SaaStr

NOVEMBER 28, 2020

A ways back, we did an extremely popular post entitled, Hire the Right Type of VP Marketing or You’ll Just End Up With a Bunch of Blue Pens with Your Logo On Them. The basic idea was to help folks who haven’t hired a VP or Director of Marketing hire the right one for a pre-Scale sales-driven SaaS company.

Sales Hiring 294

Sales Hiring Scale Sales Marketing 294

SaaStr

JANUARY 20, 2022

Q: Sales team has a 7% win rate over last 6 months. CEO has put full revenue accountability on the marketing team. How do I keep sales from failing? Do you need better sales leadership? Are you providing your sales team enough training on FUD and competitive advantages? Are you nurturing leads properly?

Sales 214

Sales Leadership Engineering Revenue 214

SaaStr

JULY 27, 2021

Way, way too many senior marketers think CRO is “the next step” for them. But here’s what happens: They don’t know how to recruit an A+ sales team. Maybe they recruited a few BDRs to work with them in marketing, but that’s not the same. Even if they’ve owned a revenue commit — they’ve never owned a true sales number.

Sales Recruiting 285

Sales Recruiting Trends Sales Hiring Growth Marketing 285

User Pilot

OCTOBER 5, 2023

TL;DR Growth marketing automation involves using specialized tools to optimize growth processes and strategies. Growth marketing automation isn’t the same as email marketing automation. The former is a broader concept that encompasses email marketing but also includes the automation of other tasks.

Scale 105

Scale Marketing Growth Marketing Payment Features 105

SaaStr

OCTOBER 6, 2019

And often, if you are capital efficient, your marketing cost will be close to $0 at this point (you are barely spending anything to acquire most customers), and your sales costs are pretty predictable. Generally speaking, one Director of Sales can manage about 8 closers, account execs, max. Why would this be? Maybe 10 SDRs.

Sales Hiring 218

Sales Hiring Scale Sales Venture Capital 218

SaaStr

JULY 30, 2023

Low CAC, scalable growth strategies Growth engineers (this is super important!) MarTech stack and budget (always be on the lookout for cutting-edge platforms) A growth mindset Scalable, Low CAC Growth Strategies “One example that works well for sales-led SaaS businesses is outbound,” says Cabane. Map it all out.

Scale 186

Scale Sales Hiring AI Banking 186

SaaStr

NOVEMBER 30, 2023

The four stages of growth are: Early stage Early growth Growth Pre-IPO Each of those stages has key GTM milestones, benchmarks, and team-building strategies that allow you to grow effectively. According to ICONIQ’s data, many successful companies hit a growth plateau at around $15M ARR.

Scale 213

Scale Sales Hiring Scaling Outsourced Development 213

Sales Hacker

JANUARY 9, 2020

Objections are a part of life in sales, but they can be especially difficult to deal with in B2B sales. The best thing you can do is handle objections early and often in your sales cycle. The best thing you can do is handle objections early and often in your sales cycle. Don’t shy away from them. The Price Isn’t Right.

B2B 72

B2B Payment Services Sales Payment Solutions 72

Tom Tunguz

DECEMBER 6, 2020

GC has led the rapid expansion of Confluent’s growth, marketing and developer relations functions. Previously, GC served as Vice President of Self-Serve Growth at Dropbox, and also led Product Marketing for the Developer Tools Division at Atlassian. Both companies were at hyper growth stages during his tenure.

VP of Engineering 178

VP of Engineering Sales Hiring Enterprise readiness Software Engineering 178

Mucker Capital

OCTOBER 10, 2023

Sales development is a nuanced blend of art and science, requiring a delicate balance for its effective implementation within a company. Drawing from substantial experience, Sally Duby from The Bridge Group provides valuable insights into the intricate realm of sales development. Sally's wisdom sheds light on this dilemma.

Scale 52

Scale Sales Hiring Outsourced Development Development 52

SaaStr

SEPTEMBER 26, 2019

Building a sales team that can go from $0-$50M (Video + Transcript). Gaetan Gachet | SVP of Sales @Algolia. It’s an honor to be here with this mythical creature, this sales leader that goes from zero to 50 million in the same job. He has a whole French sales team and office that only speaks English in Paris.

Scale 132

Scale Sales Hiring Sales Recruiting Technical Advisors 132

User Pilot

NOVEMBER 2, 2023

How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. What is marketing-led growth?

Strategy 105

Strategy Marketing Social Media AI Search 105

Sales Hacker

APRIL 12, 2022

In this episode, we’ve got Auseh Britt , a seasoned B2B marketer with 20 years of marketing experience across a wide range of industries and companies spanning global hospitality to startups, who currently serves as the VP of Growth Marketing at Terminus. The keys to being a successful growth marketer.

Strategy 88

Strategy Marketing Growth Marketing B2B 88

Sales Hacker

DECEMBER 11, 2020

Sales works the same way. What can the life of an Italian Grandma teach you about sales? You’re likely wondering what Italian grandmas know about sales. And while neither of them ever studied sales or marketing, they both taught me immense amounts about life. Rejection is nothing new in sales and marketing.

Sales 116

Sales Systems Review Education Underperforming Technical Team 116

SaaStr

MAY 8, 2022

Melinda Cormier, VP of Growth Marketing @ LumApps. Paul Albert SVP Global Sales @ Payhawk. Haresh Baraj, VP Product Growth @ Pleo. Jessica Gilmartin, Head of Revenue Marketing @ Asana. Rebecca Feiten, Senior Director, Strategic Sales @ Outreach. Lindsey Serafin VP of Customer Success @ Snyk. See you there!

Technical Cofounder 198

Technical Cofounder Fractional VPE CTO Engineering 198

SaaStr

MAY 22, 2023

And we’ll have a ton more Braindates and Workshops still to come last minute to sign-up for!

VP of Engineering 193

VP of Engineering CTO Coach New CTO CTO 193

SaaStr

NOVEMBER 18, 2023

Have sales do a hard sale. It took HubSpot years to penetrate CRM/sales even after building deep relationships with marketers. But if your NPS is low, they won’t. So my #1 best practice is get your NPS up. Then, basically any approach will work. Have customer success do a soft sell. And if your NPS is low, segment it.

Customer Success 223

Customer Success Sales SaaS Marketing 223

Sales Hacker

MARCH 21, 2022

Want to write sales emails like a pro? Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. The post Episode 22: All about YOU appeared first on Sales Hacker.

Growth Marketing 87

Growth Marketing Sales Management Marketing 87

Sales Hacker

FEBRUARY 28, 2022

Want to write sales emails like a pro? Join Kristina Finseth (Director of Growth Marketing at Interseller) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. Start a discussion in the community.

Growth Marketing 86

Growth Marketing Sales Marketing Development 86

Sales Hacker

JANUARY 17, 2022

Want to write sales emails like a pro? Join Kristina Finseth (Director of Growth Marketing at Interseller) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. Have a question about your sales email? REWRITE #2.

Growth Marketing 90

Growth Marketing Sales Marketing Development 90

Sales Hacker

DECEMBER 13, 2021

Write sales emails like a pro! Join Kristina Finseth (Director of Growth Marketing at Interseller) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails right here, every week on Sales Hacker. Got a question for them or want your email rewritten?

Growth Marketing 91

Growth Marketing Sales Marketing Development 91

Tom Tunguz

APRIL 2, 2021

Sales teams and marketing teams' task is self-evident. Those sales cycles are fast and the contract sizes are large, which means cash in the bank. And this GTM strategy means tacking the mid-market first, because not many large enterprises will trust their infrastructure to a fledgling service.

Cloud 257

Cloud Sales Hiring Banking Enterprise 257

User Pilot

JANUARY 18, 2023

In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. TL;DR Product-led growth brings lower acquisition costs, shorter sales cycles, higher retention rates, and more satisfied customers. What is product-led growth? What is PLG strategy?

Strategy 98

Strategy Marketing Scale Software Review 98

Sales Hacker

MARCH 28, 2022

Want to write sales emails like a pro? Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. The post Episode 23: Competitors appeared first on Sales Hacker.

Growth Marketing 80

Growth Marketing Sales Management Marketing 80

Sales Hacker

FEBRUARY 7, 2022

Want to write sales emails like a pro? Join Kristina Finseth (Director of Growth Marketing at Interseller) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. Have a question about your sales email?

Growth Marketing 83

Growth Marketing Sales Marketing Development 83

Sales Hacker

MARCH 7, 2022

Want to write sales emails like a pro? Join Kristina Finseth (Director of Growth Marketing at Interseller) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. Start a discussion in the community.

Growth Marketing 83

Growth Marketing Sales Marketing Development 83

Sales Hacker

AUGUST 22, 2022

Want to write sales emails like a pro? Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. Have a question about your sales email? appeared first on Sales Hacker.

Growth Marketing 91

Growth Marketing Sales Management Strategy 91

User Pilot

OCTOBER 6, 2023

Product demos are a crucial part of the sales process. This is true whether you’re adopting a sales-led or product-led growth approach. An effective product demo can be the difference between a high-performing and a low-performing sales team. An effective demo can, thus, help you generate leads and close deals.

Onboarding 105

Onboarding Software Review Transportation Engagement 105

Sales Hacker

NOVEMBER 22, 2021

Write sales emails like a pro! Join Kristina Finseth (Director of Growth Marketing at Interseller) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails right here, every week on Sales Hacker. Got a question for them or want your email rewritten?

Marketing 90

Marketing Growth Marketing Sales Development 90

Sales Hacker

MAY 16, 2022

Want to write sales emails like a pro? Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. Have a question about your sales email? appeared first on Sales Hacker.

Mobile 77

Mobile Marketplace as a Service Growth Marketing Engineering 77

Sales Hacker

NOVEMBER 8, 2021

Write sales emails like a pro! Join Kristina Finseth (Director of Growth Marketing at Interseller) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails right here, every week on Sales Hacker. Got a question for them or want your email rewritten?

Growth Marketing 88

Growth Marketing Sales Marketing Development 88

Sales Hacker

MAY 31, 2022

Want to write sales emails like a pro? Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. Have a question about your sales email? Join Kristina Finseth (Sr.

Growth Marketing 90

Growth Marketing Sales Management Marketing 90

Sales Hacker

OCTOBER 4, 2021

Write sales emails like a pro! Join Kristina Finseth (Director of Growth Marketing at Interseller) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails right here, every week on Sales Hacker. appeared first on Sales Hacker.

Growth Marketing 89

Growth Marketing Sales Marketing Development 89

Sales Hacker

JANUARY 31, 2022

Want to write sales emails like a pro? Join Kristina Finseth (Director of Growth Marketing at Interseller) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. Before: Take 1: Take2: Have a question about your sales email?

Growth Marketing 80

Growth Marketing Sales Marketing Development 80

Sales Hacker

NOVEMBER 14, 2022

Want to write sales emails like a pro? Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. We’re getting a few marketing leaders together for dinner & drinks.

Sales Hiring 85

Sales Hiring Travel Growth Marketing Sales 85

Sales Hacker

DECEMBER 6, 2021

Write sales emails like a pro! Join Kristina Finseth (Director of Growth Marketing at Interseller) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails right here, every week on Sales Hacker. Got a question for them or want your email rewritten?

Growth Marketing 86

Growth Marketing Sales Marketing Development 86

Sales Hacker

DECEMBER 6, 2022

Want to write sales emails like a pro? Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. Have a question about your sales email? appeared first on Sales Hacker.

Growth Marketing 72

Growth Marketing Sales Management Marketing 72