OpenView Labs

NOVEMBER 23, 2021

A product’s competitive advantages can be the result of superior features, proprietary technology, standout performance, better design, and even stellar customer service. . Standing Out in a Crowded Marketplace: Practical Tips and How To’s. Does Your Product Need Its Own Category?

Marketplace as a Service 74

Marketplace as a Service Pricing Growth Marketing Engineering 74

SaaStr

MARCH 20, 2020

317: Rachel Hepworth is VP of Marketing @ Pilot, the startup that offers the best bookkeeping, tax and CFO services for growing businesses. Before Slack, Rachel spent 4 years at LinkedIn where she led the product marketing team for content experiences. This episode is sponsored by TaxJar.

SMB 184

SMB Scale Startup Marketplace as a Service 184

OpenView Labs

APRIL 13, 2020

Over the last 10 years, “growth” has become a thing in tech. There are new job titles—growth marketing, growth product manager, growth engineer, head of growth—and new opportunities that have changed the way companies think about how to grow their revenue or users. Are there marketplace dynamics?

Systems Review 98

Systems Review Technical Advisors Scale Technical Review 98

SaaStr

MARCH 19, 2019

On one half of it you have product market fit and on the other half you have partners and ideally developers integrating in order to reach your users. The platform flywheel, the basics of it are you have a product that suddenly has market fit, you have customers who are joining that product.

Payments 122

Payments Scale Scaling Revenue 122

Intercom, Inc.

JULY 13, 2018

All future growth hinges on one thing – customer acquisition. While this may sound simple, it can be incredibly challenging to find new opportunities for growth and customer acquisition in an increasingly crowded marketplace. For accounting and payroll products, the No. Don’t trade growth for profitability.

Acquisition 156

Acquisition Strategy SaaS Payments Payments 156

OpenView Labs

JULY 12, 2019

This is why it feels a little strange to be the one calling out the fact that we have, in some instances, reached a point of diminishing returns when it comes to viewing marketing and sales through a purely data-defined lens. All we had to do was build a better product for an under-addressed, but large, market segment.

Data 52

Data Marketplace as a Service Advertising Branding 52