User Pilot

APRIL 21, 2024

Wondering how to build a conversion path for your SaaS product or e-commerce site? From the moment they learn about the product until they complete a desired action, like a demo booking, and beyond. Focus on their JTBDs, pain points , and gains from using your product. Userpilot is a product growth platform.

SaaS Payments 90

SaaS Payments Payment Services Payment Methods Payment Solutions 90

SaaStr

OCTOBER 12, 2022

Many founders think first of their product and then the market. But according to McJannet, it’s actually better to begin with the market. Pick the Market: Choose your target audience, and create a product they need. Picking the market is actually what we do, not building products. Product-Market Fit.

Scaling 223

Scaling Leadership Startup Product Marketing 223

SaaStr

MAY 5, 2021

If there’s one lesson I’ve learned from leading product at fast-growing startups, it’s that there’s no one way to lead product. You do, however, need to be intentional about how you lead product. Here’s some advice for other product leaders from our journey at Pendo: $0-5M ARR: All hands on deck. 5-25M: Hire a CPO early.

Strategy 286

Strategy Scale Innovation Interviewing 286

SaaStr

OCTOBER 26, 2021

Using Dave Kellogg’s “ Four Sources of Pipeline ” framework, marketing should source 60% of the pipeline for a representative enterprise software company. . These sessions from SaaStr Annual 2021 provide a window into what approaches best-in-class marketers in SaaS are taking today: . Video: HE RE. Video: HERE. Video: HERE.

Scale 353

Scale Marketing SMB Leadership 353

SaaStr

MARCH 19, 2024

His day-to-day role as a first-time founder involves a lot of work around creating and building the MVP product and filtering out all of the noise in this SaaS ecosystem. You want to be scrappy and figure out how to do as much as possible without deploying the capital you’ve raised and preserving that money to build a product.

Headcount 222

Headcount Scaling Finance Engineering 222

SaaStr

SEPTEMBER 3, 2021

The “Jobs to Be Done” Framework. The Jobs to Be Done (JTBD) framework is a methodology used to identify and empathize with a customer’s struggle and their desired progress. Your product’s core building blocks and reason for existence will help you navigate your customers’ JTBD. Supporting Multiple Customer Segments.

Scale 255

Scale Sales Hiring Merchant Services Sales 255

SaaStr

NOVEMBER 17, 2023

Products that are as close to an annuity as possible, that are amenable to efficiency gains. Well, certainly it exploded in 2021, in my portfolio at least, if perhaps not as dramatically as in the public markets. PE wants to invest in leaders, if not necessarily always #1 in a category. So what do they pay on average?

AWS 268

AWS SaaS Pricing Acquisition 268

SaaStr

JANUARY 3, 2023

If you’re a go-to-market operator, you know this new imperative is not an either/or. Product-led growth (PLG) is taking center stage in response to these changing buying patterns and flipped the sales funnel we’ve come to know. Now, the product is the funnel and an integral part of the customers’ evaluation experience.

Enterprise 243

Enterprise Sales Sales Funnel Compensation 243

SaaStr

JANUARY 28, 2022

When you think of scaling up, many things may come to mind, like hiring, culture, marketing, and sales. The go-to-market playbook. The go-to-market segment worked together on key metrics across the revenue board. According to Carlos, you don’t go from $20 million to $200 million with a great product alone or a sexy demo.

Scale 192

Scale Sales Hiring Scaling Sales Recruiting 192

SaaStr

AUGUST 8, 2022

How do you create a product that becomes essential to your customers’ lives? In a special SaaStr Annual session, Brex CEO & Co-Founder Henrique Dubugras and Mutiny CEO & Co-Founder Jaleh Rezaei reveal the secrets to building a successful SaaS business based on a product that customers need and love.

Startup 205

Startup Consulting Product Marketing Revenue 205

SaaStr

FEBRUARY 7, 2024

Sales-assisted, product-led growth strategies that close Enterprise leads. How to use community as a driver of product-led growth. To get the most efficiencies out of their marketing team and resources, Gorgias puts a big emphasis on using only high-quality data that they audit regularly. vs. $1.80, which is a big difference.

Scale 245

Scale Sales Hiring Strategy Marketing 245

Predictable Revenue

NOVEMBER 12, 2020

If you’ve ever thought about designing a brand new product to capture a brand new market - Michel Feaster has you covered! The post The Framework For Creating a Product – And a Brand-New Category appeared first on Predictable Revenue.

Branding 264

Branding Revenue Marketing 264

Intercom, Inc.

JANUARY 14, 2021

With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products.

Strategy 225

Strategy Scale Systems Review Technical Review 225

SaaStr

SEPTEMBER 8, 2020

Check out the session here: Algolia also summarized their Top 5 take-aways here , and below: Most SaaS founders start out the same way— armed with ample expertise of the technical details that go into a product and with limited experience of other aspects of scaling, such as sales. On finding product-market fit in the early stages.

Scale 248

Scale Sales Hiring Technical Advisors Scaling 248

SaaStr

AUGUST 28, 2023

Once you nail down the wording, you should make another document about how you’ll actually use them inside the company and ways to incorporate them into day-to-day life — how you interview people, find the next employee, solve problems, launch new products, etc. It creates incredible value for your team and the market.

Company Culture 218

Company Culture Scaling Interviewing Startup 218

Intercom, Inc.

DECEMBER 10, 2019

Our industry is in the midst of a big philosophical debate about the fundamental way of thinking about how we build our products, with the focus shifting from the outputs of what we build to the business outcomes generated by those outputs. The Product Impact Framework felt like a natural progression from features to outcome.

Retention 281

Retention Metrics Scale Startup 281

SaaStr

JANUARY 24, 2024

What should you look for in an Enterprise rep vs. a Mid-Market rep? Solving High Volume, Low Conversion at Lattice Dini Mehta joined Lattice at $3M in revenue when it had just 10 people in seat for Go-To-Market and 7 salespeople. Many founders try to sell a product to everyone in their total addressable market right out of the gate.

Scale 246

Scale Sales Hiring Scaling Revenue 246

User Pilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. The goal is to engage and nurture them with relevant content that highlights your product as a viable solution.

B2B 103

B2B Development Team Review Software Review Marketing 103

Blulogix

FEBRUARY 12, 2024

However, the success of these strategies hinges not just on the systems and frameworks in place but on fostering a company-wide monetization mindset. It transcends traditional roles, encouraging everyone, from product development to customer support, to view their actions through the lens of monetization potential.

Innovation 52

Innovation B2B Construction Leadership 52

User Pilot

AUGUST 13, 2023

What’s a feature prioritization matrix and how can product teams leverage it to make better product decisions? Examples of different prioritization frameworks. TL;DR A feature prioritization matrix helps product teams decide which features to develop next, focusing on high-impact features and resource optimization.

Scale 94

Scale Development Market Research Onboarding 94

Blulogix

FEBRUARY 13, 2024

This blog post explores the importance of expanding the responsibility of monetization beyond traditional departments, advocating for it as a cross-functional discipline critical to achieving comprehensive business success. This group should include representatives from product development, marketing, sales, customer support, finance, and IT.

Finance 52

Finance Marketplace as a Service B2B Subscription 52

Totango

NOVEMBER 8, 2023

Enterprise businesses can now use their critical product usage data from Pendo and Mixpanel in their Totango experience to design optimal customer journeys, improving product adoption and customer retention. It offers powerful real-time charts and visualizations of how users interact with digital products. What is Pendo?

Data 92

Data Finance Enterprise Interviewing 92

Blulogix

FEBRUARY 15, 2024

How to Harness the Power of Digital Market Dynamics for Product Innovation By BluLogix Team Innovating Subscription Offerings in the Agile Digital Landscape The digital marketplace is an ever-evolving ecosystem, characterized by rapid changes in technology, consumer behavior, and competitive landscapes.

Innovation 52

Innovation Marketplace as a Service Tiered subscription models AI Search 52

SaaStr

MARCH 2, 2022

In the early days of SaaS, it was difficult to predict how users would interact with new products. Now, however, the focus is on product-led growth. Teams finally have a better way to instrument their marketing stacks and understand customer interaction. Market demands may force you to shift from your original idea.

Outsourcing Services 221

Outsourcing Services Scale Outsourced Development Marketing 221

Blulogix

FEBRUARY 22, 2024

This blog post delves into why these elements are indispensable for digital service providers aiming to thrive in today’s market. This automation is vital for minimizing the time between order placement and service activation, a key performance indicator in the fast-paced digital services market.

SaaS 52

SaaS B2B Operational efficiency. Pricing 52

Subscription Flow

APRIL 18, 2024

Keeping this new development in the SaaS world in mind, we will be dividing the blog into 2 sections to better help you understand subscriber engagement in general, and then explore ways in which you can devise/tweak your own customer engagement models to increase your business’s overall revenue. It is measured using various metrics.

Engagement 87

Engagement Customer Lifetime Value Revenue Subscription 87

SaaStr

SEPTEMBER 20, 2023

SVB collapsed, market multiples are down, yet the IPO window is re-opening, and we have a platform shift to AI that’s exciting everybody. The Macro Impact On Public Cloud Software Over The Past Year Cloud stocks dropped in 2022 in a severe market pullback event that Bessemer Venture Partners call The SaaSacre. Let’s find out.

Cloud 268

Cloud Payments Software Review Payment Solutions 268

Blulogix

FEBRUARY 28, 2024

Insights drawn from customer behavior and market trends can guide dynamic pricing, product development, and personalized marketing efforts. Strategic Frameworks: Step-by-step guides for developing and implementing effective monetization strategies. The future is agile, and the time to act is now.

AI Search 52

AI Search Business Innovation B2B 52

SaaStr

MARCH 13, 2023

These experiences don’t just happen when customers unlock your product’s value without jumping through several hoops. The opportunity to delight goes beyond the product level and occurs with every encounter on social media, marketing channels, and with company executives. A more sustainable method is word-of-mouth marketing.

Growth Hacking 229

Growth Hacking Social Media SaaS Business 229

SaaStr

NOVEMBER 8, 2021

Let’s assume you have a $2,000/month product (which is a healthy if high ACV for an early-stage PLG GTM motion) and need to grow your ARR by $600,000 to hit your plan, which translates to needing 25 new paid accounts. .” 2 – Product Qualified Lead To Marketing Qualified Lead Ratio. That math can be daunting.

Scale 322

Scale Cloud Forecasting Pricing 322

SaaStr

APRIL 3, 2024

Jennifer emphasized the importance of having the right motives and values as a leader, such as growing people, expanding markets, and building value for others, to sustain long-term success. How do I leverage GenAI in my product to drive competitive advantage? It depends on the utility of your product and platform as it is.

Generative AI 256

Generative AI AI Technical Review Software Review 256

SaaStr

DECEMBER 12, 2023

The landscape for Go-to-Market (GTM) will be changing over the next 12 months in terms of roles within GTM, in combination with how buyers make purchases and the decision-makers involved. This can lead to making changes to the product, longer sales cycles, and not focusing on the right customer for your product. Red is a no-go.

Point of Sale 266

Point of Sale Forecasting Technical Review SMB 266

SaaStr

DECEMBER 27, 2023

70% of customers are in the Enterprise and mid-market space, and 30% are SMBs. The LMS market segment is big, and Docebo thinks about it in two folds. They were among the first in their category to think of the external side of the market because the external U.S. market is double the size of the internal one.

Sales Hiring 219

Sales Hiring Scale SMB Outsourced Development 219

SaaStr

JUNE 23, 2023

Lesson #1: Think Hard About Whether There Is Exponential Growth In Market Arguably, the most important thing to consider when starting a company and a product is exponential growth in market. The Loom co-founders built a product called OpenTest, a two-sided marketplace that partially flopped after launch.

Startup 221

Startup Company Culture Marketing Communication 221

Unbounce

AUGUST 4, 2021

This blog post will cover four methods for better landing page copywriting and five examples to spark your inspiration. The “Increase revenue” and “Increase productivity” sections provide concrete numbers detailing how much Peakon increases revenue, productivity, and customer satisfaction. Tell a compelling story.

B2C 144

B2C AI B2B Benchmarks 144

User Pilot

APRIL 28, 2023

Any product manager should understand the power of a product adoption framework as it can transform their ability to help users get value from their product and achieve their goals. A product adoption framework is a set of tools, tactics, rules, metrics, and more – all aimed at helping improve your adoption rate.

Customer Lifetime Value 88

Customer Lifetime Value SaaS Innovation Underperforming Technical Team 88

SaaStr

FEBRUARY 27, 2020

By Shane Murphy-Reuter, Intercom SVP of Marketing. Most marketers I know struggle over the same competing messaging challenges: to what degree should we focus our messaging on the function of what our product can do, versus the emotion of how it makes me feel when I use it? The benefits of both approaches are clear.

Marketing 235

Marketing Interviewing Communication Branding 235