SaaStr

DECEMBER 6, 2022

When scaling a SaaS company, striking a balance between hypergrowth and risk is essential. As you scale, both of our speakers suggest not only knowing what your risk appetite is as a company but actually codifying and clarifying that risk appetite on paper to agree on it. 1) Know your risk appetite as a company.

Scale 229

Scale Scaling compliance Forecasting 229

SaaStr

JANUARY 24, 2021

“My CEO Told Me To Stop Selling So Much” Recently, I met with a sales leader I’ve known for years, and he told me The Most Curious Story. The freemium ones really have no acquisition costs at this point (the main lead source is mini-brand). His SaaS CEO asked him to stop selling so much. Balance Sheet Rule.”

Scale 338

Scale Sales Hiring Scaling Construction 338

SaaStr

JANUARY 16, 2023

To convert an idea into a successful venture, startups need to be equipped to scale. Mike Wiacek, CEO at Stairwell, Mo Jebrini, CTO at Mashvisor, and Michael Ermolenko, CTO at Inworld.ai, discuss with Helene Ambiana, Global SMB and Startups Marketing Director at Google Cloud, how they overcame the hurdles of scaling and reached their goals.

Scale 195

Scale CTO Hire Cloud Scaling 195

SaaStr

NOVEMBER 25, 2022

Scale-ups are exciting. Scaling to satisfy customers’ demands depends on innovation and foresight combined with enterprise-ready technology and the right partners. On top of considerable dedication, creating a scale-up requires a functional edge—a unique and unreplicable capability compared to the players in the industry.

Scale 216

Scale Scaling Marketplace as a Service Entrepreneurship 216

SaaStr

FEBRUARY 9, 2021

In today’s SaaStr podcast episode, Harry Stebbings sits down with Ryan Bonnici, Chief Marketing Officer at Whereby to chat about how to market at scale. Prior to joining Whereby, a browser-based video meeting platform, Bonnici was previously CMO of the world’s leading software review platform G2.com Harry Stebbings.

Scale 162

Scale Scaling Sales Hiring Marketing 162

Tom Tunguz

MAY 1, 2023

When a startup is born, founders lead sales. Design partners, pilots, or founder-led sales - they have many names - these customers work with a startup to solve a problem. Said another way, founder-led sales are sales engineering sales, not account executive sales.

Scale 170

Scale Engineering Outsourced Development Sales 170

SaaStr

SEPTEMBER 8, 2020

Check out the session here: Algolia also summarized their Top 5 take-aways here , and below: Most SaaS founders start out the same way— armed with ample expertise of the technical details that go into a product and with limited experience of other aspects of scaling, such as sales. On finding product-market fit in the early stages.

Scale 232

Scale Sales Hiring Technical Advisors Scaling 232

SaaStr

DECEMBER 15, 2022

So we’ve got all the amazing sessions from 2022 SaaStr Scale up on YouTube here ! “3 Lessons from Building a Marketing Engine to Grow Pipeline from Millions to Billions with Samsara’s CMO” A great session on marketing at scale, across multiple products — with ton of great Q&A at the end. #2.

Scale 173

Scale Scaling Engineering Acquisition 173

Sales Hacker

FEBRUARY 23, 2022

I’m Jeff Swan (Sales Coach & Founder of Outbound SOS) and I’m here to do exactly that. . Every week I’ll take a question from the Sales Hacker Community and share my tactical & practical tips that will help fill your funnel, build your personal brand, and enjoy your work. appeared first on Sales Hacker.

Scale 81

Scale Scaling Development Branding 81

SaaStr

NOVEMBER 9, 2023

Dear SaaStr: What are some of the “ultimate sins” in marketing and sales and success in SaaS in the early stages? My list of some bad ones: Sales: Hiring any reps you wouldn’t buy from. Later, once you have a strong VP of Sales, it’s fine though. Your sales reps need to eat. Hiring a brand marketing firm.

Sales Hiring 229

Sales Hiring Scale Startup Marketing 229

SaaStr

JANUARY 5, 2022

What you want in SaaS are big accounts that grow over time and remain loyal to your product and your brand—companies that see your value in their continued success. Every customer-facing team is on the renewals team: customer success, sales, product, customer support, marketing, and of course, renewals. That work is never done.

Scale 258

Scale Scaling Sales Hiring Software Review 258

Intercom, Inc.

NOVEMBER 4, 2021

You wouldn’t expect to find a Brand Studio at every tech startup, but then again, we’ve always enjoyed doing things a little bit differently. And lately, they’ve been quite busy with our brand refresh project. In this episode of Inside Intercom, we chat with some of the team behind the brand: Scott Smith , Creative Director.

Branding 222

Branding Scale Technical Review Scaling 222

SaaStr

FEBRUARY 2, 2021

The hardest phase of SaaS, at least for the founders, is the phase from Initial Traction ($1-$2m in ARR + 80%-100% YoY growth) to the next phase — Initial Scale. Once you hit this point, you have a brand, you have a fully baked team, you have a robust product, and you have a self-generating stream of new leads and new business.

Scale 257

Scale Part-Time VPE Sales Hiring Scaling 257

SaaStr

JANUARY 21, 2022

You might feel confused about where to begin, how to scale up, which mistakes you should avoid, and things you should consider before expanding. Now, let’s look at ten learnings that Dorian gathered while scaling Grammarly from a Consumer to an Enterprise brand with B2B offerings.

Scale 196

Scale SMB Enterprise Sales Hiring 196

SaaStr

NOVEMBER 25, 2023

A great VP of Sales to keep the engine scaling A great VP of Marketing to keep the leads coming in A great VP of Customer Success to make all those hard won customers happy After $5m-$6m in ARR or so, it’s really hard to scale without a strong VP heading most core functions. Upgrade the management team.

Scale 258

Scale Sales Hiring Banking Engineering 258

SaaStr

JANUARY 9, 2023

Well at a practical level, many SaaS companies are doing a Strategic Sales & Marketing Retreat. What’s a Strategic Sales & Marketing Retreat? Second, you slow or stop sales hiring. Third, you often increase quotas in sales. Concentrating leads in top sellers keeps deals closin g. At least at first.

Scale 269

Scale Sales Hiring Venture Capital Marketing 269

SaaStr

DECEMBER 25, 2021

Here’s the advice they had to offer on scaling your SaaS company. Do things like create team brands to allow employees to feel a part of something larger than themselves. It’s hard to re-engineer your business at scale. Instead, understand the strong foundation and then scale from there. Linds #13: Have fun! Be scrappy .

Scale 280

Scale Scaling Innovation Investment 280

Intercom, Inc.

JUNE 22, 2021

Modern customers expect a fluid, digital-first sales experience that feels like a good conversation with someone who understands their needs ”. This change in behavior has placed a demand on sales teams to bring their sales motion into alignment with buyer expectations. Create consistent, customer-centric experiences.

Technical Review 233

Technical Review Scale Technology Trends 233

SaaStr

JULY 14, 2023

We’ll have 12,000+ of the best in SaaS and Cloud all coming together to share, scale, and learn. Need leads? Want to get your brand out in front of 12,000+ of the best of the best in SaaS? Want to get your brand out in front of 12,000+ of the best of the best in SaaS? The post Need Leads?

Scale 193

Scale Cloud Branding Scaling 193

SaaStr

NOVEMBER 3, 2023

Want more leads, pipeline, influence, and awareness in 2024? Leading Public Cloud Company: “We got 110 qualified opportunities and converted 40 to sign-up for our offer. ” Public Fintech #2: “Our sales team walked away with over 100 qualified leads. .” Our prospects were there.

Scale 216

Scale Payments Payment Services Payment Solutions 216

SaaStr

FEBRUARY 10, 2021

Question @jasonlk @saastr to @ericsyuan @zoom_us why the #ads and billboards & the effect of brand on #sales cycle? The best advice I can give you is, understand that once you have a Mini-Brand, it will get better. A Mini-Brand isn’t a real brand in the sense everyone has heard of it, like Salesforce or Google.

Branding 280

Branding Scale Innovation Enterprise 280

SaaStr

MAY 1, 2024

Most SaaS companies steer away from phone support in general, and especially for lower-end and trial prospects/customers. At scale it can be expensive, no doubt. Especially if you can segment out support issues (where you should still pick up the phone) from questions from prospects and trial users. Answer the Chat. Be Present.

Outsourcing Services 238

Outsourcing Services Scale Banking Branding 238

SaaStr

FEBRUARY 7, 2024

Let’s deep dive into how combining innovative demand gen strategies with a modern tech stack and specific team setup can provide a winning formula for scaling B2B growth, even with low budgets of greater than a 2x burn multiple. In this playbook we’ll share: Automated outbound at-scale strategies. No humans involved.

Scale 219

Scale Sales Hiring Strategy Marketing 219

Intercom, Inc.

AUGUST 24, 2021

After all, whether you’re aiming to drive product-led growth or you’re going with a sales-led strategy, once you’ve brought in those new users, you still need to provide an exceptional customer support experience in order to keep them around long-term. Are the tools you’re using capable of scaling with you?

Scale 129

Scale Customer Support Scaling Headcount 129

OpenView Labs

NOVEMBER 9, 2021

Once dominated by relationships, sales today (especially SaaS sales) are equally propelled by technology. With the broad adoption of CRM, the rise of the sales tech stack, and the advent of social selling and other digital sales channels, the sales landscape has shifted dramatically. Scaling SaaS Sales.

Scale 91

Scale Sales Hiring Scaling Technical Review 91

SaaStr

FEBRUARY 25, 2021

Ah the VP of Sales. The first post is What a Great VP of Sales Actually Does. The second post is a script for you to use (and modify as you see fit) – 10 Great Questions to Ask a VP Sales Candidate. Just so you know, there are 48 Different Types of VP Sales. The toughest hire. Such a high failure rate.

Sales Hiring 363

Sales Hiring Scale Sales Recruiting Sales 363

Tom Tunguz

FEBRUARY 7, 2018

However, continuing this way isn’t the path to huge scale. To have built a brand. To answer these questions, the team must look beyond this today’s one-on-ones and this month’s engineering milestones this quarter’s sales pipeline. Eventually the team hews the right product. The startup raises capital.

Scale 226

Scale Scaling Sales Recruiting Startup 226

SaaStr

JUNE 27, 2020

A little while back we put together some of the top sales & marketing mistakes SaaS companies and founders make, especially in the early days. Sales: Hiring any reps you wouldn’t buy from yourself. Later, once you have a strong VP of Sales, it’s fine though. Your sales reps need to eat. Hiring a brand marketing firm.

Sales Hiring 363

Sales Hiring Scale Startup Marketing 363

Sales Hacker

AUGUST 12, 2020

Scaling Your Personalization. This is the downside of the modern Sales Assembly Line — both buyer and seller feeling like a cog in the wheel. Instead we need to focus on using our own voices and words to send each prospect a unique message. AI can help scale this, but we need to be careful not to rely too heavily on it.

Scale 108

Scale Scaling AI Search AI 108

SaaStr

FEBRUARY 16, 2021

Q: What are the common mistakes in B2B sales in the early-ish days? The list could be endless, and it can vary a lot based on type of customer, type of sale, etc. The list could be endless, and it can vary a lot based on type of customer, type of sale, etc. Firing” prospects. Do not fire a prospect. A lot more.

Scale 197

Scale Sales Hiring Sales SaaS 197

SaaStr

MARCH 25, 2023

So one recent survey we did really brought out a healthy debate: does your VP of Sales really need to be a product expert? Many of the comments said it was more important a VP of Sales understand process and leadership more than the product itself. If they are just saying the wrong things to customers and prospects. Be present.

Scale 224

Scale Sales Hiring Sales Recruiting Sales 224

ChurnZero

JANUARY 26, 2022

82% of marketers say that “active customer retention” is one of the most important objectives for their CRM team , leading many Marketing and Customer Success team members to seek out new ways to understand customer pain points and improve the customer experience. In Marketing and Sales, personalization is the key to building relationships.

Scale 97

Scale Churn Scaling Retention 97

Intercom, Inc.

AUGUST 26, 2019

Today we’re releasing a brand new book, Intercom on Sales. You could swap in any numbers you’d like, and the sentiment would still hold true: scaling sales is incredibly hard. I joined Intercom three years ago to do just that, to take our nascent sales team to the next level. And much, much more.

Scale 119

Scale Scaling Sales Business 119

SaaStr

MARCH 31, 2022

This episode is an excerpt from a session at SaaStr Scale. So for the audience, cloud giants are turbocharging startup sales, and the predominant reason for this is because they’re fundamentally changing IT budgets at the customers that we’re all selling to. Jabari Norton, VP WW Partner and Alliances, Sumo Logic.

Scale 193

Scale Marketplace as a Service Cloud SaaS Payments 193

SaaStr

JANUARY 23, 2024

Dear SaaStr: Does it get easier or harder to scale SaaS as your company grows? Generally, it gets easier to grow at a “good”/modest rate at you scale, but harder to grow at an outsize rate. Once you cross $5m-$10m in ARR, then usually: You have a brand. At least, you have a mini-brand in your niche. This helps a lot.

Scale 196

Scale Sales Recruiting Scaling Branding 196

Intercom, Inc.

DECEMBER 5, 2019

Unarguably one of the biggest brands in the world today. On this week’s episode of Scale, Matt Rogers, Head of SaaS Initiative at Google, is here to enlighten us. This is Season Two of Scale , Intercom’s podcast series on moving from startup to scale-up. And so the more proven you are, the better.

Scale 118

Scale Scaling Artificial Intelligence Business 118

Intercom, Inc.

DECEMBER 2, 2019

However, that means there is a huge opportunity for businesses who are able to scale personal, effective support. We surveyed 170 non-native English speaking SaaS customers, and 135 support team leads to learn more. Benefits of multilingual customer support. Here are our key findings: 1.

Scale 209

Scale Outsourcing Services Scaling Technical Review 209