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Cognota’s Ryan Austin on Creating an Entire Category (LearnOps)

FastSpring

He also shares insights about how Cognota is maintaining ownership over the category they created while encouraging dialogue and collaboration in the market. It really took a few pivots, and even name changes to get just the go to market efforts and product market fit right. Before seeing good success in the company.

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Mental Models to Help You Grow

Sales Enablement, SaaS and Growth

I leveraged many of the 52 mental models while working at various software as a service (SaaS) companies, but in truth, they can be applied anywhere, regardless of industry. Total Addressable Market Total addressable market (TAM) is an economic framework to understand the potential revenue available for a product or service.

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Customer Acquisition Strategy for SaaS Companies: A Complete Guide

SaaSOptics

Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial.

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SaaStr Podcast #402 with HackerOne CEO Mårten Mickos: “Customers Want Value + Simplicity: The Must Haves to Deliver”

SaaStr

Marten Mickos: We heard here that the cloud business has a combined market cap already of over a trillion dollars. So the whole world of software as a service and cloud has just exploded and will continue to grow enormously. And if we look at the specifics of the word SaaS, software as a service.

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12 Types of Minimum Viable Product With Their Pros and Cons

User Pilot

Finally, a simple mockup you launch on a crowdfunding platform can be an effective marketing strategy. If you’re able to spend more time and absorb the cost, you might want to consider a higher fidelity MVP: A single feature MVP does what it says on the tin: it focuses on the single core piece of functionality your product offers.

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The Beginner’s Guide to Product Operations

SmartKarrot

Needless to say, in a market filled with cloud-based SaaS solutions, the demand for product operation becomes apparent. Product operation is a key aspect of product management. of product operations professionals belong to companies with more than 10,000 employees, such as Google and Apple.

Scale 10
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Lessons learned from growing a PM team in a hyper-growth startup

Point Nine Land

An experience that is well aligned with your product: has the candidate been working in B2B vs B2C? In SaaS vs. marketplaces? Are you done with product management? You woke up one day thinking that you would dream to solve this big problem for this big, fast growing market and that you were the right person to do that.