SaaStr

SEPTEMBER 24, 2023

Jessica Gilmartin is the Chief Marketing Officer at Calendly, where she leads all aspects of marketing including brand awareness, creative, demand generation, and product marketing. Jessica brings nearly 20 years of marketing and leadership experience to Calendly.

Marketing 242

Marketing Leadership Engineering Enterprise 242

User Pilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. What is product-led growth? What does PLG stand for in marketing?

Strategy 97

Strategy Marketing Scale Software Review 97

SaaStr

SEPTEMBER 26, 2019

Building a sales team that can go from $0-$50M (Video + Transcript). Gaetan Gachet | SVP of Sales @Algolia. It’s an honor to be here with this mythical creature, this sales leader that goes from zero to 50 million in the same job. He has a whole French sales team and office that only speaks English in Paris.

Scale 136

Scale Sales Hiring Sales Recruiting Technical Advisors 136

SaaStr

NOVEMBER 16, 2022

.” So what are maybe one or two things you want to give as advice to founders who are doing sales in the very early stage, the first couple of million ARR, that you feel are super useful in that stage in kind of trying to develop that, I think that sales muscle, if you will. That was mine too. Mine was a opera singer. I love Joe.”

Sales Hiring 213

Sales Hiring VP of Engineering Payment Methods Scale 213

FastSpring

MARCH 3, 2023

Your Developers Are Too Busy To Focus On Your Product If you find yourself in a situation where you’re spending a lot of in-house development resources to build and maintain your backend monetization setup with Stripe, this is an issue. Related post: Can SaaS Companies Afford to Ignore Sales Tax and VAT?

Merchant Services 131

Merchant Services Payment Services Outsourcing Services SaaS Payments 131

SaaStr

MARCH 20, 2020

As for Rachel, prior to joining Pilot, she saw the hyper-growth of Slack firsthand enjoying a couple of different roles including Head of Growth Marketing and then also Head of Self Service and Platform Marketing. How does Rachel think about the optimal ratio of paid to organic in growth?

SMB 179

SMB Scale Startup Marketplace as a Service 179

User Pilot

MAY 24, 2021

Growth marketing involves experimentation and optimization across the marketing funnels. Marketers today are moving from the traditional “set and forget” approach to a continually evolving growth-focused approach. Analytics Tools for Growth Marketers. Email Automation Growth Marketing Tools for SaaS.

Growth Marketing 96

Growth Marketing Software Marketing SaaS 96

User Pilot

MAY 30, 2023

So to avoid survey fatigue and net higher response rates, we use 13 in-app survey ideas that bring valuable insights for customer experience, marketing, sales, and product growth. Ask market research questions about your customer’s top challenges, pressing desires, and emotions. Market research survey example.

Scale 86

Scale Market Research User Experience Benchmarks 86

User Pilot

APRIL 3, 2024

Continuous improvement through experiments is key in product-led innovation, ensuring products evolve in line with user preferences. PLG and SLG differ in focus: PLG centers on product appeal for growth, while SLG relies on sales strategies and personal interactions. Product-led vs Sales-led differences.

Innovation 96

Innovation Payments Strategy Payment Solutions 96

Intercom, Inc.

FEBRUARY 1, 2018

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. This is the second in a series of interviews over the next couple months about unlocking the potential of growth.

Growth Marketing 174

Growth Marketing Scale Marketing Outsourcing Services 174

OpenView Labs

NOVEMBER 23, 2021

Good product differentiation helps distinguish products from other competitors in the market by establishing a product’s value, ultimately creating brand loyalty and stickiness. . Does Your Product Need Its Own Category? Standing Out in a Crowded Marketplace: Practical Tips and How To’s.

Marketplace as a Service 74

Marketplace as a Service Pricing Growth Marketing Engineering 74

Intercom, Inc.

JUNE 27, 2018

Or it could be that you’ve found product market fit but are struggling with getting pricing right. There aren’t silver bullets or one size fits all answers to any of these common growth hurdles, but we can still learn a great deal from those who’ve ran the course before us. Sean Ellis, CEO GrowthHackers.

Acquisition 157

Acquisition Retention Metrics User Experience 157

SaaStr

NOVEMBER 22, 2021

How do you have your community be an extension of your customer success team or even an extension of your sales force? Are you post product market fit? If your product market fit seems like it’s on a roll, but you’re still more on that B2C, SMB stage, well, then I would really advocate for ambassadors and creators.

B2C 276

B2C Scale Consulting Software Review 276

Intercom, Inc.

MARCH 3, 2022

.” Ramli is a Growth Coach at ProductLed, a community for product-led growth enthusiasts such as himself, and the author of Product-Led Onboarding , a practical guide to level-up onboarding experiences and turning users into lifelong customers. That’s where product marketing is super important.

Growth Marketing 156

Growth Marketing Onboarding Marketing Consulting 156

OpenView Labs

DECEMBER 17, 2020

Francesca Krihely, Senior Director, Growth Marketing at Snyk. Steffen Bilde, VP of Product Strategy at Dixa. Pranav Kashyap, Group Product Manager at Mixpanel. “A A lot of attention gets paid to macro-friction points in products, but the aggregate of a lot of micro-friction points can cause just as much user angst.”.

Leadership 57

Leadership Technology B2B Growth Marketing 57

User Pilot

MAY 16, 2022

User onboarding is the process of welcoming new customers to your product (and supporting them through the end-to-end journey to drive user success). Product-led growth is a strategy that emphasizes driving growth using the product itself , rather than through traditional sales and marketing techniques.

Onboarding 98

Onboarding Customer Success Scale Strategy 98

Chargify

APRIL 23, 2019

The “primary risk [during pre-startup] is the failure to design a business plan and strategy that will enable the company to become profitable as it makes sales and earns revenue. You’ll also hear this stage called validation or the product/market fit stage. Finding channel/market fit.

Scale 74

Scale SaaS Payments Scaling Payment Services 74

OpenView Labs

DECEMBER 13, 2019

Everywhere you look there are dominant SaaS companies with thriving products. That’s certainly true in developer tooling (AWS), sales and support (Salesforce), MarTech (Adobe), commerce (Square), HR tech (Workday) and even vertical markets (Veeva). Product Led Growth Market Map. SaaS is now ubiquitous.

Sales Hiring 52

Sales Hiring Benchmarks AWS Scale 52

OpenView Labs

APRIL 13, 2020

Over the last 10 years, “growth” has become a thing in tech. There are new job titles—growth marketing, growth product manager, growth engineer, head of growth—and new opportunities that have changed the way companies think about how to grow their revenue or users. Monetization. Do you have high ARPU?

Systems Review 98

Systems Review Technical Advisors Scale Technical Review 98

User Pilot

SEPTEMBER 11, 2023

Sample user persona for a product marketer. Note: If you are only launching an update to your product or releasing a specific feature, you’ll only need to define which persona will benefit from that release. For example, you might set a goal to increase sales or boost your monthly recurring revenue (MRR).

Scale 105

Scale Social Media Market Research Onboarding 105

User Pilot

APRIL 19, 2024

This segmentation helps in personalizing marketing and sales strategies effectively. They break down geographic and cultural barriers, offer access to diverse user groups, and enable businesses to conduct deep, actionable analyses across different market segments.

Market Research 52

Market Research Sales Recruiting Marketing Underperforming Technical Team 52

OpenView Labs

MAY 1, 2019

Recently I surveyed over 350 SaaS companies and found that 43% of B2B software companies already have a dedicated growth team and 27% are looking to fill a growth role. It is this organization-wide commitment to growth that ultimately sets companies apart.”. Marketing teams typically focus on the top of the funnel metrics.

Sales Hiring 56

Sales Hiring Scale SaaS Payments Growth Hacking 56

SaaStr

MARCH 19, 2019

On one half of it you have product market fit and on the other half you have partners and ideally developers integrating in order to reach your users. The platform flywheel, the basics of it are you have a product that suddenly has market fit, you have customers who are joining that product. Does that sound okay?

Payments 120

Payments Scale Scaling Revenue 120

SaaStr

FEBRUARY 15, 2023

Lightspeed Partner, Anoushka Vaswani, is joined by Raj Sarkar, CMO at 1Password, Kim Walsh, SVP, Sales, Partnerships and Customer Success at Apollo.io, and Chris De Vylder, CRO at Sentry, to pass along key lessons from their growth journey. Then build your segmentation and sales processes around that. 20 million?

Scale 181

Scale Sales Hiring CTO Hire Scaling 181

ProfitWell

SEPTEMBER 30, 2019

Nasdaq reports Klaviyo snags a spot in the 2019 Cloud100 , just after the Boston Globe featured Klaviyo’s CEO Andrew Bialecki on growth and building the next pillar company in Boston. Klaviyo is a growth marketing platform created for online businesses— featuring powerful marketing automation and a revenue-driving email platform.

Startup 40

Startup Technical Cofounder Sales Recruiting Healthcare 40

Chart Mogul

JANUARY 8, 2020

In the early stages of a SaaS company, when hiring sales reps is not an option, growing "organically" is key to achieving traction. But that type of growth can often be elusive. That's why we asked Anna Crowe to share the story of how her team achieved that natural growth and the lessons they learned along the way.

Sales Hiring 103

Sales Hiring Sales Acquisition Retention 103

User Pilot

FEBRUARY 20, 2024

The difference between a data product roadmap and the traditional approach is the former relies heavily on data. Find product-market fit : By analyzing user interactions, feedback , and needs, you’re better positioned to tailor your product to meet those demands more precisely, enhancing product-market fit.

Data 101

Data Customer Lifetime Value Software Review Churn 101

SmartKarrot

FEBRUARY 16, 2022

Alexander Theuma is the founder of SaaStock – a one-stop source for B2B SaaS companies to supercharge their growth. He also founded SaaScribe to help founders, customer success teams , sales executives, marketing professionals, and growth hackers. He writes on sales strategies, sales success, and product launches.

VP of Engineering 10

VP of Engineering Scale SaaS Venture Capital 10

Sales Hacker

JUNE 28, 2021

What the heck is revenue marketing? Is it just a different name for familiar things (we see you, growth marketers)? Or is it an entirely different way of thinking about marketing’s role in the GTM/revenue org? Revenue marketing is just one example. Tying sales revenue to marketing activity to prove ROI.

Revenue 102

Revenue Marketing Customer Lifetime Value B2B 102

User Pilot

JULY 23, 2023

An organizational structure for a B2B marketing team consists of the following: The product marketing team for focusing on new feature launches and in-app marketing. A content marketing team for driving traffic and engagement through valuable content. Let’s look at them in detail. Webinar in Userpilot.

B2B 91

B2B Marketing Sales Hiring Social Media 91

Incredo

NOVEMBER 1, 2019

Do you want to grow your SaaS sales team and improve your processes? maintain healthy atmosphere in your Smarketing team, make smart choices regarding your SaaS sales model, strategy, pricing, . build smoother connections both with your prospects through optimized sales process. And from SaaS sales models to SaaS pricing.

SaaS Payments 157

SaaS Payments Payment Methods Sales Recruiting Sales Hiring 157

Chart Mogul

JANUARY 8, 2020

In the early stages of a SaaS company, when hiring sales reps is not an option, growing "organically" is key to achieving traction. But that type of growth can often be elusive. That's why we asked Anna Crowe to share the story of how her team achieved that natural growth and the lessons they learned along the way.

Sales Hiring 52

Sales Hiring Sales Acquisition Retention 52

User Pilot

SEPTEMBER 28, 2023

Product marketing is a nuanced, fast-paced, and multi-faceted endeavor. In a competitive environment with no guarantees, marketing experimentation serves as a surefire way to maximize reach, optimize conversions, and improve the user experience. Sustained growth. Data-driven optimization.

Marketing 101

Marketing Underperforming Technical Team Onboarding Metrics 101

Intercom, Inc.

NOVEMBER 27, 2019

Product, marketing, and sales are table stakes for growth. When it comes to growth, it’s tempting to boil the recipe down to just a few ingredients. We see wildly successful companies and attribute their success to a combination of their product, the story they tell about it, and their ability to monetize it.

Payments 186

Payments Scale Revenue SaaS Payments 186

SmartKarrot

JANUARY 12, 2022

The PLG go-to-market strategy focuses on acquiring, activating, and retaining customers through continuous product improvement. Unlike sales-led businesses, which aim to get a customer from point A to point B in the sales cycle, product-led businesses turn the traditional sales model on its head.

Strategy 10

Strategy Sales Hiring B2B Pricing 10

User Pilot

APRIL 23, 2020

The customer success team was getting back to the marketing team saying ‘ We need to present this better – we need to somehow guide users to certain things ‘ That’s when Parth Shrivastava , Senior Product Marketing Manager at Kommunicate.io realised that as a data-driven sales-less team, Kommunicate.io

Scale 69

Scale Sales Customer Support Onboarding 69

Mucker Capital

APRIL 6, 2023

Today, a lot of the PLG SaaS tools require sales motion upfront because nobody understands those tools. Those types of tools actually require work in the initial days of the sales motion. Think Notion, Canva, Slack, all of those products. Can they go to your website, sign up, try the product, and checkout themselves?

Startup 52

Startup Scale CTO Hire Outsourced Development 52