The Daily Egg

JULY 18, 2021

An email marketing course can help you integrate the knowledge you learn into your business to promote growth and stability while helping to build a relationship with your customers. The post Best Email Marketing Courses Compared appeared first on The Daily Egg.

Marketing 300

Marketing Business 300

Tom Tunguz

JULY 4, 2023

In August of last year, public markets switched from valuing SaaS companies primarily on growth to primarily on profitability. I wondered if the public markets have begun to change the way they value these businesses. The faster growing the company, the less it does.

Software 206

Software Marketing AI Metrics 206

FastSpring

MARCH 15, 2024

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At

Payment Methods 186

Payment Methods Marketplace as a Service Payment Solutions Payments 186

SaaStr

FEBRUARY 27, 2024

Go-to-market (GTM) design and efficiency are sometimes overlooked, but they’re a critical driver of any SaaS business. Rajeev Dham and Karan Singh, Partners at Sapphire Ventures, and Jane Lee, Vice President at Sapphire walk us through how to double your “Magic Number,” a shorthand for your sales and marketing efficiency.

VP of Engineering 226

VP of Engineering Scale Marketing Benchmarks 226

Buffer Resources

APRIL 11, 2024

I started my career working in a nonprofit setting, and now I’m a fractional marketing director for nonprofits. ” And they grow quickly. Yes, people are extremely important in nonprofit marketing. And when it comes to growing your organization, asking more and more from your people is not sustainable.

Technical Review 108

Technical Review Startup Social Media Marketing 108

SaaStr

MAY 13, 2022

There are many ways to track your marketing performance, but if you want to understand how effective it is, one metric reigns supreme: revenue. The most successful marketing strategies achieve short-term and long-term growth by driving revenue year after year. What is revenue marketing? Marketing is not a cost center.

Revenue 227

Revenue Scale Engineering Marketing 227

FastSpring

NOVEMBER 22, 2017

The growth of online retail is three times higher than that of the wider industry, bringing in an estimated $436 billion in the US alone , acording to Business Insider. With ecommerce stores outperforming their brick-and-mortar counterparts, you might think it would be easy to grow your new online business.

Marketing 60

Marketing Business 60

SaaStr

APRIL 4, 2023

Most startup founders create companies to grow them. This is true in life and business. If you don’t want your company defeated by change, you need to adapt your Go-To-Market strategy at every stage of growth. You’ll want to choose your Go-To-Market tools based on what you’re after. Are you seeking lots of small deals?

Scale 231

Scale Strategy Scaling Outbound Sales Team 231

SaaStr

JUNE 10, 2020

How much do you talk about Customer Marketing? While the concept may sound old hat to those that have been in the software business for a long time, in SaaS in particular, very little tools, processes, and software are applied to marketing to customers after they are closed. Drip marketing. Or even longer.

Marketing 257

Marketing Retention Customer Success Content Marketing 257

SaaStr

FEBRUARY 20, 2024

In a recent Workshop Wednesday, Tolithia Kornweibel, CRO, and Jamie Edwards, Head of Go-to-Market Operations and Tools, share how Gusto maximizes revenue so that you can do the same. Their hope in sharing this model is to help fellow revenue professionals grow their businesses similarly.

Scale 215

Scale Sales Marketing Construction 215

SaaStr

FEBRUARY 18, 2022

Sales-driven SaaS startups end up with about half their headcount in sales and marketing. One thing that sneaks up on you in SaaS is just how many sales, marketing and revenue professionals you are going to need: First it sneaks up on you in the early days because the initial tiny team become so efficient. Sales doesn't.

Scale 341

Scale Sales Hiring Scaling Headcount 341

SaaStr

APRIL 26, 2023

The customer marketing journey in SaaS is like rock climbing minus the risk of potential death. Jason Lemkin, CEO and Founder of SaaStr, said, “How much do you talk about Customer Marketing? Tara Robertson, CMO at Bitly, says there is no playbook for customer marketing. But get this? How do you conduct customer research?

Scale 219

Scale Strategy Marketing Education 219

SaaStr

DECEMBER 29, 2023

The market wants it. In part one of this week’s Ask-Me-Anything (AMA) with SaaStr founder and CEO Jason Lemkin, he answered the community’s questions about whether all anyone cares about is AI anymore, investor appetites going into 2024, vertical SaaS, and thriving as a solo founder. Catch up on the first half here if you missed it.

Scale 235

Scale Sales Hiring Customer Success AI 235

FastSpring

JUNE 1, 2020

There’s a huge opportunity for businesses to increase traffic and sales while staying lean—especially for businesses selling digital products like software and SaaS. Which means now is the time to take these trends seriously in order to expand beyond your current geo-locations and enter new markets. That’s incredible!

Business 78

Business Sales Social Media Branding 78

SaaStr

FEBRUARY 4, 2022

Kady Srinivasan calls herself a reluctant marketer. She started her career as an engineer, but eventually found her way into marketing, as many of us do. At first, she was performance-focused, but over time she learned more and more about the value of brand and customer marketing, especially when you’re growing—and growing fast.

Scaling 208

Scaling Marketing Management Branding 208

Tom Tunguz

AUGUST 26, 2023

It’s a marvel of business with strong growth, great efficiency & the potential to reignite interest in SaaS IPOs. Klaviyo is a customer data platform company which ingests marketing data & empowers their customers to automate their marketing with data & AI. Klaviyo’s sales efficiency tops the market at 1.04

Benchmarks 174

Benchmarks Venture Capital Marketing SMB 174

SaaStr

SEPTEMBER 16, 2022

After finding success in their home country, many SaaS founders begin to think globally, considering expansion into the international markets. However, global growth is challenging, and it takes the right strategy, preparation, and business model to achieve it. Do you have it right in your first market?

Scale 210

Scale Scaling Sales Hiring Marketing 210

Tom Tunguz

DECEMBER 27, 2021

Ten years ago, startups pulled capital from the capital markets. I call these mark-to-market rounds. I call these mark-to-market rounds. Mark-to-market rounds press private markets closer to public markets in three ways. Second, mark-to-market rounds offer secondary. link to 100x ARR).

Startup 254

Startup Strategy Marketing Entertainment 254

Tom Tunguz

APRIL 30, 2024

Like Microsoft & Google, Amazon’s Web Service business is seeing a surge of growth, up from 13% annual to 17% annual growth (16% when excluding the leap year). Each of these businesses are large enough to justify it. Amazon announced their earnings yesterday. 8 percentage points increased margins in a quarter is titanic.

Cloud 295

Cloud AWS Azure AI 295

Tom Tunguz

AUGUST 26, 2023

It’s a marvel of business with strong growth, great efficiency & the potential to reignite interest in SaaS IPOs. Klayviyo is a customer data platform company which ingests marketing data & empowers their customers to automate their marketing with data & AI. for the last 6 months. for the last 6 months.

Benchmarks 160

Benchmarks Venture Capital Marketing SMB 160

Tom Tunguz

MARCH 11, 2020

What could happen to the fundraising market in the coronavirus era where organizers cancel events, the financial markets suffer from a bear market, and there is a lot of uncertainty? The market bounced back to similar levels once in Q2 2010, but needed eight quarters to return to its previous volumes.

Marketing 333

Marketing Startup Investment Trends 333

SaaStr

FEBRUARY 2, 2023

The success of any company depends on its ability to consistently deliver commercially successful products to the market. Product marketing can be difficult, and managing product launches and rollouts can be complex. You found product-market fit You’ve found product-market fit, and you’re scaling.

Sales Hiring 209

Sales Hiring Product Marketing Scale Marketing 209

SaaStr

JUNE 8, 2022

When you work in B2B marketing, you don’t often get a great reason to show off your work to your friends and family. These things are fascinating to me, and probably to other marketers, but they just don’t have the “wow” factor of Doritos’ latest Super Bowl ad, or whatever new TV show Netflix is plastering on trains and buses.

B2B 256

B2B Branding Marketing B2C 256

SaaStr

JUNE 20, 2021

These days, Klaviyo is known as an eCommerce, email marketing and customer messaging solution. These days, Klaviyo is known as an eCommerce, email marketing and customer messaging solution. Founded in 2012, Klaviyo initially operated as a database with an API that allowed businesses to run queries against their customers.

Scale 299

Scale Marketing Pricing Consulting 299

Sales Hacker

FEBRUARY 27, 2024

Amanda Cole serves as Chief Marketing Officer, leading the execution of the company’s marketing strategy to drive further business demand and brand awareness. She previously served as the company’s Senior Vice President of Global Marketing, having joined in January 2021 through the acquisition of Exponea.

AI 89

AI Marketing Advertising Finance 89

SaaStr

MAY 22, 2022

SaaStr 555: Secrets to Building a High-Performing Revenue Marketing Engine with Demandbase VP of Marketing Tracy Kraft. SaaStr 553: 10 Things You Can Do Today To Grow 10x Faster With SaaStr CEO Jason Lemkin and Boast.ai Growing & Scaling SaaS Businesses from $1M to $500M in ARR with Intercom CEO Karen Peacock.

Scale 253

Scale Sales Hiring Payment Features Marketing 253

SaaStr

JANUARY 12, 2021

That those few bigger customers and a growing pipeline really need a true, experienced customer success team around them, not just some kid hacking it. That it’s time for real marketing, to support the mini-brand, to manage the funnel, to get Marketo or Hubspot or whatnot up and running. With nice growth (>=100% YoY); and.

Sales Hiring 265

Sales Hiring Scale Marketing Sales 265

SaaStr

MARCH 4, 2021

But, I know many of you have never hired a head of marketing before. There are basically 3 types of SaaS and business web marketers. Well, for SaaS companies, marketing broadly speaking breaks into three species — Corporate Marketing, Product Marketing and Demand Generation. Why’s that?

Sales Hiring 356

Sales Hiring Scale Marketing Branding 356

SaaStr

DECEMBER 26, 2020

Even once you hit just $2m-$3m ARR — fairly early — the trade-offs start to become clear for startups with customers both Smaller and Larger: Small customers consume just as many sales, success, and marketing resources. Small business go under more often. Probably more. And produce a lot less revenue per interaction.

SMB 350

SMB Sales Hiring Marketing Enterprise 350

SaaStr

NOVEMBER 21, 2022

Wherever you are in your revenue journey, adopting certain growth strategies can help you keep growing fast. Joined by Katie Wickham, Payrix’s Director of Marketing, Butler shares essential tips on accelerating your business to $100 million ARR and beyond. . Brex then scaled its payments business quickly.

Payments 190

Payments Payment Methods Embedded Payments Scale 190

SaaStr

JUNE 9, 2022

When people think of marketing, they often think of revenue growth or sales alignment. However, marketing can also play a role in fundraising. Connect Your Business to a Growing Market. Connect Your Business to a Growing Market. But avoid relying too much on the data.

Marketing 191

Marketing Social Media Forecasting Branding 191

Andreessen Horowitz

APRIL 12, 2024

He also shares some of his personal story of watching AI technology — and awareness — grow from fringe movement to mainstream phenomenon. Naveen Rao has been building artificial intelligence technologies and companies for more than a decade. From chips to models, there are few people with a better pulse on how enterprises are using AI.

Artificial Intelligence 100

Artificial Intelligence VP of Engineering Enterprise AI 100

SaaS Metrics

APRIL 15, 2024

Small businesses often face the challenge of standing out amongst bigger, more established competitors. However, with the right marketing strategy, your small business can not only compete but thrive and grow exponentially. But how does one go about creating a marketing strategy that works for a small business?

Strategy 52

Strategy Marketing Business Metrics 52

FastSpring

NOVEMBER 17, 2023

App developers and game developers may be interested in the latest news about Apple gearing up to comply with the EU’s Digital Markets Act. With the European Union’s Digital Markets Act continuing to ramp up, Apple may be making changes to its App Store policies to comply with the new act.

Payment Methods 121

Payment Methods Merchant Services Payment Solutions Software Review 121

Neil Patel

OCTOBER 27, 2020

It means that the difference between outbound marketing and inbound marketing boils down to getting your business in front of two different groups of people. It means that the difference between outbound marketing and inbound marketing boils down to getting your business in front of two different groups of people.

Marketing 139

Marketing Social Media Advertising Sales Funnel 139

Neil Patel

MAY 31, 2021

I thought I would let you into my mind, so you can see how I think of marketing. The way I strategize to grow my own company. And what you’ll read next will probably come as a shock, as I don’t really view marketing in the same traditional way you read online. That’s where I focus my marketing efforts… to grow NP Digital.

Marketing 145

Marketing Sales Hiring Social Media Branding 145