SaaStr

APRIL 13, 2025

The company tends to “not be seeking the limelight from a press perspective,” potentially missing opportunities for market education and awareness. Organize for parallel execution : Create business units with entrepreneurial leaders who can run individual products relatively independently.

Startup 162

Startup Sales Hiring Underperforming Technical Team Cloud 162

Tom Tunguz

FEBRUARY 3, 2020

They often require educating the customer on a new way of thinking. When you interview salespeople for your startup, do you consider their experience at a market leader or market challenger? And if that implementation fails, there is lesser downside risk. Salespeople leverage the trust the brand has created.

Sales Hiring 261

Sales Hiring Scale Startup Interviewing 261

SaaStr

AUGUST 10, 2022

In this SaaStr Europa 2022 session, Matt Jacobson, General Partner at ICONIQ Growth, interviews Miro’s Founder & CEO, Andrey Khusid, to get insight into how he was able to grow the company so successfully. From day one, a strong support team was a priority, as well as product education and a self-service community.

Sales Hiring 246

Sales Hiring Scale Company Culture B2C 246

SaaStr

MARCH 3, 2023

Look at people’s geographies, ethnicities, cultures, gender, sexual orientation, and educational background. A designated partner means lower rejection rates at the very first interview. At Figma, the interview process is the same for salespeople and sales leaders. Diversity is really important when scaling.

Scale 278

Scale Sales Recruiting Sales Hiring Scaling 278

SaaStr

OCTOBER 30, 2021

I sent cold emails and LinkedIn messages and ended up with nine interviews. From those nine interviews, I received four offers. Going into the interviews, I knew what I wanted out of a job– that part was simple. This meant we had to educate them about the problem.

Scale 290

Scale Sales Hiring Sales Underperforming Technical Team 290

Incredo

APRIL 8, 2020

But human nature and the will to move forward help companies even in the hardest times to come up with creative initiatives to spread the word about their companies. We interviewed tens of SaaS companies worldwide to understand what special campaigns they launched or how they tried to help people in general.

Sales Recruiting 269

Sales Recruiting Travel SaaS Sales Hiring 269

Tom Tunguz

JUNE 6, 2017

Whether it was Philip who taught me how to write a proper Java function (10 lines or less), or Kim and Scott who are great managers, or the partners at Redpoint who invested a huge amount of time to educate me, those collections of experiences have taught me far more than I could’ve expected. Worklife is nuanced.

Interviewing 186

Interviewing Education Investment Startup 186

Intercom, Inc.

JANUARY 20, 2021

At Intercom, we believe that providing educational and motivational help content leads to loyal and engaged customers. If you’re not helping to educate your customers, you’re giving your competitors a chance to fill in the gaps. These feedback loops are essential to producing quality educational content. Give the entire lesson.

Scale 232

Scale Technical Review Education Customer Support 232

Buffer Resources

OCTOBER 31, 2024

One creator I love who creates educational content is Alexis Nikole , who nerds out on all things foraging. Micro-interviews Micro-interviews can be a fun way to share knowledge your audience might find helpful or put a human face to your brand. This is a great way to actively incorporate your audience into your content.

Social Media 117

Social Media Interviewing Branding Trends 117

Practical Advice on SaaS marketing

DECEMBER 3, 2019

You might make some educated guesses based on particular keyword searches or paper downloads. Having worked with lots of companies that interview new customers, I’ve found that the most useful insights come when either of two people ask the questions. How costly or urgent is the problem? But that’s exactly what they are: guesses.

Interviewing 179

Interviewing Market Research Education Customer Support 179

User Pilot

MAY 30, 2024

PMs should offer usage analytics , behavioral trends, and findings from customer interviews. Thirdly, PMs saw a better adoption of their features as product marketing was giving them more air cover and educating customers on why they should try out the product. There should be sessions where they can exchange discovery notes.

Product Marketing 103

Product Marketing Interviewing Management Scale 103

Valuize Consulting

DECEMBER 7, 2021

Where does Sales, Support, Training & Education play and what does the handoff look like? Listen to Stephen’s full interview on the Customer Valuecast podcast for an in-depth look at how you can staff and scale a world-class Customer Success Organization and deliver market-leading growth.

VP of Engineering 98

VP of Engineering Customer Success Sales Hiring Interviewing 98

SaaStr

JUNE 21, 2024

You don’t end up saving time because you have to interview different firms and onboard them, and you still have to look through resumes, do back-channel references, take calls with them, and more. Your customer wants to be educated on how to buy your product. The best candidates don’t really use external recruiters.

Sales Recruiting 296

Sales Recruiting Sales Hiring Scale Outsourced Development 296

FastSpring

JANUARY 23, 2025

In this episode of Growth Stage, we interview Flippa CEO Blake Hutchison about how Flippa works, as well as insights on what you should know if you’re a digital business owner looking to sell your business. Podcast Full Interview: Audio Listen online or find it on more podcast services. And people need to be educated as to that.

Scale 121

Scale Entrepreneurship Scaling Underperforming Technical Team 121

SaaStr

FEBRUARY 11, 2020

Learn why it is difficult to have accurate and trustworthy outbound dashboards and how to clean up and educate your clients. We weren’t getting any responses, doing some interviews and such. Interviews, highly underappreciated. Usually that’s more interviews. Want to see more content like this? ” Right?

Scale 277

Scale Outsourcing Services Revenue Outsourced Development 277

User Pilot

NOVEMBER 7, 2024

Here’s how: Conduct internal interviews : Talk to your sales team, customer success managers, and product team members. Embed your educational tutorials in your resource center : Creating a comprehensive resource center with your interactive demos and tutorials can significantly enhance the customer experience.

Payment Methods 103

Payment Methods Payment Solutions Software Review SaaS Payments 103

Intercom, Inc.

JUNE 16, 2022

In this special Inside Intercom episode, we’ve interviewed a few of our teammates to hear not only about their lives and experiences, but what it means to be an ally. ” You can educate other people and make them understand the situation better. The comment you’re making is not okay.” Together every step of the way.

Interviewing 40

Interviewing Education Customer Support Engagement 40

Intercom, Inc.

DECEMBER 19, 2019

com’s Ryan Bonnici on selling to educated customers. One of the ways that buyers are educating themselves is with review sites like G2.com. You can also make sure you don’t miss any 2020 highlights by subscribing on iTunes , stream on Spotify or grab the RSS feed in your player of choice.

Scale 32

Scale Systems Review Education Software Review 32

Sales Hacker

AUGUST 31, 2021

Our guest today brings technology and comedians into her sales education to help students practice and apply what they’ve learned about sales to discover that confidence and empathy are keys to success. Join us as we discuss: The prevalence of higher ed sales education. Why women make such excellent sales leaders.

Innovation 109

Innovation Sales Education Interviewing 109

User Pilot

SEPTEMBER 2, 2024

To build a customer-led marketing strategy, follow these best practices: Conduct interviews to understand customer language and pain points. Create educational content to teach users how to get the most out of your product. A simple in-app prompt encouraging users to book a one-on-one interview with your team can be a good start.

Marketing 111

Marketing Underperforming Technical Team Education Interviewing 111

User Pilot

DECEMBER 21, 2023

Each episode is tailored to a wide audience, from marketing executives to educators. It offers easy-to-understand content and interviews with AI experts, aiming to demystify AI’s practical applications and adoption. Listen to AI in Education. #17: TL;DR Podcast.ai Podcast.ai Listen to AI podcast. #3: Listen to AI Today. #4:

Artificial Intelligence 104

Artificial Intelligence Technical Review Technology AI 104

Intercom, Inc.

FEBRUARY 25, 2021

When I first start working with clients, I’ll interview executives, employees, customers, and the employees. You can also read the full transcript of the interview, which has been lightly edited for clarity, below. When I first start working with clients, I’ll interview executives, employees, customers, and the employees.

Scale 211

Scale Consulting Interviewing Customer Support 211

Baremetrics

AUGUST 29, 2021

Step 2: Interview a sample of current ICP users. Step 2: Interview a sample of current ICP users When it comes to getting honest feedback, nothing beats a phone call. You can educate a customer on how to use your product better and encourage them to upgrade. Step 1: Identify ICPs within your current user base.

Outsourcing Services 124

Outsourcing Services Startup Outsourced Development Interviewing 124

Neil Patel

MARCH 22, 2021

Instagram Live Rooms let you host engaging and informative Q&A sessions to educate your audience and deliver valuable content. For example, if it’s highly educational content, invite other industry leaders to chat with you. Interview Influencers in Your Field. Host Engaging Q&A Sessions. The best part?

Branding 133

Branding Social Media Interviewing Education 133

Sales Hacker

JUNE 26, 2020

We interviewed our customers with a mix of customer development and Jobs to be Done (JTBD) questions in order to create detailed buyer personas and define our buyer. Meanwhile, the sales team set about finding customers to conduct JTBD interviews with. A JTBD interview is meant to dig deeper into an existing client’s motivations.

Sales 133

Sales Marketing Software Review Systems Review 133

Unbounce

APRIL 23, 2019

Interview a Third-Party Expert. Interview a Third-Party Expert. To help Shopify Plus rank for some valuable keywords, such as “ecommerce replatforming,” Aaron interviewed a high-profile expert in the industry. Aaron says it’s the quality of the interview that makes this lead gen example work. Let’s get cooking.

Marketing 145

Marketing Interviewing Branding Consulting 145

SaaStr

OCTOBER 6, 2023

Stand Out by Being Concise and Easy to Understand Michael has done over 2000 YC interviews, and the one thing founders don’t understand is that if investors don’t know what your company does, they can’t fund you. “The Investors don’t know how many potential users you might get, so educate them about it. Do the research.

Payment Methods 278

Payment Methods Startup Payment Solutions Sales Hiring 278

User Pilot

SEPTEMBER 16, 2024

Canva launched a tailored product for educators, expanding its reach into the education sector. Conduct market research using surveys, behavioral data, interviews, and industry analysis to identify new growth opportunities. As Canva gained popularity, the company identified a new opportunity within the education sector.

Development 105

Development Strategy Marketing Technical Review 105

Intercom, Inc.

APRIL 5, 2018

For Duolingo, the world’s most downloaded education app, growth is fundamentally about retention. What follows is a lightly edited transcript of the interview. This is part of an ongoing series of interviews about unlocking the potential of growth. PR is an underused growth tactic.

Underperforming Technical Team 223

Underperforming Technical Team Retention Engineering Metrics 223

FastSpring

AUGUST 3, 2022

Another place to get fresher takes are industry thought leader interviews and posts. Instead, sales needs to be more rigorous than ever in their ROI calculations, educating buyers on how to justify the cost of your product and realistic, proven ways that it will benefit their company. Find New Ways to Add or Promote Value.

Scale 146

Scale Revenue Sales Compensation 146

Buffer Resources

DECEMBER 14, 2023

In this post, Thinkific promotes a webinar featuring Jon Youshaei, a top creator and educator.  Why this works: The post combines personal storytelling with educational content. The micro-interview format respects the audience's time, making it more likely for them to engage with the content.

Social Media 138

Social Media Payment Methods Payment Solutions Payment Services 138

Buffer Resources

MARCH 16, 2023

Through in-depth interviews with various creators, the series seeks to provide a deeper understanding of the creative process and the challenges of being a content creator. 📬 This interview was already published in our newsletter, so to get your hands on these before anyone else, subscribe here ! Q: Welcome, Jayde!

Social Media 127

Social Media Interviewing Branding Education 127

User Pilot

MAY 27, 2024

Conduct customer interviews : Engage customers in interviews to understand their deeper feelings and thoughts. Deliver ongoing training : Engage users with educational content like webinars and tutorials. Monitor online mentions : Regularly check reviews, social media, and forums for customer opinions.

Software Review 105

Software Review SaaS Social Media Interviewing 105

SaaStr

NOVEMBER 12, 2019

Everybody got a $2000 a year budget to go to conferences like this to do continuing education. And then, on the interviewing side, on the recruiting side, there’s a book that I recommend called Top Grading, and in the Top Grading book, it talks about the chronological in depth survey for all potential employees.

Sales Recruiting 193

Sales Recruiting Scale Outsourcing Services Sales Hiring 193

Intercom, Inc.

OCTOBER 15, 2020

. “T he reality is, the company is trying to educate us about their world and their product and I really don’t want to know. But the reality is, the company is trying to educate us about their world and their product and I really don’t want to know. I don’t. I just want to sleep” Des: No one cares. .

Sales Hiring 265

Sales Hiring Sales VP of Engineering Underperforming Technical Team 265

Chart Mogul

AUGUST 7, 2020

When I was interviewing for what was to become my first sales job, I had to pitch myself during the interview. If you have an education budget at your company — use it! When I was interviewing for my current job at ChartMogul, our Director of Sales Sara (who is now my manager) made me go through a short assignment.

Sales Hiring 140

Sales Hiring Sales Interviewing Startup 140

User Pilot

OCTOBER 29, 2023

Effective customer research techniques include interviews and focus groups as they allow you to collect qualitative feedback. By educating your customers , you allow them to discover the full potential of the product and learn how to use it. When preparing your interviews, decide on the methodology you will use.

SaaS 105

SaaS Interviewing Pricing Market Research 105