Subscription Flow

DECEMBER 12, 2024

Market research is advantageous also because companies can better understand user behavior patterns, their changing needs and expectations. It also allows businesses to discover untapped markets. Continuous market research enables you to keep upgrading your services to match the needs of your audience.

Payments

SaaStr

MARCH 18, 2025

Determining Demand and Budgets When entering an existing category, understand go-to-market strategies and adoption signals. For new categories, thorough market research is essential. Unlike the early days of SaaS, starting an AI company is expensive. Be prepared for higher capital requirements.

Technical Review

Buffer Resources

JULY 16, 2024

Trends and insights : Reddit is a goldmine for market research. Hyper-relevant communities : With more than 100,000 active subreddits, you can find niche groups that align perfectly with your brand’s target audience. It’s where many trends start and where consumers openly share their opinions.

Social Media

Frontegg

JULY 31, 2025

According to a survey by market research firm Liminal , most organizations (72%) depend on multiple CIAM vendors to meet all their identity needs across business units, apps, and regions. Managing customer identity can be messy, especially as you grow.

AWS

User Pilot

OCTOBER 19, 2024

4 Qualtrics for collecting multichannel feedback and B2B market research data Qualtrics NPS surveys. It’s designed for B2B enterprises that require advanced capabilities to collect and analyze customer feedback from B2B markets, and from multiple channels. Qualtrics is a highly robust experience management platform.

Software Review

Payrix

JANUARY 28, 2025

I think, as the new Worldpay, we’ve thought a lot about how do we bring AI into our stack and have done a lot of market research and insight and we’re deploying it in a number of different ways. Matt Downs A couple of things. I think, fundamentally, companies are using it, in my view, in two primary ways.

Payments

Kellblog

NOVEMBER 7, 2024

Here’s what I did to try and improve it: Knowing that CDOs buy data platforms, I tuned the message toward CDO priorities (which I can learn through market research) I know that CDOs see their job as building enterprise data infrastructure, so I tell them directly that we help with that. Our product can makes yours better.

Marketing

Sales Hacker

AUGUST 8, 2025

Agentic reasoning and execution → collapse market research into one prompt What changed: GPT-5 is better at chaining steps together – researching, analyzing, and creating in one pass – without constant human steering. Show how each changed over time and recommend 3 specific GTM actions to improve them.

VP of Engineering

User Pilot

MAY 27, 2025

Conducted in-depth user and market research to validate product-market fit and built a scalable content engine to reduce customer acquisition costs. Victor led market research, roadmap planning, and cross-functional delivery, achieving a 15% quarterly increase in feature adoption.

Management

SaaStr

FEBRUARY 16, 2025

Instead of treating feature requests as a liability, they used them as market research for third-party developers. This created a natural product-market fit validation system for their marketplace. Each rejected feature request became a potential business opportunity for partners.

Sales Recruiting

User Pilot

DECEMBER 18, 2024

It provides extensive market research features for collecting and analyzing quantitative and qualitative data. Here’s what Qualtrics has to offer: Research surveys : Create simple feedback surveys or elaborate research projects that are shareable via email, social media, your website, QR codes, SMS, and even offline.

Data

Neil Patel

JUNE 16, 2025

You can collect this information in various ways, both directly (such as surveys and focus groups) and indirectly (through market research and social listening). What are their needs and preferences? What changes would resonate with them? Develop Your New Brand Identity It’s time to get creative, but not for creativity’s sake.

Underperforming Technical Team

User Pilot

APRIL 24, 2025

Boosted customer retention by 40% through market research and iteration on user-driven features. Drove an 18% increase in milestone completion rates and introduced user-centric features to promote financial literacy and well-being for employees. Professional interests Sanjeet is all about financial empowerment through technology.

Payment Methods

Neil Patel

MAY 30, 2025

There, the thermoplastic flow controls manufacturer invites buyers to talk shop and learn about compliant solutions.

Social Media

User Pilot

MAY 17, 2025

Tie design, engineering, and marketing research to real user behavior. By laying out every app user journey stage, you can: Uncover pain points the moment they appear. Measure whether a tweak in any stage drives retention.

Mobile

Buffer Resources

JULY 29, 2025

Keyhole Best social media management tool for market research Source Free plan/trial available : Not publicly available. But if you have a comprehensive paid social strategy across multiple platforms, Kitchn will prove to be worth the investment. Price : Not publicly available.

Social Media

The Daily Egg

SEPTEMBER 1, 2021

They can research their own products or services and. The post 6 Easy Steps to Do Market Research appeared first on The Daily Egg. Customers today have a wealth of tools and information available to empower them.

Market Research

Kellblog

FEBRUARY 13, 2023

.” “Wow, we ran an amazing overall market study last year, but I can’t think of a single strategic change made as a result of the findings.” Why are we going to the trouble of doing good market research, but not making any use of it? Market research doesn’t improve with age.

Market Research

Kellblog

FEBRUARY 14, 2023

In the first part of this two-part series we discussed the importance of timing in ensuring that market research is actionable. The moral was to time the arrival of research (e.g., Research that arrives asynchronously gets read (if you’re lucky) and then forgotten. First, create what I call the hypothesis file.

Market Research

Neil Patel

JUNE 7, 2021

Below, we break down the five top ways marketers can benefit from the unique tool that is Wolfram Alpha. 5 Ways to Use Wolfram Alpha for Marketing Research. While some marketers may love a deep data dive, some may detest it. How to Use Wolfram Alpha for Marketing Research.

Market Research

User Pilot

AUGUST 30, 2024

What are the different marketing research methods product marketing teams can use to inform their strategies? You will also learn about different types of market research and how to conduct it step by step. Public databases : Secondary sources, excellent at initial research stages. What is market research?

Market Research

Kellblog

NOVEMBER 26, 2023

They are definitionally market research, but they aren’t run with the primary intent of learning more about the market. They are typically run by PR/comms for purely marketing reasons. The post The Oft-Maligned Operating Partner and the Use of Tension Questions in Market Research appeared first on Kellblog.

Market Research

Tom Tunguz

DECEMBER 6, 2022

PLG companies spend comparable amounts on sales & marketing (S&M) to SLG companies, but they spend more on research & development (R&D). The chart above shows the combined Sales & Marketing + Research & Development Costs divided by revenue.

Headcount

SaaStr

JANUARY 10, 2020

Do more market research and especially customer interviews in the early days. Market research can only take you so far with a live product to share, but it still helps. At some level, that’s always true. But don’t settle, anyways. Make sure, if nothing else, that your co-founder is better than you.

Startup

SaaStr

MAY 26, 2024

No amount of market research will truly tell you what customers want. Most founders enter a good market, with a good idea. The biggest red flag I see is when the Initial Idea is in a good space, but the 1.0 just isn’t a Minimum Sellable Product. Many founders give up then, or run out of time. But you have to keep going.

Product Marketing

SaaStr

DECEMBER 30, 2022

Free, 95 times out of 100, is both a terrible marketing strategy and a terrible market research strategy. Don’t just stare at the monitor. Go meet prospects and potential customers. Wherever they are. You will never learn if your product has value if it’s free. And free is not PR. Businesses don’t want free-er products.

SaaS

SaaStr

DECEMBER 1, 2021

Just 4% of buyers trust traditional market research firms and analysts the most, and only 38% consider a provider’s website the most trustworthy place to make a buying decision. This means that even if your website looks great and your product ranks high in a market research report, it’s not enough to convince most buyers.

Software Review

SaaStr

APRIL 23, 2020

By Kara Kennedy, G2 Director of Market Research. G2’s research team wanted to better understand how the pandemic is impacting software spend and usage, so we conducted a survey to find out. 88% of businesses have shifted to remote work due to the COVID-19 pandemic, leading us all into uncharted territory.

Software Review

SaaStr

JANUARY 7, 2022

Action & Tips: Take the time to conduct custom periodic studies of market research, category formation, gong call recordings, etc. 2 Marketing is All About Funnels. The odds are that you’re spending twice as much on sales and marketing than you are on R&D, and that is actually pretty common. Key Takeaways.

Sales Hiring

Tom Tunguz

SEPTEMBER 13, 2020

Assuming a $10k SaaS budget per year for those workers, we obtain a theoretical market size of about $720b annually. How does that compare to market research? Gartner’s research contends aaS spending in 2019 totaled $228B. 32% of the potential market has migrated to as-a-Service.

SaaS

SaaStr

MARCH 24, 2021

There are four CRM objects: Leads — Unvetted sales prospects generated through marketing, research, or outreach. CRM objects — Represent the sales relationship you have with a specific person or company. Accounts — A group containing multiple contacts or potential deals.

Sales Hiring

SaaStr

OCTOBER 10, 2022

Perera is not alone in his championing of sales and marketing alignment. Market research company Forrester’s data tells us that companies that have successfully aligned sales and marketing teams see 24% faster growth rates and 27% faster profit growth than those that don’t. . Key takeaways.

Scale

SaaStr

APRIL 10, 2023

And the key difference market researchers say between Behavioral and Attitudinal loyalty isn’t what you’d expect – the churn rate. The classic extreme example of Attitudinal Loyalty is say Apple. Apple treats us like dirt. Yet, we not only love them. More importantly, we want to buy all their new stuff.

Airlines

SaaStr

JANUARY 19, 2022

Listen to customers, observe usage patterns, review market research, and stay open-minded to recognize the potential for a pivot opportunity. Focus on delivering product value, invest in top-notch onboarding and CX, and look for the patterns in your typical enterprise buyer journey. Key Takeaways.

B2C

Tom Tunguz

JANUARY 16, 2018

All of these disciplines fall under product marketing. Well run product marketing teams develop these perspectives before product launch. The competitive positioning?

Pricing

SaaStr

DECEMBER 19, 2019

Not doing enough real market research. Not just Google research. If you haven’t, that’s the bare minimum to learn about a market. A co-founder that quits after 6–8–12–18 months not only take a big chunk of equity out the door, but often leaves you far worse off than if you’d held out for a more committed co-founder.

Business

Neil Patel

OCTOBER 25, 2020

Difference #1: Market research vs user research. Market research is a core business function. Through market research, you can validate a business opportunity, examine the economic forces at play by investigating key industry trends and the competition, and get an idea of your potential market size.

Marketing