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How to Lower Churn for SaaS and Software (Interview with Growth Expert Frederic Linfjärd)

FastSpring

The first was about conversion optimization (CRO) for SaaS and software. You can find that interview here ). . Specifically, how Fred slashed it by 50% in a previous growth role at a software company. We followed it up with deep dive into churn. Learn more about subscription management with FastSpring.

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Is CRO Different for SaaS? (Interview with Growth Expert Frederic Linfjärd)

FastSpring

Is conversion rate optimization for SaaS and software different than traditional A/B testing for ecommerce? Traffic, traffic, traffic — that’s what software companies focus on. You could increase revenue by the same amount, with the same traffic, just by working on retaining people longer. Or is there more to it?

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The Top Things Founders Get Wrong When They Start a SaaS Company

SaaStr

My list: Not committing to 24 months upfront to getting to Real Revenues and a Minimum Sellable Product. It takes 7–10 years to build something real, and the first stage is the 18–24 months it takes to get real revenues and something off the ground. Don’t Forget the 20 Interview Rule. That’s tough. Go talk to 20–30 first.

SMB 241
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What Brands Look for When Considering Acquiring Software Companies

FastSpring

In this episode of Growth Stage, Carl will dives into his experience running acquisitions of SMB software businesses, including: His thoughts on what makes a software company a good target for an acquisition by a brand. What factors beyond financials makes a target even more valuable. Jump to highlights. My name is David Vogelpohl.

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Forecasting Fintech’s Future and Keeping Culture Alive: A Q&A with the CEOs of BILL and Mercury

Andreessen Horowitz

They also talked about the difficulties — and potential advantages — of selling into small businesses, taking alternative approaches to interviewing candidates, and the importance of keeping culture a vital part of a company as it scales. One of the holy grails of SMB software is, how are you going to acquire customers?

Payments 108
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Why TestDome Considers FastSpring a Real Partner for Selling Software Online (Plus: Is Using AI Cheating?)

FastSpring

When TestDome was created, CEO and co-founder Mario Zivic knew the pre-employment testing software company wouldn’t be able to rely on domestic sales to succeed. “As saw their quarter-over-quarter revenue go up 11.87% when they switched to Contextual ! Set up a demo or try it out for yourself. Set up a demo or try it out for yourself.

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Run Less Software

Intercom, Inc.

The same is true in software. In this battle, I’ve found a secret weapon hidden within one of our core engineering strategies, an idea called Run Less Software. As well as being a critical philosophy behind how we build software, it also represents how I feel about the software industry and technology in general.