SaaStr

JANUARY 5, 2024

In the early days, there’s likely more autonomy and experimentation, and later on, more processes will be in place that already work. “Whether they stay in the SDR or if they move into accounting executives, marketing, recruiting, customer success, or management. Focus on strategic outbound sales rather than mass marketing.

Sales Hiring 271

Sales Hiring Sales Recruiting Scale Outbound Sales Team 271

SaaStr

JULY 13, 2023

Very focused on ROI from marketing spend, but set aside 10%-15% for experimentation. Monday has been very rigorous about its market spend since Day 1. but both agreed that their brand marketing clearly works. #3. Even Monday is still early in Customer Marketing. But still they set aside enough to experiment.

SMB 199

SMB Scaling Metrics B2B 199

SaaStr

NOVEMBER 23, 2022

It’s up to the CRO to keep a company’s marketing and product strategy in the kind of lockstep that drives it to produce the revenue it needs. For example, over the years, Angolia’s go-to-market strategy has tied together every part of its company, from finance to legal. . What is your total addressable market?

Underperforming Technical Team 291

Underperforming Technical Team Leadership Outsourced Development Finance 291

Kellblog

AUGUST 24, 2021

Do you take into account all marketing spend in CAC or only cost for campaigns that worked? Do you exclude the experimental campaigns from CAC? Hint: Twitter and the blog ). What’s healthy? Any benchmarks that you can talk to us about? What’s a good way to follow your work?

Interviewing 129

Interviewing Metrics Social Media SaaS 129

SaaStr

OCTOBER 20, 2023

She joined a team of two, and there was a lack of product-market fit beyond small groups of researchers. Product Market Fit Wasn’t Quite There For such an innovative and rapidly growing company, it’s important to remember that every company, no matter how successful, starts at the beginning with trying to find product market fit.

ChatGPT 258

ChatGPT AI Search Scale Sales Hiring 258

SaaStr

JANUARY 6, 2021

Add all of these considerations to an already competitive job market, and the search may seem insurmountable. Take heart, with the stock market still performing well into 2021 and vaccines beginning distribution across the United States, things are looking up. More on this opportunity here . More on this opportunity here.

Sales Hiring 334

Sales Hiring Scale Payment Solutions Payments 334

SaaStr

APRIL 3, 2024

Jennifer emphasized the importance of having the right motives and values as a leader, such as growing people, expanding markets, and building value for others, to sustain long-term success. Start with your motives and why you want to be a CEO. Can You Be Competitive as a Vendor Without AI?

Generative AI 256

Generative AI AI Technical Review Software Review 256

SaaStr

JANUARY 2, 2021

The #1 biggest mistake I see from $1m to $10m ARR is chasing new market segments, new categories, new areas where you have 0 or almost no traction. Align your marketing budgets. Hire a VP of Marketing that knows demand gen cold. You’ve gotten 50, 100, whatever # of businesses to pay you $1,000,000 a year. You did it.

Sales Hiring 300

Sales Hiring Headcount Pricing Market Segmentation 300

Neil Patel

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. Good doesn’t cut it in the luxury category; a brand has to be at the very top of the market. Me neither.

Strategy 145

Strategy Marketing Social Media Underperforming Technical Team 145

User Pilot

FEBRUARY 26, 2024

What is marketing funnel analysis? TL;DR Marketing funnel analysis is the process of evaluating how customers progress from the moment they learn about your product til they convert to paid accounts , and beyond. The main stages in the marketing funnel are Awareness, Interest, Consideration, Intent, and Purchase. Book the demo!

Marketing 98

Marketing Sales Funnel Forecasting Customer Lifetime Value 98

Cobloom

JULY 20, 2020

This type of SaaS growth hacking has allowed creative founders, developers and marketers to achieve incredible growth through the sheer virtue of experimentation - trying any and all tools, techniques and strategies at their disposal to grow their business.

Growth Hacking 105

Growth Hacking Strategy SaaS Startup 105

SaaStr

FEBRUARY 4, 2022

Kady Srinivasan calls herself a reluctant marketer. She started her career as an engineer, but eventually found her way into marketing, as many of us do. At first, she was performance-focused, but over time she learned more and more about the value of brand and customer marketing, especially when you’re growing—and growing fast.

Scaling 222

Scaling Marketing Management Branding 222

SaaStr

MAY 1, 2021

Part of this means investing in fun and approachable marketing, like social media and group forums. . Notion Champions: This approach is still a bit experimental, but this group is made up of Notion fans who want to bring the platform into their mid-size to large companies. Building Community: Start With Ambassadors and Champions.

Enterprise 255

Enterprise Scale B2C SaaS 255

SaaStr

SEPTEMBER 29, 2023

This showcases a narrow segment of a niche market, and it’s missing a lot of startups. What Caused This Crowded Software Market? Markets are more crowded than ever, so building multi-product companies is the best way to compete. Instead, focus on getting to market quickly and then go back to that zero-to-one mindset.

Scale 252

Scale Scaling Startup Sales Hiring 252

SaaStr

FEBRUARY 9, 2021

In today’s SaaStr podcast episode, Harry Stebbings sits down with Ryan Bonnici, Chief Marketing Officer at Whereby to chat about how to market at scale. Below, we’ve shared some of the top takeaways from the session: #1 On what order to build out your sales and marketing teams. Harry Stebbings. ” Want more?

Scale 163

Scale Scaling Sales Hiring Marketing 163

User Pilot

OCTOBER 29, 2023

One way to determine the willingness to pay is through market and competitor research. Make sure your marketing copy communicates your value proposition clearly. As a product or marketing manager , you’re probably getting an idea of how important willingness to pay is for SaaS businesses. This also increases the WTP.

SaaS 100

SaaS Interviewing Pricing Market Research 100

Totango

MAY 17, 2023

Three learnings from TSIA on why your go-to-market leaders have an opportunity to work better together to drive growth. When it comes to understanding customer needs, marketing, sales, and CS teams are the experts, so it’s on us to work together to define today’s most valuable growth opportunities.

Generative AI 107

Generative AI Marketing Sales AI 107

Casey Accidental

JULY 28, 2020

For those of you who’ve read my blog for a while, you know that I mainly discuss product management and growth in the tech industry. But a blog post is just the tip of the iceberg; it’s a starting point for a greater exploration. You can go so much deeper on a topic than a blog post allows. Apply to Reforge (Takes ~5 minutes).

Strategy 63

Strategy Retention Acquisition Growth Marketing 63

Buffer Resources

FEBRUARY 22, 2024

“When it comes to building your network or finding clients, you need to be intentional about who you’re following,” says freelance Content Marketing Manager Rosemary Egbo. Marco Palma , Chief Marketing Officer at PR Lab, says it’s best to do your research to find common ground before reaching out.

Social Media 109

Social Media Underperforming Technical Team Engagement B2B 109

SaaStr

APRIL 25, 2021

This cramming within a roadmap plan can lead to a couple of significant issues: Half-Baked Ideas: Your team scrambles to meet a sudden demand and they push out an idea that seems “good enough” or an experimental item they can ship and then gather learnings. Diamond 1: Opportunity Phase.

Development 183

Development Innovation Company Culture Consulting 183

User Pilot

FEBRUARY 5, 2021

This allows the marketing team and the Product Marketing Managers to reach the exact right audience. Not all work cultures may promote the concepts of growth and experimentation. These tools include the ones used in marketing, analytics, and project management. Create Your Experimentation Program.

Management 105

Management Sales Hiring Onboarding User Experience 105

Casey Accidental

JULY 28, 2020

For those of you who’ve read my blog for a while, you know that I mainly discuss product management and growth in the tech industry. But a blog post is just the tip of the iceberg; it’s a starting point for a greater exploration. You can go so much deeper on a topic than a blog post allows. Apply to Reforge (Takes ~5 minutes).

Strategy 52

Strategy Retention Acquisition Growth Marketing 52

User Pilot

MAY 21, 2023

For feature or product announcements, use multiple channels, like in-app messaging , emails, social media, or blogs. At the market release stage, you can release your features either to all users at once, or incrementally. Feature releases are necessary to achieve and maintain a competitive edge in the market.

Underperforming Technical Team 83

Underperforming Technical Team Sales Recruiting Social Media Onboarding 83

User Pilot

FEBRUARY 9, 2023

Product discovery helps teams achieve the product-market fit , while product optimization focuses on small changes to the user experience that increase the product value. Product optimization normally becomes the priority of PMs after they’ve achieved product-market fit. Experimentation as a part of product optimization.

Management 91

Management Sales Recruiting User Experience Customer Lifetime Value 91

Tom Tunguz

NOVEMBER 15, 2016

Our marketing professor divided the class into four groups, for each of the key four parts of the beer production value chain: brewer, bottler, distributor and retailer. The four key parts of the value chain are product, marketing, sales and customer success. Andrew Chen has written a blog post describing how to do it, step by step.

Metrics 176

Metrics Startup Customer Lifetime Value Finance 176

Neil Patel

NOVEMBER 5, 2020

With Keen, users (and marketers) have the opportunity to get hyper-focused on a topic and curate only the most relevant and most valuable content for it. To explore this idea further, four colleagues and I created a new experiment called Keen as part of Area 120, Google’s workshop for experimental projects. What is Google Keen?

AI Search 113

AI Search Social Media Machine Learning Artificial Intelligence 113

Intercom, Inc.

DECEMBER 10, 2019

In 2018, our co-founder Des adopted a new internal mantra: “It’s all about market impact.”. But only after much effort and experimentation did we realize how fundamentally different the two approaches are – as we discovered, one is not simply the reverse of the other. As we scaled, that had to change. Feature-driven projects.

Retention 281

Retention Metrics Scale Startup 281

User Pilot

FEBRUARY 26, 2023

However, with so many analytics tools available in the market, is Mixpanel the best option for your business? Userpilot is a perfect alternative to Mixpanel, offering a code-free solution for marketing , product analytics , and customer feedback. What is Mixpanel? Mixpanel vs Google Analytics.

Software Review 95

Software Review Systems Review Engagement Scale 95

Neil Patel

MARCH 26, 2021

What does it take to be a successful marketer? Fractl used IBM’s Watson Personality Insights API from 2019 to pick out the key traits and characteristics of 20 of the world’s most prominent marketing leaders (I even made the list!). To make it as a marketer, excellent presentation skills are pretty much nonnegotiable.

Marketing 131

Marketing Branding Social Media Sales Funnel 131

Neil Patel

APRIL 20, 2021

More than likely, marketers who struggle to win customers either haven’t been prospecting the right way or aren’t putting in enough effort. They’ll help you drive more visitors into your marketing funnel and convert casual visits into sales. Influence marketing is here to stay, so you should embrace it. But guess what?

Sales 137

Sales Outsourcing Services Marketplace as a Service Underperforming Technical Team 137

Tom Tunguz

NOVEMBER 7, 2013

In almost every industry, startups and venture capital included, content marketing has become an essential tool for growth. This is the architecture diagram for the blog. At the outset, I measured the blog’s sucess with metrics like traffic growth and increased follower counts. This blog helps me find them.

Content Marketing 113

Content Marketing Engineering Marketing Software Review 113

Chart Mogul

NOVEMBER 3, 2023

The public SaaS market more than doubled in five years, from 2015 to 2020. In many ways, 2022 (Q2-ish) marked the end of … The public SaaS market more than doubled in five years, from 2015 to 2020. Amid a market downturn, many organizations shifted their go-to-market strategies.

AI Search 52

AI Search Benchmarks Venture Capital AI 52

Tom Tunguz

JANUARY 31, 2016

As content marketing has become more important, advice is constructed to take advantage of the Forer Effect to maximize this distribution, whether deliberately or not. But as I’ve learned writing this blog, experimentation and data analysis will lead authors to share those insights in the most generalizable way possible.

Construction 100

Construction Compensation Data Analysis Interviewing 100

Neil Patel

NOVEMBER 28, 2020

You created, published, and promoted in-depth blog posts. Duplicate content on your blog, a ton of similar pages that were created automatically, or telling Google to index internal URLs can all lead to problems. Years ago, our blog at KISSmetrics saw traffic drop by 40% in less than a month. Things are going well. A Paid Audit.

Underperforming Technical Team 133

Underperforming Technical Team Enterprise Payment Features Travel 133

OPEXEngine

NOVEMBER 29, 2022

Yesterday, Office Hours hosted Carilu Dietrich, marketer at Atlassian & advisor to many iconic product-led growth companies (PLG). A corporate culture focused on experimentation & learning through iteration & data. On October 19th he invited Carilu Dietrich from Atlassian to speak. That’s pillar #5 in action.

Scale 52

Scale Education Cloud Software 52

User Pilot

MAY 13, 2021

Product intelligence helps product marketers use data to better understand consumers’ relationships with the products they love using. Any company that sells products can choose to use product intelligence, but the three most common groups are product marketers, product managers, and product designers/engineers. Source: CNBC.

Underperforming Technical Team 52

Underperforming Technical Team Technical Review Social Media Software Review 52

User Pilot

MARCH 26, 2023

It helps you identify where customers convert and where they drop off, optimize conversion rate , and sync marketing and product efforts. Conversion funnel analysis example Suppose your SaaS company launched a new marketing campaign for a product line. In the first week, 100 users signed up for a free trial.

Underperforming Technical Team 95

Underperforming Technical Team User Experience Customer Lifetime Value Retention 95