User Pilot

MAY 13, 2024

Is your team struggling to determine the return on investment (ROI) of product marketing strategies? Or are you looking for ways to improve the performance of your marketing campaigns? In either case, marketing analytics tools can come to your rescue. It can help you monitor the effectiveness of in-app marketing efforts.

Software 104

Software Marketing Scale Social Media 104

Kellblog

JULY 17, 2022

What does our brand stand for? What promise does our brand make? These are some of the questions that quickly come up when thinking about branding. In general, I think branding is a potential marketing rathole for startups, particularly early-stage ones. Do want to build a brand? Brand promise.

Branding 130

Branding Startup Software Sales Recruiting 130

Tom Tunguz

JUNE 20, 2023

I think of marketing teams as hedge funds. Marketing teams develop a portfolio of different strategies to acquire leads. Some days, content marketing works. Like an investment portfolio, any individual strategy may thrive one day & suffer the next. One day, a post hit the front page of Hacker News. How can I use them?

Marketing 194

Marketing Outsourced Development Machine Learning Artificial Intelligence 194

FastSpring

DECEMBER 7, 2023

As the Director of Corporate Development & Strategic Partnerships at WP Engine , Carl has worked on many acquisitions and partnerships, including brands like Flywheel, Perfect Dashboard, Block Lab, and recently, Delicious Brains. Building a Flippable Business vs. This leaves the sale of the business a lot more vulnerable to the market.

Software Review 146

Software Review Technical Review Development Team Review Branding 146

SaaStr

JANUARY 6, 2021

Q: I run a bootstrapped software company and our biggest customer (60% of our revenue) has offered on several occasions to invest in the company. Taking an investment from your largest customer certainly will complicate things. Rarely keep investing after the initial investment. But a VC investment is.

Investment 289

Investment Software Review Acquisition Pricing 289

Baremetrics

OCTOBER 11, 2021

Content marketing is one of the most effective methods of generating brand awareness and brand preference specifically among your ideal target audience. The purpose of this marketing strategy is to attract organic traffic to your domain, and establish your business as a trusted authority in that area. Table of Contents.

Content Marketing 113

Content Marketing SaaS Payments Investment Marketing 113

SaaStr

NOVEMBER 28, 2022

Dear SaaStr: What Are Some Signs That Your SaaS Marketing Programs Won’t Scale Well? The #1 flag your marketing efforts aren’t working is that you are spending too much — but importantly, in the aggregate. Most SaaS companies, once they have a mini-brand, start to get some amount of organic, “free” leads.

Scale 224

Scale Scaling Marketing SaaS 224

FastSpring

MARCH 15, 2024

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At

Payment Methods 194

Payment Methods Marketplace as a Service Payment Solutions Payments 194

Sales Enablement, SaaS and Growth

JUNE 5, 2017

In today’s world of data-driven marketing, it’s easy to get fixated on what’s measurable. While leveraging data is both important and smart, I increasingly find myself wondering if we, as SaaS marketers are overlooking the human dimension of marketing in favour of what’s easy to track, analyse and optimise.

Branding 112

Branding Outsourcing Services Investment SaaS 112

Neil Patel

DECEMBER 22, 2020

Some of the top US brands spend billions on advertising to secure their internet advertising space. If you can’t keep up with the big companies that spend billions of dollars on their advertising campaigns, there are still a few ways you can get your brand noticed. It’s a quick and effective way to help with brand recognition.

Payment Methods 139

Payment Methods Branding Payment Services Payment Solutions 139

Buffer Resources

APRIL 25, 2024

Direct mail is such a cool marketing strategy. Even though advertising via mail has been done for centuries , it's still a relatively untapped marketing concept in the e-commerce world — meaning there’s a lot of potential for small businesses to stand out. It’s easier to stand out among a handful of letters.

Branding 86

Branding Social Media Advertising Acquisition 86

SaaStr

NOVEMBER 30, 2023

A great product, while necessary, isn’t sufficient to build a market leader and eventually a public company. Companies that win a market are just as good at Go-to-Market as they are at building great products. But to develop a GTM strategy, you must have Product Market Fit. Without it, you don’t have a business.

Scale 237

Scale Sales Hiring Scaling Outsourced Development 237

Tom Tunguz

NOVEMBER 8, 2020

On the surface, B2B and B2C marketing may seem to be worlds apart. As open-source and developer-led companies become increasingly visible, important, and massive, we should draw the parallel between developer marketing and consumer marketing. First, developer marketing is influencer and brand-driven.

Development 223

Development Marketing B2C B2B 223

Neil Patel

JUNE 4, 2021

However, features like Stitch and Duet might make the platform worth the investment. With Stitch, you can take a short snippet of my video, add it to your post and say “Look my boy Neil says this, so it’s something we should be doing with our marketing.”. Here are my thoughts on why you should be marketing on TikTok.).

Branding 131

Branding Social Media Marketing Engagement 131

SaaStr

JULY 7, 2023

So over the past few weeks I’ve had discussions with 3 good revenue leaders and execs and 2 marketing execs that either left their roles or were let go. In 2020-2021, you could sell and market a product you only sort of knew. Too many sales and marketing and CS execs just think they will pick it up once they start.

Marketing 229

Marketing Sales Interviewing Enterprise 229

Tom Tunguz

DECEMBER 27, 2021

Ten years ago, startups pulled capital from the capital markets. I call these mark-to-market rounds. I call these mark-to-market rounds. Mark-to-market rounds press private markets closer to public markets in three ways. Second, mark-to-market rounds offer secondary. link to 100x ARR).

Startup 248

Startup Strategy Marketing Entertainment 248

SaaStr

MARCH 4, 2021

But, I know many of you have never hired a head of marketing before. There are basically 3 types of SaaS and business web marketers. Well, for SaaS companies, marketing broadly speaking breaks into three species — Corporate Marketing, Product Marketing and Demand Generation. Why’s that?

Sales Hiring 357

Sales Hiring Scale Marketing Branding 357

SaaStr

JANUARY 10, 2024

Coming in early on to start the marketing function at Zoom, it was all about driving revenue and surviving. At different stages, the Marketing department of your org and your company may be focused on different initiatives to try to meet a mutual outcome. And without that context, you lose out.” They needed to move quickly.

Sales Hiring 254

Sales Hiring Scale Technical Review Leadership 254

Intercom, Inc.

OCTOBER 7, 2020

“Support isn’t just a cost center, but a strategic investment that increases customer retention and reduces churn” Indeed, if you look at the broader financial models of customer support, you’ll see that support isn’t just a cost center, but a strategic investment that increases customer retention and reduces churn.

Customer Support 196

Customer Support Investment Scale Churn 196

SaaStr

MAY 20, 2021

And yet it doesn’t mean the markets aren’t nervous. Yet, the public markets didn’t love it. And that’s for an epic, capital-efficient, proven brand on its way to powering right past $1B in ARR. Just be aware the markets are a bit … nervous. The post The Public Markets Are Still Strong.

Marketing 296

Marketing Innovation Branding Revenue 296

Buffer Resources

JULY 3, 2023

When did you last pay attention to a generic brand video that wasn’t for research purposes? Many social media users share my perspective, so many brands struggle to create content that connects with their audience in popular formats like short-form video. People want people, not brands or ads. The probable reason?

Branding 102

Branding Social Media Trends Systems Review 102

Sales Hacker

FEBRUARY 27, 2024

Amanda Cole serves as Chief Marketing Officer, leading the execution of the company’s marketing strategy to drive further business demand and brand awareness. She previously served as the company’s Senior Vice President of Global Marketing, having joined in January 2021 through the acquisition of Exponea.

AI 91

AI Marketing Advertising Finance 91

SaaStr

JUNE 17, 2023

In the ever-evolving landscape of SaaS, Venture Capital, Bootstrapping, and Valuations – understanding market trends and investment patterns is critical. We’ll explain Jason’s take on the recent market fluctuations, highlighting major deals that shaped investment patterns and their effects on valuation trends.

Venture Capital 219

Venture Capital Scale Technical Review Software Review 219

Chart Mogul

APRIL 3, 2018

These SaaS companies are raising the table stakes for business software by leveraging the power of brand experience. So what does it take to build a standout B2B brand in 2018? These recent subtle shifts in approach to B2B branding have snowballed into a full scale rethink of what it means to produce and sell B2B software.

Branding 97

Branding B2B Investment User Experience 97

FastSpring

APRIL 13, 2023

From leading sales at Zillow to brand strategy at Tumblr to revenue at FiscalNote (a global policy platform), Justin Scott started noticing a trend. Across markets, companies were “taking big data sets and visualizing them in interesting ways to create user experiences.” We started talking about, what is the ethos of the brand?

Payment Methods 140

Payment Methods Marketing Payments SaaS Payments 140

SaaStr

MAY 8, 2024

As a SaaS veteran who built and sold a software company for nine figures, invested in startups since 2013, 10x-ing his fund, and continues to build a powerhouse community of SaaStr fans, he offers some hot takes on the communities’ burning questions. Therefore, sales and marketing practices made no sense in 2020. What are they good at?

Metrics 214

Metrics Scale Sales Hiring SaaS 214

Neil Patel

FEBRUARY 2, 2021

It’s no secret that the field of marketing is constantly evolving, and SaaS brands are not immune from the challenges that arise due to the fast-paced nature of the field. One great way SaaS companies can keep up is through brand advocacy. 2021 SaaS Trends that Affect Brand Advocacy.

Branding 143

Branding Scale Social Media SaaS 143

Neil Patel

MARCH 22, 2021

Huge volumes of traffic can make it harder for brands to stand out and reach consumers in the most effective way possible. What’s more, it’s challenging to generate income from a platform with over 25 million brand accounts to compete with. There’s no need to buy fancy cameras or invest in new technology. Monetizing Content.

Branding 133

Branding Social Media Interviewing Education 133

SaaStr

FEBRUARY 17, 2022

When marketing teams spend the bulk of their time completing manual tasks, data gets siloed, workflows break down, and leaders do not have the visibility they need to make customer-focused decisions. As a marketer, I bring new products to market. In the digital age, customers have a multitude of touchpoints with brands.

Engineering 228

Engineering Scaling Marketing Acquisition 228

SaaStr

AUGUST 1, 2022

In a crowded field, how can SaaS companies prove themselves and shift from being completely irrelevant to their markets to delivering services their market and buyer personas value? Red Points’ CEO, Laura Urquizu, breaks down their road map to not only becoming market leaders but creating a new market entirely.

Underperforming Technical Team 212

Underperforming Technical Team Marketing Innovation Investment 212

Intercom, Inc.

JUNE 13, 2018

To do that, it’s not enough to replicate textbook marketing strategies. Those investments have felt good for those in it for the ride, have raised an eyebrow for those on the sidelines, hitting budgets hard and somewhere along the line, have made business sense. When resources are low, impact is key. or “What could be different?”.

Branding 205

Branding Outsourced Development Scale Travel 205

Trint

DECEMBER 1, 2020

London-based Edge Investments supported the round, led by The New York Times Company LONDON—December 1, 2020— Trint , the leading speech-to-text platform for content creation, today announced the close of its Series A Acceleration round with an investment of £5M (~$6.7M). Individual investors were also part of the round.

Investment 130

Investment Artificial Intelligence Banking Entertainment 130

Chart Mogul

JULY 8, 2020

Betty wasn’t a brand mascot or advertising gimmick, she was the embodiment of a brand’s voice. The success of Betty Crocker as a marketing mouthpiece was evident through those stacks of letters. If you’re sending a marketing personality a letter, even if you think she’s real, you’re one engaged customer.

Branding 133

Branding Churn Underperforming Technical Team Retention 133

Mucker Capital

FEBRUARY 24, 2021

Mucker’s first meeting with Emotive happened in November of 2018, though our initial investment wouldn’t happen until 18 months later in May 2020 when we would lead their Series A. Today, Emotive announces their $50M Series B closed just 7 months after to accelerate growth after a transformative year for eCommerce brands.

Investment 90

Investment Technical Review Scale Branding 90

Neil Patel

MAY 31, 2021

I thought I would let you into my mind, so you can see how I think of marketing. And what you’ll read next will probably come as a shock, as I don’t really view marketing in the same traditional way you read online. It’s a digital marketing agency where we help companies of all sizes grow. That’s the power of building a brand.

Marketing 145

Marketing Sales Hiring Social Media Branding 145

SaaStr

JANUARY 9, 2023

Amidst oversaturated markets and economic downturns, how are SaaS companies navigating acquiring more users and hitting high-profit margins? Chief Creative Officer Melissa Rosenthal and Chief Growth Officer Gaurav Agarwal share the secret to ClickUp’s rapid growth through big bets and bold marketing tactics. . The state of B2B SaaS.

Social Media 203

Social Media B2C Marketing B2B 203