Neil Patel

DECEMBER 23, 2022

What is differentiated marketing, and why does it matter? Differentiated marketing could be the way to go if you want to niche down (focus on your ideal buyers) or target a new segment of customers. Read on to find out what differentiated marketing is, how to use it in your marketing strategy, and discover examples from top brands.

Marketing 72

Marketing Advertising Market Segmentation Branding 72

SaaStr

SEPTEMBER 8, 2020

On finding product-market fit in the early stages. Jason identifies product/market fit (PMF) as the stage where a startup that has struggled to get customers suddenly sees growth but they don’t know why. The first product Algolia built never achieved product-market fit. And then boom!” You’re paying me $500 a month.

Scale 233

Scale Sales Hiring Technical Advisors Scaling 233

OpenView Labs

JUNE 3, 2021

Imagine that you time-travel back to the early 2000s and get a job. This is good news for everyone who wants to be more productive, but it’s especially awesome for software developers with increasingly complicated tasks to automate and increasingly challenging problems to solve. The biggest perpetrators? But it’s not their fault.

Development 52

Development Travel Software Development Innovation 52

FastSpring

APRIL 13, 2023

Across markets, companies were “taking big data sets and visualizing them in interesting ways to create user experiences.” When Justin and his initial team started looking for a way to capitalize on VR/AR technology, they focused their attention on the “made-to-order” industrial market. Experience is the keyword here. Justin explained.

Payment Methods 140

Payment Methods Marketing Payments SaaS Payments 140

Neil Patel

NOVEMBER 6, 2020

Behavioral marketing has changed the way we market. In the past, marketing to consumers based on actions, like how many pages they visited on a site, were rudimentary at best. Today, behavioral marketing makes it easier to carefully target users based on the incredibly specific actions they’ve taken. Retargeting.

Marketing 111

Marketing Advertising Travel Strategy 111

Kellblog

NOVEMBER 2, 2023

As we struggle to hit top-down targets through rounds of cost-cutting, we cut here and squeeze there so much that we can develop a certain myopia. More subtly, have we teed up both failure and internal warfare by overcutting marketing relative to sales ? More simply, do we still have travel budget? Little or no travel budget.

VP of Engineering 106

VP of Engineering Travel Underperforming Technical Team Headcount 106

SaaStr

JANUARY 31, 2024

billion of ARR last year, with a market cap of $25.7 Over the years, Splunk has expanded its offerings through acquisitions and product development. Ruthless transparency in sales can certainly be challenging to develop since most sales reps like to perform against a metric they can control and feel good about. Why is that?

Enterprise 244

Enterprise Scale Sales SaaS 244

Buffer Resources

MARCH 26, 2024

  It’s a frustrating and all-too-common experience for marketers and creators alike. At work  If you’re building your personal professional brand or a social media marketer for a business, take viewers behind the scenes with a (work) day in your life.

Social Media 99

Social Media Travel Technical Review Software Review 99

ProfitWell

SEPTEMBER 26, 2019

Today, we talk travel. According to Vox Media Chief Exec Pamela Wasserstein, "We have drawn inspiration from Vox Media, watching their growth trajectory and success in developing premium editorial brands and leading the industry in areas like podcasting and entertainment. Let’s talk travel. How much would you take for it?

Travel 40

Travel Transportation Social Media Mobile 40

Baremetrics

DECEMBER 7, 2023

Benefits of using Expense Categories in SaaS The main expense categories for any SaaS company are: Cost of Revenue Research & Development Sales & Marketing General & Admin These four categories are the standard for describing costs and expenses of any SaaS company from Salesforce to Zoom to your startup. New Gross Margins?

Merchant Services 90

Merchant Services Startup DevOps as a Service SaaS 90

User Pilot

MAY 1, 2024

” This platform specialized in location-based queries , allowing travelers to seek advice directly from residents of a particular city. Differentiating your product – Lenny shares 7 ways companies can differentiate their products, including focusing on affordability, product quality, niche markets , and more.

Underperforming Technical Team 102

Underperforming Technical Team New CTO Interviewing CTO 102

SaaStr

JANUARY 2, 2024

You have to think about how you will differentiate and craft your offers from the rest of your marketing. How do you leverage that offer to develop relationships with partners? Those travel so fast from venture teams straight to founders, boards, and other VC funds. During SaaStr Annual, Zendesk Sr.

Startup 182

Startup Scale Underperforming Technical Team AWS 182

Neil Patel

NOVEMBER 25, 2020

In emotional marketing, we talk a lot about using psychological triggers to get customers to click, convert, engage, etc. “By This is supported by data from Gerard Zaltman, author of “How Customers Think: Essential Insights into the Mind of the Market.”. Why is Emotion Marketing so Effective? Yes and no.

Marketing 145

Marketing Sales Underperforming Technical Team B2B 145

Neil Patel

JANUARY 17, 2022

One of the most effective strategies to build a personal connection is personalized marketing. What exactly is personalized marketing, and what are the benefits ? Hint: It’s more than adding “$FNAME” to your email marketing!). Here is what marketers need to know about personalized marketing.

Branding 130

Branding Marketing AI Search Social Media 130

SaaStr

JUNE 15, 2021

He thought about retiring and took around six months to travel, relax and check items off his bucket list. Bansal felt passionate about enhanced software delivery, the need that Harness meets for developers. Product-Market Fit: There’s no shortcut –– finding the perfect target will always take time and hard work to get right.

Sales Recruiting 196

Sales Recruiting Scale Software Delivery Travel 196

Andreessen Horowitz

OCTOBER 13, 2023

Atlassian President Anu Bharadwaj spoke with a16z General Partner Kristina Shen about Atlassian’s product and go-to-market strategy, including, in this clip, how the company is using generative AI to build new products for its diverse set of users and the changing definition of “teams.”

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Generative AI Artificial Intelligence AI Enterprise 122

Buffer Resources

APRIL 22, 2024

As the founder of CoachRanks , I have the opportunity to work with life coach solopreneurs every week, helping them better understand marketing best practices. But after achieving initial success, they bump into the same problem: They must moonlight as marketers to scale up. The number one most common theme that I see?

Social Media 102

Social Media Scale Growth Hacking Headcount 102

Neil Patel

SEPTEMBER 3, 2021

With a traditional job fair, there’s only so far people are willing to travel to attend, but when they’re meeting employers from the comfort of their own home, this isn’t a factor. Develop a Marketing Plan. Every event needs attendees, and the only way to attract attendees is to market your event. Email Marketing.

Sales Recruiting 138

Sales Recruiting Social Media Sales Hiring Marketing 138

Buffer Resources

APRIL 10, 2024

In 2014, making money on social media was a feat for a select few people like travel creator Gabby Beckford ( @packslight ), who made $2,000 for six Instagram posts in the same year. Consider consulting with a lawyer specializing in influencer marketing to review your contracts and ensure you're not agreeing to unfavorable terms.

Payments 98

Payments Payment Methods Marketplace as a Service Payment Services 98

Andreessen Horowitz

OCTOBER 16, 2023

One of the toughest challenges for founders — and especially technical founders who are used to focusing so much on product features over sales — is striking “product-market fit”. So in that shift from product-market fit to product-market-SALES fit, how much should you optimize your go-to-market for product… and even the other way around?

Product Marketing 75

Product Marketing Scale Sales Hiring Sales Recruiting 75

Neil Patel

MARCH 16, 2021

The tourism industry is rich and exciting, full of cultural knowledge, shared experiences, and career-building opportunities for marketers. Before the 1920s, travel was a luxury only available to the wealthy. However, with the introduction of paid vacation time in the 1930s, travel became part of regular American life.

Travel 116

Travel Advertising Social Media Trends 116

Buffer Resources

FEBRUARY 6, 2024

If I can’t travel to every continent on earth and live in a tiny cabin for nine months, at least I can live vicariously through the folks who can.  She and her husband travel full-time while working remotely.  Miss you, BookTok.) But I’m not mad about it.

Social Media 80

Social Media Travel Onboarding Pricing 80

OpenView Labs

JUNE 29, 2020

I work with marketing and technology executives at global brands to help them organize the resources they need to create personalized communications for their customers and prospects. This means organizing resources in a way that gives marketers the ability to respond to demand from new and unexpected consumer segments and market events.

Marketing 53

Marketing Travel Leadership Technical Review 53

Neil Patel

DECEMBER 23, 2021

Technology is ever-changing and, because of that, so is marketing. The evolution of the metaverse is just one recent development in the world of technology, but one that will have a huge impact on the human experience as we know it. Just look at the success of markets found on Fortnite and Roblox, virtual games with an avatar.

Advertising 145

Advertising Travel Technical Review Scale 145

Practical Advice on SaaS marketing

MAY 7, 2013

Like most conventional wisdom, ideas about the "best" way to market software-as-a-service (SaaS) solutions make sense for some companies. See "Free trials don't always make sense." ) Certain social media make sense; others don't Conventional wisdom also points to social media as a "must do" SaaS marketing tactic.

Marketing 124

Marketing Social Media SaaS Entertainment 124

Sales Hacker

JULY 11, 2022

Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. Hi Will, COMPANY is the only all-in-one software for corporate spend, expense, and travel management. Join Kristina Finseth (Sr.

Scale 80

Scale Travel Scaling Growth Marketing 80

Trint

OCTOBER 1, 2021

Sam's career development in Trint: After some time in CX, I approached our HR department, expressing my interest in moving to the Talent Team. I really enjoyed my time in Talent; it’s taught me so many valuable life skills and has been crucial for my personal and professional development.

Software Engineering 130

Software Engineering Engineering Interviewing Travel 130

Scytale

JANUARY 23, 2024

They say it takes a village to raise a child, and in many ways, that rings true for startups – especially when it comes to finding your foothold in the market. However, that doesn’t mean that businesses should simply throw a dart at a map and travel to any startup conference. Why Attend Startup Conferences?

Startup 52

Startup compliance Cybersecurity Healthcare 52

Scytale

JANUARY 23, 2024

They say it takes a village to raise a child, and in many ways, that rings true for startups – especially when it comes to finding your foothold in the market. However, that doesn’t mean that businesses should simply throw a dart at a map and travel to any startup conference. Why Attend Startup Conferences?

Startup 52

Startup compliance Cybersecurity Healthcare 52

Neil Patel

JULY 26, 2021

You need to perform market research, file for a license, create a marketing plan, and build your brand. For example, starting a taco shop could require months for menu development, taste testing, logo design, product sourcing, etc. Determine Market Interest. Starting a business is a major endeavor. Lower Failure Rate.

Payment Methods 129

Payment Methods Business Sales Hiring Travel 129

Teamgate

MAY 4, 2020

Thankful to marketing automation. Marketing automation optimizes your communication efforts by reducing monotonous and time-consuming tasks and thereby helping you in the right utilization of time and resources. From customer procurement to loyalty marketing, it helps your brand to perform at a grand scale. Business2Community ).

Scale 59

Scale Marketing Social Media Branding 59

Sales Hacker

JUNE 12, 2020

We’ve seen on a daily basis that salespeople, by embracing the tenets of virtual selling, have been able to connect with their customers in a meaningful way — even with face-to-face meetings unlikely, travel curtailed, and in-person conferences postponed. Lesson 6: Your team should be developing new skills. The Future Is Bright.

Sales 77

Sales Marketing Social Media Leadership 77

Intercom, Inc.

NOVEMBER 5, 2020

On the podcast, Dee Reddy talks to writer Deborah Fallows about seeing the retail landscape of small-town America from the sky; Director of City Design at the City of Melbourne Prof Rob Adams about urban regeneration for the retail space and the 20-minute city; and Intercom’s SVP of Product Paul Adams about the development and future of ecommerce.

Travel 206

Travel Advertising Entertainment Branding 206

Trint

FEBRUARY 26, 2021

But when language isn’t a barrier, your brand story can travel the world. McDonald’s “think global, act local”- or “glocal” - approach, lets them successfully penetrate and dominate new markets across the world. Adapting the design or development of an app or product to enable localization is called Internationalization.

Travel 130

Travel Branding Mobile Communication 130

Andreessen Horowitz

JANUARY 23, 2024

A few years later, I learned how to communicate from the queen of marketing herself Margit Wennmachers, who alongside her team helped me find my voice and gave me the courage to use it. I’ve developed my own method of investing and have learned to trust my insights even when they aren’t obvious. Thank you for an unforgettable decade.

Venture Capital 98

Venture Capital Travel Startup Leadership 98

Casey Accidental

FEBRUARY 26, 2024

In my recent essay about second products , I talked about how the goal of building a second product is not the traditional concept of product/market fit we’ve all been raised on regarding startups. First off, let’s spend a moment on this product/market fit point. The goal is to inflect the growth of the entire company over time.

Underperforming Technical Team 63

Underperforming Technical Team Scale GCP(Google Cloud Platform) Startup 63

User Pilot

DECEMBER 13, 2023

How do you develop a robust UX strategy? A robust UX strategy is also a valuable differentiator helping you stand out in competitive markets. Next, conduct customer and market research to identify opportunities for UX improvement , and use research findings and business goals to formulate the UX vision statement. Book the demo!

Strategy 104

Strategy Underperforming Technical Team User Experience SaaS 104