SaaStr

DECEMBER 3, 2019

Jason asked me to find the two best marketing executives that I could to talk about how to generate more leads for your company. No, keep your hands up if you want more leads for your business? Like WebEx was a fun, cool brand at the time. Jason Green : So who’s a founder in the room? Can I see a show of hands?

Scale 132

Scale Sales Hiring Development Team Review Technical Review 132

Totango

SEPTEMBER 22, 2022

For customer success teams, SaaS tools serve to optimize the customer life cycle, improving your marketing, sales, and customer service to deliver better results to clients. This promotes higher customer satisfaction and retention, elevating sales and increasing revenue. Marketing and sales. Payment processing.

SaaS Payments 71

SaaS Payments Scale Payments Payment Solutions 71

User Pilot

JANUARY 18, 2023

In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. TL;DR Product-led growth brings lower acquisition costs, shorter sales cycles, higher retention rates, and more satisfied customers. What does PLG stand for in marketing? What is PLG strategy?

Strategy 98

Strategy Marketing Scale Software Review 98

SaaStr

MARCH 20, 2020

As for Rachel, prior to joining Pilot, she saw the hyper-growth of Slack firsthand enjoying a couple of different roles including Head of Growth Marketing and then also Head of Self Service and Platform Marketing. How does Rachel think about the optimal ratio of paid to organic in growth?

SMB 179

SMB Scale Startup Marketplace as a Service 179

Incredo

MAY 14, 2019

62% of people prefer to consult a search engine to learn about a product, while only 29% are eager to talk to a sales rep. This means that since we are relatively small in numbers of bodies in the room, we can be flexible to accommodate any client changes to strategizing their marketing campaign, and in a more than timely fashion.

Outsourcing Services 105

Outsourcing Services Strategy SaaS Marketing 105

Intercom, Inc.

FEBRUARY 1, 2018

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. This is the second in a series of interviews over the next couple months about unlocking the potential of growth.

Growth Marketing 174

Growth Marketing Scale Marketing Outsourcing Services 174

ProfitWell

JANUARY 29, 2020

Plus, an AMA on all things referral marketing. Your top subscription news. It’s also made the brand appear loud and clear through extensive (and expensive) marketing and advertising: podcast appearances, social media, and subway station ads. Top trends and best practices for B2B companies and consumer brands.

Onboarding 65

Onboarding Scale Social Media B2C 65