OPEXEngine

FEBRUARY 22, 2022

We typically classify SaaS companies in terms of three customer segments, enabling us to better evaluate their needs: Small/Mid-Market (SMM). In this article, one in a series of three covering each of these SaaS customer categories, we will focus exclusively on Small/Mid-Market SaaS companies. SMM SaaS Go-To-Market Strategy.

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The Angel VC

AUGUST 25, 2017

We will continue to focus on two business models: SaaS and marketplaces SaaS We use a broad definition of SaaS. As a rule of thumb, we’re looking for markets that consist of at least 3,000 whales ($1M ACV), 30,000 elephants ($100k ACV), 300,000 deer ($10k ACV) or 3M rabbits ($1k ACV). What’s important is the right founder/market fit.

Investment 118

Investment Marketplace as a Service Blockchain Machine Learning 118

User Pilot

AUGUST 29, 2023

While the product manager’s role may differ from one organization to the next, they will still work with dedicated product owners, engineering and design teams, data analysts, and product marketing managers. Drives product success. Champions a customer-centric approach.

Management 99

Management Interviewing Marketplace as a Service Product Marketing 99

SaaStr

JUNE 10, 2020

The true test of marketers. Marketing leaders must focus their teams on the areas that will drive revenue while they cut costs – the biggest impact for the business. We’re going through layoffs and furloughs, recession planning and for me as the CMO, facing really massive cuts to marketing budgets and headcount.

Travel 175

Travel Marketing Scale Outsourcing Services 175

Point Nine Land

JUNE 29, 2021

NexHealth is a patient experience management platform that helps doctors get more appointments, retain patients, and offer a better service by digitizing everything from booking and reminders to forms and billing. And congrats to Josh for doubling-down on your investment in the company. sorry, insider joke ??).

Healthcare 52

Healthcare Development Team Review Systems Review Marketing 52

OpenView Labs

NOVEMBER 23, 2021

.” You still have to define your value and convince users to use your product, which means you have to figure out how to stand out. . Product differentiation isn’t an easy endeavor for marketing teams. Especially when the SaaS market is increasingly crowded. Does Your Product Need Its Own Category?

Marketplace as a Service 74

Marketplace as a Service Pricing Growth Marketing Engineering 74

How To Buy Saas

MAY 23, 2022

What is Marketing Automation ? If you have been wondering what is marketing automation? Marketing Automation is a process that uses an automation service to automate repetitive marketing tasks. Email Marketing, Social Media posting, Ad Campaigns, etc. How Does Marketing Automation Work?

Marketing 52

Marketing Social Media Marketplace as a Service Pricing 52

Casey Accidental

OCTOBER 24, 2022

Eventbrite was historically a 50% sales and 50% self-service business. So, as we decided to take a bet on building an intuitive, self-service experience instead of masking user experience issues with human support, we really had to confront Belsky’s product lifecycle for the first time. Sounds expensive.

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Scale User Experience Underperforming Technical Team Marketplace as a Service 139

User Pilot

FEBRUARY 28, 2023

It’s a crowded marketplace with lots of options, but there’s one that stands out from the crowd. A customer satisfaction survey is designed to understand how happy your customers are with your product or service. There are various types: Net promoter score survey : Would your customers recommend your product?

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Marketplace as a Service Churn Onboarding Engagement 98

User Pilot

APRIL 21, 2024

Here’s an example of a Userpilot user persona: Role in the company ( Product Marketing Manager ). Others include PPC adverts, social media, or email marketing. For example, you run paid ads to drive traffic to your product-led blog posts. To promote the events, we use email marketing. Company details (e.g.

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FastSpring

MARCH 27, 2023

He also shares insights about how Cognota is maintaining ownership over the category they created while encouraging dialogue and collaboration in the market. It really took a few pivots, and even name changes to get just the go to market efforts and product market fit right. Before seeing good success in the company.

Payment Solutions 91

Payment Solutions Payment Services SaaS Payments VP of Engineering 91

Hitenism

DECEMBER 26, 2016

Looking in hindsight over the past decade, it’s now unimaginable to think about how easy it used to be for a SaaS business to grow fast by just executing really well in sales or marketing. You were able to grow for longer before you really had to have a product people love. What animals are you hunting?”

Scale 152

Scale SaaS Marketplace as a Service SMB 152

OPEXEngine

MAY 18, 2021

Just six Cloud companies listed on the Bessemer Nasdaq Cloud Index each are valued at over $100B, and together currently represent a market capitalization well over $1trillion. The growth stages are defined as: Early Stage – Product/Market Fit Stage, . Growth Stage – Scaling the Business, and .

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SaaStr

MARCH 20, 2020

317: Rachel Hepworth is VP of Marketing @ Pilot, the startup that offers the best bookkeeping, tax and CFO services for growing businesses. Before Slack, Rachel spent 4 years at LinkedIn where she led the product marketing team for content experiences. Loving our podcast content?

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SMB Scale Startup Marketplace as a Service 179

SaaStr

JULY 9, 2019

Also last year, of the 10 fastest growing Internet penetration markets in the world, 8 of them were in Africa. Most African markets never had a banking infrastructure the like of which we used to here. Finally, and importantly, the market size is tiny. Between now and 2050, another 2.4 billion humans will enter the Earth, and 1.2

Scale 159

Scale Sales Recruiting Scaling SaaS Payments 159

Casey Accidental

OCTOBER 27, 2020

In part two of our Sequencing Business Models series , we talked about the different types of marketplaces and what needs to be built to be effective in each of them. This builds on the first essay in the series of how there has been an increase in interest of SAAS-like models interested in becoming marketplaces over time.

Payments 56

Payments Business Model Payment Solutions SaaS Payments 56

OpenView Labs

FEBRUARY 3, 2022

The market need for SaaS products has exploded and investment in SaaS companies has accelerated, requiring more talent to grow and scale. Competitive pressures and changing customer needs can be captured by a great marketing or product marketing lead. Product and go-to-market continue to steal the most sleep.

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Sales Hiring Sales Recruiting Scale Startup 82

Intercom, Inc.

APRIL 18, 2019

They didn’t know it at the time, but they had also created an entire business category: an on demand, short-term rental marketplace, which has shot the value of their business north of $38 billion. No, 42% of startups fail because they didn’t solve a market need. Once you’ve figured that out, the software will naturally follow.

Scale 112

Scale Sales Recruiting Marketplace as a Service Sales Hiring 112

SaaStr

JANUARY 28, 2019

Gillian Heltai, SVP of client services at Talkdesk, will walk you through how to build a high-performing CSM team. From Product Market Fit to Scale—Perspectives from Founder and Investor with Vista Equity Partners and Zapproved (4:10 – 4:40 pm). Wednesday, February 6.

Scale 107

Scale Marketplace as a Service Customer Success Scaling 107

SaaStr

SEPTEMBER 3, 2019

At LendUp, it was because we were in the subprime lending space and we were trying to not screw people over, unlike the rest of the market. So to illustrate this, I want to talk about getting deep product/market fit, and specifically one story of a founder that I admire by the name of Parker Conrad that he has told in the past.

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Acquisition Software Review Payment Methods Marketplace as a Service 137

User Pilot

AUGUST 30, 2023

Product Drive is Userpilot’s FREE online event where experts from top companies come to share growth and marketing insights. The event is for anyone responsible for driving growth for their product. Product management and leadership speakers. Product growth speakers.

Scale 103

Scale AI Growth Hacking Innovation 103

Sales Enablement, SaaS and Growth

MARCH 23, 2020

I leveraged many of the 52 mental models while working at various software as a service (SaaS) companies, but in truth, they can be applied anywhere, regardless of industry. Total Addressable Market Total addressable market (TAM) is an economic framework to understand the potential revenue available for a product or service.

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Underperforming Technical Team Scale Sales Hiring Marketplace as a Service 213

Chart Mogul

SEPTEMBER 15, 2023

These materials will take you from the basics SaaS Metrics — 101 to more advanced topics like Go-To-Market and Product-Led Growth (PLG). Source From Mice to Whales – 5 Ways to Build a $100 Million SaaS Company by Christoph Janz, Point Nine Capital Your Guide to SaaS Product Metrics by Kyle Poyar, OpenView Partners How do you compare?

Scale 52

Scale Underperforming Technical Team Sales Hiring SaaS 52

OpenView Labs

APRIL 13, 2020

There are new job titles—growth marketing, growth product manager, growth engineer, head of growth—and new opportunities that have changed the way companies think about how to grow their revenue or users. Integration of the marketing and product tech stacks. New approaches to user-centric marketing and product.

Systems Review 98

Systems Review Technical Advisors Scale Technical Review 98

Chart Mogul

JUNE 23, 2022

After a brilliant run up to 2022, SaaS valuations got hammered in the public markets lately. After a brilliant run up to 2022, SaaS valuations got hammered in the public markets lately. In the SaaS world, that means the consumer-facing apps & marketplace SaaS have a tougher time ahead. Source: [link].

SaaS 52

SaaS DevOps as a Service Marketplace as a Service Forecasting 52

OpenView Labs

JUNE 16, 2020

COVID-19 is reshaping the market like we’ve never seen before. The best companies are tweaking sales systems, adjusting their go-to-market strategy and rediscovering customers’ needs as they evolve. The best companies are tweaking sales systems, adjusting their go-to-market strategy and rediscovering customers’ needs as they evolve.

Sales Hiring 54

Sales Hiring Sales Recruiting SaaS Payments Underperforming Technical Team 54

Sales Hacker

JUNE 7, 2021

Let’s drill down into the market and customer insights that can really add value for salespeople, under the following sections: Qualifying characteristics: Things to look for in an organization that make it a good target. Market insights: Topical themes and drivers that can open conversations. Market insights and topics.

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OPEXEngine

MARCH 9, 2021

As a longtime Core Member, we asked him to join our Go-to-Market Core Forum to share his thoughts on this theme and more. As you start to develop a go-to-market strategy, “make sure to think through the process holistically,” says Jay. Jay started building a team that truly understood what Zenefits could do in the marketplace.

Scale 52

Scale Sales Hiring Marketplace as a Service Underperforming Technical Team 52

OpenView Labs

JULY 12, 2019

I’m an unusual messenger for the idea that there are limitations to what you can do with marketing analytics. But changes in today’s marketing environment are shifting the way we work with data and our expectations of what it can do. Over the last ten to fifteen years, marketing has become much more reliant on data.

Data 52

Data Marketplace as a Service Advertising Branding 52

Intercom, Inc.

DECEMBER 13, 2018

Whereas Facebook’s overall vision relies heavily on third-party developers having access to user data, Workplace wants to be the app that’s connected to all your other apps and a highly curated marketplace that has the best SaaS applications in the world. John: Is there something about the products that gets that usage on day one?

Scale 151

Scale Marketplace as a Service Mobile Sales Hiring 151

Intercom, Inc.

JANUARY 16, 2020

Andrey explains why embracing the professional services sector in a unique way has paid dividends. So we decided not to build everything ourselves but to make sure that people can build and extend our product and also we’re not just thinking about a developer platform. Embracing professional services as a distribution channel.

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SaaSOptics

MAY 19, 2022

Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial.

Acquisition 59

Acquisition Scale Strategy Software Review 59

Neil Patel

OCTOBER 24, 2020

And no, no one is going to judge you because you can’t solve your problems, whether it’s reducing expenses or creating an audience for new market entry. Question about tactics and various marketing channel s for boosting customer engagement. You can also select a freelancer profile from these marketplaces.

Consulting 132

Consulting Sales Hiring Technical Review Sales Recruiting 132

OpenView Labs

SEPTEMBER 10, 2020

I recently caught up with a founder I talked to last year who didn’t have the time (or desire) to deal with sales and wanted to hire someone to ‘”validate the market” for him. While his product was interesting, I respectfully declined as I could see the danger ahead. Product-market fit is key.

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SaaStr

DECEMBER 20, 2019

292: Manny Medina is the Founder & CEO @ Outreach, the market leading sales engagement platform that turns your team into a revenue driving machine. Befofe that Manny was a Senior Product Manager @ Amazon where he engineered the compensation system for Amazon Associates and Web-Services which accounts for 15% of Amazon’s traffic.

Scale 141

Scale Sales Hiring Construction Education 141

SaaStr

MARCH 19, 2019

Niall Wall, Box SVP of Business and Corporate Development alongside Vicki Lin, Stripe’s Head of Ecosystem and Cecilia Stallsmith, Slack’s Director of Platform Marketing discuss scaling your revenue via indirect channels and platform ecosystems. Ceci Stallsmith – Director of Platform Marketing @ Slack.

Payments 120

Payments Scale Scaling Revenue 120

Unbounce

SEPTEMBER 16, 2021

The Role of PPC in Marketing Strategies Why Your PPC Ad Needs a Dedicated Landing Page A Step-by-Step Guide to Optimizing Your Post-Click Strategy. You need to secure space in your market with a relevant keyword while also finding a way to stand out. The Role of PPC in Marketing Strategies. Hop straight to it here :).

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