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What is customer lifetime value?

Intercom, Inc.

Customer lifetime value (CLV, also known as CLTV), represents the total estimated amount a customer is expected to spend on your products or services over the course of their lifetime. To estimate CLV, you must first assign a specific value to each of your customers.

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How to Increase Customer Lifetime Value with Personalized Retention Marketing?

User Pilot

What personalized customer retention strategies are open to you? What tools can help you personalize the customer experience? Customer retention marketing is any marketing that aims to keep both new and current customers happy. Personalization strategies help improve customer value and boost loyal customers.

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What is Customer Lifetime Value and How to Calculate It

ChurnZero

Customer Lifetime Value (CLTV) , also known as, Lifetime Value (LTV), is the gross profit a customer delivers to your business in their lifetime. It is the amount of revenue your business will make from a customer over their average lifetime as a customer.

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5 Holiday Promotion Strategies for SaaS and Software Sellers to Increase Customer Lifetime Value

FastSpring

We asked five SaaS and software companies what they did for existing customers around the holidays. In this piece, you’ll find successful strategies to reward customers, reduce churn, and increase their lifetime value. Repeat customers also get several charges waived for our services,” CEO Gary Tailor explained.

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How to Calculate Customer Lifetime Value

Totango

Instead of judging success according to just the ebb and flow of new business, enterprises have to take a long-term view and work out how to calculate customer lifetime value. Calculating Customer Lifetime Value. Customer lifetime value is the total amount a customer will spend if you retain them.

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A Guide to Customer Retention: Importance, Strategies & Metrics

User Pilot

You will also learn how to build a retention strategy, what metrics to track, and 10 bulletproof retention tactics for SaaS companies. TL;DR Customer retention is the ability to keep your customers actively using their products. Book the demo to learn how to use it to orchestrate your customer retention strategy.

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Boost Customer Lifetime Value With a Winback Email Series

ReSci

The post Boost Customer Lifetime Value With a Winback Email Series appeared first on ReSci. It’s a concept that sprang into the industry’s collective consciousness when retail met the Internet, forever changing the way people interact and shop with brands.