The Playbook to Multi-Channel Marketing & the Art of the Product Launch with Sprig CMO Elizabeth Walton Egan (Video)
SaaStr
MAY 23, 2023
But simply sending out a few press releases isn’t enough –– you need a strategy to reach customers and prospects. Customer Base: If you are already an established company about to launch a new product, your loyal customers will be great advocates. Remember, if you don’t have these relationships, spend some effort building them.
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