Buffer Resources

OCTOBER 16, 2023

Thanks to ever-changing social media algorithms and the ever-growing list of platforms that make them, it’s easier than ever to become a creator. What is realistic, is niching down – that is, pick a topic (or set of topics) and build your content around them. And how can you do this? With content pillars.

Social Media 117

Social Media Venture Capital AI Search Banking 117

SaaStr

JULY 24, 2022

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: Gartner: Software Spend Will Still Grow by $100 Billion in 2023. To a Stunning $900 Billion. If we are headed into a recession, it’s a strange one — with SaaS still on fire, and total spend on business software increasing $100 Billion next year.

Scale 232

Scale Sales Hiring Scaling Pricing 232

SaaStr

SEPTEMBER 3, 2023

Compound that over four years, and your business doubles. They’re at $700M in revenue and growing 50%. Mathematically, if you keep the headcount flat and continue growing 50% like Monday or 30% at $2B like Hubspot, you get wildly more efficient. But that wasn’t always the case. It took a while. Over 90% stay each year.

Sales Hiring 219

Sales Hiring Headcount Finance Technical Review 219

Casey Accidental

FEBRUARY 7, 2023

When founders of startups start to hire employees to work on various parts of the business, it tends to be uneasy for both the founder and the employee early on. The incoming employee may bring more expertise, but they don’t know the business yet. The founders are experts on the business. The opposite actually tends to be true.

Startup 141

Startup Scaling Strategy Management 141

Buffer Resources

APRIL 22, 2024

A solopreneur is any business driven exclusively by one person. Modern solopreneurs commonly run their businesses, at least in some part, through the Internet. Unlike traditional startup founders who seek to grow headcount and scale a product, solopreneurs often are the product. Enter social media. The numbers don’t lie.

Social Media 93

Social Media Scale Growth Hacking Headcount 93

User Pilot

DECEMBER 21, 2023

One of the best ways of keeping up to date with the rapidly growing subject is by listening to AI podcasts. Hosted by an ensemble of AI-generated voices, the show delves deeply into a new topic each week, offering listeners an insightful and innovative experience. AI is a big talking point, making waves in many different industries.

Artificial Intelligence 97

Artificial Intelligence Technical Review AI Technology 97

Intercom, Inc.

AUGUST 3, 2022

We’ve never strayed from our vision, and we’ve stuck to our values – that’s allowed us to attract incredibly talented, innovative people with different, invaluable perspectives, to achieve our mission of making internet business personal. “ Bay Area Best Places To Work, presented by the San Francisco Business Times and Silicon Valley.

Company Culture 211

Company Culture Innovation Compensation Development 211

SaaStr

NOVEMBER 8, 2022

Employee retention has been a hot topic over the last couple of years, with many companies struggling to keep talent due to the Great Resignation. . How To Build A High-Performing Team And Retain Top Talent. People are the most valuable asset of an organization. The Threads That Bind Customer and Employee Life Cycles.

Underperforming Technical Team 207

Underperforming Technical Team Technical Review Acquisition Company Culture 207

SaaStr

MAY 14, 2021

Because in recurring revenue, growing 10-15-20%+ more this year than even your stretch plan will pay huge dividends 3-4 years down the round. A waus back Salesforce.com asked me to write 5 ideas on the topic. —————— Recurring revenue businesses have pros and cons. So I want to help.

Sales Hiring 270

Sales Hiring Scale Engineering Customer Success 270

FastSpring

MARCH 15, 2024

Todd says he “definitely encourages studios to grow those homegrown creators, even if they’re small — even if they’re micro influencers — because every community needs those leaders.” How to cost effectively leverage video game influencers in order to get access to existing player audiences.

Payment Methods 179

Payment Methods Marketplace as a Service Payment Solutions Payments 179

SaaStr

NOVEMBER 11, 2022

If you just aren’t growing quickly enough to support a venture investment, it can be better to wait and go out in a few months. "We didn't grow fast last month because we were fundraising" is death in talking to VCs pic.twitter.com/acQ3xkrVfa. Dear SaaStr: What Are Some of the Unwritten Rules of VC Fundraising?

Branding 166

Branding Investment Metrics Data 166

Buffer Resources

FEBRUARY 1, 2024

If you’re subscribed to this newsletter, chances are you’re always seeking advice and inspiration for how to grow your social media for itself or as a pipeline to your business or creative work. Are there noticeable trends in the topics that resonated with your audience? long-form, live videos, carousels)?

Social Media 95

Social Media Branding Trends Engagement 95

Buffer Resources

FEBRUARY 20, 2024

I believe in these strategies so much that I’ve focused my business on helping others implement them for their own companies as a public speaking coach. These strategies helped me land my first high-ticket client three weeks after starting my business and hit my first $10,000 month in sales just four months later.

Scale 85

Scale Sales Funnel Development Social Media 85

Trint

SEPTEMBER 28, 2021

Podcasts now cover every topic imaginable, but the demand remains so high that if you've ever wanted to start your own podcast, it is not too late! Podcasts now cover every topic imaginable, but the demand remains so high that if you've ever wanted to start your own podcast, it is not too late! What is a podcast? Where to start?

Social Media 130

Social Media Banking Engineering Software 130

Buffer Resources

MARCH 23, 2023

For content creators , one of the biggest debates is whether or not to "niche down" and focus on a specific topic or audience. If you only focus on one topic, you may miss out on potential followers who are interested in other areas you have knowledge about. T]here's a million things that I'm always doing at once.

Consulting 122

Consulting Engagement Strategy Branding 122

SaaStr

NOVEMBER 22, 2021

And in this podcast, Olivia Nottebohm, CRO of Notion ($10B valuation), will delve into the more complex aspects of product-led growth, and why they’re essential for building a successful business that will thrive for years to come. And I chose this topic because this is truly emblematic of Notion. Transcript. Hi, everyone.

B2C 276

B2C Scale Consulting Software Review 276

Neil Patel

AUGUST 31, 2021

Luckily, Twitter trending topics are an up-to-the-minute resource for staying on top of what’s hot. From that, you can build campaigns and content around topics that matter. What Are Twitter Trending Topics and How Do They Work? Twitter trending topics are based mainly on Twitter’s algorithm.

Trends 137

Trends Social Media Marketing Branding 137

Buffer Resources

DECEMBER 12, 2023

It’s now treated as a legitimate business, with real earning potential for anyone with a smartphone and a willingness to share their creations. These systems are the backbone of a sustainable content-creation business. As a creator's audience grows, so does the content demand. So, how do you get in and win?

Systems Review 104

Systems Review Social Media Technical Review Scale 104

Totango

FEBRUARY 23, 2024

From the key responsibilities of each role to activating and deploying the flywheel to the most important metrics to measure, Karen discusses all the hottest topics about this compelling collaboration. Both your pre- and post-sale teams should know the answer to: “What is my customer’s business outcome?” “If

Scale 91

Scale Customer Lifetime Value Acquisition Customer Success 91

Totango

NOVEMBER 27, 2023

Digital customer success is driving value more efficiently using a software or service that allows companies to grow and deliver value without using excessive resources” – Chris Dishman, SVP Customer Success, Totango. “Customer success is driving value to customers. However, a customer’s health score is constantly shifting.

Customer Success 103

Customer Success Scale Systems Review Software Review 103

Buffer Resources

JANUARY 23, 2024

Staff Product Manager Amanda Marochko has been growing a following by sharing more about how Buffer builds in public. Plus, as we’ve seen with platforms like Instagram and, more recently, TikTok, growing a following early, before the space becomes too crowded, is often a little easier — so it’s worth investing in now. 

Social Media 119

Social Media Trends Engagement Consulting 119

Totango

JANUARY 22, 2024

In fact, 63% of CAB members said their top 2024 prediction was that businesses would put more strategic and bottom-line emphasis on expansion versus acquisition to drive revenue growth. At the intersection of product, customer, and business insights, CS is uniquely positioned to steer businesses through these changing environments.

Customer Success 94

Customer Success Generative AI AI Scale 94

Buffer Resources

DECEMBER 20, 2022

Like so many founders who are facing the daunting task of learning yet another new social media platform, I was overwhelmed by the idea of starting a TikTok for my business. Within just a few weeks, the account had amassed over 13,000 followers and over 1 million organic impressions and, months later, that number keeps on growing.

Strategy 89

Strategy Finance Entertainment Social Media 89

Buffer Resources

JANUARY 23, 2024

Staff Product Manager Amanda Marochko has been growing a following by sharing more about how Buffer builds in public. Plus, as we’ve seen with platforms like Instagram and, more recently, TikTok, growing a following early, before the space becomes too crowded, is often a little easier — so it’s worth investing in now. 

Social Media 114

Social Media Trends Engagement Consulting 114

Totango

JANUARY 2, 2024

In a recent webinar, I explored how CS Operations professionals can be the ideal change agents to help drive this transformation and unlock new business growth. Drive business outcomes leveraging Totango The first topic we discussed was how each of our experts leveraged Totango to drive business outcomes within their respective organizations.

Payment Services 99

Payment Services Merchant Services Customer Success Business 99

Intercom, Inc.

NOVEMBER 30, 2021

Customer support is more business-critical than ever. Powered by a modern business messenger , it scales your ability to answer more questions from more customers without increasing headcount, budget, or hours logged. It can also shift the outdated business perception of your support team from a “cost center” to a core value driver.

Technical Review 249

Technical Review Customer Support Payment Methods Payment Solutions 249

Neil Patel

FEBRUARY 18, 2021

With no minimum advertising budget to get started, Twitter offers the chance to grow your business without significant upfront investment. With low costs and high potential return, Twitter is worthwhile to explore when trying to grow your business. You can use Twitter for marketing, engagement, and customer service.

Advertising 138

Advertising Social Media Trends Branding 138

Intercom, Inc.

JULY 14, 2020

Customer success – every business wants to invest in it but only a few know what it actually entails or how to do it well. Intimacy (your emotions): “I feel comfortable asking for more help or discussing this topic with my CSM.”. Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue.

Customer Success 249

Customer Success Management Technical Review Onboarding 249

Intercom, Inc.

SEPTEMBER 8, 2021

Now, it’s taking center stage as the value driver it truly is , enabling businesses to build lasting relationships with their customers, drive increased operational efficiency, and influence better customer satisfaction and retention. Traditionally, businesses would have adopted a reactive approach to supporting their customers.

Scale 237

Scale Headcount Mobile Communication 237

Intercom, Inc.

OCTOBER 2, 2018

We still love that audience, but we now offer products for sales , marketing and support teams and have been going deep on those topics as well. That metaphor started to break as Inside Intercom covered more and more topics in a variety of mediums such as text, illustration, audio and video. playful (although never as a crutch).

Sales Hiring 162

Sales Hiring Scale Social Media Content Marketing 162

Neil Patel

MARCH 2, 2021

Search operators are a powerful tool for filtering search results, but they also have added benefits for marketers and business owners. Search operators are a powerful tool for filtering search results, but they also have added benefits for marketers and business owners. What Are Search Operators?

Social Media 127

Social Media Web Development Web Developers Engineering 127

Buffer Resources

APRIL 19, 2023

Many business owners assume that the quickest way to grow is to pay to get in front of potential customers (or to do tons of cold outreach). But I never even considered that approach, and I’ve still managed to grow a thriving business in less than two years. My organic approach didn’t slow me down either.

Outsourcing Services 97

Outsourcing Services Investment Social Media Revenue 97

Kellblog

SEPTEMBER 12, 2023

So it’s enormously helpful to meet with peers, outside the company, who are truly neutral when it comes to matters affecting your business. If you’re CEO of a fast-growing company that’s $10M+ in ARR, you might contact them to learn more. The topic I spoke on was The Keys to Nailing and Scaling Go-To-Market.

Scaling 110

Scaling Marketing Startup Engineering 110

Neil Patel

DECEMBER 22, 2022

That’s just one potential topic. You can also speak from an area of experience on a topic to show expertise. Which three words describe content and websites that deliver outstanding value? Expertise, authoritativeness, and trustworthiness—or E-A-T. Let’s dive into what these concepts are all about. The Basics of E-A-T.

Underperforming Technical Team 116

Underperforming Technical Team Social Media Systems Review Finance 116

Buffer Resources

FEBRUARY 14, 2024

  We selected the podcasts on this list so that whether you’re looking for advice to grow as a content creator or for the latest marketing news, you’ll likely find something that resonates enough for you to consistently return to and feast your ears.  

Social Media 93

Social Media Entertainment Entrepreneurship Interviewing 93

Neil Patel

JUNE 10, 2021

What do backlinks, reverse image search, and your business have in common? Can your business afford to wait? Not only can it help with boosting your domain authority (DA) , but it could expose your business to a new audience who may want to buy from you if you target the right sites. Your bottom line. Probably not.

Social Media 139

Social Media Sales Funnel Engineering Content Marketing 139

Neil Patel

JANUARY 21, 2021

In this post, I’m breaking down everything you need to know about the platform, including what it is, how to use it for your business, some things to be aware of, and alternative options. Users can join or create chat rooms focusing on a wide range of topics, and conversations are audio-only. What is the Clubhouse App?

Social Media 138

Social Media Venture Capital Trends Branding 138