ProfitWell

AUGUST 20, 2020

First, I’ll share how good support drives willingness to pay and leads to higher net promoter scores. Good support drives higher willingness to pay: Customers who perceived a company's support positively had between a 12-36% higher willingness to pay than the median. We’re getting straight to business.

Marketing 105

Marketing B2B Scale Customer Support 105

Subscription Flow

JANUARY 3, 2024

Unfortunately, having a fixed monthly price that does not reflect the true value of the product or the customers’ willingness to pay is a common practice. This is where flexible pricing enters the picture. Read more: SaaS Pricing Trends to Boost Sales & Revenue in 2024 Why do you need flexible pricing?

Pricing 52

Pricing Payment Features SaaS Marketplace as a Service 52

ProfitWell

FEBRUARY 27, 2019

On this episode of the ProfitWell Report, Michal Sadowski , Founder and CEO at Brand24 , asks us a simple yet widely debated question: How does design impact willingness to pay and growth? First up, to get a direct answer out of the way, great design definitely boosts willingness to pay. Click to enlarge.

Data 65

Data Retention Subscription Payment Features 65

Subscription Flow

DECEMBER 27, 2023

Let us dig straight into the meat of this blog: customer renewal rate is way of determining the imprint of customers who renew their subscriptions to your product or service. And I mean really getting to know them—not just broad personas, but a thorough understanding of their needs, value drivers, and willingness to pay.

SaaS 64

SaaS Subscription Payment Features Forecasting 64

ProfitWell

APRIL 10, 2019

To answer the question, we studied a few thousand SaaS and subscription companies, as well as the willingness to pay data from over fifty thousand buyers. **We We will only be posting a few of these episodes on the blog, which means if you want to make sure you don't miss an episode of this series you must subscribe separately below *.

B2C 92

B2C Retention Acquisition Subscription 92

The Marketing & Growth Hacking Publication

FEBRUARY 22, 2019

Blogging timeout! TL;DR You’ll generate THREE TIMES more leads via blogs than through ads. Blogging is perfect for SEO. Blogging will make or break your 2018. Blogging is your brand’s voice and calling card. You can sleep while your blogs do your work for you. Your blogs are an opportunity for transparency.

Content Marketing 40

Content Marketing Strategy Marketing Growth Hacking 40

SaaStr

DECEMBER 1, 2021

This type of product-led growth takes patience and a willingness to test and iterate, so keep at it until you reach your goals. . During SaaStr Annual 2021, Amanda Malko, CMO at G2, shared a fascinating look at the data that reveals shifting patterns in the way consumers purchase software. . So what’s powering this speedy conversion process?

Software Review 262

Software Review SMB Enterprise Software 262

SaaStr

MARCH 23, 2021

If you’re constantly striking out, it might be a problem with readiness in the market, available technology, customer interest, funder willingness, or needs in your personal life — all timing problems. Webflow, a no-code website builder, doubled its customer base last year, pushing the company’s valuation to $2.1 A Failed Webflow.

Interviewing 268

Interviewing Technology Development Marketing 268

SaaStr

DECEMBER 5, 2022

Startups often begin with a bootstrapping phase with little to no outside investment. Many, however, will eventually switch to the externally funded phase because bootstrapping isn’t for every business. Some startups need constant cash infusions to achieve growth. Lever #1: Tactical retention. better at retention. Lever #2: Plan optimization.

Payments 130

Payments SaaS Payments Payment Solutions Venture Capital 130

Neil Patel

MARCH 12, 2021

Building an app requires research, hard work, and a willingness to dive in and learn. Building an app requires research, hard work, and a willingness to dive in and learn. You’re in good company. The mobile app industry is expected to be worth more than $407 billion (yes, with a B) by 2026. How to Build Out Your App Idea.

Payment Methods 144

Payment Methods Payment Solutions Payments Sales Hiring 144

SaaStr

MARCH 23, 2021

If you’re constantly striking out, it might be a problem with readiness in the market, available technology, customer interest, funder willingness, or needs in your personal life — all timing problems. Webflow, a no-code website builder, doubled its customer base last year, pushing the company’s valuation to $2.1 A Failed Webflow.

Interviewing 147

Interviewing Technology Development Marketing 147

Baremetrics

OCTOBER 12, 2021

All companies face significant challenges when it comes to finding qualified leads. According to the 2019 CSO Insights by the Miller Heiman Group, 37.8% of businesses struggle with lead generation. Your SaaS business needs a solid system for finding qualified leads and converting them to customers if it will survive and thrive. Create newsletters 3.

Payment Methods 98

Payment Methods SaaS Payments Payment Services Sales Hiring 98

SaaStock

MARCH 29, 2019

After each SaaStock conference, we are often left wondering about the impact that the agenda we put together has had on attendees. As we are gearing up for what will be the most extraordinary line up we have had to date this October in Dublin, we read up what had been of most notable value at SaaStock18. You have until midnight March 31st.

Scale 103

Scale Sales Hiring CTO Hire Social Media 103

ProfitWell

MARCH 6, 2019

Hot Button Blockchain On today’s freshly released episode of the ProfitWell Report , Neel reveals the power of the word “blockchain” - in that simply adding it to your marketing material can boost willingness to pay. "We We found that if you include blockchain in your copy, it will boost willingness to pay by essentially 20-25%.".

Blockchain 45

Blockchain Subscription Payment Features Onboarding 45

Teamgate

JANUARY 13, 2020

As a business owner, you already know by now that customers’ willingness to pay significantly increases with even just a small price slash. If a customer is interested in your product or service, they will likely be willing to pay for something that offers more. Learn how to use lead magnets. Promotions. Offer gated content.

Strategy 96

Strategy Business Social Media Innovation 96

OpenView Labs

NOVEMBER 27, 2019

Editor’s Note: This article first appeared on the Ibbaka blog here. That is not how I want to pay.’ Pricing is the most powerful of the four Ps (product, price, place, promotion) but it is also one of the least understood. In many companies pricing is a frozen accident. Or you can just throw out a number and see if it sticks.

Sales Hiring 52

Sales Hiring Consulting Pricing Scale 52

ProfitWell

AUGUST 15, 2019

Guessing and speculating about their customers’ motivations, needs, values, and willingness to pay means companies are missing out on real opportunities to increase revenue, reduce acquisition costs, and fight churn. There is one key to solving the problem, though, and that’s data. What are pricing analytics? Everybody wins.

Pricing 41

Pricing Scale Acquisition Customer Lifetime Value 41

ProfitWell

DECEMBER 9, 2019

From the rise of SaaS to the sudden glut of subscription boxes, the subscription business model has never been more popular. So much so that Gartner research predicts that in 2020, all new entrants to the software market and 80% of existing companies will offer some sort of subscription package. Table of Contents: Do your research.

SaaS Payments 61

SaaS Payments Payment Services Subscription Payment Features 61

SaaStr

JUNE 4, 2019

Consistently ramping your ARR is a whole lot harder if your customers don’t stick around. In an age where earning customer loyalty and trust is harder than ever, the road to lifetime value is paved with customer feedback. Expect real-world examples from businesses that are listening and acting on a daily basis. Want to see more content like this?

Sales Recruiting 185

Sales Recruiting Scale Underperforming Technical Team Pricing 185

User Pilot

SEPTEMBER 4, 2023

You’ve probably heard of different segmentation methods, from behavioral to demographic and now psychographic segmentation. Customer segments enable you to find/understand your target audience and boost engagement, making them an important marketing tool. Userpilot can help you collect all the data you need to better understand your customers.

Product Marketing 87

Product Marketing Strategy Marketing Market Research 87

Unbounce

MAY 15, 2020

Another 33% said they aren’t sure if their marketing efforts are paying off. Just last year, almost a quarter of small businesses reported that finding the time and resources to focus on marketing is their top challenge. Marketers aren’t just struggling to invest time in creating great campaigns. This is a big problem.

Artificial Intelligence 144

Artificial Intelligence Marketing Machine Learning AI 144

User Pilot

FEBRUARY 4, 2023

Need an example of strategic initiatives so you can implement them in your SaaS business? To stay ahead of the competition and drive customer retention , feature adoption, etc, you need to systematically build strategic initiatives and complete them. Using tooltips and running webinars to guide customers can help you drive feature discovery.

Development 94

Development Scale Retention Onboarding 94

ProfitWell

OCTOBER 3, 2019

The Appcues blog breaks it down , but here are some key points we extracted on the stats: Appointlet used Appcues to create an onboarding checklist, provide personalized experiences, and run multi-channel campaigns. 100 for a course seems fair enough, but we’ll see how the initial value here affects my willingness to pay.

Marketplace as a Service 47

Marketplace as a Service Subscription Payment Features Education 47

ProfitWell

JUNE 3, 2020

This can lead to lucrative partnerships and co-branding marketing opportunities, like webinars, speaking engagements, and guest blog posts. The best way to improve your rankings is to include relevant keywords throughout your content—blog posts, landing pages, product pages, and so on. What’s the best way to do this? With content.

Subscription 64

Subscription Payment Features Social Media Business 64

User Pilot

MARCH 29, 2023

This article covers: What NPS is about Why you should collect it to power your eCommerce growth How to use and analyze the data to get more customers Factors affecting your NPS and what to do about it TL;DR NPS eCommerce measures customer loyalty and directly indicates their willingness to buy from your online store again.

Payment Methods 73

Payment Methods Scale Payment Services Sales 73

Casey Accidental

APRIL 13, 2021

Founders and product leaders struggle with answering this question however, and advice and blog posts on the internet frequently espouse that you’ll know product/market fit when you see it, and that all of a sudden everything will start working. The Quantitative Approach to Product/Market Fit. So what is product/market fit then?

Product Marketing 145

Product Marketing Marketing Scale Retention 145

OPEXEngine

MARCH 10, 2020

If you have a very small gross margin, therefore, you need a high level of revenue to be able to pay all of these and still make a profit. A healthy gross margin is one that allows to comfortably pay for all the associated costs of running your e-commerce business, while leaving plenty of income to turn a net profit. I didn’t think so.

Payment Methods 59

Payment Methods Scale Benchmarks Payments 59

ProfitWell

NOVEMBER 6, 2019

And building brand loyalty that lasts will make all the difference, which is why we’re eyeing Sprout Social’s blog post that's all about this concept. Willingness to promote your brand is a good indicator that they’ll be successful customers with high lifetime value. We know brand loyalty exists in us all, but why ? Another is Zara.

Sales Recruiting 40

Sales Recruiting Mobile User Experience Advertising 40

SaaStr

JUNE 7, 2021

As we gear up for SaaStr Annual 2021 in the SF Bay Area , we wanted to take a look back at some of our most iconic speakers and sessions from over the year, that we can still learn from today. Today, Veeva is at $45B Cloud juggernaut dominating pharma and life science Cloud applications. Jason : Did you miss the Crunchies this year?

Sales Hiring 337

Sales Hiring Underperforming Technical Team SaaS Headcount 337

Navint

MAY 21, 2019

Thought leaders, entrepreneurs, executives, and the investor community gathered to discuss the subscription economy and ways to attract and retain loyal customers. The theme of retention expanded this year to include discussions on scaling and operating recurring revenue businesses. That calculated risk paid off.

Scale 45

Scale Revenue Underperforming Technical Team Business Model 45

Chart Mogul

AUGUST 30, 2019

He helps companies make money blogging. In the example above, you can see there is a correlation between how much people use a service and their willingness to pay for it. If a customer doesn’t see value in the product or service they won’t pay. This is a guest post by Nico Prins.

SaaS Payments 52

SaaS Payments Payment Methods Scale Payments 52

Chart Mogul

AUGUST 30, 2019

In the example above, you can see there is a correlation between how much people use a service and their willingness to pay for it. If a customer doesn’t see value in the product or service they won’t pay. The problem with SaaS is getting people to see the value in your product. The Link Between Usage and Lifetime Value.

SaaS Payments 55

SaaS Payments Payment Methods Scale Payments 55

SaaStr

OCTOBER 30, 2023

They don’t want to pay for users or linear growth. You want blog posts that are interactive and valuable to people. Someone liking your blog post doesn’t count. PST, Lavanya Shukla , VP of Growth at Weights & Biases, shared a data and experimentation-driven approach to creating exponential growth systematically.

Scale 240

Scale Scaling AI Search Social Media 240

ProfitWell

MARCH 13, 2019

Here’s what we found: **We will only be posting a few of these episodes on the blog, which means if you want to make sure you don't miss an episode of this series you must subscribe separately below *. One of these tricks is to end your prices in 9 rather than a 0 or a 5. The theory behind ending your prices in a 9 actually stems from a J.C.

Pricing 103

Pricing Retention Subscription Payment Features 103

ProfitWell

SEPTEMBER 30, 2019

It requires that you pay careful attention to a variety of processes within your company and make the right changes and adjustments. Because the world of e-commerce is so restless, as soon as your company finds itself bringing in steady revenue, the first question anyone will be asking is: How can we make this performance even better ?

Revenue 40

Revenue Pricing Outsourcing Services Merchant Services 40

ProfitWell

MARCH 27, 2019

We will only be posting a few of these episodes on the blog, which means if you want to make sure you don't miss an episode of this series you must subscribe separately below *. Sarah, we have you covered. Now the thing to keep in mind here is that these open offices were not the open offices a lot of us have today. Click to enlarge.

Subscription 62

Subscription Payment Features Underperforming Technical Team Churn 62

SaaStr

JULY 25, 2022

Even though most companies acknowledge its importance, SaaS founders often choose a simplistic approach to pricing—that is, if they don’t choose to ignore it altogether. Many perceive pricing to be complicated and intimidating, but it doesn’t have to be. . You can see all Kurt’s slides here. Making pricing work for your business.

Pricing 256

Pricing Strategy SaaS Forecasting 256