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6 Practical Reasons AI is a Threat to Traditional B2B Startups Today

SaaStr

Dear SaaStr: How Much of a Threat is AI to Traditional B2B Startups Today? link] — Marc Benioff (@Benioff) March 29, 2025 In most cases, AI wont outright kill SaaS B2B startups now or even soon. Explosion of Competition : AI has lowered the barriers to entry for new startups. In fact, they are embracing it.

AI 165
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A 10 Point Checklist for Hiring Your First Few Sales Reps

SaaStr

Selling for a startup is a completely different gameits scrappier, harder, and requires more creativity. Be very wary of hiring anyone at an early-stage startup who has never worked at one before. They almost always need far more support, training, and onboarding than you have. Do They Know How to Sell Without a Big Brand?

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Usage-Based Revenue Models: Successes and Pitfalls from Checkr COO Lindsey Scrase on CRO Confidential

SaaStr

It was started in 2014 when founders Daniel and Jonathan were working together at a delivery startup and experienced firsthand how slow background checks were slowing down worker onboarding. Enhancing implementation and onboarding processes.

Revenue 299
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Dear SaaStr: Should We Introduce Freemium in Our B2B SaaS Startup to Boost Growth?

SaaStr

Dear SaaStr: Should We Introduce Freemium in Our B2B SaaS Startup to Boost Growth? But if you have a product today that has thousands of users (not millions) and requires onboarding, selling, training … the odds you can build a freemium product that will make any money is close to nil. Probably not. appeared first on SaaStr.

B2B 306
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Your Startup is a Series of Cycles

Tom Tunguz

I used to think of a startup as a series of funnels. Attract a customer, engage them, sell them a contract, onboard them, ensure they achieve their objective. Attract a talented candidate, engage them, hire them, onboard them. There’s the customer conversion funnel, the recruiting funnel, the customer success funnel.

Startup 279
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How to Win Big by Serving High-Growth Startups with Zendesk’s Head of Startups

SaaStr

ARR, Zendesk today gets 14% of new business from startups. On top of that, if you look at their top accounts globally, 33 of the top 50 customers by ARR are startups. This is where they started, but startups weren’t adopting the product as much with a discount, and there was a lot of conflict with the sales team. A free term.

Startup 267
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Lessons From Selling to 10,000 Startups With Zendesk VP of Startups, Kristen Durham (Video)

SaaStr

However, what many businesses may overlook is the startup segment. Often, startups are lumped in with small businesses, yet this approach fails to recognize what motivates and attracts these early-stage companies. Why Seek Out Startups? How is it that you want to sell to startups differently than the rest of your customer base?”

Startup 275