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The Founder’s Guide to Developer-led Growth with WorkOS (Video)

SaaStr

Developers act, think, and behave differently than your average customer. As an API-first company, WorkOS focuses on selling primarily to developers. Doing Business with Developers. Developers haven’t typically been the buyers in enterprise software, so why should you build for developers?

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Set your sales team’s written communication apart with GEMS, our email coaching framework

Intercom, Inc.

As a sales manager, the most impactful thing you can do is coach your team. At Intercom, we’ve developed the GEMS framework to help everyone on our teams achieve best-in-class written communication. Prospects and customers can only subscribe to that ideology if they experience it firsthand with our teams”.

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Product Judgment: How some people can repeatedly create product success

Intercom, Inc.

I hope this post allows people and teams to safely talk about Product Judgment. If you ever had to face a Manager, Director or Exec as they make bad product decisions and you’re struggling to persuade them otherwise, this post will help you. It takes years to build, and therefore ranges from very weak to very strong.

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Playbook to Achieving CEO-CRO Harmony with Algolia CEO Bernadette Nixon and CRO Michelle Adams (Pod 610 + Video)

SaaStr

The success of an executive team often depends as much on their interpersonal harmony as their professional expertise. How does a team establish rapport with one another? Algolia’s Bernadette Nixon (Chief Executive Officer) and Michelle Adams (Chief Revenue Officer) have spent the past few years developing this relational toolbox.

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The Secrets to Getting Sales and Marketing to Work Together Better with Highspot CMO Jon Perera (Video)

SaaStr

Jon Perera, CMO at Highspot, says the place to start is sales and marketing alignment—a system that aligns strategy, communication, execution, and goals between the two departments. From the get-go, ensure alignment between sales and marketing teams on goals and anticipated outcomes. Create dynamic alignment on goals. Key takeaways.

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ChatGPT for Product Managers: 13 Best Prompts

User Pilot

Perform a SWOT analysis, identify the strengths and weaknesses of your top competing products, etc. Task ChatGPT with identifying and formulating the best pricing strategy for your industry. Stakeholder management and communication : Use ChatGPT to generate boilerplate emails and presentations for stakeholders.

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What Is Pendo and Is It Worth Using?

User Pilot

In this article, we discuss Pendo’s use cases, main features, pricing, limitations, and how it can help your product grow. TL;DR Pendo is a product growth platform for product , marketing , customer success , and UX design teams. Roadmaps are a new Pendo feature for communicating and sharing product vision.