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5 Interesting Learnings from Zscaler at $1B in ARR

SaaStr

Ok times are tough in the public markets for SaaS and Cloud. With CEO Jay Chandhry still owning 25% of a $30B market cap, it’s also an epic model in managing dilution. Zscaler’s sales team is also similarly constituted, with an equal amount of the team outside the U.S. #3. But not for Zscaler. Yes, this is hard.

Scale 245
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5 Interesting Learnings from UserTesting at $160,000,000 in ARR

SaaStr

So UserTesting is a case study on how great SaaS can be (innovating and creating a market leader, and driving it to $160m+ ARR) … and also hard SaaS can be. Didn’t add an enterprise sales force until 2016 (9 years after founding), didn’t add “enterprise platform” until 2012. 20% switched in just 1 year.

Scale 222
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GTM 71: Writer CEO Tells All: Securing Enterprise Customers with a PLG Motion | May Habib

Sales Hacker

May Habib started her career in banking at Lehman Brothers in 2007, a very interesting time to be in the frontlines of that world. Writer has one of the best marketing teams and has spread like wildfire with customers, including Spotify, HubSpot, L’Oreal, Accenture, and many more. May started Writer in 2020.

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23 Low Budget Online Marketing Strategies for Small Businesses

Neil Patel

Targeted Google and Facebook Ads have their place, but there are plenty of free ways to market online. I’m going to share a list of all the free tools and strategies that can help you compete with major conglomerates through content marketing. Facebook Groups are underrated by marketers. Join or Create a Facebook Group.

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7 Neuroscience Sales Tips That’ll Skyrocket Your Sales

Neil Patel

More than likely, marketers who struggle to win customers either haven’t been prospecting the right way or aren’t putting in enough effort. In this in-depth article, you’ll learn how to leverage the power of the human brain with neuroscience sales tips. Influence marketing is here to stay, so you should embrace it.

Sales 137
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The 10x Feature is Real. At Least, for a While. What’s Yours?

SaaStr

Talk to any experienced SaaS sales leader in a competitive space. 2007: Salesforce integration. Boy we won a lot of deals here with our “Global Edition” Web sales went global and everyone wanted a product where the e-signature app worked in the native languages of signers and senders. She’ll agree.

Scale 205
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How Healthy is the SaaS IPO Market?

Tom Tunguz

The shift has been revolutionary both in software delivery as well as sales. After more than a decade of reinvention, I was curious how healthy the IPO market is for SaaS companies. By 2007 there were five IPOs and that number crested at nine in 2013 and 2014. It’s not an understatement to say everything has changed.

Marketing 101