SaaStock

FEBRUARY 14, 2019

In 2016, he co-founded Meetime, an Inside Sales Strategies company and now serves as its CMO, building a powerful branding and content creation operation. In 2010, he founded Influitive, which helps B2B companies employ brand advocates for faster growth and development. His next step was at Viddheo, where he got into Inside Sales.

Technical Review 207

Technical Review Scale Entrepreneurship Sales Hiring 207

SaaStr

DECEMBER 24, 2019

Here are the stories you read and upvoted the most in 2019: 1. The Cloud is reviving so many brands and products that had stalled out. Libra’s fall from grace was fast and hard in 2019. And catch our 20 most popular answers of 2019 here: The 20 Most Popular SaaStr Answers of 2019.

Cloud 142

Cloud Technical Review Startup Engineering 142

Intercom, Inc.

JANUARY 14, 2019

That’s why we have put together our first ever Intercom reading guide for 2019. We hope this collection of reads that moved us has the same effect on you and that in 2019 you find some nugget of wisdom here that meaningfully influences your thinking, your work or simply how you spend your time.

Technical Review 150

Technical Review Marketing Advertising Entertainment 150

Neil Patel

AUGUST 17, 2021

Brand awareness refers to how memorable your brand or company is to your target consumers. It’s how easily people recognize your brand when, for example, they hear your company name or see your logo. How do you build brand awareness, especially if you’re a new company? What Are Brand Awareness Campaigns?

Branding 145

Branding Social Media Marketplace as a Service Acquisition 145

Neil Patel

JANUARY 28, 2021

With gifs, brands can entertain and engage their target audiences in a way plain text or static images just can’t. In this article, I’ll show you how you can find and use gifs throughout your marketing plan to increase engagement, make your brand relatable, and entertain your audience. How ow does this relate to marketing?

Branding 141

Branding Entertainment Social Media Engineering 141

SaaStr

AUGUST 7, 2020

Others will be more focused on brand as their passion. Seeing that 5, 10, 20+ reps are doing well, having fun, and working at a great brand will just attract another 20, 40, 100 candidates. note: an update of a 2019 SaaStr post). Some will love generating leads. They have sales operations support. Not entirely, of course.

Sales Hiring 362

Sales Hiring Scale Sales Recruiting Compensation 362

Sales Hacker

DECEMBER 3, 2019

This year at Dreamforce, some of the fastest growing, most admired digital brands laid their cards on the table. The post 11 Data-Driven Sales Enablement Tips from Brand Leaders at Dreamforce 2019 appeared first on Sales Hacker. Data Talks, Instincts Walk.

Sales Enablement 107

Sales Enablement Artificial Intelligence Branding Sales Hiring 107

Unbounce

DECEMBER 12, 2019

Now’s the time to reflect on the challenges, opportunities, and accomplishments of 2019—before the crazy starts up again. ” In January, we also published Think Fast: The 2019 Page Speed Report to shed some light on how slow loading times are impacting conversion rates. (We’re ” Oli Gardner at CTA 2019.

Machine Learning 126

Machine Learning Artificial Intelligence Marketing AI Search 126

SaaStr

SEPTEMBER 3, 2023

With the help of a super talented, diverse team, BEE has the opportunity to build a terrific brand through authentic storytelling and engaging programs that drive business results. Previously, he served as Weber Shandwick’s Western Region president from 2014-2019, managing a staff of 200 people.

Consulting 264

Consulting Communication Startup Branding 264

SaaStr

DECEMBER 6, 2021

Jennifer Tejada, CEO of PagerDuty, discusses the process leading up to IPO in 2019, her main focus for the company in the years since, and the lessons she’s learned along the way. Before PagerDuty went public in 2019, we had our clear “why” for doing so. Enter your email below for the latest SaaStr updates.

DevOps as a Service 271

DevOps as a Service Scale Cloud Interviewing 271

Neil Patel

DECEMBER 11, 2018

So, instead of teaching you how to rank for competitive head terms, which is going to be even more difficult in 2019, I’m going to break down a formula that will give you much faster results and sales in this ultra-competitive environment. Step #3: Build a brand. Google has been placing more emphasis on brands.

Branding 112

Branding B2C Mobile Travel 112

FastSpring

OCTOBER 24, 2024

The data below come from 2019-2023, and we use a seasonal index to highlight each month’s or quarter’s sales against the year’s monthly or quarterly average (more on that below). That means we also become the entity worrying about card brand rules, regulatory rules in many geographies, risk and fraud , and even taxes.

Payment Solutions 157

Payment Solutions SaaS Payments Merchant Services Software Review 157

SaaStr

APRIL 28, 2019

” The Slack Fund is tiny. “As of January 31, 2019, Slack Fund has invested $10.1 more in 2019. The S-1 is full of enterprise case studies, from Oracle to Fox to Splunk. The big deals also take time, even for Slack. million in 46 companies, with $5.2 He was granted an additional 3m shares in 2017 and 1.3m

Scale 279

Scale Venture Capital SMB Enterprise 279

Chart Mogul

JULY 2, 2019

We asked Sujan Patel to walk us through the content marketing trends that will help you succeed in the rest of 2019. If you’ve been wondering how things have changed — or, most importantly — what’s working for content marketing in 2019, read on. So, what works for content marketing in 2019? Content marketing is becoming harder.

Content Marketing 108

Content Marketing Marketing AI Search Trends 108

Buffer Resources

AUGUST 2, 2024

Interestingly, Bluesky has Twitter to thank for its inception — work on the platform started in 2019, when former Twitter CEO Jack Dorsey announced the company was funding a small team of researchers to build an “open and decentralized standard for social media.”   Usability is another issue.

Social Media 112

Social Media Underperforming Technical Team Government Blockchain 112

SaaStr

AUGUST 18, 2019

CEO: let's go long and build the brand. — Jason Lemkin (@jasonlk) August 16, 2019. And while it wasn’t a marketing miracle in Year 1, over time it helped create brand. It’s a viral army of brand ambassadors. — Ryan Petersen (@typesfast) August 15, 2019. But we kept it.

Compensation 232

Compensation Branding B2B Engineering 232

User Pilot

MARCH 29, 2024

What do we learn from the best brand activation examples? Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy.

Branding 105

Branding Social Media Advertising Technical Review 105

FastSpring

JUNE 11, 2019

To help you accomplish this, we’re sharing a short list of helpful ebooks, webinars, podcasts, books, and blog posts to help you kick off your growth plan for 2019. Post topics include marketing, branding, analytics, various ecommerce platforms, and conversion optimization tips. Ways to improve ecommerce conversion rates.

Payment Methods 98

Payment Methods Scale Payments Payment Services 98

Neil Patel

JANUARY 15, 2019

Digital marketing is going to change drastically in 2019. Are your brand queries increasing over time? Or do people not see you as a brand? More so, the way content marketing is changing in 2019, and we saw a little of this in 2018, is that you need to update your content. In 2019, start running A/B tests.

Marketing 112

Marketing Artificial Intelligence Technical Review Growth Hacking 112

Unbounce

FEBRUARY 4, 2019

If you’re a digital marketer in 2019, people are expecting a lot from you. It shows what nearly 400 marketers say their top priorities are for 2019: Source: The 2019 Page Speed Report. But one result here really caught us off guard: only 3% of marketers say they will be focusing on ensuring faster website loading times in 2019?

Marketing 111

Marketing Mobile Engagement Engineering 111

SaaStr

DECEMBER 7, 2023

The company provides a platform for brand and audience protection via social media comment moderating. The company focuses on moderating and removing hate, toxic, damaging, and spam comments from a brand’s online presence across the major social media platforms. The FOMO by investors we saw in 2019-2021 no longer exists.

Development Team Review 290

Development Team Review Technical Review Management Social Media 290

Intercom, Inc.

MARCH 28, 2019

We sat down with Heather to get her take on what it means to be a CMO in 2019. This is episode three of Scale, a brand new podcast series on moving from startup to scale up. Yes, lead generation and revenue are important, but so too is brand, even if it’s harder to measure than more data-driven marketing tactics. “I

Scale 117

Scale Sales Recruiting Revenue Compensation 117

FastSpring

DECEMBER 19, 2019

Once again, 2019 was a great year for FastSpring, and I’m excited to share some of the major highlights below: 1. For the first time in 2019, subscription-based transactions exceeded one-time purchases on the FastSpring platform. We Evolved Our Brand. I Joined an Incredible Company and Team.

Technical Review 91

Technical Review Software Review Marketplace as a Service Innovation 91

Intercom, Inc.

JANUARY 10, 2019

Des: We’re going to talk entirely about 2019, and this will be mostly looking forward. Do you think that will keep going in 2019, or have we seen as much as you expect here? What’s ahead in 2019. Last year, we shipped more than 140 customer-facing features, changes, brand new products, the whole thing.

Scale 143

Scale Banking Technical Review Systems Review 143

Intercom, Inc.

JUNE 7, 2019

In addition to the new brand direction, we also made many changes on the development side, which I detailed in this Twitter thread. stevenpetryk) May 30, 2019. Our old site is a Rails application, which required engineering effort whenever we wanted to change a page. (@stevenpetryk) May 30, 2019. stevenpetryk) May 30, 2019.

Engineering 159

Engineering Branding Development Marketing 159

ProfitWell

JULY 22, 2020

In 2019, the total global e-commerce sales amounted to $3.53 2 direct-to-consumer brands experiencing explosive growth. By branding the company as a reliable source of travel information, they now have a massive following on Instagram, and their website has approximately 800,000 views monthly. rise from 2019.

Payment Methods 93

Payment Methods Outsourcing Services Branding Payment Features 93

Sales Hacker

JANUARY 18, 2019

This is a little more valuable than some branded pens or t-shirts, right? It’s 2019, people! If budget allows, you can step this up a notch and use a photo booth service, such as SharingBox , that enables your guests to share pictures across all social networks and expose your brand to new audiences. Again, it’s 2019.

Marketing 103

Marketing Social Media Sales Metrics 103

Unbounce

APRIL 20, 2020

We first revealed our AI-powered conversion tool Smart Traffic at CTAConf 2019, where Unbounce co-founder Carl Schmidt made the case for using artificial intelligence to direct visitors to the landing page that’s most likely to convert. Check out Carl’s full talk (and all the other recordings from CTAConf 2019) here.

AI 143

AI Branding Artificial Intelligence Government 143

SaaStr

DECEMBER 27, 2019

But customers will pay for trust, for brand, and for the best solution. jasonlk) December 27, 2019. But if that’s too hard — at least be The Cadillac of Your Space and charge $20. It may sound nutty, and scare your sales team. Price yourself at The High End of Normal, at least. Try to Double Your Pricing on The High End.

Pricing 336

Pricing Enterprise Software Sales 336

SaaStr

JANUARY 27, 2024

Automattic is a behind-the-scenes brand. It’s not meant to be a consumer brand. If they had done this in 2019, all the tech giants would have been crushed. There were way too many messaging apps, so Matt and the team decided to bring it all into one, and it’s secure, encrypted, and local to the device.

Underperforming Technical Team 329

Underperforming Technical Team Social Media Government Subscription 329

Unbounce

JULY 23, 2019

The CTAConf 2019 Agenda. But too often, buyer personas unintentionally exclude customers who don’t neatly fit into the “mainstream,” causing them to go off in search of another brand that serves them better. How to get more customers, particularly diverse ones, to love your brand. Which information needs you may be ignoring.

Artificial Intelligence 22

Artificial Intelligence Machine Learning Scale AI Search 22

SaaStr

NOVEMBER 4, 2019

This post is such an important one, I took a moment update it for 2019. Eventually, you build up a Mini-Brand (more on that here ) at least in a tiny niche. And brands build on themselves. Brands + Happy Customers = Magic. But rarely do I see leads grow like clockwork, month-over-month, before a Mini-Brand.

Scale 222

Scale Sales Hiring Branding Revenue 222

Intercom, Inc.

JULY 16, 2020

Under his leadership, Shopify Plus have grown to support 7,000 brands – including Kylie Cosmetics, Fashion Nova, Steve Madden, Staples and more – who process 11,000 checkouts per minute. In this week’s Scale episode, Loren outlines the sub-brand’s path to hypergrowth. Creating a sub-brand to move upmarket.

Sales Hiring 226

Sales Hiring Scale Artificial Intelligence Enterprise 226

SaaStr

OCTOBER 2, 2019

jasonlk) September 30, 2019. Maybe in 2019, Every SaaS Contract Should Have An Automatic Out Clause. You want all customers to be happy, but especially the top brands and logos. When the deal size is large, and the customer count small though, Replace "churn" with "customers we failed" — Jason ????

Churn 226

Churn B2C Interviewing Software Review 226

Incredo

FEBRUARY 15, 2019

We are a team of marketing experts and engineers that specialize in telling brand stories and innovating the growth of our clients. Simply having a website or a digital marketing strategy will no longer cut it. Online competition between firms is on the rise and your marketing efforts should reflect that.

Content Marketing 130

Content Marketing Marketing Innovation Engineering 130

SaaStr

APRIL 7, 2021

The ones that will benefit from taking a risk on a less-proven team and brand. — Jason BeKind Lemkin (@jasonlk) July 21, 2019. And if you are, you are going to naturally start off hiring up-and-comers to your first leadership team. The director that wants a shot at VP. IME, rough order to make hires in: VPM: $0.2m

Part-Time VPE 256

Part-Time VPE Sales Hiring Sales Recruiting CTO Hire 256

SaaStr

FEBRUARY 17, 2019

The theory on everywhere is it has the biggest brand impact to be everywhere. But the brand impact can still be real and worth it. In fact, in 2019, SaaS mktg is more expensive than ever. What works: the biggest events, or all the events. The middle? Not so much. Both strategies are probably correct. Different ways to do it.

Cloud 221

Cloud Branding Strategy Marketing 221