Incredo

JANUARY 21, 2020

Conversational marketing has conquered the SaaS industry long ago. Software companies engage, qualify, and recommend visitors with the help of chatbots who set new rules for improving user experience. Stay us till the end. Because our post is rich in examples, tips, expert quotes and includes all the info you need to have at hand.

Marketing 313

Marketing SaaS Social Media Customer Support 313

SaaStr

JUNE 17, 2023

In the midst of a “down-turn” in SaaS, this deal signaled to investors that even amidst uncertainty, there was room for significant returns. Case study analysis – UiPath & HubSpot UiPath , a leading enterprise automation software company, managed an impressive turnaround by focusing on operational efficiency.

Venture Capital 206

Venture Capital Scale Technical Review Software Review 206

SaaStr

JANUARY 26, 2022

So UserTesting is a case study on how great SaaS can be (innovating and creating a market leader, and driving it to $160m+ ARR) … and also hard SaaS can be. Room to grow. I love the company and the product, and the value add. And they brought on a great CEO, Andy MacMillan, who took them IPO in 2021. It makes you wonder.

Scale 215

Scale SMB Enterprise Pricing 215

User Pilot

OCTOBER 6, 2023

case studies, alternative pages, etc.). In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. It attracts people (who’d otherwise be strangers) to become your customers. It helps you visualize the customer journey. But how can you use it? They include: Awareness stage (ToFu).

B2B 102

B2B Development Team Review Software Review Marketing 102

Neil Patel

FEBRUARY 4, 2021

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. Neil Patel’s foray into digital marketing began with his blog. As Neil learned tips, tricks, and best practices, he decided to share what he learned on a blog to help other businesses find similar success.

VP of Engineering 126

VP of Engineering Marketing Marketplace as a Service Social Media 126

Sales Hacker

SEPTEMBER 24, 2022

Each funnel stage defines your steps to turn prospective buyers into customers, even if they’ve never heard of your business before. I’m the head of Product at Datanyze, specializing in sourcing up-to-date prospect contact info to keep your pipeline flowing and sales funnel fresh. And then there’s the sales funnel.

Sales Funnel 118

Sales Funnel Outsourcing Services Underperforming Technical Team Social Media 118

Subscription Flow

MARCH 28, 2024

In this blog, keeping all this mind, we examine the crucial roles that MoRs play for SaaS companies, supported by actual case studies that demonstrate the advantages of these collaborations. How It Can Become the Backbone of Your Online Transactions Section 1: Why you may need a merchant of record for SaaS companies?

Merchant Services 52

Merchant Services Payment Services SaaS Payments Payment Solutions 52

Buffer Resources

JUNE 5, 2023

Coming from a scholarly background in political science and Africana studies, I understood that the root of much socioeconomic inequality is people not having access to the information they need. But I also didn’t want to lower my prices and undervalue my time and expertise. The how to do it is not free.

Outsourcing Services 93

Outsourcing Services Sales Hiring Scale Business 93

Neil Patel

MARCH 28, 2023

However, with so many online options, where do you go to find potential leads? These days, if you’re looking for one of the best platforms to reach your customers, then Facebook could be your answer. It’s a huge, ready-made market, with nearly 3 billion active monthly users, according to DataReportal. That’s what I’m talking about today. The result?

Advertising 145

Advertising Mobile Branding Software Review 145

Neil Patel

SEPTEMBER 25, 2020

They’ll help you figure out what’s working and what’s not to see where there’s room for improvement. Hiring a social media marketing consultant could be a game-changer for your business. Social media consultants have the knowledge and skills to turn your lagging social media campaigns around. Achieve Big Results. Provide Expert Advice.

Social Media 141

Social Media Consulting Development Team Review Marketing 141

Sales Hacker

OCTOBER 29, 2020

In fact, in a case study performed by Disruptive Advertising , they saw nearly double the conversion rates just by changing their headline from: “Find The Right Accountant For Your Business Needs”. There is both an art and a science to the language you use in sales. Leverage Specificity. The first promise feels empty. Specifics sell.

Software Review 88

Software Review Sales Social Media Compensation 88

Intercom, Inc.

JANUARY 14, 2021

When it comes to making something people want, Hubert Palan always does his homework. With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. The best way to know your customers is through feedback. Use it to make better product decisions.

Strategy 225

Strategy Scale Systems Review Technical Review 225

Neil Patel

FEBRUARY 22, 2023

For instance, you might want to focus on search terms like ‘family vacation packages’ or ‘luxury hotel rooms’. When you’ve compiled your list, add these keywords to: Blog posts Meta descriptions Social media URLs and website Online profiles and directories (like Google Business Profile and Yelp, etc.) Let’s look at some examples.

Travel 81

Travel Strategy Social Media Technical Review 81

The Angel VC

MARCH 18, 2013

But the particular challenge in SaaS marketing is that in many cases there isn't a huge amount of demand (a.k.a. But the particular challenge in SaaS marketing is that in many cases there isn't a huge amount of demand (a.k.a. search volume on Google), so the number of customers that you can acquire via AdWords is often quite limited.

Scale 143

Scale Startup Marketplace as a Service SaaS 143

SaaStr

JULY 4, 2019

E.g, “The top SDR emails that close deals, the data from Mixmax” Case studies on doing better with your product. After the 1000+ attendee, 1-day S aaStrScale.com in SF on Aug 29, we’ll be gearing up full-time for the 2020 SaaStr Annual. For sponsors, we have 10 awesome new offerings: 1. The SaaStr CXO Summit.

Scale 185

Scale Cloud Scaling Content Marketing 185

Kellblog

AUGUST 20, 2023

Without overstretching the metaphor, let’s try and agree to two things: We aren’t the top league Therefore, we can learn from studying the leagues above us I study the higher leagues from time to time in this blog, e.g., by looking at consumer marketing cases such as the goosebump-inspiring Olay example in Playing to Win.

Marketing 88

Marketing VP of Engineering Headcount Government 88

User Pilot

AUGUST 2, 2023

The ideal engagement strategy is measurable and has room for improvements based on customer needs. A customer engagement strategy can be the difference between positive and negative growth for your SaaS. Software users only continue subscribing if they find your platform useful. Identify customer touchpoints and map the customer journey.

Engagement 85

Engagement Strategy SaaS Customer Lifetime Value 85

User Pilot

JULY 31, 2023

Send webinar invitations to educate customers on advanced use cases. The process begins during onboarding and typically involves studying user behavior to identify improvement opportunities at every stage of their journey. Looking to power up your retention marketing strategy? But look no further! What is retention marketing?

Retention 95

Retention Strategy Marketing SaaS 95

BetterCloud

FEBRUARY 19, 2021

If tech writers were honest, we’d admit that it’s been a long time since we started a blog post without saying that SaaS adoption is exploding. Experts agree that SaaS adoption will continue to accelerate over the next few years. For many companies, a SaaS management platform (SMP) is the obvious solution. That’s pretty neat.

SaaS 52

SaaS Management Technical Review Cloud 52

Neil Patel

MARCH 24, 2021

Remote work is going from an occasional perk to the norm. As long as you have a computer and internet connection, you can perform your job anytime, anywhere. For marketers, creating promotional materials, meeting clients, and completing projects from home, hotel, coffee shop, library—basically anywhere with an internet connection.

Transportation 143

Transportation Travel Systems Review Software Review 143

Neil Patel

DECEMBER 8, 2020

I’m going to tell you why that’s the case. Just check out the findings from this HubSpot Research study. Optimizing mobile ads is a tactic in almost every business owner’s toolbox. More often than not, the CTA on those ads is asking for a conversion of some sort. Maybe it’s a purchase, a subscription, or just free trial signup.

Mobile 145

Mobile Payment Methods Engagement Social Media 145

Neil Patel

SEPTEMBER 18, 2020

I’ve written more than 4,294 blog posts in 10 years. Choosing the right digital strategy for your business is essential. Experience helps you sift through what to do differently, what not to do, and where to focus your energy. Having a fresh perspective from an outside eye can make all the difference. Projects start at $50,000.

Underperforming Technical Team 139

Underperforming Technical Team Strategy Content Marketing Scale 139

Sales Hacker

MAY 6, 2021

Great VPs of sales have gravitas and tact, command the room and hold their end of the table regardless of who is on the other side. We’re in the middle of a transformational time in the world of technology across all sectors. What’s the difference between a VP of Sales and a Chief Revenue Officer (CRO)? The VP of Sales.

VP of Engineering 93

VP of Engineering Sales Hiring Sales Recruiting Sales 93

Chart Mogul

AUGUST 20, 2020

Think of other acquisition stories as case studies within a spectrum of possibilities. Selling a startup can be an exhausting, overwhelming process, but the right preparation can make it much easier. Selling your startup is a full-time job. As someone who’s sold two businesses already, I know how easy it is to be overwhelmed.

Acquisition 105

Acquisition Startup Technical Review Scale 105

yoursales

DECEMBER 12, 2018

You may have visited and studied our sales tools overview – the most recent version for 2018 can be found here. You may have visited and studied our sales tools overview – the most recent version for 2018 can be found here. Tools for sales are flooding the market and the flood seems to increase in strength every year.

Outsourcing Services 77

Outsourcing Services Outsourced Development Sales Technical Review 77

Point Nine Land

SEPTEMBER 20, 2019

B2B businesses also build brands and as an investor in many B2B businesses at Point Nine, we’ve been fortunate enough to observe in a few cases such as Zendesk or Typeform how powerful a brand can be in making a B2B business successful. As mentioned on Initialized()’s blog : “ Logic + Emotion drives product adoption ”.

Branding 75

Branding Software Review Software Systems Review 75

SaaStr

FEBRUARY 4, 2020

Lexi Reese, Gusto COO uses her 20+ years of experience to provide advice on building high performing teams using authenticity, empathy and logic. Lexi explains the importance of team trust, driver and passenger mindsets, and much more. Want to see more content like this? Join us at SaaStr Annual 2020. Lexi Reese | COO @ Gusto. I worship you.

Scale 177

Scale Underperforming Technical Team Scaling Leadership 177

SaaStr

JUNE 10, 2020

I was fortunate enough two years ago to be part of a case study that Stanford GSB did on MongoDB with my current partner here at TripActions, Carlos Delatorre is the CRO here and was the CRO with me at MongoDB. And so today I thought I would put it in a case study format. The true test of marketers.

Travel 175

Travel Marketing Scale Outsourcing Services 175

Hull

MARCH 2, 2020

A 2019 study by Forrester and Marketing Evolution found that 21% of marketing budgets were wasted as a result of bad data. According to the study, other ways marketing teams were impacted by bad data include inaccurate targeting, loss of customers, reduced productivity, poor customer experience, and inaccurate marketing performance.

Underperforming Technical Team 59

Underperforming Technical Team B2B Data Strategy 59

Kellblog

JULY 21, 2019

Build your baseline credibility in the space by blogging and speaking at lesser conferences. Build your baseline credibility in the space by blogging and speaking at lesser conferences. Once it’s accepted, study the audience hard and then give the speech of your life to ensure you get invited back next year.

Underperforming Technical Team 77

Underperforming Technical Team Technical Cofounder Scale Startup 77

SaaStr

OCTOBER 1, 2019

We got sound because I just cannot yell loudly enough to fill a room. Aaron Ross | Co-CEO @ Predictable Revenue. FULL TRANSCRIPT BELOW. Hey, morning everybody. And we’re getting some Q&A. But before we get to the Q&A, I’m sorry, there are supposed to be some instructions on how to submit questions. Me neither. .”

Sales Hiring 131

Sales Hiring Scale Outsourcing Services Interviewing 131

Baremetrics

DECEMBER 18, 2019

Take an audit of how you’re doing in these three metrics to grasp your room for improvement. I don’t know about you, but it pains me to see customers cancel. Every time I see the notification in Slack, I get a sick feeling in my stomach. Why are customers canceling? How do we reduce churn? What can we do to improve retention?

Retention 136

Retention Strategy Payment Solutions Technical Advisors 136

OpenView Labs

MARCH 20, 2020

You’ll find books, blog posts, downloadable PDFs and plenty of others from around the web. There are loads of great case studies, research articles and data cited along the way too. ”- @chriss_HP , HubSpot blogging manager. ”- @chriss_HP , HubSpot blogging manager. GitLab’s Guide to All-Remote.

Leadership 60

Leadership Communication Management Data 60

CustomerSuccessBox

APRIL 9, 2021

Why choosing the right Customer Retention Software has become so important for B2B SaaS Business? To know the answer, let’s have an overview of how customer retention works for B2B SaaS Business. One of the biggest pitfalls of most founders of B2B SaaS is the thought of having a great product or service that is good enough to retain customers.

Retention 52

Retention Software Review Software Payment Features 52

SaaStr

JUNE 7, 2021

As we gear up for SaaStr Annual 2021 in the SF Bay Area , we wanted to take a look back at some of our most iconic speakers and sessions from over the year, that we can still learn from today. Today, Veeva is at $45B Cloud juggernaut dominating pharma and life science Cloud applications. Jason : Peter, thanks for coming. This is great.

Sales Hiring 333

Sales Hiring Underperforming Technical Team SaaS Headcount 333

Sales Hacker

DECEMBER 7, 2018

My former Ambition colleague Dan Nice once compared B2B sales and marketing teams to Allied Forces storming Omaha Beach during the D-Day invasion. Sales leaders serve as the generals and field commanders. Marketing provides the heavy artillery and air cover. Sales are the infantry looking to capture valuable turf. Hiring for Your B2B Sales Team.

Sales Hiring 74

Sales Hiring B2B Sales Systems Review 74

CustomerSuccessBox

MAY 16, 2022

Since you choose to read this blog, I suppose you already know the gravity of Customer Success in a B2B SaaS business. The crux of providing a great customer experience to the customer lies in maintaining great customer health throughout the entire customer lifecycle. Read further to check out the top customer success software in 2022.

Customer Success 52

Customer Success Software Management Churn 52