SaaStr

MARCH 10, 2023

Then, well, right after we sold EchoSign to Adobe way back in 2011, things picked up, with a slow with material and steady increase in public multiples from 2012 to 2015. Public multiples often were around 4x-5x in 2008, and then the global meltdown came, and public multiples fell to as less than 2x revenue for a while.

SaaS 292

SaaS Trends Enterprise Revenue 292

SaaStr

NOVEMBER 7, 2020

Because they’ve grown 5x in size since 2012. And these largest accounts have grown from a stunning $5m in 2012 to $25m+ today, trending to $30m. And these largest accounts have grown from a stunning $5m in 2012 to $25m+ today, trending to $30m. That’s 5x-6x growth since 2012.

Government 231

Government Enterprise Retention Software 231

Tom Tunguz

JULY 9, 2014

See an updated version of this post: Trends in the Startup Acquisition Market in 2015. In particular, how the number and value of startup acquisitions has changed, and more specifically, whether there are any trends in the sizes of acquisitions. I was curious how the strength of the IPO market has impacted the acquisition market.

Acquisition 100

Acquisition Trends Startup Marketing 100

Tom Tunguz

NOVEMBER 26, 2012

Fred Wilson’s perspectives on trends in consumer web investment created a big brouhaha over the weekend. I’ve aggregated data from the NVCA from 1995 to Q3 2012 to answer these questions in two charts. Instead, the rise of consumer deals is the trend. Consumer web’s share of all US VC investment is increasing. of VC dollars.

Trends 100

Trends Investment Healthcare Enterprise 100

Tom Tunguz

JUNE 11, 2017

When I analyzed the SaaS fundraising market in 2016 , three trends emerged. A year later, those trends have continued to converge, and SaaS valuations have resurged, reaching their highs of the 2014-2015 boom. Should the current trend continue, 2017 would see the fewest number of rounds since 2012, and a 45% reduction from 2014 high.

Venture Capital 203

Venture Capital SaaS Trends Startup 203

SaaStr

JUNE 19, 2024

Around 2012, the focus became solely on the Enterprise, which is interesting considering they had a full-blown PLG engine. They saw incredible market trends related to QR codes. In 2020, the trend took off when the pandemic hit, and everyone was moving toward touchless. Where are trends heading, and where is the market going?

Scale 300

Scale Scaling Underperforming Technical Team User Experience 300

Tom Tunguz

MARCH 4, 2015

Year 2010 2011 2012 2013 2014. Q2 2010, Q2 2011 and Q2 2012 all saw similar drops before the levels rebounded. To calculate the data, I filtered all the startups who had been acquired for undisclosed amounts and raised less than $6.5M (the sum of the average seed round in 2014 and the median series A ). Acquihires 59 64 67 68 61.

Startup 113

Startup Trends Marketing Technical Review 113

SaaStr

AUGUST 30, 2023

G2’s Original Vision G2 started in 2012, so over a decade. Those looking for data on how vendors are trending, how the market is trending, product experience, management success, how categories are trending, etc., When he came back to G2, his co-founder, Tim Handorf, had scaled the platform and got it to critical mass.

AI Search 245

AI Search AI Scale Software Review 245

SaaStr

OCTOBER 26, 2023

That wasn’t obvious in 2012. How Enterprise, Mid-Market, and SMBs are Trending Salesforce just announced they were rehiring 2,000 people they laid off, and Samsara, a rocket ship, way under-hired for sales reps. Let’s look at the trends Greenhouse is seeing in Enterprise, mid-market, and SMB over the last 12 months.

Sales Hiring 280

Sales Hiring AI SMB Scale 280

The Angel VC

JULY 17, 2015

It took a few years – which shows how much ahead of its time 37signals was – but eventually other SaaS companies redesigned their websites or rebuilt them from the ground up: Campaign Monitor in 2008 (click for a larger version) The trend was clear: Less and less text, bigger font sizes, larger images, videos.

SaaS 188

SaaS Software Review B2B Trends 188

Tom Tunguz

OCTOBER 21, 2017

In 2012 ChiefMartec landscape counted 350 vendors selling to sales and marketing. I’ve observed all these trends in the last few years. Venture capitalists have financed many of those businesses. Over that 20 year period, annual SaaS investment has increased 20x, peaking in 2014 at $7B. Today, that figure is 5000.

Venture Capital 189

Venture Capital SaaS Machine Learning Artificial Intelligence 189

SaaStr

JUNE 3, 2020

My background as a SaaS entrepreneur, and then share the big trends we’re seeing in the world of SaaS, both what we’re seeing over the next few years and then also zeroing in on what has changed in the last few weeks in the middle of this COVID crisis. This was a 30 year mega trend into the future.

Software Review 240

Software Review Scale Technical Review SaaS 240

SaaStr

SEPTEMBER 14, 2023

At SaaStr, Lemkin has written one post a day since 2012, and it used to be two pieces. At SaaStr Annual, Lemkin will do a deep-dive opener on SaaS trends of 2023. How important is content marketing? Let’s look at some examples. The founders of Hubspot each wrote a blog post every day in the early days.

Outsourcing Services 285

Outsourcing Services Sales Hiring Scale Sales Recruiting 285

SaaStr

JANUARY 26, 2022

They’ve kept this fairly lean, considering how much larger enterprise clients likely would pay to deploy the product, and its trending down as a percent of revenue. Didn’t add an enterprise sales force until 2016 (9 years after founding), didn’t add “enterprise platform” until 2012.

Scale 189

Scale SMB Enterprise Pricing 189

Tom Tunguz

MARCH 26, 2014

As I listened to the pitches, I wondered if the types of startups founders decide to build at YC has changed over time and whether those trends are lagging or leading indicators of the market as a whole. These are the trends I observed in the data: Mild shift toward enterprise: In 2012, 48% of YC startups were enterprise.

Marketing 100

Marketing Scale Education Trends 100

SaaStr

MAY 24, 2024

Lemkin expresses concern about the changing work ethic and loyalty of sales and marketing professionals, observing a trend of multiple job-holding and lack of commitment. CROs and Marketing SaaStr Meetup in 2012 or 2013 had 800 attendees without an email list or content, showing product-market fit.

Sales Hiring 293

Sales Hiring Outsourcing Services Technical Review Scale 293

Tom Tunguz

JUNE 30, 2016

billion in 2012, the highest mark ever. Like any other sector, SaaS IPOs are affected by broader macro trends, and we’re likely seeing some of that in the number of offerings declining over the past 24 – 36 months. The IPO market in the second half of 2015 was more challenging but still seven companies went public.

Marketing 113

Marketing SaaS Software Delivery Scale 113

Neil Patel

AUGUST 30, 2021

Gen Z’ers, which includes those born between 1996 and 2012, now make up 20 percent of the US population and account for $143 billion in direct spending. Article sponsored by PayPal. If you are still focused on millennials, it’s time to start paying attention to a new generation of consumers.

Payment Methods 145

Payment Methods PayPal Social Media Advertising 145

Tom Tunguz

AUGUST 25, 2013

I’ve been promoting my Twitter account since October 2012 in effort to better understand social media content marketing and to promote that great vanity metric, Twitter follower count. This is a worrisome trend because it implies a decrease in targeting effectiveness and an increase in cost per follower (CPF). in February to 7.6%

Social Media 100

Social Media Content Marketing Trends Investment 100

Tom Tunguz

SEPTEMBER 13, 2015

Vertical software companies, a recent important trend in SaaS startups, pursue customers only in a particular industry. In 2012, CoStar acquired its key competitor Loopnet to consolidate these data network effects further. Vertical SaaS requires a different go-to-market than horizontal SaaS companies.

Startup 124

Startup SaaS Underperforming Technical Team Marketing 124

Tom Tunguz

NOVEMBER 2, 2014

Cooley, a top tier startup law firm, reported this trend in their valuation quarterly report , which tracks these figures where they are counsel to either investors or founders. It may be that the first wave of big-seed-round-startups, who raised in 2012 and 2013 are maturing 12 to 18 months later. As for the question, why now?

Startup 113

Startup Trends Pricing Investment 113

Tom Tunguz

FEBRUARY 11, 2014

Third, the total number of Series Bs is remaining relatively constant, even for the newer cohorts, like the 2012 class. If you’re wondering how these trends have changed over time, this next chart will answer that question for you. Said another way, only 12% of companies who raise a Seed will raise a B.

Startup 100

Startup Venture Capital Finance Investment 100

Tom Tunguz

APRIL 17, 2016

The fraction of seed rounds with one investor has eroded its 2012 high of 35% to 28%. However, dollar trends contradict round count trends. However, dollar trends contradict round count trends. I suspect this trend is buoyed by a change in venture firms’ seed strategy.

Finance 100

Finance Trends Startup Investment 100

Neil Patel

JANUARY 8, 2021

For starters, you need to promote Twitter trends, your tweets, and your account to get your name out there to as many people as possible. One way to enjoy the same success as Rothy’s is to promote your own trends or “tags.”. Promote Twitter Trends. When you promote a trend, it will appear in those locations.

Branding 145

Branding Social Media Trends Engineering 145

Tom Tunguz

JUNE 23, 2014

In other words, do seed investors see trends before VCs do? The chart above shows the trends in the seed investment market. The Android startups which raised seeds in 2011 and 2012 raised As in 2013. Which raises the question, how quickly do Series A investors respond to the trends in the seed market?

Startup 100

Startup Automotive Trends Advertising 100

Tom Tunguz

MARCH 2, 2014

I didn’t graph the 2012 or 2013 data because the Crunchbase team told me the data sets need about 2 years to mature. Given this trend in 2011, and analogous trends in the ten years of the data set, we can evaluate the changes in ability to fundraise as the number of startups in a category increases. Then on down the list.

Advertising 100

Advertising Startup Mobile Trends 100

Tom Tunguz

DECEMBER 19, 2012

Despite the fact that tablet penetration is less than half of smart phone penetration in the US , tablets' share of traffic to websites outpaced mobile web in Q1 2012. And with tablet penetration doubling year over year, that trend is certain to continue.

Scale 100

Scale Advertising Mobile Acquisition 100

Tom Tunguz

JANUARY 15, 2014

In 1981, IBM was worth about $100B in 2012 dollars and represented 76% of global IT market cap across 28 companies. I suspect this trend will continue until significant consolidation takes place, which is quite likely. The first technology companies were industry creators, monopolizing transistors and mainframes. Total domination.

Technology 100

Technology Trends Revenue Marketing 100

Neil Patel

JANUARY 28, 2021

Keep Up With Gif Trends. Staying on trend with gifs can keep your brand relevant and help you show up in searches through trending keywords. Some gifs create trends—think the dancing baby or the “guy in the crowd” birthday. In 2012, Tumblr introduced the world to live giffing during the presidential debates.

Branding 140

Branding Entertainment Social Media Engineering 140

IT World

SEPTEMBER 16, 2022

The company was founded in 2012, and Adobe said that it has since developed a dedicated following among developers. Figma will be folded into the larger Adobe family of products, and will continue to operate independently until the deal closes.

Acquisition 60

Acquisition Trends Software Development Development 60

Neil Patel

MARCH 1, 2021

However, the introduction of the JOBS Act in 2012 opened the door for privately-owned companies to raise capital through regular members of the public. Trends in Equity Crowdfunding. Many of the trends in equity crowdfunding stem from a need for consumer protection. JOBS Act 2012.

Technical Review 134

Technical Review Business Venture Capital Systems Review 134

Tom Tunguz

JULY 13, 2015

Earlier this week, we examined the trends in the major categories of startup investment including eCommerce, Software, Social Networking and Education. Each year, starting in mid-2012 through mid-2015, these sectors have grown their investment dollars by more than 145%, according to Mattermark data.

Investment 100

Investment Startup Transportation Venture Capital 100

Tom Tunguz

MARCH 12, 2016

In 2012, global technology companies combined in value to $6.7T, an annual growth rate of about 12.5%. This trend is inexorable. It’s taken more than a decade for public technology companies to replicate/recreate the market cap observed in the dot-com era, even when adjusting for inflation. Which era of companies drive this growth?

Marketing 100

Marketing Cloud Technology Innovation 100

Tom Tunguz

AUGUST 30, 2016

2012 was more of the same. These trends illustrate why 2016 is such a big year for enterprise M&A with about 30 $1B acquistions and take privates to date. In 2011, only a few companies traded at greater than 10x, even though one business was growing at more than 150% annually. 35x, 28x, 19x, 18x. 2014 recorded a 45x multiple.

Startup 100

Startup SaaS Benchmarks Trends 100

Intercom, Inc.

APRIL 8, 2021

That was back in 2012, but it wasn’t intentional at the time. So it was definitely much more unusual at the time in 2012 than it is now. Obviously, it’s a pandemic, but do you feel that there’s been an acceleration of trends that maybe you’ve been observing before? Joel: Sure. ” Or things like that.

Healthcare 212

Healthcare Outsourcing Services Underperforming Technical Team Outsourced Development 212

Buffer Resources

FEBRUARY 5, 2024

Madrigal in a 2012 article for The Atlantic , refers to the social sharing of content that occurs outside of what can be measured by web analytics.  And since 2012, the skew of traffic that isn’t accurately measured has only increased as Internet users have become more privacy-conscious and moved to closed apps.

Social Media 119

Social Media Branding Engagement Strategy 119

Andreessen Horowitz

OCTOBER 15, 2023

This episode highlights numerous surprising examples ranging from a new-age Beanie Baby app, a viral talking dog, an app from 2012 that finally broke the top 10, and the Chinese app that’s been at #1 for a majority of 2023, and it’s not TIkTok! We also get the scoop on what it really takes to not just hit #1, but stay there.

Trends 82

Trends AI Development 82