SaaStr

JUNE 10, 2020

The true test of marketers. Marketing leaders must focus their teams on the areas that will drive revenue while they cut costs – the biggest impact for the business. We are a business travel management and a new model for corporate T&E. Second, product market fit. Are you a revenue driver or a cost center?

Travel 172

Travel Marketing Scale Outsourcing Services 172

Incredo

APRIL 8, 2020

The post Marketing During Coronavirus: 8 Ways SaaS Companies Reacted to the Pandemic appeared first on Incredo. Let us know and we may include your initiative in our post. Once more we urge everyone to follow self-isolation and hygiene rules, learn news only from trusted sources and stay safe!

Sales Recruiting 269

Sales Recruiting Travel SaaS Sales Hiring 269

SaaStr

JUNE 7, 2023

But sometimes, the road less traveled is the path to success. It has now secured over $67M in funding and offers a robust platform for mid-market and SMB segments. Blosser comments, “The big thing I want to share with everyone is just stick with it if you feel like you have product-market fit. Sometimes it can take longer.”

Scale 213

Scale Scaling SMB Marketing 213

User Pilot

OCTOBER 16, 2023

Like any form of analytics, product marketing analytics is all about capturing key data and optimizing the customer experience using that data. Unlike marketing analytics which focuses on replicating marketing successes, product analytics focuses on improving the product. What is marketing analytics?

Product Marketing 93

Product Marketing Data Marketing Acquisition 93

SaaStr

OCTOBER 31, 2023

As one of the most successful, slightly under the radar, pre-IPO “trueicorns” (not fake-icorns), the CEO of Navan , Ariel Cohen, disrupts an old space of expense and travel management and remakes things. It was a Frankenstein for transient travelers. It’ll be an exciting and effective way to manage travel and expenses.

Payment Solutions 227

Payment Solutions Payments Travel Scale 227

SaaStr

MAY 10, 2022

By looking for opportunities to adapt and support your customers, you can shift the way you go to market and maximize your growth potential. Liquid is a travel and expense management tool that has accelerated market penetration. This requires having a hyper-focus on long-term stability.

Travel 211

Travel Revenue Underperforming Technical Team Scale 211

SaaStr

MAY 9, 2024

“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. We typically lead Series B rounds, but sometimes we will invest at an earlier or later stage depending on the market and company. Check that out here. Our latest Fund IV is $395M. #3.

Scale 214

Scale Headcount Travel B2B 214

Tom Tunguz

APRIL 7, 2021

Covid altered the way salespeople and marketers engaged their target markets. Travel collapsed, virtual events blossomed, handshakes became Zoom namastes. Call it a testament to the resiliency of go-to-market teams and their virtual pair-partners, the buyers. Sales efficiency is one of those key metrics.

Software 313

Software Travel Sales Metrics 313

SaaStr

JULY 28, 2022

Our team is focused on converging private and public markets and mapping and connecting the global ownership network. TripActions is the only all-in-one travel, corporate card, and expense management solution, providing 8,800+ customers around the globe with unprecedented visibility and control over spend.

Travel 240

Travel Finance Banking Development 240

Neil Patel

DECEMBER 30, 2020

This is a complete guide to choosing the right affiliate network for your platform, including what an affiliate network is, why you should consider joining one, and a rundown of the top networks on the market. These networks often offer reporting tools, training, and other resources to help you become a successful affiliate marketer.

Merchant Services 140

Merchant Services Payments Payment Methods Marketing 140

Neil Patel

DECEMBER 22, 2021

But did you know they can be used in marketing? What, exactly, are NFTs and why should marketers care? Here’s what marketers need to know about NTFs, including how you can leverage them to grow your business. How Can Marketers Use NFTs (With Examples). Looking to expand your audience and reach new markets?

Blockchain 124

Blockchain Marketing Traceability Travel 124

Neil Patel

MARCH 17, 2020

No one really knows how many people will be infected (or will pass away sadly), but it has caused the global stock markets to crash, which means as a business (or even a marketer), you will be affected. Well, before I go into that, let me be clear on what marketers should NOT do. Just look at the travel industry.

Marketing 145

Marketing Travel Entrepreneurship Government 145

Zuora

OCTOBER 28, 2019

by Pilar Pickering, Senior Software Engineer and Sarah Shaffer, Employer Brand Marketing Intern Meet Pilar. The post Software Engineer Turned International Traveler appeared first on Zuora. Pilar joined Zuora back in […].

Software Engineering 40

Software Engineering Travel Engineering Software 40

SaaStr

APRIL 15, 2022

The platform gives businesses of all sizes access to 500+ pre-built automations that combine email marketing, marketing automation and CRM for powerful segmentation and personalization across social, email, messaging, chat and text.

Travel 207

Travel compliance Finance Engagement 207

Kellblog

NOVEMBER 12, 2023

Last week in London, fellow Balderton EIR David Vismans and I held a joint meeting to discuss the working relationship (or moreover, the lack thereof) between product and marketing organizations. I am a former CEO and CMO who still considers himself to have 100% marketing DNA. So, we were both well able to represent our functions.

Marketing 77

Marketing Scale B2C Travel 77

Nimble - Sales

NOVEMBER 18, 2020

Every day, billions of emails are traveling from inbox to inbox. This traditional tool is vital for all marketers who want to increase their revenue in 2021 and build a strong customer base. Like every marketing strategy, email marketing is a dynamic landscape that changes a lot.

Strategy 113

Strategy Marketing Travel Trends 113

Sales Hacker

SEPTEMBER 29, 2023

Over the past year, we’ve had tons of founders ask where they should be prioritizing their marketing dollars and resources considering the wild economic year that 2023 has unfolded as. Not only has the economy provided an added challenge, but there has been a general drop in the effectiveness of most traditional marketing channels.

Scale 100

Scale Marketing AI Search ChatGPT 100

FastSpring

APRIL 13, 2023

Across markets, companies were “taking big data sets and visualizing them in interesting ways to create user experiences.” When Justin and his initial team started looking for a way to capitalize on VR/AR technology, they focused their attention on the “made-to-order” industrial market. Experience is the keyword here. Justin explained.

Payment Methods 140

Payment Methods Marketing Payments SaaS Payments 140

Neil Patel

MARCH 3, 2021

With geofencing marketing, or location-based marketing, this convenient strategy turns into a reality. What Is Geofencing Marketing, and How Is It Used? With technologies like GPS and radio frequency identifiers, marketers can specify a perimeter or boundary based on a real-world location. How can you leverage it?

Marketing 140

Marketing Advertising Mobile Social Media 140

User Pilot

NOVEMBER 30, 2023

How do product managers identify market gaps? TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. A market gap can be caused by missing functionality or poor user experience.

Underperforming Technical Team 91

Underperforming Technical Team Marketing Market Research Outsourced Development 91

Predictable Revenue

FEBRUARY 4, 2021

Erik is a highly sought-after thought leader in the world of digital marketing and entrepreneurship. In this episode, he teaches us how to write a concise value proposition that travels through word of mouth without you spending a cent. The post How to Create a Value Proposition appeared first on Predictable Revenue.

Entrepreneurship 279

Entrepreneurship Travel Revenue Marketing 279

Kellblog

AUGUST 20, 2023

Silicon Valley marketing communications are, simply put, not the major league. In fact, to be less kind, if DC communications are the major league, you could argue that consumer marketing is AAA, and we in Silicon Valley are only AA. My wonderful travel ban is gone. I had a travel ban, it was so wonderful.

Marketing 85

Marketing VP of Engineering Headcount Government 85

Tom Tunguz

JANUARY 31, 2022

which is the aggregate market cap of crypto. The total US money supply, which includes physical cash, traveler’s checks, deposits, and all other forms of money has surged to about $20.5T. How much money flows into crypto each month? There’s the headline figure $1.7T Sometimes this is called fund flows. Pretty impressive.

Travel 357

Travel Marketing 357

Neil Patel

NOVEMBER 15, 2021

As marketers, our job is to capitalize on what’s popular in the “here and now.” This tool identifies current and existing trends in search marketing. You can then take what you’ve learned and apply it to any (and all) of your marketing strategies. Both the journalist and the marketer are vying for attention.

Trends 145

Trends Marketing Social Media Technical Review 145

Kellblog

NOVEMBER 6, 2022

In my consulting and advising work, I’ve worked with a number of enterprise SaaS companies that get stuck with a broken go-to-market (GTM) motion. In such situations, it’s easy to conclude “that dog don’t hunt” when examining the company’s go-to-market. Let’s do only enterprise accounts and account-based marketing (ABM).

Sales Recruiting 132

Sales Recruiting Sales Hiring Marketing Scale 132

ProfitWell

SEPTEMBER 26, 2019

Today, we talk travel. As we've said time and time again, the world is constantly evolving in the subscription space, and as of late, it's the subscription travel market that's increasingly heating up. On Monday we highlighted Inspirato Pass, the subscription for glamorous global travel. Let’s talk travel.

Travel 40

Travel Transportation Social Media Mobile 40

Neil Patel

NOVEMBER 6, 2020

Behavioral marketing has changed the way we market. In the past, marketing to consumers based on actions, like how many pages they visited on a site, were rudimentary at best. Today, behavioral marketing makes it easier to carefully target users based on the incredibly specific actions they’ve taken. Retargeting.

Marketing 111

Marketing Advertising Travel Strategy 111

How To Buy Saas

FEBRUARY 13, 2024

This entity is a testament to market prowess and a diverse catalog of offerings. A meticulously crafted marketing framework, engineered for growth and subject to relentless refinement. This narrative isn’t just a testament to exponential growth; it’s a case study in strategic insight shaping a market’s ecosystem.

Strategy 52

Strategy Marketing Mobile Pricing 52

SaaStr

SEPTEMBER 4, 2023

I’m too pregnant to be at SaaStr this year, I can’t travel! I often start with something like “we keep your CEO out of jail” (because we take on all sales tax compliance and risk) and that is more interesting than a long winded full explanation which you can certainly get into once they’re hooked. And be quick. What else would you add?

Travel 236

Travel compliance Communication Branding 236

Buffer Resources

MARCH 26, 2024

  It’s a frustrating and all-too-common experience for marketers and creators alike. At work  If you’re building your personal professional brand or a social media marketer for a business, take viewers behind the scenes with a (work) day in your life.

Social Media 107

Social Media Travel Technical Review Software Review 107

Neil Patel

FEBRUARY 9, 2021

For many years, traditional marketing offered brands the choice of print, TV, or radio advertising if they wanted to get the word out about a new product or initiative. Consumers started seeing brand interactions unlike anything they’d ever seen before, and the term guerrilla marketing was coined. What is Guerrilla Marketing?

Strategy 132

Strategy Social Media Marketing Advertising 132

Neil Patel

DECEMBER 23, 2022

What is differentiated marketing, and why does it matter? Differentiated marketing could be the way to go if you want to niche down (focus on your ideal buyers) or target a new segment of customers. Read on to find out what differentiated marketing is, how to use it in your marketing strategy, and discover examples from top brands.

Marketing 72

Marketing Advertising Market Segmentation Branding 72

Kellblog

NOVEMBER 2, 2023

More subtly, have we teed up both failure and internal warfare by overcutting marketing relative to sales ? More simply, do we still have travel budget? Little or no travel budget. I recently spoke with a product leader with a team of about 8 PMs, none of whom were allowed to travel anymore. Ditto for product marketers.

VP of Engineering 106

VP of Engineering Travel Underperforming Technical Team Headcount 106

Neil Patel

OCTOBER 15, 2020

Instagram, Facebook, and Snapchat tend to dominate the social media marketing discussion. They’ve recently launched a new feature that has the opportunity to change the world of Pinterest marketing. The post How Pinterest Story Pins Can Improve Your Marketing appeared first on Neil Patel.

Social Media 142

Social Media Marketing Travel Engagement 142

Tom Tunguz

APRIL 25, 2023

I’m watching public company earnings to identify early trends in the software market to inform startups’ plans for 2023. Another example of AI favoring incumbents : Epic, a large health records company worth about $10-12b with about 30% market share in the US, has implemented some OpenAI features.

AI Search 196

AI Search AI Azure GCP(Google Cloud Platform) 196

SaaStr

JANUARY 4, 2024

“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. When taking on something this ambitious, founder-market fit is paramount, and Poolside has it in spades. What’s your pulse check on the venture markets right now, today?

Management 231

Management CTO Hire New CTO AI 231

SaaStr

JANUARY 29, 2021

That’s not chump change, but it’s not as much as you think including rent, travel, expenses. The rest will go to office, admin, travel and associates and non-partners. . 500k a year in travel and expenses, marketing (if any), “IT”, etc. So in a $180m fund, the LPs “pay” the firm $3.6m a year to run it. . What’s left?

Venture Capital 294

Venture Capital Travel Compensation Investment 294