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5 Holiday Promotion Strategies for SaaS and Software Sellers to Increase Customer Lifetime Value

FastSpring

We asked five SaaS and software companies what they did for existing customers around the holidays. In this piece, you’ll find successful strategies to reward customers, reduce churn, and increase their lifetime value. Repeat customers also get several charges waived for our services,” CEO Gary Tailor explained.

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SaaS Platform Explainer: Definition, Examples, and How to Grow in the Software as a Service Industry

Stax

In this article, we’ll break down what a SaaS platform is, highlight real-world examples, and explore key strategies to succeed in the fast-moving software-as-a-service industry. Ultimately, high customer satisfaction translates into loyal customers, lower support costs, and stronger referrals.

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Creating An Enterprise SaaS Marketing Strategy

User Pilot

Pair that with in-app communication and you’ve got a pretty good marketing strategy. When you’re trying to sell to an upmarket target audience, you have to realize that the sales process is a lot more hands-on than the search engine optimization or inbound marketing efforts that you used to get your current customers.

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What is a Payment Processing System and How Does It Work?

Stax

A typical payment processing procedure involves multiple parties, including the merchant, customer, payment processor, payment gateway, issuing bank, acquiring bank, and card networks. A payment processing system is a technology that facilitates the secure transfer of funds from a customer to a merchant.

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Customer Research 101: The Complete Guide for SaaS

User Pilot

Gamify the customer research process Gamification techniques work great for encouraging research participation and gathering more insightful data. In fact, research shows that gamification-based strategies can boost user engagement by up to 30%. These could include: Customer satisfaction: NPS, CSAT, CES.

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SaaS Pricing Examples, Models, and Strategies That Drive Success

User Pilot

Looking for SaaS pricing examples to get inspiration for your own strategy? Hopefully, by the end of the article, you’ll have ideas on how to design a pricing strategy that contributes to product growth. A pricing model defines the specific structure of how customers are charged (e.g., value-based , competitive pricing).

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Using Data-Driven Time Insights to Unlock CSM Scale and Efficiency 

Valuize Consulting

We’re talking about moving beyond gut feelings and into a realm of data-driven strategy. Understanding the True Cost of Customer Success: Every customer interaction has a cost. It is foundational to customer strategy, but too often it stops at the surfacecompany size, geography, industry.

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