5 Signs You (Finally) Have Early Product-Market Fit


In the end, if you hit $1m ARR and are growing < 100% annually in this day-and-age, you don’t quite have product-market fit. A related post here: When You Fall Out of Product-Market Fit | SaaStr.

When You Fall Out of Product-Market Fit


I’ve been investing just long enough now to see start-ups fall out of product-market fit. But I didn’t get that apps with happy customers, and some real traction, could fall out of product-market fit. One reason is low NPS and a poor product.


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Casey’s Guide to Finding Product/Market Fit

Casey Accidental

As a product leader with a background in growth, it’s surprising how much what I actually end up working on is product/market fit. So it’s important to have a strong understanding of what product/market fit looks like before investing in growth. Time To Market.

The Never-Ending Journey: In Search of Product-Market-Fit

For Entrepreneurs with David Skok

Intro Many potentially great companies fail each year because, while they have an incredible product, they don’t figure out how to get it to market fast enough. Figuring out how to reach customers and break through to Product-Market-Fit remains one of the hardest parts of building a successful startup. Startup Help PMF product market fit SaaS sales Sales and Marketing

4 Competencies of a Successful Sales Team

Speaker: Collin Stewart, Co-Founder & Co-CEO, Predictable Revenue

As you scale your SaaS business, you want to be armed with all the necessary tools to ensure optimal growth, which ultimately stems from how effective your sales team is. After identifying that you have a great product that the market needs, the next step is to determine if you have the proper messaging, if you are using the correct channels, and if you have the most effective tactics in place. Join Co-Founder and Co-CEO of Predictable Revenue Collin Stewart to learn how to use this formula to fast-track your startups’ growth journey.

Finding SaaS Product-Market Fit

Chaotic Flow

Finding product-market fit is a central, early stage challenge of every startup. Unlike consumer Internet products, SaaS products are essential business tools. In other words, SaaS customers want product-market fit as much as the SaaS vendor. Unlike offline B2B products, the SaaS product creates an always-on connection between the SaaS company and the SaaS customer. The product proposes and the market judges.

How do you price your SaaS product while finding the Product market Fit?


The post How do you price your SaaS product while finding the Product market Fit? Just start with comps. With comparables. Software is very expensive to build, but for the most part, costs almost nothing to ship. It might cost you $0.10 a month in hosting charges per user for an app that isn’t server or storage intensive. So why is one app $5 a month and another $150 a month?

Popmenu Secures Product Market Fit Pre-COVID, Growth Soars

Chart Mogul

Their product helps restauranteurs showcase their inventory, their creativity, the quality of ingredients, … Next up on the SaaS Open Mic Podcast is Brendan Sweeney, CEO and Co-Founder of Popmenu , a restaurant technology company. How to Run Sales in the Era of Product-Led Growth.

From Product-Market Fit to Product-Market-Price Fit

OpenView Labs

The researchers blame “premature scaling” as the root cause, pointing out that 70% of startups in the study scaled before they were ready and that startup founders substantially underestimate how long it takes to validate their market. It’s no wonder that the startup community obsesses over finding product-market fit. After all, product-market fit is a critical prerequisite to being able to scale in a manner that creates long-term value for shareholders.

Product-User Fit Comes Before Product-Market Fit

Andreessen Horowitz

Product-market fit is “ the only thing that matters ” early on in the startup journey, wrote Marc Andreessen in June 2007. Conventionally, product-market fit comes down to early signals that the market has voted your product as the best … enterprise & SaaS Company Building 101 product-market fit

5 Major Product Marketing Trends to Watch In 2021

OpenView Labs

The report’s authors already laid out how to get back to hyper-growth , and their article inspired me to share my predictions for 2021’s most important product marketing trends: 1. More SaaS companies will adopt product-led growth. Content marketing will drive user acquisition.

The Role of Product Marketing—And Why Startups Need to Define It

OpenView Labs

If you aren’t clear on what product marketing is, how it’s different from product management, and what the responsibilities of a product marketer are, you’re not alone. Specifically, I’m talking about product management and product marketing.

a16z Podcast: Product-Market Sales Fit (What Comes First?)

Andreessen Horowitz

One of the toughest challenges for founders — and especially technical founders who are used to focusing so much on product features over sales — is striking “product-market fit” The concept can be defined many ways , but the simple … design SaaS bottom-up SaaS build vs buy category creation enterprise startups founder/maker/operator stories M&A product-market fit sales

Why Product Market Fit Isn't Enough

Brian Balfour

It’s Not Just Great Product The “go-to” answer for almost every question in startups, is “build a great product.” Building a great product is a piece of the puzzle, but it’s far from the full picture. There are great products that never reach $100M+. There are also terrible products by many people's definition that reach far greater than $100M+. Build a great product" can't be the answer to most growth questions, if the above two statements are true.

From Product Market Fit to Scale – Perspectives from Founder & Investor (Video + Transcript)


Join Rene Yang Stewart, Co-Head and Principal, Vista Equity Partners, and Monica Enand, Founder and CEO, Zapproved, as they discuss growing a company from product market fit to scale. We’re here to share with you guys some perspectives on the journey that a company goes through from a fund raising standpoint as well as some of the operational challenges as a company hits product market fit to all the way scaling the business.

How to Find Product/Market Fit


You're still devoting every waking thought to product development, sales process improvements and marketing - but now, you have a little bit more confidence in your hard graft. People are using, enjoying, and paying for your software - and you've just found Product/Market Fit Growing a SaaS startup is an all-consuming grind. But there comes a point when the late nights and hard decisions become a little bit easier.

The importance of an effective product marketing strategy

Inside Intercom

Despite the mountain of evidence contradicting the mantra of “if you build it, they will come”, it’s still extremely prevalent among product-first companies. First, most founders don’t have a background in either sales or marketing, and even though they’re told to “ start marketing the day you start coding ”, they just don’t know where to begin, or they’re incredibly overconfident. Do they know where to go to promote their product, and how to do it once they get there?

Is Product Marketing Really Still a Mystery?

OpenView Labs

Me : “I’ve worked in Product Marketing for the last seven years.”. Them : “Oh, so you do Marketing?”. I work with marketing teams, but my role isn’t exactly marketing.”. I truly believe that Product Marketing is a crucial role for an organization of any size, so I can’t believe it when anyone tells me they either don’t have a Product Marketer or that they aren’t sure what Product Marketers do. Become a Product Marketer!

Product Market Fit: Finding Your Product’s Place in the Market


Ari Wells is the VP of Product Marketing at cloud service mogul Akamai. He joined us on stage at Recur 2018 to talk about how their team takes a product from concept to launch. You hear about product market fit a lot these days, and with good reason. There are so many great ideas out there, the hard part is going to be how you find your market. Finding a path to a viable product market fit needs to be a synergistic process to be successful.

Customer Acquisition: What Are the Most Crucial Product Marketing Activities?

OpenView Labs

Editor’s Note: This article is Part Two of a four-part series that covers the most crucial product marketing activities for an early-stage startup. Our product is ready! Ok, so there has been months of product development work, or more. Key Market Dynamics.

How to Recruit a Marketing Team with Great Product Marketing and Demand Generation Abilities

Tomasz Tunguz

Marketing has many disciplines. Howeve you may count and divide marketing skills, marketing is the team with the broadest mandate of different techniques to master. To handle this complexity, some startups have split the role under two leaders: a head of product marketing and a head of demand generation. An identical query for VP Product Marketing yields 1.6m Eventually, the startup may hire a CMO to manage the marketing team.

Scaling Sales: What Are the Most Crucial Product Marketing Activities?

OpenView Labs

Editor’s Note: This article is part three of a four-part series that covers the most crucial product marketing activities for an early-stage startup. Ok, we tested the product out with a few potential customers. Sales and Product Marketing.

How to Find Product/Market Fit: A Practical Guide

The Marketing & Growth Hacking Publication

One thing above all makes a successful startup: people who purchase and love the product. If you have that, it means you’ve managed to offer the market exactly what it needs or, in other words, achieved a product/market fit (PMF). What are the steps you need to take to identify your product/market fit? In this guide, we’ll answer these questions and give you a step-by-step guide on how to achieve, measure and test product/market fit.

Kicking in GTM Programs: A Crucial Product Marketing Activity for Early-Stage Startups

OpenView Labs

Editor’s note: This article is part four of a four-part series that covers the most crucial product marketing activities for an early-stage startup. And all heads typically turn toward a marketing leader or marketing team. Product-related content .

What is product-market fit? Tapping into your best customers


Imagine a world in which your customers sell your product for you. You just have to achieve stellar product-market fit. Marc Andreessen, cofounder and general partner of Andreessen Horowitz, put it this way, “product-market fit is when people sell for you.”

The Life and Death of Product Marketing

Casey Accidental

As someone who majored in marketing in undergrad and has an MBA with a concentration in marketing, I receive a lot of career advice requests from up and coming marketers. Marketing, especially in a technology company, has been suffering a death from a thousand cuts for years now. As I blogged about before, marketing’s definition grew too broad for one area to be an effective owner. I’ll start with product marketing. Uncategorized careers marketin

The 13 Critical Questions to Answer about Your Startup's Product Marketing

Tomasz Tunguz

Though the startup may have achieved product market fit, the company may not understand the fit. Who is using the product and why? How do buyers describe the product amongst each other? Early in the life of a business, the product manager (often a founder) plays both the role of the PM and the PMM. Many times, the PM builds the product as quickly as possible to establish product/market fit. Which market segment should we pursue?

Does your SaaS startup have product/market fit?

The Angel VC

Product/market fit is a topic that I've touched on a few times on this blog. It's that extremely crucial but somewhat hard to define (and even harder to measure) step which every startup needs to cross as it goes from an idea to a product to a real, scalable business. It's also a very important concept for us at Point Nine Capital since we tend to look for some level of proof of product/market fit when we evaluate potential investments.

Your Product Development: What Are the Most Crucial Product Marketing Activities?

OpenView Labs

Editor’s Note: This article is Part One of a four-part series that covers the most crucial product marketing activities. . I recently presented at Venture Lane , a curated startup hub for early-stage startups, to share more about Product Marketing and how it relates to an early-stage startup. As we know, Product Marketing spans such a wide variety of programs. As I broke this down, I looked at four phases of an early-stage startup: Product Development.

?? SaaS Roundup #119: Why product marketing is misunderstood

Chart Mogul

This week: An excellent "lessons learned" post from the team at Ghost, plus two important views on the role of product marketing in a modern business. “The best marketing we’ve done has been to launch, over and over again. This post is full of lessons — from marketing to tech stack. ” Product marketing managers, similarly to product managers, are generalists. The importance of an effective product marketing strategy.

Block and Tackle Product Marketing

Tomasz Tunguz

Cook described the product management and strategy process at Apple. Even though both products originally launched as a single model, the iPod flourished into a family of products while the iPhone has remained a single SKU. But it was only once the iPod had reached a certain scale of usage that the executive team at Apple could justify creating a child product. The wrinkle is that Apple combines this design with superb product marketing.

What Pricing Implies About Product Market Fit for Startups

Tomasz Tunguz

Pricing power, or market power, is the ability of a startup to raise prices over time. ” A startup gains pricing power when it creates tremendous value for its users and defend its products from the threat of substitutes and new entrants. All of these concepts of pricing, pricing power, value, and defensibility contribute to finding product/market fit. True product market fit should be lasting and enduring product market fit.

What Marketing Mostly Means at $0m, $1m, $10m, and $40m ARR


Let’s roughly break up what “marketing” means at different stages of a SaaS company: $0-$1m ARR. Marketing = Growth Hacking. You are the 10,000th SaaS company to market. Add Brand Marketing (and Real Product Marketing). I’m worried. You don’t need a CMO.

What are the differences between a VP of Marketing and a VP of Demand Gen?


A classic VP of Marketing will do 4 things (although of course no one is great at all 4): Brand and Corporate Marketing. More on this here: Hire the Right Type of VP Marketing — Or You’ll Just End Up With a Bunch of Blue Pens with Your Logo On Them. Product Marketing.

Hire the Right Type of VP Marketing — Or You’ll Just End Up With a Bunch of Blue Pens with Your Logo On Them


But, I know many of you have never hired a head of marketing before. There are basically 3 types of SaaS and business web marketers. Well, for SaaS companies, marketing broadly speaking breaks into three species — Corporate Marketing, Product Marketing and Demand Generation.

a16z Podcast: Finding Go-to-Market Fit in the Enterprise

Andreessen Horowitz

For consumer companies, often when the holy grail of product-market fit is achieved, the company takes off: magic happens, growth unlocks. Sometimes, despite achieving product-market fit (and knowing when you’ve achieved it) and … Uncategorized bottom-up SaaS Company Building 101 enterprise startups founder/maker/operator stories product-market fit sales

8 Customer Discovery Questions to Validate Product Market Fit for Your Startup

Tomasz Tunguz

Customer knowledge, both qualitative and quantitative, informed product development, and that research became a key part of AdSense’s success. During a typical diligence process, we will interview customers and might ask them questions like these: How did you hear about the product? What process did you use to pick this product over the competition? Why did you choose this product? Which teams in the company use the product, and how has that changed over time?

Marketing Attribution: Keep It Simple


Marketing attribution is no buzzword. When sales cycles are short, marketing attribution can be fairly straightforward. The higher the value of the contract, the longer the sales cycle and the more complex the marketing machine, the harder it becomes to know where marketing spend is achieving ROI. That difficulty can have marketers sticking with tried and true, even as marketing channels saturate and returns shrink while dollars expand.

Marketing Exists to Make Sales Easier


Many moons ago when I was young product marketing manager, I heard a new VP of Marketing speak at a marketing all-hands meeting. What he said were six words that changed my career: Marketing exists to make sales easier. First, you hire a team to build your product.

SaaStr Podcast 457 (and Video): Building Your Ideal Customer Profile: Target Your Product, Sales and Marketing Effectively


In this SaaStr Build panel, three cloud marketing and business leaders share tips to craft the perfect customer profile for your SaaS business. The reason this is so critical is that your accuracy directly influences your product effectiveness and selling power.