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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

In this episode of Growth Stage, host and CMO of FastSpring David Vogelpohl interviews Todd about his thoughts on: Why marketplaces can be a difficult way to attract new players. Podcast Full Interview : Audio Listen online or find it on more podcast services. They were actually aggregate helpful, right?

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Run Less Software

Intercom, Inc.

The same is true in software. In this battle, I’ve found a secret weapon hidden within one of our core engineering strategies, an idea called Run Less Software. As well as being a critical philosophy behind how we build software, it also represents how I feel about the software industry and technology in general.

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Cognota’s Ryan Austin on Creating an Entire Category (LearnOps)

FastSpring

Stream the full interview below or find it wherever you listen to podcasts. We’re enterprise software for a new category called LearnOps. Cognota didn’t necessarily start as a software business. And I just started a consulting business, it was a service business. We’d like to see your software.

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9 Growth Initiatives for Successful Companies [With Examples]

User Pilot

TL;DR Growth initiatives are strategies aimed at expanding a company’s customer base, market share, revenue, or profitability. Iterate on your pricing strategy to make the product competitive while generating enough revenue to support its growth. These are the main questions that the article explores. Let’s dive right in!

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2021 Financial & Operating Benchmarks: How to Become One of the ‘Haves’ of SaaS

OpenView Labs

The ‘haves’, defined by growing quickly out of the gate and then maintaining 50% or faster revenue growth at significant scale, have seen their valuations skyrocket over the years. The first call with a candidate is no longer an interview; it instead needs to be 100% focused on setting the hook. Explore Untapped Revenue Streams.

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Mental Models to Help You Grow

Sales Enablement, SaaS and Growth

I leveraged many of the 52 mental models while working at various software as a service (SaaS) companies, but in truth, they can be applied anywhere, regardless of industry. Total Addressable Market Total addressable market (TAM) is an economic framework to understand the potential revenue available for a product or service.

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The SaaS Trust Crisis with Godard Abel (Video + Transcript)

SaaStr

The SaaS Trust Crisis is making it harder to market and sell software and services than ever before. And today, I’m very excited to be the co-founder and CEO of G2 where we’re building the world’s leading marketplace for SaaS software. The situation is getting worse. FULL TRANSCRIPT BELOW.