

SEPTEMBER 26, 2019

Building a sales team that can go from $0-$50M (Video + Transcript). Gaetan Gachet | SVP of Sales @Algolia. It’s an honor to be here with this mythical creature, this sales leader that goes from zero to 50 million in the same job. He has a whole French sales team and office that only speaks English in Paris.

Scale 136

Scale Sales Hiring Sales Recruiting Technical Advisors 136

SaaStr

NOVEMBER 16, 2022

.” So what are maybe one or two things you want to give as advice to founders who are doing sales in the very early stage, the first couple of million ARR, that you feel are super useful in that stage in kind of trying to develop that, I think that sales muscle, if you will. If you don’t have two, who do you hire?

Sales Hiring 223

Sales Hiring VP of Engineering Payment Methods Scale 223

User Pilot

JANUARY 18, 2023

In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. TL;DR Product-led growth brings lower acquisition costs, shorter sales cycles, higher retention rates, and more satisfied customers. What does PLG stand for in marketing? What is PLG strategy?

Strategy 98

Strategy Marketing Scale Software Review 98

User Pilot

MAY 30, 2023

So to avoid survey fatigue and net higher response rates, we use 13 in-app survey ideas that bring valuable insights for customer experience, marketing, sales, and product growth. A survey that qualifies leads and determines who is ready to become a customer. Let’s go over them. Survey template for specific interactions.

Scale 96

Scale Market Research User Experience Benchmarks 96

Sales Hacker

JANUARY 16, 2018

A proper outbound sales strategy has real science behind it. You can’t just start pounding the pavement with no direction and expect to achieve growth. Wanna know the secret sauce behind a scalable outbound process that leads to significant growth? Market Segmentation combined with tailored messaging.

Scale 86

Scale Sales Hiring Payment Services Payment Methods 86

Neil Patel

APRIL 19, 2021

However, at a certain point, your e-commerce business will need to scale up. Major brands like Coca-Cola and Disney are already using this retail media network as part of their audience targeting strategies, and it’s easy to see why. This concept of end-to-end campaign transparency extends beyond marketing metrics.

Advertising 113

Advertising Scale Sales Hiring Branding 113

Chart Mogul

FEBRUARY 25, 2021

Building and running a private community for your market is time-consuming — but can lead to huge rewards. How can you drive growth with a community? You don’t have to look hard to find growth success stories driven by community — Notion and Figma being two of the most prominent. Marketing to haystack needles.

Sales Recruiting 80

Sales Recruiting Scale SaaS Branding 80

SaaSHolic

MAY 5, 2023

The decision to invest is based on the founding team’s potential and their product’s potential to scale and become a significant market player. The cost of capital has gone up, and digital markets have returned to normal market sizes, leading to a new environment of lower valuations and less money in the market.

Technical Review 90

Technical Review VP of Engineering Development Team Review Software Review 90

SaaStr

JULY 29, 2022

Jason recently opened up an AMA on Twitter Spaces to answer questions about how to scale faster. In some ways they’re a next-generation marketing automation system for restaurants, sort of a, they’re a Toast partner but a Toast Plus. As they scaled, they radically changed how they did sales. Times are good.

Scale 217

Scale Scaling Sales Hiring Enterprise 217

OpenView Labs

FEBRUARY 2, 2021

Content marketing will drive user acquisition. Content marketing may sound like old news but it will remain indispensable in acquiring new users even beyond 2021. According to Alex Birkett, Growth Marketing Manager at HubSpot: “Content marketing is clearly a powerful way to grow a business. That’s not in dispute.”

Product Marketing 58

Product Marketing Trends Scale Marketing 58

Casey Accidental

FEBRUARY 8, 2022

Build, communicate, and execute a cohesive product strategy across feature, growth, scaling and innovation product work. Advanced Growth Strategy. If you’re unfamiliar with Reforge, it’s the world’s leading career development platform for top-tier tech talent. Scaling Product Delivery.

CTO Coach 52

CTO Coach CTO Hire New CTO Scale 52

SaaStr

MARCH 20, 2020

As for Rachel, prior to joining Pilot, she saw the hyper-growth of Slack firsthand enjoying a couple of different roles including Head of Growth Marketing and then also Head of Self Service and Platform Marketing. How does Rachel think about the optimal ratio of paid to organic in growth?

SMB 179

SMB Scale Startup Marketplace as a Service 179

Chart Mogul

FEBRUARY 25, 2021

Building and running a private community for your market is time-consuming — but can lead to huge rewards. How can you drive growth with a community? You don’t have to look hard to find growth success stories driven by community — Notion and Figma being two of the most prominent. Marketing to haystack needles.

Sales Recruiting 52

Sales Recruiting Scale SaaS Branding 52

User Pilot

APRIL 19, 2024

Without thorough market research, you’re navigating blindly, basing crucial judgments on antiquated notions of customer habits, imprecise economic gauges, or untested assumptions rather than solid competitive analysis. Accumulating demographic information forms the basis for executing effective market segmentation strategies.

Market Research 52

Market Research Sales Recruiting Marketing Underperforming Technical Team 52

SaaStr

NOVEMBER 22, 2021

The topic of community and how you lead growth through community. And this is actually not to scale. Did it scale across the company? As I mentioned, the people leading the company are right at the forefront of it all. My name is Olivia Nottebohm, and I am the CRO of Notion. So let’s dive in.

B2C 281

B2C Scale Consulting Software Review 281

SaaStr

FEBRUARY 15, 2023

Lightspeed Partner, Anoushka Vaswani, is joined by Raj Sarkar, CMO at 1Password, Kim Walsh, SVP, Sales, Partnerships and Customer Success at Apollo.io, and Chris De Vylder, CRO at Sentry, to pass along key lessons from their growth journey. Then build your segmentation and sales processes around that. 20 million?

Scale 190

Scale Sales Hiring CTO Hire Scaling 190

Intercom, Inc.

FEBRUARY 1, 2018

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. This is the second in a series of interviews over the next couple months about unlocking the potential of growth.

Growth Marketing 174

Growth Marketing Scale Marketing Outsourcing Services 174

Intercom, Inc.

DECEMBER 20, 2018

Sujan has seen first-hand just how powerful chatbots can be – greater efficiency, accelerated sales cycles and better customer experiences. Sujan’s no stranger to finding the cutting edge in growth. As the co-founder of WebProfits , he’s led marketing strategy for the likes of Intuit, LinkedIn and Salesforce.

Scale 151

Scale Scaling Technical Review Systems Review 151

User Pilot

MAY 24, 2021

Growth marketing involves experimentation and optimization across the marketing funnels. Marketers today are moving from the traditional “set and forget” approach to a continually evolving growth-focused approach. Analytics Tools for Growth Marketers. Email Automation Growth Marketing Tools for SaaS.

Growth Marketing 98

Growth Marketing Software Marketing SaaS 98

Mucker Capital

AUGUST 9, 2023

Good links come from reputable sources and contribute positively to your site's ranking, while bad links can have the opposite effect, even leading to penalties from search engines. In the next section, we will explore four specific methods that illustrate this diversity: HARO link building, podcasts, brand mentions, and networking.

AI Search 52

AI Search Entertainment Engineering Branding 52

OpenView Labs

DECEMBER 13, 2019

That’s certainly true in developer tooling (AWS), sales and support (Salesforce), MarTech (Adobe), commerce (Square), HR tech (Workday) and even vertical markets (Veeva). Product Led Growth Market Map. We recently published the third iteration of our PLG Market Map that includes over 300 SaaS organizations.

Sales Hiring 52

Sales Hiring Benchmarks AWS Scale 52

SaaStr

OCTOBER 13, 2020

On December 8-9, 20,000+ of the best revenue leaders from marketing, sales, customer success and product will come together to share their best practices at SaaStr Scale. . With the demand for these sessions, we’re now hosting three session tracks on Tuesday, December 8th – Marketing, Sales, and Product / Customer Success.

Scale 190

Scale Engagement Scaling Sales Hiring 190

ProfitWell

JANUARY 29, 2020

It’s also made the brand appear loud and clear through extensive (and expensive) marketing and advertising: podcast appearances, social media, and subway station ads. So Ambassador , the all-in-one referral platform, is hosting an AMA (or “ask me anything”)—tomorrow—on the future of word-of-mouth marketing. No surprise there.

Onboarding 65

Onboarding Scale Social Media B2C 65

OpenView Labs

DECEMBER 2, 2020

As a newcomer with a fresh take on the database, they needed a way into an already crowded market. Francesca Krihely , current Senior Director, Developer Experience and Growth at Snyk, was Director of Growth Marketing at MongoDB when the company built its first developer community.

Marketing 54

Marketing AWS Scale Development 54

Chart Mogul

FEBRUARY 26, 2018

Recently, we decided that we’d stop capturing email leads and filling marketing funnels from our content at ChartMogul. For the businesses themselves, it’s an also expectation that emails need to be captured in order to generate and nurture leads for the business. The quality of leads is low.

Scale 45

Scale Content Marketing Social Media Subscription 45

User Pilot

APRIL 30, 2024

Wondering what a marketing growth strategy is? From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. Growth marketing is also highly agile. If so, we’ve got you covered. Let’s get to it.

Underperforming Technical Team 106

Underperforming Technical Team Strategy Marketing Customer Lifetime Value 106

Intercom, Inc.

MAY 24, 2018

When used correctly, data can powerfully enrich sales and marketing efforts and help any business fuel growth. Here are five quick takeaways: At Clearbit, all marketing falls under growth marketing. Why does Matt see free products as a tool for growth ? Short on time? Short on time? Matt: Correct.

Data 182

Data Scale Underperforming Technical Team Sales Hiring 182