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Dear SaaStr: How Much of a Threat is AI to Traditional B2B Startups Today? link] — Marc Benioff (@Benioff) March 29, 2025 In most cases, AI wont outright kill SaaS B2B startups now or even soon. Explosion of Competition : AI has lowered the barriers to entry for new startups. In fact, they are embracing it.
Selling for a startup is a completely different gameits scrappier, harder, and requires more creativity. Be very wary of hiring anyone at an early-stage startup who has never worked at one before. They almost always need far more support, training, and onboarding than you have. Do They Know How to Sell Without a Big Brand?
It was started in 2014 when founders Daniel and Jonathan were working together at a delivery startup and experienced firsthand how slow background checks were slowing down worker onboarding. Enhancing implementation and onboarding processes.
Dear SaaStr: Should We Introduce Freemium in Our B2B SaaS Startup to Boost Growth? But if you have a product today that has thousands of users (not millions) and requires onboarding, selling, training … the odds you can build a freemium product that will make any money is close to nil. Probably not. appeared first on SaaStr.
I used to think of a startup as a series of funnels. Attract a customer, engage them, sell them a contract, onboard them, ensure they achieve their objective. Attract a talented candidate, engage them, hire them, onboard them. There’s the customer conversion funnel, the recruiting funnel, the customer success funnel.
ARR, Zendesk today gets 14% of new business from startups. On top of that, if you look at their top accounts globally, 33 of the top 50 customers by ARR are startups. This is where they started, but startups weren’t adopting the product as much with a discount, and there was a lot of conflict with the sales team. A free term.
However, what many businesses may overlook is the startup segment. Often, startups are lumped in with small businesses, yet this approach fails to recognize what motivates and attracts these early-stage companies. Why Seek Out Startups? How is it that you want to sell to startups differently than the rest of your customer base?”
From startup to $500M CARR, Spencer Burke, SVP of Growth at Braze, shares how Braze scaled a growth and customer success team. As an early startup team, you’re doing every job under the sun. We get lazy writing job descriptions, and taking shortcuts is a luxury most startups don’t have. But that was it.
By 8-10 sales reps, you probably need a first head of rev ops / sales operations to handle training, onboarding, compensation, quotas, etc. The post Dear SaaStr: What Is a Typical Organizational Structure for a SaaS Startup With Sales Reps? Segmenting by customer size, and sometimes geography. appeared first on SaaStr.
Best customer success software for startups and small companies. So, here’s a deep dive into the top tools equipped with all these traits: ClientSuccess Best for : Customer journey management through all four stages (onboarding, adapting, renewing, and growth). Automated customer onboarding. G2 rating : 4.4 G2 rating : 4.8
What is the right Go-To-Market strategy for a startup getting out of the gate? What’s his response to startups figuring out which strategy to begin with, product-led or sales-led? “It From there, it’s about focusing on time to value through onboarding and customer success. Sign up here to join them FOR FREE! Sign up HERE !
Usio PayFac-as-a-Service Without the Drama Best for: SaaS companies that want revenue share, fast onboarding, and actual human support. Finix The Startup-Friendly PayFac Best for: Venture-backed SaaS companies that need flexible payment infrastructure. Look, Stripe is great for startups that just need a plug-and-play solution.
We had a closer look at who the young upstarts of Latin America are in search of the most exciting Latin American SaaS startups. With them in mind, we have created our Startup Program , tailored especially for SaaS startups. Here are the most exciting Latin American SaaS startups that we cannot wait to meet in less than a month.
But focusing on the core product can often come at the expense of deeply considering what the onboarding process – the real-world process customers have to go through to start getting value from the product – will be like. Onboarding is critical to the success of your product. the onboarding process, but lost precious time.
This showcases a narrow segment of a niche market, and it’s missing a lot of startups. Any startup in any reasonable category likely has dozens of competitors, and Altman believes the best strategy to compete in 2023 and beyond is multi-product. Startups are no longer fringe. How can a startup compete with a big company?
For whatever reason, the company is ready to exit startup status and prepare to scale-up. Dave Kellogg, Executive-In-Residence at Balderton Capital, breaks down the most common mistakes companies make when going from startup to scale-up. To get a startup off the ground, company operators thrive with those who can figure anything out.
Onboarding Once the contract is signed, its time to get the new customer up and running. Onboarding is all about setting customers up for success with your product, and it can look different depending on the complexity of the solution. Managing the customer onboarding process within ChartMogul CRM.
As startups scale, effective sales implementation becomes the difference between stagnation and sustainable growth. After analyzing hundreds of sales organizations across startups, I’ve distilled the key pieces of advice that founders and leaders should keep in mind.
UX or CS teams who are trying to improve their SaaS user onboarding experience often ask us: Which software companies have the best user onboarding experiences? When it comes to onboarding a new user, the experience must be obsessively aligned with providing that first moment of value. . Who can we turn to for some inspiration?
The key open question is whether the affiliation rule will admit venture-backed startups. Historically, startups haven’t been able to access SBA programs because of this affiliation rule. For startups, this means every employee of every startup for every investor. How do you onboard an employee entirely remotely?
At SaaStr Europa, UiPath’s Dines shared five insights from growing a company from nothing, so other founders can learn what it takes to scale a SaaS startup to $1B+ ARR. Incorporate them into onboarding materials for new hires. Key Takeaways Scaling a SaaS startup to $1B+ is no easy feat.
Demand Was the Ceiling, Not Cash Unlike most startups that struggle to generate sufficient pipeline, Wiz faced the opposite problem: “The company had a problem with managing high demand, having calendars full of demos and struggling to find time for team meetings outside of customer interactions.”
Forcing a rep to own onboarding, or post-sales support, that resents or doesn’t want to do it is worse than any other alternative. Secondary incentives and spiffs don’t work too well here A small spiff for handling onboarding? You want your sellers selling for the most part, period. What’s actionable here?
By building a strong business tech stack for your startup – covering everything from incorporation to growing long-lasting customer relationships – you can not only win back time and establish best practices, but create a solid foundation for your business to grow. Ready to take your startup to the next level? Questions to ask.
As a startup, most people who come to an interview appear happy. Can Early-Stage Startups Run PLG and Enterprise GTM Motions at the Same Time? If you don’t already do self-onboarding and procuring, it’s wildly difficult to add later. What percent are onboarded in the fastest time possible? You interview 30 people.
The first place to start is to learn to sell your startup’s product well. To make a partnership successful, your startup will need to teach another sales team to sell your product. The more streamlined the customer onboarding, the more effective marketplaces will be for you. Here are my notes. Where to Start.
Efficient TTV highlights an optimized onboarding experience and provides a clear indicator of early product satisfaction. Tracking this helps pinpoint onboarding bottlenecks, such as overly complex sign-up flows or unclear UX. Tracking this helps pinpoint onboarding bottlenecks, such as overly complex sign-up flows or unclear UX.
Despite how crucial user onboarding is to increasing customer conversion and retention , it’s still somewhat overlooked or brushed off in many organizations that see it as an item to cross off the checklist as soon as the user becomes a paying customer. Successful user onboarding guides users through a series of “aha!”
Q: What is a typical organizational structure for a SaaS startup with sales reps? By 15 sales reps, you probably need a first head of sales operations to handle training, onboarding, compensation, quotas, etc. A rough structure from 1–25 sales reps: Early days: CEO acts as VP of Sales. You also start specializing more here.
There is an infinite amount of advice for startups, but if I had to boil it down to just 10 essentials, these are the most crucial principles for starting up that every founder needs to understand from an early stage. You need world class onboarding. You need a vision. You need to run a good beta.
Invest Heavily in Onboarding Your typical employee takes about three to six months to get ramped. That’s a lot of time in startup land and doesn’t work, so you want to think about how to compress these onboarding times so employees hit their stride much quicker. The best startups always move faster and find a way to get it done.
Zapier grew from a small SaaS startup to a company with over 500 employees over a decade. Adam #18: Invest in a strong hiring and onboarding process from day one. Adam attributes the caliber of the people at Zapier to hiring and onboarding. Stephanie #16: Startups are hard enough. Want to know how they did it? .
Too many startups don’t train or onboard reps properly. A few of the top ones: Recruiting. Top sales people want to work for a great VP of Sales. If you don’t have one, it’s very hard to attract top sales reps.
As part of the onboarding process, the app asks both job seekers and employers what they’re looking for - in a text box - while providing a few suggestions in a pop-up. This isn’t just our opinion - our startup metrics prove it! Even with the pop-up suggestions, we saw significant drop-off during user onboarding.
A few thoughts: Do better onboarding. Most startups, even up to $20m, $30m+ ARR, do a really poor job of training and onboarding new sales hires. Yet, it’s the top skill of almost every successful sales rep. 80% of deals don’t close themselves. Probably 90%. Ok now — how do you solve some of these problems?
Dear SaaStr: What is the average percentage of annual vs. monthly plan sold for a BtoB SaaS startup targeting the SMB market? Smartsheet wants them to, and pushes / forces them to, due to the work required in onboarding. The more onboarding there is, the higher the churn you’ll see in monthly deals.
In SaaS, a customer onboarding dashboard can become a massive product analytics tool to understand and optimize the user journey. But what type of dashboards can you use to analyze your onboarding process? Let’s explore how a customer onboarding dashboard works and see different examples.
Are you an aspiring user onboarding specialist, trying to figure out what the appropriate onboarding manager salary to expect is? Or perhaps you’re a SaaS company looking to hire the perfect onboarding manager with the best qualifications and the right pay. What is an enterprise onboarding manager?
Secret #3: Solve your biggest challenges with customers, not cash When building a startup, whether you’re working with two, 20, or 200 team members, the common thread is that you’ll encounter many problems and opportunities. For instance,the number one reason that startups fail is because they have no market need.
In many ways, they have to do better with UI/UX, onboarding, and conversions. To maximize this fact, you need to have the right onboarding processes in place to recapture those people. Often, people just aren’t using it enough, or need better onboarding. You can’t spend enough time on onboarding. 25% isn’t unusual.
They also don’t think remote onboarding and training and culture is working well enough in sales. Leaving feels riskier, even for a seemingly hotter startup or better work environment. So many CROs, at top SaaS companies you’ve heard of, are taking on onboarding, QBRs, and much more post-sales themselves than they used to.
Customer Engagement and Onboarding: Jason stresses the importance of early customer engagement. Fundraising Strategy: For startups looking to raise funds, Jason advises talking to more investors than initially planned and being conservative in the amount of money you ask for.
Certa was still an unknown startup three years ago when Linda walked past their booth at a conference. She had recently been hired at Box, and her first big project was to upgrade the internal user experience for vendor onboarding and management. So no payment until the solution goes live.
For startups like EvenUp and Abridge, there isn’t a one-size-fits-all model that meets industry needs. From that perspective, you need to invest in programs that help onboard and train these users to use and trust AI. Both require precision and accuracy, so 90% of the way there isn’t enough.
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