SaaStr

SEPTEMBER 24, 2023

Jessica Gilmartin is the Chief Marketing Officer at Calendly, where she leads all aspects of marketing including brand awareness, creative, demand generation, and product marketing. Jessica brings nearly 20 years of marketing and leadership experience to Calendly. Ada is a secret gem I’ve recently discovered.

Marketing 249

Marketing Leadership Engineering Enterprise 249

SaaStr

SEPTEMBER 17, 2023

Sarah Scharf leads product and brand marketing for Vanta – the company on a mission to secure the internet and protect consumer data.

Marketing 244

Marketing Scale Mobile Branding 244

User Pilot

MAY 24, 2021

Growth marketing involves experimentation and optimization across the marketing funnels. Marketers today are moving from the traditional “set and forget” approach to a continually evolving growth-focused approach. Analytics Tools for Growth Marketers. Email Automation Growth Marketing Tools for SaaS.

Growth Marketing 98

Growth Marketing Software Marketing SaaS 98

User Pilot

AUGUST 14, 2023

Are you struggling with creating an effective growth marketing strategy? With more players entering the SaaS market and the growing use of digital technology in marketing, traditional marketing alone cannot sustain your business. Therefore, leveraging growth marketing is crucial to stand out among your competitors.

Growth Marketing 98

Growth Marketing SaaS Payments Strategy Payment Methods 98

SaaStr

FEBRUARY 4, 2022

My first five hires at Klayvio were the heads of brand, performance, product marketing, self-serve, and analytics operations and research. Compassion and accountability can go together in a successful, hyper-growth marketing team. Don’t forget to take your foot off the pedal once in a while.

Scaling 205

Scaling Marketing Management Branding 205

Casey Accidental

FEBRUARY 26, 2024

In my recent essay about second products , I talked about how the goal of building a second product is not the traditional concept of product/market fit we’ve all been raised on regarding startups. In some ways, our goal with a second product is easier, and in some ways, much harder.

Underperforming Technical Team 62

Underperforming Technical Team Scale GCP(Google Cloud Platform) Startup 62

FastSpring

MARCH 3, 2023

Your Developers Are Too Busy To Focus On Your Product If you find yourself in a situation where you’re spending a lot of in-house development resources to build and maintain your backend monetization setup with Stripe, this is an issue. This often happens when your setup requires complex integrations that are difficult to maintain.

Merchant Services 138

Merchant Services Payment Services Outsourcing Services SaaS Payments 138

Intercom, Inc.

JUNE 27, 2018

Or it could be that you’ve found product market fit but are struggling with getting pricing right. There aren’t silver bullets or one size fits all answers to any of these common growth hurdles, but we can still learn a great deal from those who’ve ran the course before us. Sean Ellis, CEO GrowthHackers.

Acquisition 157

Acquisition Retention Metrics User Experience 157

Intercom, Inc.

FEBRUARY 1, 2018

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. This is the second in a series of interviews over the next couple months about unlocking the potential of growth.

Growth Marketing 174

Growth Marketing Scale Marketing Outsourcing Services 174

Buffer Resources

JUNE 28, 2023

Just over a year ago, my role at Buffer shifted, and I became a Growth Marketing Manager working on Buffer’s Growth Marketing team. For Buffer’s Growth Marketing team, running experiments is fundamental to the way we work.

Marketing 105

Marketing Machine Learning Artificial Intelligence Scale 105

SaaStr

MARCH 20, 2020

As for Rachel, prior to joining Pilot, she saw the hyper-growth of Slack firsthand enjoying a couple of different roles including Head of Growth Marketing and then also Head of Self Service and Platform Marketing. And so that’s when I went to Slack to start their growth marketing team.

SMB 174

SMB Scale Startup Marketplace as a Service 174

SaaStr

NOVEMBER 16, 2022

Even a stretch one before you have two reps that hit quota because a head of sales’ job is to hire reps three through 300, not to create product market fit. Half the folks here will tell you their mis-hire in marketing just did branding and product marketing and corporate marketing.

Sales Hiring 222

Sales Hiring VP of Engineering Payment Methods Scale 222

SaaStr

NOVEMBER 22, 2021

Are you post product market fit? And it might potentially be the case that you’re a hybrid and part of your company has figured out product market fit, but there’s an act two in your company that’s still figuring it out. The second dimension is where are you on that journey?

B2C 277

B2C Scale Consulting Software Review 277

OpenView Labs

NOVEMBER 23, 2021

Nailing down product differentiation typically involves employees and executives coming together from departments such as engineering, sales, and marketing (specifically product marketing). . Does Your Product Need Its Own Category? Standing Out in a Crowded Marketplace: Practical Tips and How To’s.

Marketplace as a Service 74

Marketplace as a Service Pricing Growth Marketing Engineering 74

User Pilot

MAY 30, 2023

Measure your product-market fit Haven’t confirmed if you have achieved product-market fit yet? The Sean Ellis test is a widely accepted metric that can indicate product-market fit based on survey responses. Public roadmap survey example. PMF survey example.

Scale 96

Scale Market Research User Experience Benchmarks 96

Intercom, Inc.

MARCH 3, 2022

.” Ramli is a Growth Coach at ProductLed, a community for product-led growth enthusiasts such as himself, and the author of Product-Led Onboarding , a practical guide to level-up onboarding experiences and turning users into lifelong customers. That’s where product marketing is super important.

Growth Marketing 156

Growth Marketing Onboarding Marketing Consulting 156

User Pilot

AUGUST 30, 2021

Which product analytics tools should you be using? And what type of analytics really matters for a product marketing manager? Some analytic tools are confusing, some are difficult to use, and some are downright irritating, making it hard to access the product growth insights you need. Integration with other tools.

Product Marketing 98

Product Marketing Payment Solutions SaaS Payments Software Review 98

SaaStr

OCTOBER 30, 2021

However, in just under 4 years experience at Gorgias, I feel like I have acquired a master’s in sales and a minor in data analytics, growth marketing, automation, and process building. This may make sense when you are pitching to investors to assure them that the market size is large enough to consider your company.

Scale 258

Scale Sales Hiring Sales SMB 258

OpenView Labs

DECEMBER 17, 2020

Francesca Krihely, Senior Director, Growth Marketing at Snyk. Steffen Bilde, VP of Product Strategy at Dixa. Once you have product-market fit, the most important thing is getting the right leadership in place for sales, marketing, product. Without strong leadership, your revenue growth will suffer.

Leadership 57

Leadership Technology B2B Growth Marketing 57

OpenView Labs

DECEMBER 13, 2019

Product Led Growth Market Map. OpenView developed the Product Led Growth Market Map to illustrate the breadth and dynamism of this powerful growth strategy. We recently published the third iteration of our PLG Market Map that includes over 300 SaaS organizations.

Sales Hiring 52

Sales Hiring Benchmarks AWS Scale 52

Casey Accidental

FEBRUARY 9, 2021

. “Even for experienced practitioners, Reforge crystalizes a practical and easily explained series of handy frameworks and immediately gives you a way to approach almost any product in any industry.” ” – Scott Worthington, Dir of Product Marketing at Peloton. David Bakey, ex-VP Consumer at Harry’s.

Strategy 52

Strategy Scale Systems Review Technical Review 52

Chargify

APRIL 23, 2019

If you have a clear answer to the first question and a confident ‘Yes’ for the second, then you’ve got problem/solution fit and a hypothesis, and it’s time to start pressure testing your idea,” advises growth marketing consultant Lauren Bass. You’ll also hear this stage called validation or the product/market fit stage.

Scale 74

Scale SaaS Payments Scaling Payment Services 74

SaaSHolic

MAY 5, 2023

How to build a product-market fit “engine” Rahul Vohra, founder and CEO (Superhuman). TL;DR Rahul Vohra, the founder, and CEO of Superhuman, presented his method for systematically identifying and increasing product-market fit (PMF), which he calls the PMF engine.

Technical Review 90

Technical Review VP of Engineering Development Team Review Software Review 90

Casey Accidental

AUGUST 4, 2021

. “Even for experienced practitioners, Reforge crystalizes a practical and easily explained series of handy frameworks and immediately gives you a way to approach almost any product in any industry.” ” – Scott Worthington, Dir of Product Marketing at Peloton. David Bakey, ex-VP Consumer at Harry’s.

Technical Review 52

Technical Review Scale Systems Review Retention 52

User Pilot

APRIL 3, 2024

Are you being innovative in your product? Truly think about it because it could be the difference between a successful product and not. Product-led innovation focuses on creating the best product for your customers. Read on to learn all about this product-led growth model.

Innovation 104

Innovation Payments Strategy Payment Solutions 104

SaaStr

MARCH 19, 2019

On one half of it you have product market fit and on the other half you have partners and ideally developers integrating in order to reach your users. The platform flywheel, the basics of it are you have a product that suddenly has market fit, you have customers who are joining that product. Does that sound okay?

Payments 117

Payments Scale Scaling Revenue 117

OpenView Labs

MAY 1, 2019

Recently I surveyed over 350 SaaS companies and found that 43% of B2B software companies already have a dedicated growth team and 27% are looking to fill a growth role. A huge benefit of a growth team is that it can overcome the barrier of siloed departments.

Sales Hiring 56

Sales Hiring Scale SaaS Payments Growth Hacking 56

User Pilot

OCTOBER 20, 2023

TL;DR Sentiment analysis helps you monitor the opinions, emotions, and feelings (sentiment) of customers towards your product or brand. Sentiment analysis makes it possible to compare your product to competitors, evaluate the impact of your product/marketing efforts, and gather actionable growth insights.

Artificial Intelligence 52

Artificial Intelligence Social Media Software Review Technical Review 52

User Pilot

SEPTEMBER 11, 2023

Sample user persona for a product marketer. Note: If you are only launching an update to your product or releasing a specific feature, you’ll only need to define which persona will benefit from that release. Conduct user persona surveys , host focus groups, and gather data through research to answer these questions.

Scale 105

Scale Social Media Market Research Onboarding 105

ProfitWell

JANUARY 29, 2020

Anybody in SaaS—that’s either in customer success, product marketing, or product management—these three basic personas will be using it. And also growth managers, growth marketers as well. Who would you suggest downloads the report, studies the report? Who is this useful for?

Onboarding 65

Onboarding Scale Social Media B2C 65

User Pilot

JULY 13, 2022

It gives product teams tools for creating roadmaps, prioritizing features , and centralizing user feedback collection. Their product management blog posts cover every imaginable aspect of the role, not just roadmaps. The 21 best agile product management resources. Efficient Growth Marketing Just Got Cool Again.

Technical Review 98

Technical Review Management Leadership Systems Review 98

OpenView Labs

APRIL 13, 2020

Over the last 10 years, “growth” has become a thing in tech. There are new job titles—growth marketing, growth product manager, growth engineer, head of growth—and new opportunities that have changed the way companies think about how to grow their revenue or users.

Systems Review 98

Systems Review Technical Advisors Scale Technical Review 98

User Pilot

FEBRUARY 20, 2024

The difference between a data product roadmap and the traditional approach is the former relies heavily on data. Find product-market fit : By analyzing user interactions, feedback , and needs, you’re better positioned to tailor your product to meet those demands more precisely, enhancing product-market fit.

Data 105

Data Customer Lifetime Value Software Review Churn 105

SaaStr

FEBRUARY 15, 2023

Marketing, design, and product teams work to optimize one end of the funnel at the cost of the other. The value of a competent growth team lies in unifying these functions and working with aligned goals. If you have product market fit, don’t wait to implement outbound. 20 million?

Scale 193

Scale Sales Hiring CTO Hire Scaling 193

ProfitWell

SEPTEMBER 30, 2019

Nasdaq reports Klaviyo snags a spot in the 2019 Cloud100 , just after the Boston Globe featured Klaviyo’s CEO Andrew Bialecki on growth and building the next pillar company in Boston. Klaviyo is a growth marketing platform created for online businesses— featuring powerful marketing automation and a revenue-driving email platform.

Startup 40

Startup Technical Cofounder Sales Recruiting Healthcare 40

User Pilot

JULY 23, 2023

An organizational structure for a B2B marketing team consists of the following: The product marketing team for focusing on new feature launches and in-app marketing. A content marketing team for driving traffic and engagement through valuable content. Their main objective is to ensure sustainable business growth.

B2B 97

B2B Marketing Sales Hiring Social Media 97

SaaStr

SEPTEMBER 26, 2019

Gaetan Gachet : … structure for sales and at product market fit? Gaetan Gachet : That’s which question is that? Laura Bilazarian : It’s the second one. I’m just summarizing. So we didn’t structure much. I’ll guess that the initial structure that we did, so the first reps who do everything.

Scale 132

Scale Sales Hiring Sales Recruiting Technical Advisors 132