Predictable Revenue

DECEMBER 28, 2022

Ted Blosser joins the Predictable Revenue podcast to discuss the difference between go to market and product market fit, and advice for each stage of the GTM journey. The post Go To Market Fit vs. Product Market Fit appeared first on Predictable Revenue.

Product Marketing 147

Product Marketing Marketing Revenue Development 147

User Pilot

OCTOBER 16, 2023

Like any form of analytics, product marketing analytics is all about capturing key data and optimizing the customer experience using that data. Unlike marketing analytics which focuses on replicating marketing successes, product analytics focuses on improving the product. Product page analysis in Userpilot.

Product Marketing 105

Product Marketing Data Marketing Acquisition 105

SaaStr

FEBRUARY 2, 2023

The success of any company depends on its ability to consistently deliver commercially successful products to the market. Product marketing can be difficult, and managing product launches and rollouts can be complex. You found product-market fit You’ve found product-market fit, and you’re scaling.

Sales Hiring 188

Sales Hiring Product Marketing Scale Marketing 188

Casey Accidental

OCTOBER 31, 2022

I have written a lot about product/market fit in the past. Whether you are a founder, product or growth leader, being able to recognize and measure product/market fit is a critical tool to make the best decisions on driving success of a company. Frankly, it is just much harder.

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Product Marketing Marketing Scale Software Review 131

User Pilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 98

Product Marketing Management Marketing Customer Lifetime Value 98

SaaStr

APRIL 7, 2024

So just a little while back, Lenny Rachintsky had me on his hyper-popular podcast to talk about scaling sales, from the perspective of a founder who hasn’t really done sales. They really are a great checklist when you are starting to scale sales in SaaS: #1. And sales go down, not up. #2. It’s a tough job.

Sales Hiring 225

Sales Hiring Scale Headcount Sales 225

Casey Accidental

APRIL 13, 2021

As a product leader with a background in growth, it’s surprising how much what I actually end up working on is product/market fit. Product people should only be focused on growth i.e. connecting people to the value of a product once they’ve confirmed the product is delivering value.

Product Marketing 145

Product Marketing Marketing Scale Retention 145

Intercom, Inc.

SEPTEMBER 1, 2021

That’s why some of Intercom’s first marketing hires were product marketers and why we’ve had a “seat at the table” from the early days of the company. . Product marketing looks different in every company, but one common trend is that many product marketing managers (PMMs) feel undervalued.

Product Marketing 138

Product Marketing Marketing Sales Hiring Scale 138

SaaStr

FEBRUARY 9, 2024

In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). Everything from hiring on the GTM side to layering in a sales-led motion into PLG. At the same time?

Scale 239

Scale Sales Hiring Sales Marketing 239

Kellblog

JULY 24, 2021

I sometimes get asked about how to structure an enterprise software marketing organization and the relative roles of product marketing vs. competitive analysis. My first job in marketing, which served as my bridge from a technical to a sales-and-marketing career, was as a competitive analyst.

Product Marketing 137

Product Marketing Marketing Sales Hiring Payment Services 137

Tom Tunguz

JULY 25, 2020

To handle this complexity, some startups have split the role under two leaders: a head of product marketing and a head of demand generation. An identical query for VP Product Marketing yields 1.6m This organizational pattern isn’t an anomaly. I searched on LinkedIn for VP Demand Generation. 464k results.

Sales Recruiting 198

Sales Recruiting Product Marketing Scale Sales Hiring 198

For Entrepreneurs with David Skok

DECEMBER 13, 2017

Intro Many potentially great companies fail each year because, while they have an incredible product, they don’t figure out how to get it to market fast enough. Figuring out how to reach customers and break through to Product-Market-Fit remains one of the hardest parts of building a successful startup.

Product Marketing 263

Product Marketing Marketing Startup Sales 263

SaaStr

AUGUST 6, 2021

Meanwhile, in the marketing department, Julie works to seek the right prospects and put them in touch with the product so that they can become the best advocates. Julie finds ways to amplify the happy customer voices and to harness them to brilliantly drive more sales. Instrumenting the product for self-service.

Product Marketing 260

Product Marketing Marketing B2C Strategy 260

SaaStr

APRIL 20, 2024

Marketing hackers, sales hackers, product hackers. " @searchbrat @zapier @kippbodnar @HubSpot @jasonlk pic.twitter.com/dUudpe9s2Q — SaaStr (@saastr) April 16, 2024 HubSpot and Zapier’s CMO had us on their “Marketing Against the Grain” pod / videocast. Consistency is key in marketing.

Sales Hiring 235

Sales Hiring Startup Marketing Technical Review 235

Andreessen Horowitz

FEBRUARY 2, 2019

One of the toughest challenges for founders — and especially technical founders who are used to focusing so much on product features over sales — is striking “product-market fit” The concept can be defined many ways , but the simple …

Product Marketing 82

Product Marketing Marketing Sales Enterprise 82

User Pilot

SEPTEMBER 18, 2023

The Product Marketing vs Growth Marketing discussion isn't just about specific tasks and to-do lists, but about how they cultivate product growth to achieve business objectives. Using high-quality user feedback , customer research, and product analytics to improve the customer experience and drive product adoption.

Growth Marketing 52

Growth Marketing Product Marketing Marketing Customer Lifetime Value 52

User Pilot

MAY 17, 2021

Are you tracking the right Product Marketing KPIs? With so many product growth insights available to every product marketer, it’s sometimes hard to understand which metrics are relevant and which you should be tracking to measure the success of your product marketing. What is Product Marketing?

Product Marketing 98

Product Marketing Metrics Customer Lifetime Value Marketing 98

SaaStr

OCTOBER 20, 2023

OpenAI’s Head of Sales, Aliisa Rosenthal, joined OpenAI a year and a half ago — before ChatGPT launched. She joined a team of two, and there was a lack of product-market fit beyond small groups of researchers. A friend joined Jasper as president and asked her to run the sales team. They’re on a rocket ship.

ChatGPT 216

ChatGPT AI Search Scale Sales Hiring 216

SaaStr

NOVEMBER 24, 2020

Then, once you know how to do it yourself, you hire 2 sales reps. More on that here: When You Hire Your First Sales Rep — Just Make Sure You Hire Two | SaaStr. After you have 2 reps hitting quota, you hire a head of sales. But if your hire the VP of Sales before that, you are asking them to figure out product-market fit.

Sales Hiring 235

Sales Hiring Scale Sales Management 235

Tom Tunguz

MAY 1, 2023

When a startup is born, founders lead sales. Design partners, pilots, or founder-led sales - they have many names - these customers work with a startup to solve a problem. Said another way, founder-led sales are sales engineering sales, not account executive sales.

Scale 152

Scale Engineering Outsourced Development Sales 152

Point Nine Land

OCTOBER 23, 2023

P9 Panel on Hiring Sales Leaders — Founders Summit 2023 “You are going to fire your first sales manager!” — A lesson too many founders learn the hard way. The Founder isn’t willing to be the first salesperson Many of the best founders we work with don’t have a sales background and are either product or engineering focused.

Sales Hiring 125

Sales Hiring Scale Technical Advisors Technical Cofounder 125

SaaStr

DECEMBER 19, 2022

If the VP of Sales Doesn't Believe, It's All Over. It’s the moment in time when … a VP of Sales just doesn’t believe. This is especially common when you hire a VP of Sales from a Very Big Tech Company. This is especially common when you hire a VP of Sales from a Very Big Tech Company.

Sales Hiring 223

Sales Hiring Scale Sales Startup 223

OpenView Labs

JUNE 3, 2021

If you aren’t clear on what product marketing is, how it’s different from product management, and what the responsibilities of a product marketer are, you’re not alone. Specifically, I’m talking about product management and product marketing. This isn’t the case.

Product Marketing 93

Product Marketing Sales Hiring Startup Scale 93

OpenView Labs

FEBRUARY 6, 2020

Editor’s Note: This article is part three of a four-part series that covers the most crucial product marketing activities for an early-stage startup. Ok, we tested the product out with a few potential customers. Let’s start hiring a whole sales team!”. Welcome to Part Three, focused on scaling sales. Scaling Sales.

Scale 52

Scale Product Marketing Sales Hiring Scaling 52

SaaStr

JULY 11, 2023

How do you win with a high-velocity sales strategy in a fast-moving, competitive market? In a special session of Workshop Wednesday, Gorgias Founder & CEO Romain Lapeyre and Gorgias VP of Sales & Partnerships Aasif Osmany share their learnings, advice, and hacks for optimizing your sales process.

Sales Hiring 151

Sales Hiring SMB Sales Recruiting Payment Methods 151

SaaStr

SEPTEMBER 7, 2022

How do you build a sales organization from scratch? What about moving from founder-led sales to building a sales team and scaling your revenue growth? Product-Market Fit . Hitting $1M ARR is the benchmark to figure out if you have a product-market fit.” – Veronika Riederle, CEO @Demodesk.

Sales Hiring 186

Sales Hiring Scale Revenue Sales 186

SaaStr

JULY 29, 2023

Dear SaaStr: None of The 3 SaaS Products I Developed Have Any Sales. You may not have product-market fit. You may not have built a product people will actually pay for. But assuming you have … well — are you doing any marketing ? It may well be no one needs your product. Marketing takes time.

Development 175

Development SaaS Sales Content Marketing 175

OpenView Labs

APRIL 3, 2019

The researchers blame “premature scaling” as the root cause, pointing out that 70% of startups in the study scaled before they were ready and that startup founders substantially underestimate how long it takes to validate their market. It’s no wonder that the startup community obsesses over finding product-market fit.

Product Marketing 63

Product Marketing Pricing Scale Marketing 63

SaaStr

AUGUST 26, 2020

Founder-led sales generally stops scaling around $1m-$2m ARR. A sign to hire a real sales leader. Over the years at SaaStr we’ve talked a lot about hiring a great VP of Sales, when it works, when it does, and how it moves the needle. To stick with founder-led sales longer than most folks do, i.e. past $1.5m-$2m ARR or so.

Sales Hiring 266

Sales Hiring Sales Recruiting Scale Sales 266

Sales Hacker

NOVEMBER 17, 2023

Three overarching learnings from incredible sales leaders who have lived through the ups and downs of growing sales teams at some of the fastest growing SaaS companies is exactly what we’ll dive into today – so you can get the learnings and insight without being in the driver’s seat. This week’s newsletter is sponsored by Flex.

Sales Hiring 105

Sales Hiring Scale Headcount Sales 105

SaaStr

NOVEMBER 24, 2021

The SaaS sales model seems so well-established, as hundreds of founders build their businesses and raise funding. Mark Roberge, Founder of Stage 2 Capital and Senior Lecturer at Harvard Business School, shares insights from his years of experience into common SaaS sales missteps and how you can avoid them.

Scale 176

Scale Sales Hiring Compensation Sales 176

SaaStr

FEBRUARY 21, 2023

So you’ve heard that product-led growth is all the rage, and now you want to transition from a sales-led motion to a product-led one. A hybrid product-led sales motion is more realistic if your product was not originally built to sell itself. A dedicated growth team is suited to this change.

Scale 171

Scale Strategy Marketing Sales 171

Chart Mogul

MAY 18, 2021

Here’s the episode: Related posts: How do you know when you’ve reached Product-Market Fit? How to Run Sales in the Era of Product-Led Growth. How to Run Sales in the Era of Product-Led Growth. COVID Discounting: To Do or Not To Do.

Product Marketing 59

Product Marketing Marketing Interviewing Cloud 59

Cobloom

JUNE 24, 2019

You're still devoting every waking thought to product development, sales process improvements and marketing - but now, you have a little bit more confidence in your hard graft. People are using, enjoying, and paying for your software - and you've just found Product/Market Fit. Because what you're doing is working.

Product Marketing 69

Product Marketing Marketing Startup Software 69

ProfitWell

MAY 21, 2019

Ari Wells is the VP of Product Marketing at cloud service mogul Akamai. He joined us on stage at Recur 2018 to talk about how their team takes a product from concept to launch. You hear about product market fit a lot these days, and with good reason. What is Product Market Fit?

Product Marketing 70

Product Marketing Marketing Development Team Review Technical Review 70

SaaStr

MARCH 5, 2021

Flock Safety’s Founder and CEO, Garrett Langley, and its VP of Growth, Alex Latraverse, know a bit about sales. Enough to go from 0 to 100 sales reps in about 18 months — and they’re looking to be well beyond 100 by the end of this month. The three things that led to ramping up sales at Flock Safety were: Achieving product-market fit.

Sales Recruiting 164

Sales Recruiting Sales Hiring Scale Sales 164