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The Growth Marketer Role in SaaS: All You Need to Know

User Pilot

Marketing your SaaS is a complex task involving many roles, one being a growth marketer. But you may be thinking, what exactly is the role of a growth marketer, and how do they help grow your product ? The structure of a growth marketing team depends on the size and needs of your company.

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Product Marketing vs Growth Marketing: What Are the Differences?

User Pilot

The Product Marketing vs Growth Marketing discussion isn't just about specific tasks and to-do lists, but about how they cultivate product growth to achieve business objectives. Analyzing data to understand user behavior and optimize their marketing material to bring the most conversions across the funnel.

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How to Build Growth Marketing Mindset for Your Sales Process

Sales Hacker

Why is growth marketing essential knowledge for the sales team? How can marketing help your team be more successful? Gaetano Nino DiNardi leads this talk on the alignment convergence of sales and marketing by looking at what truly works in growth. Taking control of your personal brand [12:12].

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How Startups Can Develop a Positioning Strategy To Create a Lasting Brand with Rosabel Tao

Mucker Capital

In this Mucker Growth session, Rosabel Tao from Fire & Bridge delves into the critical field of startup positioning strategy and its crucial role in shaping enduring brands. Startups frequently rush into branding without honing their positioning, akin to adorning a crumbling house.

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7 Principles To Mastering Growth Marketing

Brian Balfour

As we emphasize continuously in Reforge , becoming an elite growth marketer has nothing to do with the specific hammer in your toolkit and everything to do with mastering the emerging skills, frameworks, and thought processes that enable you to solve new problems, repeatedly. You Build a Personal Brand.

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Speaker Submissions are OPEN for SaaStr Europa 2023 in London, 6-7 June

SaaStr

Great sessions on PLG, growth marketing and demand gen. Also, brands do matter. What we’re looking for most of all: Underrepresented CEOs, founders and CXOs from $5m-$5000m ARR. CROs at well-known Cloud leaders. Hands-on session on How to Do “X” Better.

Cloud 219
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?From 0 to 6 Million Users in 5 Years: How ClickUp Stood Out in a Crowded Market with Chief Creative Officer Melissa Rosenthal and Chief Growth Officer (Video)

SaaStr

Users are becoming more tech-savvy, value flexible, and prefer to be attracted to a brand rather than sold to. . Microsoft no longer dominates this market, as Google apps are almost on par with Microsoft. . From day one, we needed to differentiate our brand and understand how we could be bold and stand out.” – Melissa Rosenthal.