FastSpring

MARCH 15, 2024

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At

Payment Methods 180

Payment Methods Marketplace as a Service Payment Solutions Payments 180

Kellblog

AUGUST 27, 2022

. “Sell high” is the old sales rule, and the business of Silicon Valley marketing strategy books is no exception. In extreme distillation, Play Bigger argues: Category kings (companies who typically define and then own categories in the minds of buyers) are worth a whole lot more than runner-ups. So, off you go.

Strategy 135

Strategy Marketing Startup Customer Success 135

SaaStr

SEPTEMBER 5, 2020

Q: What’s the best way to develop inbound leads when creating a new market/product category? Category creation is hard because you have to build awareness of both a new vendor AND a new category. So go everywhere that problem is: Content marketing. Integrations in leading platforms. Just more of it.

Development 285

Development Content Marketing Marketing 285

SaaStr

SEPTEMBER 29, 2023

This showcases a narrow segment of a niche market, and it’s missing a lot of startups. Any startup in any reasonable category likely has dozens of competitors, and Altman believes the best strategy to compete in 2023 and beyond is multi-product. What Caused This Crowded Software Market? Why share this timeline?

Scale 251

Scale Scaling Startup Sales Hiring 251

SaaStr

AUGUST 27, 2023

This week we have marketing guru Sydney Sloan, previously CMO at Salesloft and now CMO at compliance leader Drata! #1. I think this has replaced *almost* the need for marketing automation platforms. Success in bringing new and acquired products to market across customer segments, product categories, and verticals.

compliance 231

compliance Engagement Strategy Marketing 231

SaaStr

APRIL 27, 2022

Category creation involves dreaming up a new suite of products that can sell via traditional channels or methods. Mark Ghermezian, the co-founder of Braze, takes us through his journey of reinventing a category and building Braze from an idea into a dominant player in the mobile lifecycle marketing space. Key Takeaways.

Outsourced Development 240

Outsourced Development Mobile Pricing Software Development 240

SaaStr

SEPTEMBER 26, 2023

The Most Surprising Thing About VC This Year Shen has been in venture capital for 12 years now, and it’s been a crazy ride to watch the whole bull market back in ‘10 and ‘11 when 10x revenue was insanely expensive for a SaaS company. She watched the SaaS and Cloud wave ride and thought there’d be a huge pullback in markets this year.

AI 276

AI Generative AI Venture Capital SaaS 276

SaaStr

JUNE 29, 2023

As buyers grapple with expanding technology, higher prices, and a need for efficiency, SaaS companies need to deliver what their audience is looking for to win in the market. They review the changing market, buyer trends, and tips for the road ahead. Less investment and reduced funding have caused serious market ripple effects.

VP of Engineering 261

VP of Engineering Trends Cybersecurity Sales Hiring 261

User Pilot

APRIL 25, 2024

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

Market Research 52

Market Research Outsourcing Services Marketing Outsourced Development 52

SaaStr

FEBRUARY 10, 2023

75%-90% of the time, enterprises have already made a tentative decision which vendor to choose before they pick up the phone or hit the Contact Me button or issue the RFP: In an established category, customers will pre-pick one of the Top 2–3 vendors based on brand, market share and research. Well before they even talk to a sales rep.

Enterprise 267

Enterprise Software Pricing Branding 267

SaaStr

DECEMBER 3, 2023

Last week we had a great one with Samyutha Reddy, Head of Enterprise Marketing at Jasper.ai, check it out here. MadKudu : MK does firmographic lead scoring, placing accounts into buckets based on whether or not they fit our various ICP categories. This week we have Jack Moberger, Director of Enablement at Algolia! #1.

Consulting 209

Consulting Enterprise Sales Engagement 209

Neil Patel

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. Good doesn’t cut it in the luxury category; a brand has to be at the very top of the market.

Strategy 145

Strategy Marketing Social Media Underperforming Technical Team 145

SaaStr

JANUARY 3, 2024

Especially as you then try to move into the mid and upper markets, security becomes table stakes for the buying committee. Shrav added that if you want to close bigger deals, not just Enterprise, but mid-market and SMB as well, that the moment you’re ready to Go-To-Market, you need to become compliant.

AI 152

AI SMB compliance Sales Hiring 152

Neil Patel

JULY 12, 2021

Marketing is important to your business. However, as customers evolve, so does the unpredictable marketing landscape. This means you’re likely spending more and more time trying to keep up with the latest marketing tips and trends. What is Marketing Automation? Just call me Captain Obvious. The good news? Use Customer.io

Payment Methods 145

Payment Methods Scale Payments Marketing 145

Neil Patel

NOVEMBER 3, 2021

Data labeling turns raw data into useful information that can then be utilized for optimized marketing. That’s why this article will delve into the many uses of data labeling for marketing and some platforms you should consider using to get the most out of your data. 5 Uses for Data Labeling in Marketing. What Is Data Labeling?

Scale 125

Scale Outsourcing Services Artificial Intelligence Scaling 125

User Pilot

MAY 10, 2023

Artificial intelligence is revolutionizing our everyday lives, and marketing is no different, with several examples of AI in marketing today. Marketers are now making AI an integral part of their marketing strategies. This article examines what artificial intelligence in marketing looks like today.

Artificial Intelligence 66

Artificial Intelligence AI Search AI Machine Learning 66

Neil Patel

DECEMBER 16, 2020

So, you dive into affiliate marketing, which has a lot of earning potential. A study from VigLink (now Sovrn) shows that affiliate marketing is the biggest revenue generator for publishers after Google AdSense. Once you’ve started with affiliate marketing, you can gain more revenue from using more advanced affiliate methods.

Strategy 134

Strategy Marketing Social Media Software Review 134

Neil Patel

JANUARY 12, 2021

What is Facebook Watch, and what does it mean for you your marketing strategy? Facebook Watch provides personalized recommendations in its Discover tab, using fun, Facebook-esque categories like “Most Talked About,” “What’s Making People Laugh,” and “Shows Your Friends Are Watching.” What Facebook Watch Means for Marketers.

Marketing 135

Marketing Social Media Advertising Entertainment 135

Totango

NOVEMBER 15, 2023

With robust integrations , pre-built customer success programs , and best practices integrated into the software, Totango empowers enterprise businesses and cross-functional teams to accelerate customer outcomes and provide quick time-to-value, as evidenced by the glowing feedback from TrustRadius reviewers.

Customer Success 113

Customer Success Software Review Technical Review Enterprise 113

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. When you create your own category , it can be tough to gain traction because potential customers simply don’t realize they need you. Short on time?

Scale 162

Scale Payment Methods Payment Solutions Marketing 162

Sales Hacker

JANUARY 30, 2023

I’ve spent the last year working to find product-market fit for my startup, Dock. I’ve used our sales process to iterate our way to product market-fit and wanted to share what I’ve learned along the way. But finding product-market fit is harder than it sounds. But it made finding product-market fit difficult.

Sales Recruiting 88

Sales Recruiting Product Marketing Scale Sales Hiring 88

User Pilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research? The outcome?

Market Research 52

Market Research Sales Recruiting Marketing Underperforming Technical Team 52

User Pilot

MAY 7, 2024

Zapier : An integration platform that automates workflows between over 3,000 apps, saving time and focusing on strategic planning. Mailchimp : It’s an intuitive email marketing platform that helps create, send, and analyze email campaigns with features like automated emails and AI marketing assistants. Zapier homepage.

Software Review 77

Software Review Management Technical Review AI 77

SaaStr

JANUARY 31, 2023

To stay agile in the ever-changing tech landscape, companies may consider these strategic investments to keep up with the current market. “I However, the right partner could help propel you toward new customer segments and expand your market potential. Targeted expertise from category leaders and their executives.

Investment 226

Investment Startup Branding Acquisition 226

Unbounce

JULY 5, 2023

The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) By leveraging the sophisticated pattern recognition and predictive capabilities of AI, marketers can now anticipate customer behaviors, trends, and preferences with unprecedented accuracy. How is AI used in marketing?

Artificial Intelligence 98

Artificial Intelligence AI Search AI Machine Learning 98

SaaStr

DECEMBER 5, 2023

Going upmarket drives category leadership because you establish yourself as the company that the Fortune 500 logos use. Challenge #3: Making Your Product, Sales, and Marketing Organizations Enterprise-Ready How do you actually get your entire organization aligned so they can support your Enterprise customers? The lesson learned?

Scale 205

Scale Enterprise readiness compliance Enterprise 205

User Pilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 90

Product Marketing Management Marketing Customer Lifetime Value 90

Kellblog

MAY 5, 2021

The other day I read a book on account-based marketing (ABM), entitled ABM is B2B , and I must say I disliked it. A marketing book written in marketing copy style. For marketers. ABM means account-based marketing. Just as ABM is one type of B2B marketing. Capital D disliked. Sentence fragments. Big claims.

B2B 142

B2B Marketing Software Review Underperforming Technical Team 142

User Pilot

MARCH 27, 2024

Combined menus that integrate within primary navigation, expanding for detailed access and maintaining user focus. HubSpot's combined navigation allows detailed content exploration within major categories through a hierarchical structure. Amplitude provides a side panel for historical navigation and resource discovery.

User Experience 101

User Experience Pricing Engagement Mobile 101

Neil Patel

JANUARY 28, 2021

Video marketing has exploded in recent years. If you have or are considering diving into video marketing , you need to know about Vimeo. Creators and marketers use Vimeo in various businesses to create and share videos. Does Vimeo have any marketing potential, and is it right for your business? What is Vimeo?

Marketing 129

Marketing Social Media Software Review Technical Review 129

SaaStr

APRIL 13, 2023

So one of my favorite categories to track and analyze in SaaS is project management. Salesforce integration becoming important: 50% increase in demand from top 100 customers. #7. Even with a PLG-motion and a large self-serve base, sales & marketing is still 62% of revenue. Diversity of vendors and customers.

SMB 259

SMB Outsourced Development Enterprise Scale 259

SaaStr

SEPTEMBER 29, 2022

He advises bringing these features to a B2B growth team and then shares mistakes that B2B companies make while adding go-to-market (GTM) to PLG. Paid ads and marketing often achieve this. It’s time to reduce the customer acquisition cost by experimenting with content marketing and virality. Stage 2: Prove free user retention.

Technical Review 261

Technical Review Technical Advisors Scale Compensation 261

FastSpring

APRIL 13, 2023

Across markets, companies were “taking big data sets and visualizing them in interesting ways to create user experiences.” Dopple is a visual commerce platform that allows its clients to seamlessly integrate 3D and augmented reality tools into their brand experience. Experience is the keyword here. But that’s not where they started.

Payment Methods 116

Payment Methods Marketing Payments SaaS Payments 116

Totango

DECEMBER 20, 2023

We are delighted to share that Totango was recognized in the G2 Winter 2024 reports for its exemplary performance in the customer success software category. Totango’s high score from G2 users not only underscores our efficient implementation but also sets a best-in-class benchmark for other software in the customer success category.

Software Review 109

Software Review Technical Review User Experience Enterprise 109

SaaStr

SEPTEMBER 14, 2022

This research will tell you whether your “genius idea” is filling a real market gap and whether you’re disrupting or creating a new category. In particular, Nuez recommends drawing lessons from the book Rocket Fuel , by Gino Wickman, on how “visionaries” and “integrators” can forge incredible collaborations. Good luck!).

Scale 227

Scale Venture Capital Sales Hiring SMB 227

Neil Patel

AUGUST 19, 2021

A study by Hinge Marketing found accounting and financial service firms were the slowest growing of all professions studied. The difference between low-growth and high-growth businesses in any sector is marketing. Marketing is what develops the all-important know, like, and trust factor. 6 Marketing Tips for CPAs.

Strategy 145

Strategy Marketing Sales Hiring Scale 145

Totango

NOVEMBER 8, 2023

Pendo and Mixpanel, two leading solutions in the enterprise software market, give SaaS companies the power to track and analyze product usage across their customer base—creating a rich set of data and insights key to designing, iterating, and improving the customer experience. Looking for a different integration?

Data 92

Data Finance Enterprise Interviewing 92