User Pilot

NOVEMBER 29, 2024

Dan, a Stanford-trained engineer with experience guiding companies like Intuit, understands how to optimize your product metrics for growth by focusing on retention and building a product users truly value. Understanding the product metrics Let’s have two products – A and B. Customers leave as fast as new ones come in.

Metrics 105

Metrics Scale Acquisition Retention 105

SaaStr

DECEMBER 4, 2024

They experimented with pricing and packaging until they figured out how to reduce the limits back down to one user without hurting any of their key metrics. The key theme of how these successful SaaS companies have scaled and adapted their pricing is the value exchange of pricing and what your success metric is.

Payments 284

Payments Pricing Scale Revenue 284

Tom Tunguz

SEPTEMBER 1, 2021

The company leverages novel storage techniques to scalably collect data on how users engage with mobile apps and web sites. Amplitude counts Cisco, Adidas, PayPal and CapitalOne amongst its customers. Revenue, $M.

Metrics 294

Metrics Benchmarks PayPal Enterprise 294

SaaStr

JANUARY 26, 2025

This wasn’t just an improvement it fundamentally changed how brands could engage with SMS marketing. Weaponize Customer Success Align on specific metrics Build education systems Create community Drive organic growth 3. Solve Hard Technical Problems Create multiple moats Patent protection Technical innovation Market leadership 2.

Technical Review 253

Technical Review Payment Solutions Scale Payment Services 253

SaaStr

JUNE 4, 2025

Despite all the sales enablement tools, CRM sophistication, and “sales productivity” solutions we’ve built over the past 20 years, we haven’t moved the needle on the two metrics that matter most: time with customers and account coverage. Because we’ve been fighting symptoms, not the disease. The result?

Scale 224

Scale AI Underperforming Technical Team Sales 224

SaaStr

MAY 10, 2025

Use metrics like product usage, NPS, and engagement to identify risks early. Focus on Net Retention Net retention is the ultimate metric for customer success. But in the earliest days, NRR is the simplest core metric for Customer Success. Track metrics like churn, NRR, time-to-value, and customer health scores.

Sales Hiring 228

Sales Hiring Customer Success Scale Retention 228

SaaStr

JUNE 13, 2022

Metrics are critical in SaaS, and you need to track them fastidiously. But it’s also important to focus on the right metrics, at the right stage, and not obsess about the less important ones at the wrong times. Track it every month, all the time, and force your team to trend it downwards (and to trend engagement upwards).

Sales Hiring 273

Sales Hiring Scale Churn Metrics 273

Buffer Resources

OCTOBER 23, 2024

The Meta-owned platform has been doubling down on video content in recent years, with CEO Adam Mosseri candidly sharing that , “People are more interested in videos — they’re just more engaging.” ” Now, that may be true — but it depends on how you define, “engaging.”

Engagement 137

Engagement Data Social Media Entertainment 137

SaaStr

JUNE 9, 2025

It’s not scalable, but it keeps them engaged while you figure out your sales motion. Quotas should be tied to metrics like pipeline coverage, opportunity-to-close rates, and historical data. You might also shift from focusing solely on revenue to incorporating metrics like logo acquisition or customer retention.

Scale 163

Scale B2B Benchmarks Sales 163

SaaStr

DECEMBER 20, 2024

Rep retention and ramp time metrics Manager participation in call reviews and coaching Team performance benchmarks across ACV, product mix, and sales cycles Forecast accuracy “I’ll take a manager who consistently gets more reps above 100% over one crushing their number with just two top performers,” Michelle noted.

Sales Hiring 259

Sales Hiring Scale Underperforming Technical Team Sales 259

User Pilot

APRIL 30, 2025

The real challenge lies in keeping them engaged and returning for more. In this post, I’ll share just that: how to improve app engagement , retention, and other growth metrics with Userpilot. 9 Ways to improve app engagement with Userpilot features 1. Getting users to download your app is only half the battle.

Engagement 65

Engagement Marketing Software Review Mobile 65

User Pilot

MARCH 30, 2025

Without measuring and aggressively improving the right mobile app metrics, youll struggle to stay afloat. This article will cover 14 metrics to help you achieve just that. Overview: Mobile app analytics metrics Below is a quick summary of the mobile metrics every PM should be tracking. The competition is stiff.

Benchmarks 96

Benchmarks Mobile Metrics Software Review 96

SaaStr

JANUARY 23, 2025

You need to: Engage with procurement early – don’t treat them as a rubber stamp Build relationships with 20+ key accounts in year one Get executive sponsorship on both sides Never negotiate price with the business buyer Document clear ROI and business cases Remember: The actual buyer is often not the end user.

Enterprise 243

Enterprise Sales Hiring Scale Outsourced Development 243

SaaStr

MARCH 9, 2025

Meeting intensity KPI challenge : Sometimes AI efficiencies can reduce a company’s core metrics (like Calendly’s “meeting intensity”), requiring leadership to make conscientious decisions about value tradeoffs. Building separate AI interfaces can create unnecessary tech debt and learning curves.

AI 189

AI Scale Education User Experience 189

User Pilot

FEBRUARY 4, 2025

Tracking the right user metrics helps you precisely identify issues in the product experience rather than feeling lost in a sea of data. In this article, Ill cover 10 crucial user metrics every product manager should track to turn data into decisions that increase product adoption. Emphasis is on the word right.

Metrics 59

Metrics Scale Software Review Churn 59

SaaStr

DECEMBER 5, 2024

Strategic Imperative : To stand out, you must: Leverage buyer intent signals Clearly articulate your unique value proposition Engage economic buyers (often the CFO) early in the sales process 3. Time to Value: The Make-or-Break Metric The most critical insight?

AI 273

AI Software Data SaaS 273

User Pilot

MAY 30, 2025

Tracking mobile app performance metrics can feel daunting. You aim to extract meaningful insights to improve app performance and user engagement. But you find yourself puzzled, overwhelmed, and uncertain about which metrics truly matter. Ive also included the key metrics I track and recommend for every product team.

Mobile 88

Mobile Metrics Customer Lifetime Value Software Review 88

Clouded Judgement

JUNE 6, 2025

ARR (annual recurring revenue) is a hallmark SaaS metric rooted in predictability. However, many companies misuse ARR and count forms of non-recurring revenue as ARR, confusing the metric. When buyers are engaging because “everyone is doing it” (AI, LLMs, etc.), ERR often lives on the edges. Tourist Customers.

Cloud 144

Cloud Technical Review Software Review Technical Advisors 144

Buffer Resources

JULY 25, 2024

  In this article, you'll learn everything you need to know about starting a LinkedIn newsletter, including how to set it up, best practices for content creation, and strategies for maximizing engagement and visibility. Increase the visibility of your content : LinkedIn’s algorithm favors content that generates engagement.

Social Media 119

Social Media Engagement Metrics Strategy 119

SaaStr

FEBRUARY 10, 2025

Implementation of Product-Led Growth The transition to product-led growth (PLG) required understanding and implementing a fundamentally different business model.

Scale 150

Scale Scaling Outsourced Development Sales 150

ChurnZero

MAY 23, 2025

If youve come up in your career through sales, you’re used to living in a world defined by revenue metrics. Why it matters : NRR is the single most important metric for SaaS companies, especially in the eyes of investors and acquirers. Why it matters : LTV isnt just a CS metric. Its a company health metric.

Customer Success 52

Customer Success Metrics Revenue Scale 52

Clouded Judgement

JUNE 20, 2025

Given most software companies are not profitable, or not generating meaningful FCF, it’s the only metric to compare the entire industry against. I created this subset to show companies where FCF is a relevant valuation metric. Revenue multiples are a shorthand valuation framework. Even a DCF is riddled with long term assumptions.

Cloud 157

Cloud AI Headcount Pricing 157

SaaStr

AUGUST 15, 2020

Recently I was catching up with a good friend who used to be CEO of an enterprise-y SaaS social networking company — and the usage and engagement numbers of his business were just awful. So the buyer really doesn’t even have any success metrics going into the first renewal. OK, just renew at last year’s price.

AWS 327

AWS Churn Enterprise Engagement 327

Tom Tunguz

APRIL 7, 2021

More than a year after Covid washed over the software ecosystem and the tide ebbs, it’s revealing the impacts on fundamental metrics of public software companies. Sales efficiency is one of those key metrics. Covid altered the way salespeople and marketers engaged their target markets. How did sales efficiency evolve?

Software 343

Software Sales Travel Metrics 343

SaaStr

OCTOBER 30, 2024

The ones that are really engaged, the ones that are there for founders will have some friction swith some of founder they’ve invested in. And there’s a rough metric you can use to meter this: for each 10% of your company you sell roughly, you’re going to give up a board seat.

Venture Capital 311

Venture Capital Software Review Investment Startup 311

Neil Patel

JUNE 3, 2025

Read on to learn more about what SEO monitoring entails, nine metrics to track, plus a few tools and tips for making the most out of your optimization strategy. 9 SEO Metrics to Monitor As you start diving into your SEO monitoring plan, let’s cover nine key SEO metrics you should be consistently monitoring.

Metrics 63

Metrics AI Search Technical Review Software Review 63

Clouded Judgement

JUNE 13, 2025

Given most software companies are not profitable, or not generating meaningful FCF, it’s the only metric to compare the entire industry against. I created this subset to show companies where FCF is a relevant valuation metric. Headline CPI: 2.4% consensus) and 0.1% consensus) Core CPI: 2.8% consensus) and 0.1%

Cloud 144

Cloud Data AI Investment 144

User Pilot

OCTOBER 31, 2024

How to apply actionable metrics to different SaaS business stages. It tracks key metrics such as feature usage , user flows, and behavior patterns to explore user preferences and pain points. These issues might range from low engagement with specific features to a high churn rate or poor user onboarding.

Strategy 105

Strategy Underperforming Technical Team Government Customer Lifetime Value 105

TechEmpower SaaS

NOVEMBER 13, 2023

This isn’t just our opinion - our startup metrics prove it! The point is, empty textboxes aren’t just intimidating, they can significantly impact user engagement and conversion rates. We could prompt Mark to enter descriptive keywords like “dedicated” and “engaging.” Drop-off on the first page of an application is bad news.

Generative AI 443

Generative AI Artificial Intelligence AI New CTO 443

SaaStr

JULY 20, 2024

Metrics, Metrics, Metrics The first thing Secureframe thinks about is metrics. If you don’t know your key company or North Star metrics, talk to your investors or other experts to figure out what they should be. So they can take action on the metrics in real time if they’re going in a direction they don’t like.

Sales Recruiting 297

Sales Recruiting Sales Hiring Scale Engineering 297

SaaStr

MAY 1, 2025

Share your best metrics. Include your ARR, growth rate, customer count, churn rate, or any other metric that shows traction. If youre pre-revenue, focus on user growth, engagement, or other leading indicators. Include your key metrics, team, market opportunity, and product vision. Dont bury the ledehook me right away.

Scale 151

Scale Startup Investment Scaling 151

Buffer Resources

SEPTEMBER 17, 2024

After digging into millions of posts sent through Buffer in 2023, we’ve pinpointed the best time to post on all major  social platforms  for maximum engagement.  The best time to post on LinkedIn for engagement The best time to post on LinkedIn for high engagement is generally between 9 a.m. on weekdays.

Engagement 133

Engagement Social Media Technical Advisors Technical Review 133

User Pilot

OCTOBER 19, 2024

For a broader measure of satisfaction, you’ll need to consider other customer success metrics. They include metrics like the Net Promoter Score , Customer Effort Score , Customer Churn/Retention Rates , etc. Some engagement techniques include: Loyalty programs : This can encourage engagement and repeat purchases.

Business 111

Business Underperforming Technical Team Customer Lifetime Value Systems Review 111

Buffer Resources

AUGUST 14, 2024

The most important things to consider when weighing Buffer vs. Hootsuite are the following: Buffer vs Hootsuite feature overview Plans and pricing Social media planning and scheduling Social media analytics Social media engagement Teamwork and collaboration Let’s take a closer look at the two tools. There are some key differences.

Social Media 112

Social Media Management AI Pricing 112

Tom Tunguz

SEPTEMBER 2, 2022

They result in better capital efficiency, an important metric in this environment. Account executive engages the team to help sell to the department. AE engages a VP or C-level executive to upsell the whole company, an enterprise-license agreement (ELA). Large NDR figures are hugely beneficial to startups.

Enterprise 351

Enterprise Startup Retention Engagement 351