article thumbnail

The Complete Guide to SaaS Pricing Strategy

Tom Tunguz

Most startups play defense when discussing pricing with customers. They use pricing as an offensive tool to reinforce their product’s value and underscore the company’s core marketing message. For many founding teams, pricing is one of the most difficult and complex decisions for the business.

article thumbnail

How to Leverage Pricing and Packaging to Drive Growth, Revenue, and Profit with Miro, Loom, OpenAI, and Splunk 

SaaStr

Pricing is more than just a number on a contract — when used thoughtfully, it can become a strategic tool for your SaaS product that can drive product adoption, customer satisfaction, and business growth. ” Pricing is also more than just the bottom-line price level. ” So, How Should You Price?

Payments 284
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Your SaaS New Year’s Resolutions for 2025

SaaStr

Raising prices may or may not work for you. Do a better job communicating with your investors. If you ever want any more help from your VCs and other investors, you have to communicate. All the best are now multi-product. And most of us regret not having gone there a bit earlier. A related post here. #6. Be thoughtful.

article thumbnail

ServiceTitan: Benchmarking the S1 Data

Clouded Judgement

As far as an expected timeline - typically companies launch their roadshow ~2-3 weeks after filing their initial S-1 (the roadshow launches with an updated S-1 that contains a price range). After the roadshow launch there’s typically ~1-2 weeks before the stock starts trading.

article thumbnail

Why the Product Message Should Come From Product Management

Speaker: Jordan Bergtraum, Head of Product at Equip ID & Consultant

Compelling product messages have a profound impact on attracting new customers and commanding value-based pricing. A strong message concisely communicates to prospects and customers how you can solve their problems, and how these solutions translate to real value.

article thumbnail

Dear SaaStr: Our Biggest Potential Customers Are All Asking for Custom Features. When Do We Say Yes?

SaaStr

Position custom work as a premium service, and price it accordingly. For example, you could charge a one-time fee for custom integrations or even better, bake it into the contract as a higher annual price. Pricing guidelines for custom work. So try to monetize them. This should include: Criteria for evaluating requests (e.g.,

article thumbnail

The Optimal Pricing Strategy for Your Startup - Office Hours with Madhavan Ramanujam

Tom Tunguz

Pricing is one of the questions that persist through the evolution of a company. A common topic today in software startup board rooms is: should the company price by seat or by usage? Madhavan has led more than 200 pricing projects across software companies. It’s the canonical book on modern pricing.

Pricing 244