Baremetrics

DECEMBER 20, 2021

Not just a new product; the start of a whole new product category. What is a product category, and how do you recognize whether your great idea promises to become a new class of its own? The journeys of developing a product and developing a product category usually start from a similar place. Table of Contents.

Scale 96

Scale Development SaaS Education 96

Andreessen Horowitz

SEPTEMBER 13, 2023

In which categories do incumbents dominate—and where are new companies breaking out? For companies that made the list that do have a mobile app, we added that traffic, gathered from Sensor Tower as of June 2023, to determine their spot number. But other than ChatGPT, how are consumers interacting with generative AI (GenAI) products?

Generative AI 145

Generative AI AI ChatGPT Artificial Intelligence 145

SaaStr

SEPTEMBER 18, 2023

Will there be any new categories in the next 5-10 years? Question #3: Will There Be Any New Categories In The Next 5-10 Years? Founders of 8-9 years ago were asking the same question… Are all of the categories taken? Now, we’ve got AI, and people question whether all traditional categories are done. How do you fix GTM?

Sales Hiring 222

Sales Hiring SaaS Banking AI 222

Chart Mogul

JUNE 28, 2019

These are the key metrics that will help you understand your mobile growth operations. From all corners of the world (from Vancouver to Seoul), the ChartMogul team is buzzing about mobile. So, in the usual spirit of our curated resources, we drew up The Ultimate Mobile Analytics Cheat Sheet. What’s inside.

Mobile 65

Mobile Customer Lifetime Value Acquisition Finance 65

Teamgate

NOVEMBER 16, 2018

We know that our software needs to be mobile, always on, and ready to go where your sales teams go. That’s why when industry standard bearers like GetApp rank Teamgate as a Category Leader – once again – it’s a sure sign that we continue to move in the right direction. Because nothing stays the same. Integrations.

Scale 68

Scale Technical Review Software Review Systems Review 68

Tom Tunguz

MAY 7, 2015

Mobile visits account for more than 50% of all e-commerce. In India, mobile usage dominates traffic to such an extent that Myntra, the largest retailer, is shutting down their web application to focus exclusively on their mobile apps. Instagram launched a website only after the mobile app reached more than 100M users.

Mobile 100

Mobile SaaS Construction Engineering 100

Tom Tunguz

AUGUST 4, 2014

For consumer products, the power of mobile distribution is hard to overstate. Facebook serves more than 1B mobile users each month. But the distribution advantages of mobile app stores hasn’t been observed as powerfully in SaaS or enterprise software for driving revenue.

Mobile 100

Mobile SaaS Enterprise Startup 100

Tom Tunguz

AUGUST 10, 2014

More than 100B mobile applications have been downloaded since the launch of the Apple iOS and Google Play stores. In mid-2014, apps’ rank volatility is far more uniformly distributed, meaning mobile apps are moving up and down all the time, implying strong competition and a vibrant market.

Mobile 100

Mobile Trends Startup Acquisition 100

Tom Tunguz

NOVEMBER 20, 2013

The typical mobile phone’s home screen is occupied by more than 30 applications. A digital tragedy of the commons, each additional mobile application a user downloads decreases the odds of an average application re-engaging a user. The mobile cost-per-install market is measured in the billions.

Advertising 100

Advertising Mobile Travel Application Development 100

SaaStr

APRIL 5, 2022

Between Facebook costs going way up, and being harder to target; Apple blocking more mobile access; and the continued escalation of AdWords prices in crowded category, it’s harder and harder to get ROI here. This is consistent with everything I see and hear.

Scale 263

Scale Mobile Cloud Pricing 263

Stax

APRIL 18, 2024

Considered in the fees are the types of credit card, processing type, and type of business — e.g., the merchant category code (MCC). Payments made via e-commerce platforms and through mobile devices can also have different rates. This looks at the use of particular cards as well as the category of your business.

Merchant Services 88

Merchant Services Payment Services Payment Methods Payment Solutions 88

Tom Tunguz

DECEMBER 3, 2023

Much like mobile technology became a de facto part of every startup, AI is now no longer a category but the core or a component of every product. The public market shifted from valuing absolute growth, to valuing profitability, to valuing efficient growth - all in less than 12 months. Why Every Startup Needs an AI Strategy.

Artificial Intelligence 164

Artificial Intelligence ChatGPT AI Generative AI 164

Andreessen Horowitz

SEPTEMBER 11, 2023

Anime as a media category has exploded in reach and cultural influence around the world. In 2022, anime games accounted for 20% of total mobile game spend at $17B , not inclusive of PC/console spend. 69% of Gen Z watch anime and half of Netflix’s 222M subscribers watched anime in 2021, with total anime watch time growing 20% annually.

Investment 140

Investment Generative AI AI Mobile 140

SaaStr

AUGUST 28, 2023

If you were in AI, if you were in hospitality, if you were in parts of e-commerce, if you were in mobile … things mostly have been Pretty Normal. Even if demand only reflates slightly in the next 12 months in your category. So times haven’t been tough for everyone in SaaS the past 12-18 months. So pick up the pace.

Venture Capital 204

Venture Capital AI Startup Mobile 204

SaaStr

SEPTEMBER 13, 2023

Before AI came on the scene, it was roughly a dozen years before a really big platform shift — Cloud and mobile were big, but it was time for something new to come along to reset and restock the pond with new opportunities. A lot of categories are emerging, like sales enablement. The best opportunities will get taken.

SaaS Payments 208

SaaS Payments Payment Solutions AI SaaS 208

Tom Tunguz

MAY 4, 2022

Web3 is a term that will disappear like web2 and mobile investing before it. While the segmentation may skew the data somewhat, the data point does underscore investor interest in the category broadly. It encapsulates software, infrastructure, and consumer services- unlike the other buckets which are more narrow.

Data 243

Data Healthcare Marketing Construction 243

BetterCloud

DECEMBER 5, 2018

They recognized the need for a new market category to address the growing challenges faced by IT operations teams when managing cloud office applications like Microsoft Office 365 and Google G Suite. SMPs complement endpoint and mobile management platforms. A complimentary version of the report can be found here.

Merchant Services 45

Merchant Services Management Marketing SaaS 45

ChurnZero

DECEMBER 18, 2018

ChurnZero Named Overall SaaS Category Winner in 2018 APPEALIE Awards. The competition consisted of four categories – Overall SaaS, SaaS Customer Success, iOS Mobile SaaS App, and Android Mobile SaaS App. The 2018 APPEALIE SaaS Award winners are presented below: OVERALL SAAS CATEGORY WINNERS . Instructure.

SaaS 40

SaaS Mobile Customer Success AI 40

IT World

SEPTEMBER 21, 2022

You see, the data shows Apple narrowly leads in the PC category (82% v. The latest American Customer Satisfaction Index data seems to show that Apple’s iconic Mac is losing a little luster in comparison to PCs from other makers, but I’m not entirely convinced. Got to keep the customer satisfied.

Mobile 72

Mobile Innovation Data 72

User Pilot

MARCH 14, 2024

For example, this could be users from a particular geographical location, using a particular device type (tablet, mobile, etc.), Apart from the 4 dimensions listed by default (Event name, Gender, Country, Device category), you can add others from various categories by clicking on the plus button. Breakdown by device category.

Underperforming Technical Team 105

Underperforming Technical Team Metrics Mobile User Experience 105

Chart Mogul

APRIL 24, 2019

Earlier this month, I had a chance to learn more Aleksandra Siciarz’s role as a mobile app marketing lead at GetResponse. Here she shares her thoughts on setting mobile growth strategy, measuring success, and of course, key subscription metrics for teams with mobile apps. Enter mobile. On key mobile growth and strategy.

Mobile 53

Mobile Growth Hacking Technical Review Underperforming Technical Team 53

SaaStr

MAY 21, 2021

Squarespace is a personal favorite (and one we run many SaaStr sites on) because it took a category of software that was a commodity and often a free give-away and made it magical. But took a full decade for mobile to get mature enough to make construction software really work, because it had to work in the field.

Construction 266

Construction SMB Mobile Cloud 266

Brian Balfour

FEBRUARY 7, 2017

I recently spoke with Andy as part of a 1 hour interview covering: How he brought a web-first product to mobile Activity notifications, rich push, and other techniques for driving mobile growth and retention Andy’s “Mobile Growth Stack” for 2017 You can watch the full interview here, and check out the truncated text version below.

Mobile 62

Mobile Retention Benchmarks Underperforming Technical Team 62

User Pilot

MARCH 27, 2024

HubSpot's combined navigation allows detailed content exploration within major categories through a hierarchical structure. So here are their main differences: Hierarchy : Primary navigation houses the most important categories or pages, while secondary navigation supports additional, often more specific content.

User Experience 103

User Experience Pricing Engagement Mobile 103

The Marketing & Growth Hacking Publication

FEBRUARY 21, 2019

Mobile phone use has increased by more than 4 billion since 2015 , most of which can be attributed to the fact that smartphones are rapidly becoming a technological extension of ourselves. Forbes predicts that by the end of 2019, mobile advertising will drive as much as 75% of all digital spend. smartphones. What are they doing well?

Mobile 40

Mobile Marketing Growth Hacking Technical Review 40

User Pilot

MARCH 5, 2024

Designed for individuals and small businesses, it tracks and reports website and mobile app traffic, user engagement events , and conversion data. Mixpanel -best cross-platform user behavior analytics software Mixpanel is a dedicated product analytics solution for web and mobile apps. GA4 funnel analysis. The Mixpanel dashboard.

Payment Solutions 52

Payment Solutions Payments SaaS Payments Payment Methods 52

Neil Patel

DECEMBER 29, 2022

A full audit covers multiple aspects of your e-commerce site, but let’s begin with two main areas: product pages and category pages. Don’t get so focused on your home pages and category pages ranking that you forget about optimizing your product pages. Category Page. That’s product and category pages covered.

Software Review 97

Software Review Technical Review Mobile Engineering 97

Andreessen Horowitz

SEPTEMBER 11, 2023

Anime as a media category has exploded in reach and cultural influence around the world. In 2022, anime games accounted for 20% of total mobile game spend at $17B , not inclusive of PC/console spend. 69% of Gen Z watch anime and half of Netflix’s 222M subscribers watched anime in 2021, with total anime watch time growing 20% annually.

Investment 72

Investment Generative AI AI Mobile 72

SaaStr

JANUARY 7, 2021

SaaStr 308: RevenueCat CEO Jacob Eiting on Managing Millions in Mobile Subscriptions While Growing 20% a Month. Most of us think a lot about standard B2B SaaS and Cloud subscriptions, but we are still new to the issues, challenges, and opportunities in mobile subscriptions. The true test of marketers.

Scale 236

Scale Sales Hiring Scaling B2B 236

Neil Patel

OCTOBER 13, 2020

Some of these include a searcher’s location, your Google My Business listing, online reviews, your website’s mobile optimization, and more. Google has an array of categories , and many apply to B2B brands. We touched upon link categories before, and they come into play with link building.

B2B 141

B2B B2C Mobile Transportation 141

IT World

JANUARY 21, 2022

Apple has updated its mobile installation numbers for the first time since iOS 15 was released in September , detailing just how many devices are running its latest mobile operating system. The data is based on devices that conducted transactions on the App Store on Jan. To read this article in full, please click here

Mobile 69

Mobile Data 69

Unbounce

AUGUST 24, 2021

Some pages use a slab or script font in a headline, but those font categories don’t work well for body copy. You should also know that kerning and leading can differ between desktop and mobile layouts of a landing page. As you review your text spacing, check both your desktop and mobile formats. Rammetto One and Slabo).

Mobile 139

Mobile Branding Marketing Business 139

Neil Patel

SEPTEMBER 16, 2021

SEO is often broken down into three categories : technical SEO : how search engine bots crawl and index a website on-page SEO : how well the content on the site is optimized for target keywords and user experience off-page SEO : how other websites link to your website to boost its authority. Make Sure the Site Works on Mobile.

Development 140

Development Web Development Web Developers Mobile 140

Neil Patel

APRIL 12, 2021

For internal links , ensure each page on your site links back to your home page, and the homepage only links to the main category pages. Any sub-category pages should only be linked within your main category pages. Optimize for Mobile. To combat this, ensure your website is optimized for mobile from the start.

AI Search 103

AI Search Mobile Engineering Advertising 103

Neil Patel

OCTOBER 27, 2020

As you can see from the image above, it’s easy to search for different styles by category, such as: Trendy. That’s just a quick glimpse into a handful of categories. Mobile video games. Search for fonts by name or category. But fonts are just the first step; you also need to make sure your site loads quickly on mobile.

Branding 144

Branding Scale Mobile Systems Review 144

Buffer Resources

AUGUST 16, 2023

Check out our Transparent Pricing Dashboard How our finances have evolved while staying true to our mission Looking at our finances over the last nine years, you’ll notice fluctuations within the different categories. This means our software is hosted on the cloud and used over an internet connection via a web browser or mobile app.

Merchant Services 74

Merchant Services Payment Services Payment Features Payments 74

Neil Patel

AUGUST 9, 2021

site DIY.com helps users filter results search pages by offering a number of filters, including price, availability, and category. Improve Mobile Search. Don’t forget about mobile users. According to Statista, more than half of all internet traffic comes from mobile devices. Create Dedicated Landing Pages.

Artificial Intelligence 145

Artificial Intelligence Mobile Engineering Machine Learning 145