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How to Train Your Sales Leaders: Key Learnings from HubSpot and BILL with Michelle Benfer

SaaStr

Former Head of Revenue at BILL and HubSpot Americas leader Michelle Benfer recently joined us on a SaaStr Workshop Wednesday share her insights on one of the most critical roles in any SaaS organization: the frontline sales manager. “Some teams consistently sold more enterprise SKUs, others had high volume but low ACV.

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4 Things Most Founders Get Wrong About Marketing with Dave Kellogg

SaaStr

And see everyone at 2025 SaaStr Annual, May 13-15 in SF Bay for 300+ more sessions, workshops, and braindates like this! A smaller number of high-quality leads that convert at higher rates is vastly superior to a flood of poor-fit prospects. Also crucial: understanding the consideration level of your purchase.

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The 10-Point Checklist For When You Sell Your Company With Founder Collective

SaaStr

David Frankel is Managing Partner at Founder Collective, a successful seed fund with investments in companies like The Trade Desk, Olo, and Coupang. He joined SaaStr Workshop Wednesday LIVE to do a deep dive with Jason Lemkin on his 10 Point Checklist when you sell your startup.

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Sam Blond + Jason Lemkin “GTM in 2025: How It’s Changed, How It’s Changing, and What Hasn’t Changed (Yet)”

SaaStr

Sam Blond and Jason Lemkin joined together for a live SaaStr Workshop Wednesday looking at what has and what hasn’t changed in 2025 in GTM in general and in the age of AI. Wiz discovered a direct correlation between territory size and productivity: the tighter the territories, the more effective their sales team became.

Scale 207
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YouTube: One of the Biggest Missed Opportunities in B2B Marketing

Sales Hacker

Being read by Paul Mander , General Manager of Optery for Business: Good Strategy Bad Strategy: The Difference and Why It Matter – by Richard Rumelt. Why startup founders need to develop their voice. If youre looking to scale your sales and marketing teams with top talent, we couldnt recommend our partner Pursuit more.

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Quick Ways to Get More High Quality Leads. Right Now.

SaaStr

What you really want if your deal size isn’t tiny are at least somewhat qualified leads for your team to follow-up with. What you really want if your deal size isn’t tiny are at least somewhat qualified leads for your team to follow-up with. Today, a digital workshop with lead capture often works well too.

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Top 10 Mistakes Getting to $100M ARR with LaunchDarkly’s Co-founder Edith Harbaugh (Pod 668 + Video)

SaaStr

After three months, this talented guy came to Harbaugh with the recognition that LaunchDarkly’s customers were developers. He didn’t like to sell to developers, so he quit. because they needed to rebuild the sales team. They rebuilt the sales team and closed some big deals. A bad one can torpedo you.